Posts tagged Wine
The Wine Enthusiast’s Guide To Tasting SEO Success – Search Engine Land
Jan 24th
 Search Engine Land |
The Wine Enthusiast's Guide To Tasting SEO Success
Search Engine Land If you live on the left coast of the US, you know that wine is an integral part of the social culture. From California through Oregon to Washington State, some of the world's best grapes are grown and magically transformed into world-class wines. Since … |
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The Wine Enthusiast’s Guide To Tasting SEO Success
Jan 24th
If you live on the left coast of the US, you know that wine is an integral part of the social culture. From California through Oregon to Washington State, some of the world’s best grapes are grown and magically transformed into world-class wines. Since moving to the Pacific Northwest 20+ years ago,…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SEO Positive Acquires Contract with Leading Wine Tasting Specialists – PR Web (press release)
Mar 24th
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SEO Positive Acquires Contract with Leading Wine Tasting Specialists
PR Web (press release) The online marketing specialists at SEO Positive continue to increase their impressive portfolio of clients as they proudly announce their newly acquired contract with UK based wine company ThirtyFifty. ThirtyFifty recognised the importance of … |
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SEO Positive Launches PPC Campaign For Top Italian Wine Company – PR Web (press release)
Mar 8th
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SEO Positive Launches PPC Campaign For Top Italian Wine Company
PR Web (press release) Leading Pay Per Click management firm SEO Positive has announced the launch of a brand new paid search campaign for online retailer Piemonte Wines. Piemonte Wines is the leading online stockist of wines from this renowned Northern Italian winemaking … |
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Trailblazer Gary Vaynerchuk Retires From Daily Wine Videos
Aug 23rd
Gary Vaynerchuk, the dynamic wine salesman turned video blogger turned social media marketing mega-guru, announced today that he is retiring from the popular daily wine tasting videos he’s posted online for more than five years. The Russian-born 35 year old recently announced a multi-book publishing deal and has a high-end consulting practice.
Vaynerchuck’s Wine Library TV has offered accessible, enjoyable, informative short-form introductions to a wide variety of affordable bottles of wine. After producing 1000 episodes, it was briefly renamed The Daily Grape starting in March – but it was always “the Thundershow, aka the Internet’s most passionate wine program.” The show turned Vaynerchuk into a global celebrity and showed what the social web plus a whole lot of hustle could produce.
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Vaynerchuk had the advantages of an existing offline business (which he famously turned around) and apparently a naturally super-high-energy personality, but still symbolized hope for everyone – not just that they could know enough about the high-class hobby of wine to enjoy it without feeling condescended to but also that they could rally an audience online with their own content regarding a topic of interest. If they just tried hard and humbly enough.
Vaynerchuk offered emotional thanks to his crew and fans in his final episode today. He said the show was an exhausting adventure but that he is “just ready” to move on to exploring his other ambitions.
Thanks for all you’ve done, Gary, not just for wine and for the people who want to love and learn about it – but for all the scrappy web content producers out there working hard to add value to other peoples’ lives and build their voices on a platform that offers historically unprecedented opportunities.
View full post on ReadWriteWeb
Robots Battle Over Wine
Jan 27th
The collision of the wine websites CellarTracker and Snooth raises some interesting questions over data ownership. Snooth was accused of copying information from CellarTracker’s user reviews, using an automated robot script crawling the site. While most commenters were outraged, it’s not clear that there’s any legal case against Snooth, even if it had crawled the data. As it turns out, the problem came from an outdated input feed, rather than its crawler, but the case highlights how many problems will arise as data flows and mixes on the Web.
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The controversy erupted when an independent wine blog at vintank noticed a spooky correlation between the user tags that appeared on the Snooth site and those present in reviews for the same wine on CellarTracker. For example, these screenshots show the same tags appearing on the two sites, even unusual ones like “mocha” or “presence”:
How could a competing site possibly get access to this information? CellarTracker’s robots.txt file (which lays out its policies for automated access to the site) is pretty open, and no log-in is required to see the reviews.
This means that Google and other search engines can analyze those pages and send traffic to the site. They may need to do some fairly sophisticated processing to understand what the page is all about, with the results placed in a database, but since CellarTracker benefits from the extra traffic they’re unlikely to complain about their data being copied. In fact, there’s a fair body of case law that suggests by opening up your robots.txt, you’re giving permission for copies to be made and shown to users.
That system works well as long as search engines are the only ones doing the scraping. What’s changed over the last few years is that you can now crawl millions of Web pages for just a few dollars. Many startups have sprung up that make this sort of operation easy even if you don’t have the expertise in-house. These small-scale operations often don’t drive traffic to the source of the information though, so the implicit bargain of that publishers have with search engines doesn’t hold.
One thing site owners can do (and that CellarTracker did for Snooth’s crawler) is prohibit individual user agents in the robots.txt. The trouble with this blacklisting is that you can only block them after you find out about them, and that may be after they’ve already grabbed the data. A better alternative from the publisher’s point of view is to whitelist only the search engines you actually care about, as Facebook did in response to my own crawling. This is a bad thing for the open Web though, since new startups are denied access to the sites, and the dominance of the existing search engine players is cemented.
What’s clear from this case is that the rules of the Web have departed from people’s intuitive sense of right and wrong. As Snooth’s CEO points out, the user tags at the center of the controversy were “not reviews or information that is, or could be, copyright-protected.”
The copyright law around data requires some highly-paid lawyers to fully explain, but the gist is that plain information without any creative contribution from the author is tough to protect. He also highlights the problem of dealing with information from other 50 million Web pages, plus many other data feeds. Once the data is entered into a system like that, there’s rarely any mechanism to keep track of its source, or apply any special restrictions on its use.
Put all these issues together, and you have a world of proliferating scrapers, pouring unprotected data into systems that mix and match the streams promiscuously, producing an end result that may compete against the sources themselves. It’s a place where Snooth could copy those tags, with only user outrage to hold them back. What do you think the rules should be?
Photo by ciccioetneo
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SEO.cc Presents SFIMA’s 2010 Holiday Wine Event for the Benefit of the Marine … – Benzinga
Dec 7th
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SEO.cc Presents SFIMA's 2010 Holiday Wine Event for the Benefit of the Marine …
Benzinga Presented by SEO.cc, and sponsored by Undertone Networks, iAnalyst, BGT Partners, Costume World and ion interactive, SFIMA's Holiday Wine Event will take … |
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Grape wine press
Feb 22nd
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Wine press sale
Feb 21st
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