Posts tagged worth
Handyman Service in Fort Worth Hires Local SEO Group to Aid More Texas Customers – PR.com (press release)
Feb 2nd
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Handyman Service in Fort Worth Hires Local SEO Group to Aid More Texas Customers
PR.com (press release) Richland Hills, TX, February 02, 2012 –(PR.com)– Andy OnCall, a comprehensive home remodeling and handyman service in Fort Worth, Texas, is pleased to announce its new SEO marketing campaign developed by Prospect Genius, an Internet advertising firm. |
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Is Your Facebook Ad Image Worth A Thousand Words?
Jan 9th
They say a picture is worth a thousand words. So when you’re stuck with a 160 character limit in a Facebook ad, use a great image to grab attention and tell the rest of your story.
Finding a good image is hard. Finding a great one is even …
View full post on Search Engine Watch – Latest
How Much Is A Click Really Worth?
Jan 6th
All forms of paid advertising use the max bid – it’s the most basic concept yet calculating the theoretical maximum value to pay for a click is surprisingly difficult. It’s not that the math is tough; it just takes stepping back from the granularity of channel specific optimization to get a…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Is Wikipedia Still Worth It? Google’s Sergey Brin Says So
Nov 18th
The Brin Wojcicki Foundation, created by Google co-founder Sergey Brin and 23andMe co-founder Anne Wojcicki, has given a $500,000 gift to the Wikimedia Foundation. Wikimedia, which oversees Wikipedia and its sister sites, launched its 8th annual fundraiser on November 16. That’s why Jimmy Wales is staring at you from the top of every Wikipedia page.
Wikimedia’s annual spending tops $20 million, and the campaign funds a majority of its operations. So the Brin Wojcicki gift isn’t a majority stake, but it’s surely appreciated. The gift is not affiliated with Google directly, but it’s worth noting that Google once donated $2 million to Wikimedia. As the end point of so many search queries, donations are not the only way Google supports Wikimedia’s websites.
Sponsor
Wikimedia sites receive 477 million unique visitors a month, according to comScore, and Wikipedia is the fifth most popular website in the world. Wikipedia is available in over 280 languages, and it contains over 20 million articles supported by more than 100,000 volunteer contributors.
But the site is under stress. There’s an enormous backlog of unfinished editorial work, and one in 20 articles are missing references entirely. Furthermore, Wikipedia co-founder Jimmy Wales has admitted that difficult controls and an inscrutable markup language are “discouraging people from writing and editing Wikipedia’s entries.” In short, if you use Wikipedia, it could use your help.
Despite its challenges, Wikipedia is working on some truly cool stuff. It introduced a program called QRPedia in September that lets mobile users easily link to Wikipedia entries for real-world things they come across. It’s also busy building out a new mobile interface to go along with it. Wikimedia is building the future, and Brin and Wojcicki have decided to help. What do you think? Is Wikipedia worth it? Before you answer, go check your Web history and see how many Wikipedia pages are in it.
View full post on ReadWriteWeb
SEO Software: Is It Worth the Money? – Search Engine Journal
Nov 14th
 North Wales Pioneer |
SEO Software: Is It Worth the Money?
Search Engine Journal When I search for “SEO software,” Google comes back with 40000000 results. Even if only 1% of those results are unique SEO software product pages, that leaves me with 400000 SEO software options to choose from! Some of those options can be downright … Los Angeles SEO Company Launches New Social Media Optimization and Image … Link Building Company Announces Increase in Search for Keyword, 'Link Building … The Inbound Marketer's Link Building SEO Glossary |
View full post on SEO – Google News
SEO Software: Is It Worth the Money?
Nov 14th
When I search for “SEO software,” Google comes back with 40,000,000 results. Even if only 1% of those results are unique SEO software product pages, that leaves me with 400,000 SEO software options to choose from! Some of those options can be downright expensive too. A while back, I had been considering giving an SEO software like SEOMoz or Link-Assistant a try, but I always found myself unable to pull the trigger and actually make the final purchase. I just couldn’t justify the cost of SEO software for my company.
As an SEO Professional—
Let’s take a step back for a second and lay the ground rules for what constitutes an SEO professional. I’m going to cast a wide net and just say it applies to anyone who calls themselves an SEO expert/guru/mogul/maven/consultant/freelancer/etc. It will also apply to those that work in SEO firms/agencies/companies/business/corporation/etc but don’t get a fancy New Age title.
I have had the opportunity to test and review some really great SEO software tools over the course of my 12 years in the industry—I’ve also come across some pretty bad ones. Most of them make running a link audit or ranking report or a competitive analysis (one of the favorite tasks of any SEO professional) a breeze. I just drop in whatever URLs I need data on; let the software chug and POOF, out comes a shiny report for my client that looks very impressive. I know the data is reliable, which helps guide my decisions for the SEO campaign. Whenever I need an update on what is going on with that particular client’s site, I just boot up the software and wait for the finished report to download. The software does the heavy lifting, the client is pleased and I look good—what more could an SEO professional want?
Here is where you have to get into cost-benefit analysis. I run a small SEO agency. We have a good amount of long term clients and I’m hustling as best as I can to drum up new business, but I’m not pulling in 3 new clients every week. And as much as I would like to see growth like that, I doubt that’ll happen any time soon. So those big time consuming projects that SEO software is great for aren’t cluttering up my calendar. I might have to run a link audit or two every month, but do those two link audit justify the price tag that comes with a good SEO software tool?
If I owned a larger SEO company that had hundreds of clients and dozens of account managers I might be singing a different tune. With so many reports to crank out every month, SEO software tools must seem like a God send. It helps account managers automate some of the easy, yet time consuming tasks associated with SEO and lets them focus on link building, content marketing and social media marketing for their clients. Whatever it costs each month is well worth the price.
I would love to hear from other SEO professionals about their experiences with SEO software. Was it worth the cost?
As a marketing professional—
Again, let’s take a step back and define “marketing professional.” This can be the marketing manager/director/assistant/etc. of any sized company in any industry. They might work in PR, advertising, brand management or any other form of marketing that isn’t SEO. They could be a one man marketing team for a small company or the head of a 5 person (minus SEO) marketing team. Is SEO software worth the cost to them?
I can see the pro-software argument. SEO software is great for DIY marketers, it keep SEO in-house without having to hire another full-time employee, it might be cheaper than hiring an agency and so forth. Yet a common problem I’ve run into with many consulting clients over the years is that they mistake an SEO tool, like software, for actual SEO knowledge. Microsoft Word is a tool, but it doesn’t do you much good if you don’t know how to write. I feel that SEO software works the same way. The SEO software might come up with a list of 10 on-site SEO recommendations, but if a marketing professional doesn’t have the knowledge as to how to actually implement those changes what good are the recommendations? Even if they do implement the changes, if they don’t understand why it’s important for SEO they are missing important information.
Marketing professionals also have to account for the learning curve when using SEO software. Even the most user-friendly interface ever created takes a little getting used to. Do you as the marketing manager of a mid-sized company have the time to spend an hour a day learning how to fully utilize this new software? I think about how confused some site owners are with Google Analytics and all the ways data can be interpreted there. SEO software is going to spit out the same data in a different format, but that doesn’t mean you’ll automatically know what it means and what to do with it. If you are unable to fully leverage what the SEO software can do for you, is it worth the cost?
I would also love to hear from marketing professionals about their experiences with SEO software. Was it worth the cost?
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SEO Consult(R) Offer Free SEO Website Analysis Worth £500 – DigitalJournal.com (press release)
Oct 22nd
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SEO Consult(R) Offer Free SEO Website Analysis Worth £500
DigitalJournal.com (press release) SEO Consult®, a leading agency specialising in search engine optimisation and other online marketing services, are currently offering subscribers to their newsletter, and visitors to their website, a free and in-depth SEO health-check worth £500. … |
View full post on SEO – Google News
SEO Sidecars More Trouble than They’re Worth – Practical Ecommerce
Sep 30th
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SEO Sidecars More Trouble than They're Worth
Practical Ecommerce Or, rather, you can launch your SEO sidecar but it won't achieve the organic search performance you desire without applying additional SEO strategies. I hear this often: "I know I need more content, good content, on my site. So I hired a writer, … |
View full post on SEO – Google News
Creating YouTube Ads Worth Spreading
Aug 1st
Back on August 7, 2006, Robin Antonick, The Christian Science Monitor’s chief web officer, asked my company to provide some “guidance.” The Monitor was preparing to publish Jill Carroll’s story about her 82 days of captivit…
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