Posts tagged YouTube’s
YouTube’s Reach Begins to Eclipse Television
Jan 24th
YouTube’s statistics continue to boggle the mind. It revealed today that it serves 4 billion videos every day, a 25% increase in the past eight months. YouTube users upload one hour of video every second, which has prompted Google to create an annoyingly cute website to visualize this awesome stat. At the end of 2011, YouTube reported that it served a trillion videos that year, about 140 views for every living human being.
As Reuters notes, Google reported that only about 11% of YouTube views are monetized. That’s not all the revenue Google makes from YouTube, since its Universal Search features YouTube video results prominently alongside search ads. But the YouTube business is still under construction, and it’s growing fast. As YouTube’s reach begins to dwarf even television, the whole landscape of video content changes.
Sponsor
Big Content Partnerships
One way YouTube seeks to unseat television is by replacing its most important content. It’s cozying up with pro sports leagues and Disney movies, and Google chairman Eric Schmidt has toured the world talking to TV execs about the future. As part of its redesign in late 2011, YouTube launched tons of original content channels.
The other piece of this arrangement is Google TV, for which Google has rather wild ambitions. At Le Web last year, Schmidt told attendees, “By the summer of 2012, the majority of televisions you see in stores will have Google TV embedded in it.” That’s quite a promise, but if Google can establish itself as a source of great original video content, the arrangement will be tempting for manufacturers.
Google’s not moving into this space unchallenged. There’s plenty of smoke surrounding rumors of Apple’s plans to expand Apple TV beyond the hobby phase. iTunes is a valuable store of video content. But YouTube’s importance in video cannot be overstated. Between the amateur creators that made YouTube what it is and the high-profile content deals on the table, Google has a key to the future of TV one way or another.
Social Video
Beyond the video content, YouTube can do things that TV can’t. YouTube’s late-2011 redesign put Google+ front and center, making one’s social circles a part of watching and sharing videos. It even included prominent Facebook integration to make sure YouTube users could easily share somewhere, even if they aren’t using Google+.
Google+ has lots of YouTube integration on its end as well. There’s a floating YouTube search tab alongside the Google+ stream, and participants in a Hangout, the Google+ video chat service, can watch YouTube videos together. But Google+ is even a way to create YouTube content. Hangouts can be recorded and saved straight to a user’s YouTube account.
YouTube’s infrastructure allows Google to make even globally important, live events into social affairs. Tomorrow’s State of the Union address will be broadcast live on YouTube, and then President Obama will answer questions live on the new White House Google+ page in a Hangout. Anyone can submit questions beforehand via the White House YouTube channel.
TV, as it currently stands, cannot compete with these kinds of features. YouTube, along with its integration into Google+, can reach more people in more significant ways than traditional TV can. That’s not an exaggeration; by YouTube’s fifth birthday in 2010, it reported “nearly double the prime-time audience of all three major U.S. television networks combined” every day. Since then, YouTube’s daily audience has doubled again.
How much YouTube video do you watch per day?
View full post on ReadWriteWeb
Local Splash Leverages YouTube’s Success for Local Business Search Results – Marketwire (press release)
Dec 21st
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Local Splash Leverages YouTube's Success for Local Business Search Results
Marketwire (press release) "Submitting to YouTube is just one example of how we stay ahead of the curve in the evolving field of local SEO," says Local Splash CEO Steve Yeich. … |
View full post on SEO – Google News
Who Leaked YouTube’s Talks With Next New Networks to The New York Times?
Dec 16th
According to Claire Cain Miller and Brian Stelter of The New York Times, “YouTube, the video site owned by Google, is in talks to buy Next New Networks, a Web video production company, according to two people briefed on the discussions.” Now, who might those two people be?
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View full post on Search Engine Watch Blog
YouTube’s Becomes Serial Kitten Killer, Deletes Many Kitten Videos
Dec 7th
During a recent clean up YouTube suspended a number of accounts and deleted hundreds of cat videos by mistake, an employee at the company admitted. While the accounts were reinstated many of the videos were lost.
“The suspensions were revealed by “Liz” at YouTube Support, who said that people have complained about their accounts being banned despite the fact that there were no strikes against those accounts and no grounds for suspension. Other than tedious comments and videos which are legion.
She said that the bans were made “in error”, but did not state what exactly went wrong on Google’s end. Potentially the problem was related to Google’s new DMCA (Digital Millennium Copyright Act) compliance rules, which means Google will respond to copyright infringement allegations more swiftly with removals and bans,” Tech Eye stated..
View full post on Search Engine Watch Blog
YouTube’s ‘Life in a Day’ project Gets 80,000 Entries
Aug 5th
According to The Associated Press, 80,000 videos have been submitted to YouTube.s “Life in a Day” project.
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