Posts tagged What’s
Technology has fundamentally and undeniably changed the way we do business in the 21st century. Rather than sending out catalogs or coupons in the mail, companies rely on social media, email newsletters, and other online channels to communicate with customers, and they’re spending massive amounts of money to do so. Yet, despite all of the […]
Born in England, Murray moved to the USA in 2011 being recognized by the US government as “an alien of extraordinary ability”.
The post What’s the Future of Business? An Interview with Brian Solis by @murraynewlands appeared first on Search Engine Journal.
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ReadWriteBody is an ongoing series where ReadWrite covers networked fitness and the quantified self.
Since a step-counting craze emerged in Japan in the 1960s, we’ve been trying to walk our way to fitness.
Picking up where old-school pedometers left off, fitness-tracking gadgets and apps have made step-counting a mainstay. And updates to our smartphones’ hardware and software are turning step-counting into a basic feature of mobile platforms, rather than an add-on.
I’m just not sure where all this step-counting is leading—save to an overload of apps. There’s Human, Moves, Steps, and dozens if not hundreds of others. None seem to be winning the battle for the top of the app-store rankings.
Time For The Next Step
Renato Valdés Olmos, the cofounder of Human, tells me that the second version of his app, which rolls out today, will track far more than steps. Using just your phone’s sensors, it will track gym workouts, dancing, or bustling around the office. All of that will count toward’s Human’s goal of having its users move at least 30 minutes a day. That’s an improvement over the first version of the Human app, which could only detect running, biking, or walking.
Even the first version of Human, he says, was effective in getting users to be more active, raising movement levels by 40%. That suggests step-counting apps may be more effective than old-school pedometers, which raised activity by 20% in an oft-cited Stanford study.
But even Valdés Olmos concedes that’s not enough: “What comes after the Daily 30?”
The Battle Of The Budge
The problem is that I suspect counting steps alone is not enough to bring about the kind of health improvements that people find inspiring. Valdés Olmos, for example, worked out two hours a day to drop 144 pounds. His advice on how to do it: “Become disciplined. Become super disciplined.” My own experience in losing 83 pounds was similar.
Getting off the couch is always a good first step. But it doesn’t go far enough to fixing the fitness gap we have in the United States (and, increasingly, around the world). For many seriously overweight and underexercised people, it will take far more than 10,000 steps a day to go from unhealthy to healthy.
Technologically, it’s clear that step-counting is a pretty basic commodity function that our phones can handle. It’s like telling time. New apps and gadgets will have to measure our movement in a more sophisticated manner. They must also develop the behavioral cues that push us past 10,000 steps and into more taxing (and rewarding) physical activity. That’s not going to be easy. But we’re going to have to count on inventors like Valdés Olmos to figure it out.
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What's on your SEO wishlist for 2014?
The final removal of keyword referral data was the most obvious inconvenience for SEOs, but Google has also been busy tweaking its search results page, with more prominence for paid ads. I've asked a number of SEOs for their views on the least welcome …
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Search Engine Land’s Most-Shared Stories on Google+ for 2013: What’s Right, What’s Wrong, What’s Next, & What’s Dead
Happy New Year to you, search marketing friends! Surely you’re eager to dive head-first into 2014, weighing predictions and forecasts of what’s next in the worlds of SEO and SEM, but we’ve still got an installment or two in our Search Engine Land Year In Review series! So…
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What’s Next For Social Media Darling Buffer: An Interview with Co-Founder Leo Widrich by @wonderwall7
Buffer, the startup behind a scheduling platform for social media sharing, has been all over the news lately since they published all employees’ salaries as part of their commitment to a ‘default to transparency’ culture. We reached out to co-founder Leo Widrich to ask him more about life at his seed-funded, 13-person company and to find […]
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What’s The Fastest Way To Make Money? Video!
Are you using video on your website? If not, you missing out on what is now considered the fastest way to make money. With more people using the internet than ever before, you’re missing out on a lot of profits that you can have with video on your website.
Video has basically has outperformed text as the way that people want to get information from a website. You can use the viral marketing method and submit your videos to different submission sites.
This will provide you with more exposure than you could probably handle. That’s a good thing; that means the more visitors you get, the better chance they turn into customers. In particular, if they are PLR videos, you can create your own brand by editing them to your specifications.
Branding videos is pretty easy to do. It can set you apart from the other PLR videos that are not edited. Branding can help you to rake in a lot of cash. When you brand a video, you are essentially creating your own personality.
People will be able to see the real you and any products that you may be offering. In order for you to make money, you have you brand the videos with your affiliate link.
Using videos that you have branded provide the visitor with a quick connection with you and the website. Another advantages of videos being the fastest way to make money is that if Google likes them, your website will be in the search engines in no time.
With branded videos, people will be able to see a face with the voice. You would be face to face with that person, even though your face would be on video. That personal connection would still be there. That’s what’s important and will help to keep the relationship and ultimately make plenty of money.
Video is very powerful which is why it is considered the fastest way to make money. You could show a branded video one minute and the next minute they may be ordering soemting from you. That’s just how much clout people have when it comes down to this. Having videos can also help with your creditability.
Many people may not have gotten acquainted with you before now. However, with the video, they will know a little more about you and what you are promoting. Keep in mind, the video should not be a blatant promotion.
That will turn people away and your money will go elsewhere. It only takes a few minutes to edit the video to keep your brand flowing and continuing to make money for you.