Posts tagged write
Want to Write Better PPC Ads? Try Cat Food For Inspiration
Oct 17th
It was way past quitting time, and though I still was on deadline for a new flight of text and display ads, my creative muse had quit hours earlier and gone home or wherever it is that muses go when they desert you.
The phone rang. It was my wife calling to ask me to pick up some bread and milk on…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How Facebook Mobile Was Designed to Write Once, Run Everywhere
Sep 29th
Facebook has the most downloaded native application of all time. It also has perhaps the most visited mobile website of all time with nearly 350 million users and growing from feature phones to the smartest smartphones. It is available everywhere. The company started working on mobile solutions in 2006 and since then have grown with the times, using the tools available to them as they went along, from m.sites and WebKit touch interfaces to now the precipice of HTML5. Facebook’s creed, or really just a way to make their developers’ lives easier, is to write once and run everywhere. This has been next to impossible.
Facebook mobile is predicated on browser technology. As Facebook’s engineering manager Dave Zetterman says in the transcript below, the browser is what Facebook is good at, how it got to the point it is at now and how it is going to iterate for the future of mobile. We will touch on the future tomorrow, but be sure to read Fetterman’s presentation at Facebook’s f8 developer conference below because it will inform what we are going to explore tomorrow morning. Really, how did Facebook design for all those platforms and devices?
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What is below is a direct transcript with photos from Fetterman’s f8 presentation. A few things to note:
Facebook mobile has its backbone in its mobile website. Everything that is built into the native applications actually comes from the mobile Web. Think of the way PhoneGap wraps a browser-based website and that is how Facebook approached the problem. And then some.
HTML5 is the future. The fourth page gets into how all of this history is leading Facebook to a precipice of change with HTML5 and the so-called Project Spartan.
Also note that Fetterman talks fast and occasionally swears. He is the classic Facebook engineer: kind of young, pretty brash and supremely confident. The transcript is as true to his actual words as possible.
Changing Mobile Standards Through The Past Five Years
We took an extreme HTML-based approach to this. So we will go into how we do this so you can learn how HTML5 is the way out of a lot of these problems.
Because, it wasn’t really always this way for us. We have had the same mobile problems that you guys have. We are following the same mobile ecosystem that you guys are following to develop for your users.
So, we have the same problems of cross-platform development that you have and we are hoping that you can learn a little bit from us. So, we have been learning to deal with these issues with what we call “FaceWeb” and learning a new opportunity to get out of this that is emerging as we speak called HTML5.
So, in 2006, building a mobile presence meant that you had a WAP deck that was based on an HTML application with SMS and all of that. But, as you all know, mobile changed fundamentally in 2007. What happened then?
[Crowd] – The iPhone.
The iPhone! Great. What else happened in 2007, perhaps unveiling in the room that you are sitting in right now?
[Crowd] – The Platform.
Yes, the Facebook Platform API. So, what changed for us is that we had to develop a second user experience for the iPhone. A computer in your pocket that no longer sucked. So, it could have Javascript, a CSS and a really rich interaction model. In addition there was Facebook for BlackBerry, Facebook for Windows phone, for Nokia, for Samsung, for everyone now available through the Facebook API.
How about 2008? What was the big thing that happened in 2008?
[Crowd] – Ummm … Android?
I will pretend that I heard the iPhone App Store. What most developers don’t realize is that the first version of the iPhone, you could build websites but the App Store was not available to later. So, in 2008, the App Store enables us to build Facebook for iPhone. The flagship, the vanguard, the best substantiation of Facebook. Based off the API, the same way that you guys are building apps off the API now.
In 2009, what changed in 2009?
[Crowd] Ummm … Android?
Android, yes. I will pretend that I heard Android. Android was the new player in 2009 and really started taking off. So, all of a sudden we have all of these users on all these devices using Facebook mobile in the wide rainbow of lovely different experiences across Android, iPhone, Windows, the Web. That was great from a user perspective. What sucks? The environment for my developers, essentially. You have the bad old days. You have four different platforms to build for something essentially. You want to build for all of those groups? You are going to have to build the sucker four times. Then there are all of the features – groups, deals, the new profile. All of this stuff and the matrix got really bad. So, we have to build things four times which means that the code gets slow. The code gets old. There are different versions of parity and things just don’t work together which makes it extremely difficult for a fast moving company like Facebook.
Next page: Fetterman describes how Facebook reconciled M.Sites and Touch
Write Choice For You Offers Ready-to-Use SEO Web Content and Social Media … – PR.com (press release)
Sep 14th
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Write Choice For You Offers Ready-to-Use SEO Web Content and Social Media …
PR.com (press release) Canadian copywriting firm Write Choice For You helps small business owners boost their online marketing with easy to use SEO Web Content and social media marketing packages. Vancouver, Canada, September 14, 2011 –(PR.com)– Write Choice For You is a … Legal websites turn to content marketing |
View full post on SEO – Google News
Titan SEO Explains How to Write Compelling Ad Copy – PR Newswire (press release)
Aug 22nd
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Titan SEO Explains How to Write Compelling Ad Copy
PR Newswire (press release) Don't neglect this vital piece of your advertising puzzle in your online advertising campaigns; contact a creative or SEO agency to assist you in determining what type of copy drives the most traffic with online audiences. |
View full post on SEO – Google News
The ‘Write’ Way to Optimise Your Website – SEOmoz (blog)
Jun 22nd
 Drop Ship (press release) (blog) |
The 'Write' Way to Optimise Your Website
SEOmoz (blog) The thrust of the article is to help people new to SEO concentrate on the important areas rather than getting bogged down with the all the advanced information out there. This post was inspired by a quote from the profile of Rebecca the #1 user here on … Ecommerce Dropship Tips: Making an SEO Comeback with Google |
View full post on SEO – Google News
Jason Calacanis: “Blogging Is Dead” & Why “Stupid People Shouldn’t Write”
Jun 13th
“Blogging is largely dead.”
“There are a lot of stupid people out there … and stupid people shouldn’t write.”
“There needs to be a better system for tuning down the stupid people and tuning up the smart people.”
Serial entrepreneur and publisher Jason Calacanis has never been opposed to saying what is on his mind. In fact, it is the characteristic that has helped him rise to the top of the Internet publishing world. He sat down with our managing editor Abraham Hyatt onstage at the ReadWriteWeb 2WAY Summit on Monday and dished on his thoughts about the state of publishing, what Google’s Panda initiative is doing to websites and what Web 3.0 will be about.
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Web 3.0: The Age of Expertise
“You have to have a deep understanding to be a blogger,” Calacanis said.
Calacanis thinks that Web 3.0 will be the “Age of Expertise.” Blogging brought about the era of Web 2.0 where people who may not have had a voice before could publish whatever they want. The rise of kittens on the Web, for instance. Add the ability to comment on stories and then share them through social media and Web 2.0 was the Age of Interactivity.
“The concept of journalism is going away,” Calacanis said. “It is not enough to be a writer. You need to be a writer and an expert.”
Calacanis brings up the idea of local news as something that people do not care about. In that vein, he thinks that AOL local news effort Patch, which the company has poured millions of dollars into, will ultimately fail. Instead of just the news of a local McDonalds being built, people want how much that new franchise will cost, what benefit it will have for the local economy etc.
“People bring up the edge case of the local town meeting,” Calacanis said. “Who gives a f***l? Nobody cares anymore.”
The blog itself is not going away. People will continue to have a voice and low barrier to put that voice on the Web. Yet, that doesn’t mean that anybody will be paying attention.
“People and their blogs will continue,” Calacanis said. “But, I think that experts will inherit the space.”
That is what Calacanis is starting to do with Mahalo. He considers the site to be a “video education company.” He wants employees who are a “triple threat” – the ability to shoot video, edit and produce video and be the host of the video.
On Mahalo vs. Google Panda and Launch
As Experian reported in April, Mahalo’s traffic has been crushed by the changes to Google’s algorithm – codenamed Panda – designed to limit the affect of content farms in search results.
“Yeah, Panda has cut our traffic in half,” Calacanis said. “Yet, it didn’t affect our YouTube traffic at all.”
Essentially, Calacanis sees the future of the Web through the lenses of experts who produce video. He does not hold out hope that he can approach Google to tweak Panda so that Mahalo does not suffer along with the rest of the so-called content farms.
Calacanis is also betting on the resurrection of the email newsletter, this time as an interactive discussion engine of experts. His newest venture is called Launch and is centered around tech news. And as he is known to do, Calacanis is predicting big things.
“Within a year, Launch will have more traffic than TechCrunch,” Calalcanis said.
View full post on ReadWriteWeb
BlackBerry Developers Can Now Write NFC Apps with New SDK
May 31st
RIM has released its BlackBerry Java SDK v7.0 into beta, which allows mobile developers to build applications for the new version of the BlackBerry operating system, BlackBerry 7 OS. Among other things, the SDK offers app developers device integration capabilities for access to the phone’s features, including the magnetometer (compass), location data, maps and more.
It also adds support for NFC (near field communications), the short range wireless technology that enables the forthcoming digital wallets and mobile payments systems, in addition to serving as a barcode scanning replacement technology. The first NFC-enabled BlackBerry phones, the BlackBerry Bold 9900 and 9930, are due out later this summer.
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What’s New in BlackBerry 7 OS for Developers
According to the SDK’s download page, the following new features and APIs will be available in this beta version:
- Rich graphics: BlackBerry 7 OS supports accelerated graphics and the Open GL ES 2.0 standard. With the Open GL ES 2.0 Graphics APIs, you can incorporate compelling graphics and create a better mobile gaming experience for your users.
- Rich Multimedia:
- Native Window API: display Open GL graphics, UI and information (stats, subtitles, etc.) over native screens such as the camera viewfinder, video, browser and pictures to provide an experience that combines the real and virtual worlds
- HD video recording: users can record stunning videos with a default setting of HD (720p), then share them via MMS with the MMS Mode (176×144)
- Audio Buffering API: allow your app to set the buffer size (in milliseconds) before playback starts
- Audio Bitrate: change and retrieve the audio bitrate during video recording and specify the audio bitrate for AMR codec for video recording
- OpenVG API enhancements: support common OpenVG operations and simplify porting 2D canvas style code to OpenVG
- UDP Multicast API: receive multicast packets and send UDP packets to multiple destinations with a single multicast group ID
- Device Integration:
- Magnetometer (Compass) API: detect magnetic fields in your app to determine the smartphone’s direction and orientation relative to the real world
- Send Menu API: provide a “Send…” menu and allow users to share your app content with contacts the same way that core BlackBerry smartphone apps do
- Geofencing APIs: specify geospatial boundaries and provide notifications when a user crosses the boundary
- Maps APIs: add complex geospatial shapes such as polygons, images and markers to a MapField and create items that inform the MapField when their state has changed
- Travel Time API enhancement: allow users to find out the departure time needed to arrive at a location at a specific time based on current traffic conditions
- Unified Search enhancement: dynamically add or remove indexed keywords for an indexed object and use a single interface to provide “searchable data” to the Unified Search Service
- Near Field Communication: Leverage the NFC capabilities of the BlackBerry smartphone to read and write NFC tags. With the API functionality available, you can access a secure element (JSR 177) for mobile commerce and loyalty apps, and include tag/Card emulation, and tag reading and writing in your app. Your app can also include support for NFC IT Policies.
- Enterprise support: BlackBerry® Balance™ technology enables BlackBerry smartphones to be used for business and personal purposes without compromise. When connected to an organization’s BlackBerry® Enterprise Server or BlackBerry® Enterprise Server Express1, specific IT policies along with features built into the device software2 help keep personal information separate and business information highly secure, allowing users to enjoy the fullest BlackBerry experience on a single device.
3rd-Party NFC Apps Now Possible
Of particular interest is the added support for read/write NFC in this new SDK. At this year’s BlackBerry World, RIM demoed this technology by having its new BlackBerry 9900/9930 phones scan an NFC-enabled tag, which would then launch a URL. But when we asked to talk to someone at RIM more openly about the company’s vision for NFC and how the technology would play a role in the way we communicate going forward, BlackBerry PR turned us down flat. RIM simply wasn’t ready to discuss such a thing.
This either means that RIM doesn’t have a vision (unlikely) for NFC, or it’s in active talks with potential partners to offer its own version of a mobile payments service, and other NFC-enabled offerings. For what it’s worth, one company representative told us that RIM was talking to “banks and credit card companies,” but wouldn’t name which ones.
In any event, at least mobile app developers can begin to take advantage of this new feature now, by building and testing NFC-enabled applications that will run on RIM’s upcoming smartphones.
Additional sources: NFCWorld, Devblog.BlackBerry.com
View full post on ReadWriteWeb
SEO Marketing – How To Write A Blog With SEO Included – UK News Reporter (blog)
May 30th
 UK News Reporter (blog) |
SEO Marketing – How To Write A Blog With SEO Included
UK News Reporter (blog) Here are SEO blog tips you can use to come up with long-term high page position on Google and the other search engines. Make use of these SEO blog tips to your best advantage: 1. Look into key words. Precisely decide on and plan the key words that you … Redefining Unique Content Feeding The Panda Offers Needed SEO Guidance For Site Owners After Google Update |
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