Posts tagged write
Using Twitter and Facebook Trends to Write PPC Ads
Jan 10th
Twitter and Facebook aren’t just for wasting time chatting with your friends anymore – they can also be vital sources of information to be mined when writing your PPC ads! Here’s how these social sites can help you create compelling ad copy: Technique #1 – Use Social Sites to Conduct Market Research One of the best [...]
Follow SEJ on Twitter @sejournal
View full post on Search Engine Journal
Want to Write Better PPC Ads? Try Cat Food For Inspiration
Oct 17th
It was way past quitting time, and though I still was on deadline for a new flight of text and display ads, my creative muse had quit hours earlier and gone home or wherever it is that muses go when they desert you.
The phone rang. It was my wife calling to ask me to pick up some bread and milk on…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How Facebook Mobile Was Designed to Write Once, Run Everywhere
Sep 29th
Facebook has the most downloaded native application of all time. It also has perhaps the most visited mobile website of all time with nearly 350 million users and growing from feature phones to the smartest smartphones. It is available everywhere. The company started working on mobile solutions in 2006 and since then have grown with the times, using the tools available to them as they went along, from m.sites and WebKit touch interfaces to now the precipice of HTML5. Facebook’s creed, or really just a way to make their developers’ lives easier, is to write once and run everywhere. This has been next to impossible.
Facebook mobile is predicated on browser technology. As Facebook’s engineering manager Dave Zetterman says in the transcript below, the browser is what Facebook is good at, how it got to the point it is at now and how it is going to iterate for the future of mobile. We will touch on the future tomorrow, but be sure to read Fetterman’s presentation at Facebook’s f8 developer conference below because it will inform what we are going to explore tomorrow morning. Really, how did Facebook design for all those platforms and devices?
Sponsor
What is below is a direct transcript with photos from Fetterman’s f8 presentation. A few things to note:
Facebook mobile has its backbone in its mobile website. Everything that is built into the native applications actually comes from the mobile Web. Think of the way PhoneGap wraps a browser-based website and that is how Facebook approached the problem. And then some.
HTML5 is the future. The fourth page gets into how all of this history is leading Facebook to a precipice of change with HTML5 and the so-called Project Spartan.
Also note that Fetterman talks fast and occasionally swears. He is the classic Facebook engineer: kind of young, pretty brash and supremely confident. The transcript is as true to his actual words as possible.
Changing Mobile Standards Through The Past Five Years
We took an extreme HTML-based approach to this. So we will go into how we do this so you can learn how HTML5 is the way out of a lot of these problems.
Because, it wasn’t really always this way for us. We have had the same mobile problems that you guys have. We are following the same mobile ecosystem that you guys are following to develop for your users.
So, we have the same problems of cross-platform development that you have and we are hoping that you can learn a little bit from us. So, we have been learning to deal with these issues with what we call “FaceWeb” and learning a new opportunity to get out of this that is emerging as we speak called HTML5.
So, in 2006, building a mobile presence meant that you had a WAP deck that was based on an HTML application with SMS and all of that. But, as you all know, mobile changed fundamentally in 2007. What happened then?
[Crowd] – The iPhone.
The iPhone! Great. What else happened in 2007, perhaps unveiling in the room that you are sitting in right now?
[Crowd] – The Platform.
Yes, the Facebook Platform API. So, what changed for us is that we had to develop a second user experience for the iPhone. A computer in your pocket that no longer sucked. So, it could have Javascript, a CSS and a really rich interaction model. In addition there was Facebook for BlackBerry, Facebook for Windows phone, for Nokia, for Samsung, for everyone now available through the Facebook API.
How about 2008? What was the big thing that happened in 2008?
[Crowd] – Ummm … Android?
I will pretend that I heard the iPhone App Store. What most developers don’t realize is that the first version of the iPhone, you could build websites but the App Store was not available to later. So, in 2008, the App Store enables us to build Facebook for iPhone. The flagship, the vanguard, the best substantiation of Facebook. Based off the API, the same way that you guys are building apps off the API now.
In 2009, what changed in 2009?
[Crowd] Ummm … Android?
Android, yes. I will pretend that I heard Android. Android was the new player in 2009 and really started taking off. So, all of a sudden we have all of these users on all these devices using Facebook mobile in the wide rainbow of lovely different experiences across Android, iPhone, Windows, the Web. That was great from a user perspective. What sucks? The environment for my developers, essentially. You have the bad old days. You have four different platforms to build for something essentially. You want to build for all of those groups? You are going to have to build the sucker four times. Then there are all of the features – groups, deals, the new profile. All of this stuff and the matrix got really bad. So, we have to build things four times which means that the code gets slow. The code gets old. There are different versions of parity and things just don’t work together which makes it extremely difficult for a fast moving company like Facebook.
Next page: Fetterman describes how Facebook reconciled M.Sites and Touch
Write Choice For You Offers Ready-to-Use SEO Web Content and Social Media … – PR.com (press release)
Sep 14th
|
Write Choice For You Offers Ready-to-Use SEO Web Content and Social Media …
PR.com (press release) Canadian copywriting firm Write Choice For You helps small business owners boost their online marketing with easy to use SEO Web Content and social media marketing packages. Vancouver, Canada, September 14, 2011 –(PR.com)– Write Choice For You is a … Legal websites turn to content marketing |
View full post on SEO – Google News
Titan SEO Explains How to Write Compelling Ad Copy – PR Newswire (press release)
Aug 22nd
|
Titan SEO Explains How to Write Compelling Ad Copy
PR Newswire (press release) Don't neglect this vital piece of your advertising puzzle in your online advertising campaigns; contact a creative or SEO agency to assist you in determining what type of copy drives the most traffic with online audiences. |
View full post on SEO – Google News
The ‘Write’ Way to Optimise Your Website – SEOmoz (blog)
Jun 22nd
 Drop Ship (press release) (blog) |
The 'Write' Way to Optimise Your Website
SEOmoz (blog) The thrust of the article is to help people new to SEO concentrate on the important areas rather than getting bogged down with the all the advanced information out there. This post was inspired by a quote from the profile of Rebecca the #1 user here on … Ecommerce Dropship Tips: Making an SEO Comeback with Google |
View full post on SEO – Google News
