Posts tagged Working

‘What Should I Post on Facebook?’ 12 Facebook Tactics Working Right Now by @courtneyseiter

If you feel challenged by Facebook marketing these days, you’re not alone. Here are 12 tactics to take a look at adding to your Facebook marketing toolbox.

The post ‘What Should I Post on Facebook?’ 12 Facebook Tactics Working Right Now by @courtneyseiter appeared first on Search Engine Journal.

View full post on Search Engine Journal

Google Says It Is Working On Improving App Discovery Within Web Search

We are only at the onset of Apps in search, expect App Discovery and Indexing to change drastically over the next year or so.

The post Google Says It Is Working On Improving App Discovery Within Web Search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Long Does SEO Take To Start Working? – Forbes

How Long Does SEO Take To Start Working?
SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. This is happening because people are using tools like Siri and Google Now to speak their

View full post on SEO – Google News

How To Avoid Working For Machines

The machines may be taking over, but not everyone will end up working for them. Indeed, according to recent MIT research, it accomplishes little to rage against the AI machine, Luddite hammer in hand. No, the best way to beat the machines is to complement them with uniquely human skills.

In other words, if you don’t want to work for machines, don’t be a tool.

Honey, The Machines Shrunk My Labor Pool

Ensconced in the bubble-fied atmosphere of Silicon Valley, it’s easy to forget that not everyone views technology as salvific. In fact, many fear their jobs will be automated away, just as they may have once (or still do) felt that their jobs would be off-shored.

Their fears are not misplaced, though technology hasn’t always had its desired effects.

Though technology is meant to boost productivity, John Fernald, an economist at the Federal Reserve Bank of San Francisco and a noted authority on worker productivity, has found that technological innovations over the past decade have failed to spark productivity gains. Why? Largely because those innovations were focused on the technology industry itself. 

Applied to other areas like the service sector, as the Economist notes, would likely yield much greater gains.

It would also yield significant unemployment for those whose jobs are displaced. The light at the end of the tunnel, the Economist continues, is that “as technology displaces workers from a particular occupation it enriches others, who spend their gains on goods and services that create new employment for the workers whose jobs have been automated away.”

Sounds great, right? Well, not if it’s your job that has been handed to the machines.

Rule #1: Don’t Be A Tool

In their research, however, MIT professors Frank MacCrory, George Westerman and Erik Brynjolfsson, in partnership with Yousef Alhammadi from the Masdar Institute in Abu Dhabi, parse data from studies in 2006 and 2014 to show the kind of job skills that have increased in value as technology has taken over. 

In 2006, the seven skills that would get you ahead looked like this:

  • Manual: Dynamic strength, gross body coordination, handling physical objects, manual dexterity, speed of limb movement, stamina
  • Equipment: Equipment maintenance, installation, operation monitoring, repairing, systems analysis, troubleshooting
  • Supervision: Coordinate others’ work, develop/build teams, guide/motivate subordinates, manage financial resources, monitor resources, schedule work or activities
  • Perception: Category flexibility, far vision, perceptual speed, selective attention, speed of closure, visual color discrimination
  • Interpersonal: Adaptability, assisting or caring for others, cooperation, dependability, service orientation, stress tolerance
  • Initiative: Achievement, independence, initiative, tnnovation, persistence
  • Vehicle Operation: Operate vehicles, night vision, peripheral vision, sound localization, spatial orientation

By 2014, the list of desirable skills had narrowed to five:

  • Cognitive: Complex problem solving, critical thinking, deductive reasoning, oral comprehension, speed of closure, written expression
  • Manual: Equipment maintenance, finger dexterity, handling physical objects, multi-limb coordination, reaction time, visual color discrimination
  • Supervision: Coordinate others’ work, develop/build teams, guide/motivate subordinates, manage financial resources, monitor resources, schedule work or activities
  • Interpersonal: Adaptability, assisting or caring for others, cooperation, dependability, service orientation, stress tolerance
  • Initiative: Achievement, independence, initiative, innovation, persistence

By comparing the two, the authors conclude that the skills that continue to drive higher salaries and continued relevance in a technology-fueled marketplace are those that are distinctly human:

More complex interpersonal interactions, such as those in sales, customer service, and supervision, remain the domain of human workers. We can expect that occupations will shift toward those skills in which humans have a relative advantage over machines. Machines have demonstrated limited ability to perform interpersonal tasks, and human customers have a preference for interacting with other humans

Which Is Which?

It’s not always easy, however, to discern between “machine-ready” and “people-oriented.” 

As one example, the  research describes legal contract review as something we may feel only a lawyer can do. (No jokes, please, about the relative humanity of lawyers.) Lawyers, despite a healthy dose of self-respect, deliver a paltry 55-60% success rate at finding problems in a contract, while computers routinely see a much higher success rate of 80-90%.

Contract review is tedious and repetitive (every single review involves haggling over indemnification and limitation of liability, for example), but it seems like a human affair. Not so, apparently.

At any rate, rather than fear that machines will steal our jobs, it’s perhaps time to focus even more on developing our humanity. It’s the one thing computers can never replace.

Photo by spencer cooper

View full post on ReadWrite

Google Is Reportedly Working On A Real-Time Translation App For Mobile Devices by @mattsouthern

One month after Microsoft announced its real-time translation service for Skype, reports are emerging that Google intends to announce plans to update it’s translation app with similar features. The Google Translate app, which already offers translation of text in 90 different languages, will soon be able to recognize which language a user is speaking and translate it into written text in another language of the user’s choice. It’s understandable if you’re going to take a wait-and-see approach rather than getting too excited about this announcement, as anyone who has used Skype’s real-time translation can tell you the experience leaves much […]

The post Google Is Reportedly Working On A Real-Time Translation App For Mobile Devices by @mattsouthern appeared first on Search Engine Journal.

View full post on Search Engine Journal

Ello Founder Paul Budnitz Did Something “Stupid” … And It’s Still Working

Since beginning its beta in August, new social network Ello has attracted attention for its spare, minimalist design, its invitation-only status, its temerity to take on Facebook, and most notably, its refusal to host ads. 

Ello’s also been criticized for being buggy, and had its viability questioned by Mark Zuckerburg. Whether its here for the long term remains to be seen, but it has attracted $5.5 million in additional venture funding, and has accomplished the feat of not falling flat on its face in its first five months. Founder Paul Budnitz spoke with ReadWrite about what the first few months of the budding social network have been like, how it got there, and what’s next. 

ReadWriteSo, how have the first few months of Ello been?

Budnitz: It’s been completely awesome and surprising and a lot of work.

RW: Has the reaction been better than you expected? Worse?

PB: I can’t say that it’s what I expected at all. It’s funny because some things that we did really actually worked. One of the ideas we had was that because we’re artists and designers, we would invite artists and designers to be on the network first. It’s helped Ello grow organically into this very creative community.

See also: What Your Business Can Learn From Ello

There were some things we didn’t anticipate, like when the LGBTQ community came on. That gave us a real big kick. I think we grew in about six days what I thought we had about six months to do. We’ve been working 40 to 50 hours a week. We’ve been working 18 hours days constantly because there’s a lot of backend work we had to do. It was a lot of stuff that happened at once that was really hard and kind of awesome.

RW: How big is the team?

PB: If you add everyone up, it’s about 20. It’s a lot more than we had when we started. We’re still keeping it small. Everyone that works on Ello and those of us that founded Ello are very good at what we do. One of things we decided to do from the start is only bring in people we know are the best. Rather than build a big team, we decided to build a great team. I’d rather have 25 great people than a big office where people are running around wasting each others’ time, in a way.

RW: How has starting Ello been as opposed to starting some of your other businesses, Kidrobot and Budnitz Bicycles?

PB: It’s been really different. Kidrobot grew over the course of five or six years. It moved much more slowly. There were definitely bursts. It grew kind of steadily. The bicycle company is different still because it’s kind of designed not to grow in a way. We have a limit to the number of bicycles we produce. It’s made to be a company that’s about quality not quantity.

It was conceived to be a small, profitable company. Ello is … We kind of released it and it just went crazy within a month. I think I’ve learned lessons through all the other things I’ve done that I get to apply to this company. We’re kind of fortunate that we blew up and then I got to take on the investors that I wanted. (Ello) has spent zero dollars on marketing. 

Making Social Media Fun Again

RW: Was there a singular experience that led you to found Ello? How did this become something you wanted to do?

PB: I had stopped using social networks and most of my friends had as well. Some of us were on a little bit professionally. My bicycle company has a page, for example. I really like social media. When Facebook first came out, I thought it was really fun. I had a Tumblr blog I think it’s still sitting there. As a way to just promote what you’re doing, social media was great, especially for creative person. I realized over time, though, that (social networks) had all been driven by same profit model which was driven by selling ads and personal data. 

See also: Ello No Flash In The Pan, New Metrics Suggest

So after awhile I found myself looking at all this junk. On a personal side, the social networks just weren’t fun anymore. Simultaneously, on the business side, Facebook encouraged brands to build up a large following but then the pulled this bait and switch and said if you want your followers to read what you post, then you have to pay Facebook. You can do a post and two to four percent of the people that are following you will see it organically. 

I kind of looked at this whole broken thing and what it all came down to, the fact is that what’s really going on is deeper than that. It’s not about the ads, it’s about what that does. Everything you do is tweaked against you. You want to see the stuff you follow, and network wants you to click on things that will let them learn things about you. Those motivations are not aligned. 

I was hanging out with (Ello co-founders) Todd (Berger) and Lucian (Föhr). We were just having lunch together and I said “Why don’t we make our own social network?” And they said “That’s stupid,” and I said “Yeah, but what if we did it anyway?” So we did it as a design exercise, and then talked to the guys at ModeSet. We built (Ello) and used it with about 100 of our friends for about a year. It wasn’t very robust and very hacked together, so after awhile it couldn’t support as many people as wanted to be a part of it.

RW: What happened then?

It was very hard to raise money for because everyone was like “Oh, that’s a horrible idea. Facebook has already won, do you think you can actually compete with them for the amount of money you have?” 

We said, “We don’t know!” I like to believe if it’s easy to raise money for something, somebody else is probably thinking about it. It wasn’t about the ads so much as people being jaded and saying Facebook has already won. We released Ello and clearly we can. 

Facing The Future

RW: What’s on tap for 2015?

PB: Our mobile app is deep in development. That should be coming out fairly soon. When that comes out, we may come out of beta and the invitation only practice at that time, but we’re not sure. The mobile app has been a big gap for me personally. I think that’ll be pretty awesome when that comes out. There’s also lot of new features. I think we’re about two thirds of the way through our feature list. We’ve been releasing new features every few weeks. I’m just assuming that Ello will keep getting better and better. 

RW: Do you have a New Year’s resolution?

PB: No, not really. One day awhile back, this must have been 10 or 12 years ago, I was living in New York City. I walked into my apartment and decided to get rid of everything I owned but didn’t use constantly. Every piece of childhood memorabilia, every CD, I just put everything  out in the street. I ended up with an apartment with a bed in it and a table and no chairs, and I’ve pretty much lived like that since. I don’t own anything I don’t use. 

View full post on ReadWrite

How to Make Sure Your Link Dev Isn’t Working Against All Your Other Marketing (and Vice Versa)

In order to make sure you’re getting the most out of your link-building efforts, there needs to be strong communication between all members of your organization.

View full post on Home – SearchEngineWatch

Google Reportedly Working On A ‘Buy Now’ Button To Compete With Amazon by @mattsouthern

The latest in an ongoing battle between Amazon and Google sees the Wall Street Journal reporting that Google is preparing to take on Amazon with its own unique e-commerce solution. This solution would come in the form of a ‘buy now’ button that may be embedded right into the search engine results pages. The inclusion of a ‘buy now’ button next to product pages in search results would allow searchers to put the item in a shopping card and check out with a single click. To be sure, Google doesn’t intend to open its own warehouse filled with products. The sales […]

The post Google Reportedly Working On A ‘Buy Now’ Button To Compete With Amazon by @mattsouthern appeared first on Search Engine Journal.

View full post on Search Engine Journal

Google Working On Versions Of Its Services For Kids

Beginning next year, Google plans to begin working on versions of several popular products specially created for children aged 12 and younger, a company executive told USA Today. The products most likely to receive kid-friendly versions are the widely-used Google search, YouTube, and Chrome, Google VP Pavni Diwanji told the newspaper. 

The new effort is a part of Google’s recent child-focused initiative, including a virtual Maker Camp and its code-based Doodle 4 Google competition. 

With more and more children using Google at school and at home, the search engine giant says that their goals are to keep the Internet safer in hopes that the technology is used in a better way. Of course, it could also face a backlash from parents and others worried that the search giant might mine their children’s data.

Photo by jacinta lluch valero

View full post on ReadWrite

Mozilla Is Working On A Firefox Browser Just For Developers

Mozilla has a new Firefox browser in the works that isn’t just for anyone. According to the company’s announcement Monday, this upcoming project will be “the first browser dedicated to developers.”

The new browser will integrate some of Mozilla’s most popular developer tools, WebIDE and the Firefox Tools Adapter. These tools are currently available for download to anyone on up-to-date versions of the Firefox browser, but the average user never touches them. This developer-specific browser will put them front and center.

“When building for the Web, developers tend to use a myriad of different tools which often don’t work well together,” the announcement on Mozilla’s blog reads. “This means you end up switching between different tools, platforms and browsers which can slow you down and make you less productive. So we decided to unleash our developer tools team on the entire browser to see how we could make your lives easier.”

Apart from a video that rehashes the words of the announcement, there isn’t a lot of information available yet on the new browser. However Mozilla promises that all will be revealed on its launch date, November 10.

Photo by Nayu Kim

View full post on ReadWrite

Go to Top
Copyright © 1992-2015, DC2NET All rights reserved