Posts tagged What’s

Visual Marketing: What’s Out There and How it Benefits Business Owners

The digital landscape is changing rapidly, and in recent years the driving force has been visuals. Consequently, we’re […]

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Sarah Bradley

Sarah Bradley is Head of Social Media for the Digital Marketing agency, Receptional based in Bedfordshire. Sarah is a specialist in social media campaigns, strategies and training. She is also a Twitter fiend, social networking nerd and an Instagram collector of cats.

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WordPress 3.9 Coming April 16: Here’s What’s New

WordPress 3.9 is currently in its third beta and, according to the company, is scheduled to be officially […]

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Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

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The Enhanced Campaigns Big Picture & What’s Next For AdWords

Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed…



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What’s the Future of Business? An Interview with Brian Solis by @murraynewlands

Technology has fundamentally and undeniably changed the way we do business in the 21st century. Rather than sending out catalogs or coupons in the mail, companies rely on social media, email newsletters, and other online channels to communicate with customers, and they’re spending massive amounts of money to do so. Yet, despite all of the […]

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Murray Newlands

Murray Newlands

Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual.
Born in England, Murray moved to the USA in 2011 being recognized by the US government as “an alien of extraordinary ability”.

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Matt Cutts Video: How Google Determines What’s A Paid Link

Google head of search spam Matt Cutts released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is the link an…



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What’s The Next Step For Step Trackers?


ReadWriteBody is an ongoing series where ReadWrite covers networked fitness and the quantified self.

Since a step-counting craze emerged in Japan in the 1960s, we’ve been trying to walk our way to fitness.

Picking up where old-school pedometers left off, fitness-tracking gadgets and apps have made step-counting a mainstay. And updates to our smartphones’ hardware and software are turning step-counting into a basic feature of mobile platforms, rather than an add-on.

I’m just not sure where all this step-counting is leading—save to an overload of apps. There’s Human, Moves, Steps, and dozens if not hundreds of others. None seem to be winning the battle for the top of the app-store rankings.

Time For The Next Step

Renato Valdés Olmos, the cofounder of Human, tells me that the second version of his app, which rolls out today, will track far more than steps. Using just your phone’s sensors, it will track gym workouts, dancing, or bustling around the office. All of that will count toward’s Human’s goal of having its users move at least 30 minutes a day. That’s an improvement over the first version of the Human app, which could only detect running, biking, or walking.

Even the first version of Human, he says, was effective in getting users to be more active, raising movement levels by 40%. That suggests step-counting apps may be more effective than old-school pedometers, which raised activity by 20% in an oft-cited Stanford study

But even Valdés Olmos concedes that’s not enough: “What comes after the Daily 30?”

The Battle Of The Budge

The problem is that I suspect counting steps alone is not enough to bring about the kind of health improvements that people find inspiring. Valdés Olmos, for example, worked out two hours a day to drop 144 pounds. His advice on how to do it: “Become disciplined. Become super disciplined.” My own experience in losing 83 pounds was similar.

Getting off the couch is always a good first step. But it doesn’t go far enough to fixing the fitness gap we have in the United States (and, increasingly, around the world). For many seriously overweight and underexercised people, it will take far more than 10,000 steps a day to go from unhealthy to healthy.

Technologically, it’s clear that step-counting is a pretty basic commodity function that our phones can handle. It’s like telling time. New apps and gadgets will have to measure our movement in a more sophisticated manner. They must also develop the behavioral cues that push us past 10,000 steps and into more taxing (and rewarding) physical activity. That’s not going to be easy. But we’re going to have to count on inventors like Valdés Olmos to figure it out.

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SPONSOR MESSAGE: Link Building in 2014 – What’s New, What’s Not Working

Digital Marketing Depot Webcast: February 20th 1:00EDT/10:PDT – Hear link building expert Jon Ball, Page One Power’s Co-Founder and CEO discuss the SEO-link building techniques and strategies that will work in 2014. 5 key takeaways to plan your successful link building strategies in…



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What’s on your SEO wishlist for 2014? – Econsultancy (blog)

What's on your SEO wishlist for 2014?
Econsultancy (blog)
The final removal of keyword referral data was the most obvious inconvenience for SEOs, but Google has also been busy tweaking its search results page, with more prominence for paid ads. I've asked a number of SEOs for their views on the least welcome 

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Search Engine Land’s Most-Shared Stories on Google+ for 2013: What’s Right, What’s Wrong, What’s Next, & What’s Dead

Happy New Year to you, search marketing friends! Surely you’re eager to dive head-first into 2014, weighing predictions and forecasts of what’s next in the worlds of SEO and SEM, but we’ve still got an installment or two in our Search Engine Land Year In Review series! So…



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What’s Next For Social Media Darling Buffer: An Interview with Co-Founder Leo Widrich by @wonderwall7

Buffer, the startup behind a scheduling platform for social media sharing, has been all over the news lately since they published all employees’ salaries as part of their commitment to a ‘default to transparency’ culture. We reached out to co-founder Leo Widrich to ask him more about life at his seed-funded, 13-person company and to find […]

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Kelsey Jones

Search & Social Consultant at MoxieDot.

Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.

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