Posts tagged Writing
Content Writing Services by SEO Services India Company – SBWire (press release)
Jan 31st
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Content Writing Services by SEO Services India Company
SBWire (press release) SEO Services India – Wildnet Technologies is an awarded SEO (search engine Optimization Company in India provides the effective and genuine content writing services at amazing price. Noida, Uttar Pradesh — (SBWIRE) — 01/31/2012 — The key to get the … |
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Three Out of Four Mobile Developers Writing for iOS First
Dec 13th
Android is making some big news at the end of the year. The platform is seeing a billion app downloads a month, it controls nearly 50% of the smartphone market, new devices are being released every week and Ice Cream Sandwich is starting to make its way into the hands of consumers. With everything that Android has going for it, you would think that it is the No. 1 app developer choice, right?
Not so fast. Mobile analytics company Flurry shows that new projects by developers are still dominated by iOS. Google chairman Eric Schmidt said last week that developers would be making apps for Android first by the middle of 2012. If that is going to be the case, the platform has a lot of catching up to do.
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In the last quarter of 2011, 73% of developers using Flurry’s analytics platform are starting new projects to iOS first. Android faired better earlier in the year, with more than a third of new projects. Flurry has 55,000 app publishers in its platform. For this study it researched 50,000 apps published in 2011. The company predicts that in 2011, a quarter of the apps downloaded from the Apple App Store and Android Market are powered by Flurry.
Flurry’s methodology:
- At Flurry, we track developer support across the platforms that compete for their commitment. When companies create new projects in Flurry Analytics, they download platform-specific SDKs for their apps. Since resources are limited, choices developers make to support a specific platform signal confidence, as they invest their R&D budget where they expect the greatest return. Further, because developers set up analytics several weeks before shipping their final apps, Flurry has a glimpse into the bets developers are making ahead of the market.
The good news for the entire mobile ecosystem is that more apps are being published for each platform every month. The last four to five months of 2011 has seen an explosion of apps to market, increasing by several times what had been seen before. We are seeing growth across all sectors of the mobile app ecosystem, from malware, app published daily, advertising impressions etc.
Developers make more money from iOS. Flurry says that developers tell it that they are making three to four times as much on Apple mobile devices. Flurry pulled sample apps from the top of the App Store and Android Market and found that, based on in-app purchases, iOS made a dollar for every 24-cents made by Android. Flurry blames part of this to the fact that Google Checkout has lower penetration than iTunes and the App Store. Apple captures every credit card of every person that can buy apps or music through the company. Google does not do that and while it does not hurt Google itself (because the company does not take a cut of Android Market sales), it seems to be hurting developers.
What do you think of Schmidt’s prognostication? Will developers be writing Android apps first by the middle of next year? How about we put a wager on it. By the time that the next CTIA conference rolls around in New Orleans next may, will you be writing Android first? Let us know in the comments.
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How To Maximize The Significance Of PPC Ad Writing For Improved PPC Marketing?
Nov 4th
Perhaps, one of the first things any novice gets to learn about internet marketing domain is the significance of “original, unique, and relevant content”, and quite rightly so. They do not say “Content is the King” for nothing; every bit of it is absolutely true.
The importance of “original, unique, and relevant content” magnifies multiple times when it comes to PPC marketing, in particular. Unlike other domains of online marketing, PPC (Pay-per-Click) offers you no margin of error. In case of PPC, it is almost “do or die” every single time, making it one of the toughest domains to survive.
Appropriate PPC Ad Writing can literally turn the tables in your favor, but it is much easier said than. There are quite a few aspects that need to be taken well care of, in order to see your PPC campaign yield you with some real high quality leads translating into cash for your business.
Effective PPC Ad Writing Tips
Given below are some of the most effective tips that you should keep into focus if you want to produce a PPC Ad copy that not only looks nice, but also works nice in getting relevant web traffic for your campaign.
- Develop the PPC ad copy keeping in mind the priorities and intentions of searcher (primarily) in mind. It must be able to relate prospective customer’s intentions with the most effective search terms being used in that particular niche. This is because your PPC ad is going to be displayed on a search engine (Google, preferably), which is not going to yield you higher if it undermines the importance of highly returning keywords.
- Successful PPC ad copy should aptly serve a searcher with unique and engaging business proposition. The point is that it should tactfully answer the questions like “why should you choose to do business with us”, compelling your potential customer to engage in business terms with you.
- Another specialty of great PPC ads is that they rely more on relevant precise facts and figures rather than making high claims.
- As they say, “simple is the best”; so is the case with effective PPC ads. The more you keep your ad copy simple, precise, clear, and free of any ambiguities (be them lingual or technical), the more clicks your ad is going to receive. Simplicity and clarity is the key for improved CTR of your PPC ad
Some Common Mistakes You Should Avoid In Your PPC Ad Copy
- Majority of PPC ads fail to yield the high CTR desired from them simply because too much focus is laid on features of the product/service instead of its benefits. You have to keep in mind that a searcher is always more interested in knowing the benefits rather than the features of a product or service.
- Another common mistake is not properly investigating what your immediate competitors are saying. It might seem like you have got a wonderful idea about a particular ad, but it is going to be of no utility if any of your competitors had already used it. Remember, unique ideas catch the eye of searchers more than anything else, so you better realign your thinking into a new direction if you want to get maximum out of a PPC ad.
Conclusion
There is no denying the significance of PPC campaigns for gaining the maximum benefits of a web marketing campaign, and there shall be no denying the significance of an efficient PPC ad copy for that purpose. Make sure you heed to the ups and downs of PPC ad writing described in this article to make your PPC campaign really worth it.
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How To Win National Novel Writing Month Using Google Docs
Nov 1st
Tomorrow marks day one of National Novel Writing Month, a 30-day, Web-enhanced festival of writing in which thousands of people force themselves (and encourage each other) to finally write that novel they’ve always had in the back of their brain. The NaNoWriMo website gives participants analytics to track the goal of writing 50,000 words in 30 days, and anyone who finishes is a winner.
We’re longtime fans of NaNoWriMo here at RWW. Editor-in-Chief Richard MacManus documented his NaNoWriMo experience back in 2003, at the dawn of our site, and we checked back in after NaNoWriMo 2008 for its 10th anniversary. With the fun starting tomorrow (surprise!), Google Docs has offered some tips about how its free, cloud-based document suite can help us all win at NaNoWriMo.
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Google Docs is just one of many tools we can use to crank out our 50,000. I also highly recommend Scrivener, a desktop application from Literature & Latte that gives writers everything they need to work without distractions and stay organized. Scrivener is also a steadfast supporter of NaNoWriMo.
But the ability to work from anywhere without worry is a huge bonus for Google Docs. Any effort to use the Web to encourage more creative writing is all right by us, so we’re glad to pass along our take on how Google Docs can help us all write a novel this month.
Write While You’re On The Go
If you have a smartphone or tablet, you can write your novel from anywhere by visiting docs.google.com in your mobile browser. Here’s how it works:
Android users also got a handsome update to their native Google Docs app, but iOS users can get their words in using the mobile site. Remember, every word counts, so even if it’s just a sentence that pops into your head at the supermarket, it’s vital to write it down.
Track Your Progress and Manage Versions
Google Docs lists a revision history of your document on the right-hand side. This will help you keep track of the work you’ve done each day, and if you end up regretting some huge rewrite, you can always step back.
But try not to do too much of that; the key to winning NaNoWriMo is to stop editing yourself and just keep moving the cursor to the right (or the left, if your language swings that way).
Make It Visual
No, pictures don’t count towards your 50,000 words, but sometimes you’ve got to illustrate, and Google Docs makes it easy. It added some new features last month, like drag-and-drop images, that make visually sprucing up your novel a snap. Another new feature is format painter, which helps quickly change the style of highlighted text, useful for working on your story’s formatting.
Just Write It.
Of course, the only way to write your novel is to do it, so don’t spend too long tweaking your settings. Keep making the clackity noise on your keyboard, and you’ll get to 50,000 this month. Don’t worry. It’s so worth it.
Learn more about National Novel Writing Month at NaNoWriMo.org, and sign up to start writing your novel! You can also follow @NaNoWriMo on Twitter and commiserate with all the other slogging writers using the hashtag #NaNoWriMo.
Are you writing a novel this month? Share your NaNoWriMo profile in the comments!
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Top 10 Tips to Transition Old-Fashioned Content Into Real Time Web Writing
Oct 24th
As the Internet has become an integral part of every company’s marketing strategy, there’s been a feverish push by companies of all sizes to create more easily discoverable online content. A massive explosion of content has, in part, d…
View full post on Search Engine Watch – Latest
Guide to SEO for Content Writing Now Available on Kindle platform – San Francisco Chronicle (press release)
Oct 13th
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Guide to SEO for Content Writing Now Available on Kindle platform
San Francisco Chronicle (press release) Alan Bleiweiss, a leading search industry expert, speaker, and blogger, has just released his highly acclaimed Site Owners Guide To SEO for Content Writing onto the Amazon Kindle platform. The most popular resource search professionals turn to in … |
View full post on SEO – Google News
Guide to SEO for Content Writing Now Available on Kindle platform – PR Web (press release)
Oct 13th
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Guide to SEO for Content Writing Now Available on Kindle platform
PR Web (press release) Alan Bleiweiss, a leading search industry expert, speaker, and blogger, has just released his highly acclaimed Site Owners Guide To SEO for Content Writing onto the Amazon Kindle platform. The most popular resource search professionals turn to in … |
View full post on SEO – Google News
Writing Lessons From Social Media – Sacramento Bee
Aug 29th
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Writing Lessons From Social Media
Sacramento Bee The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing. PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable … |
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Teaching Creative Writing with Programming
Jul 30th
One of my favorite sessions at OSCon this week was Teaching Creative Writing with Python. Adam Parrish talked about his course Reading and Writing Electronic Text, which he teaches at New York University as part of the Interactive Telecommunications Program (ITP). Although the title emphasizes teaching creative writing through programming, the reverse is also true: the course teaches programming through experimental writing.
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So how exactly is Python programming useful in creative writing? Parrish’s course doesn’t deal with artificial intelligence, or attempts at creating narratives or creating interactive hypertext or anything like that. It covers, for lack of a better term, procedural poetry. Typically, a student takes a starting set of text, writes a Python program to modify that text and then interprets the results.
Parrish cited non-electronic procedural poetry experiments as inspirations for the course. For example, he talked about Raymond Queneau’s Cent mille milliards de poèmes, a book in which the text has been cut into strips that can be re-arranged to create nearly endless configurations:
Photo by Thomas Guest. More photos of the book on Flickr.
Parrish also mentioned Ted Berrigan’s Sonnets and David Melnick’s PCOET. Parrish didn’t mention them in his talk, but the course website also mentions Brion Gysin and William S. Burroughs’ work with the cut-up technique.
Using these works as a springboard, Parrish teaches his students UNIX commands for working with text, Python text processing techniques (such as ranging from basic string manipulation to n-gram analysis) and regular expressions to help them create their own procedural texts. He says he chose Python because it’s easy to use and has a lot of tools for working with text. Using computers students can process more text and do so more quickly than the physical methods used by the experimenters of the past.
Parrish says pacing is one of the most difficult issues faced in the class. Beginner programmers always feel the class moves too quickly, while experienced programmers find that it moves too slow.
Parrish’s focus is clearly in creative writing and helping students explore text in new ways. But it’s a really interesting experiment in helping art or humanities students learn to program (see our interview with Douglas Rushkoff (who is also a teacher at ITP on why everyone should learn to program). A similar model could also be used to inject the humanities into programming and engineering education.
Where to Find More
Many of the lessons can be found here and the code examples are in Github.
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Words You Want Releases Vital Information about How SEO Writing Can Help Grow … – Benzinga
Jul 28th
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Words You Want Releases Vital Information about How SEO Writing Can Help Grow …
Benzinga Words You Want, a leading national provider of professional SEO writing, has today released essential information and help for those struggling to build a profitable online business. Words You Want, one of the nation's foremost providers of SEO writing … |
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