Posts tagged well
HTML5: Alive And Well With CIOs
Apr 5th
Apparently, native apps have won. We even said so right here on ReadWrite. After all, Facebook apparently likes native more.
Unfortunately, CIOs missed the memo, and the dirty little secret is that most of the world’s software, including apps, is written for use, not sale. That means that most of the world’s software is not going to follow what Facebook’s mobile strategy is, but rather what those stodgy enterprises do.
Those stodgy enterprises? They’re all in on HTML5.
I spent Wednesday afternoon with a who’s who of enterprise CIOs and CTOs in New York City, talking about Big Data, cloud and mobile. With the Facebook Phone in mind, I polled the group on its mobile applications. Every single executive – not one exception – was building hybrid HTML5 apps, meaning the bulk of the app is written in HTML5 with a native wrapper to improve performance, add camera access, etc.
Every. Single. One.
And not just a few such apps. The bulk of their apps were hybrid HTML5 apps, both for internal employees and for external customers.
Going Native?
Sure, there were some native apps, though generally not yet written for Android. (“We can’t figure out what to do about Android,” said one executive of a major financial services firm.) But overall, the CIOs I talked to, and there were roughly 100 in the room, were basing their mobile app strategy on hybrid HTML5 apps.
The CIO needs are different from Zynga’s, or those of other consumer app developers. Many of the apps they’re building are informational in nature, or have such a stringent need for broad access that these enterprises simply can’t afford to alienate a particular mobile device demographic. They need to support iOS, Android, Windows, Blackberry, etc. And with the vast majority of mobile OSes now sporting HTML5-compatible browsers, the time is ripe for HTML5 apps.
Still Hiring For HTML5
The job numbers bear this out. While HTML5 can get pooh-poohed by consumer app developers like Facebook, it remains the hottest technology skill, as measured by jobs, more than holding its own with iOS and Android in absolute number of jobs:
And trouncing both iOS and Android in terms of relative job growth:
This corroborates Evans Data’s finding in early 2012 that 75% of mobile developers were using or expecting to use HTML5, a number that seems to have moved from aspirational to actual in 2013.
Hence, while the media will tend to focus on what it knows best – consumer apps – CIOs are working away on HTML5 strategies. Just ask Accenture. Yes, there are tradeoffs when going HTML5, just as there are tradeoffs when going native. For enterprise CIOs, however, broad, cross-platform access to employees and customers makes HTML5 a winning solution.
Image courtesy of Shutterstock.
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SEO Opportunities Begin Well Before New Website Development – Search Engine Land
Mar 25th
 Business 2 Community |
SEO Opportunities Begin Well Before New Website Development
Search Engine Land Many believe that Google changes the rules at its whim, and hence, no SEO effort is sustainable. They have not yet bought into the basic concept that modern SEO is not about tricking Google; it is, in fact, a form of branding activity that uses many … Does Your SEO Services Provider Do Enough Keyword Research? |
View full post on SEO – Google News
SEO Opportunities Begin Well Before New Website Development
Mar 25th
Launching a new site, or any major site update, for a large enterprise comes with some unique challenges. A short summary of some of the most common include those listed below. SEO Challenges: New Site Launch Or Major Updates Too many decision makers. This is one of the more basic headaches….
Please visit Search Engine Land for the full article.
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Apple To Investors: OK, OK, We’ll Show You The Money
Mar 12th
If you listen to a rising chorus of Apple investors, it seems increasingly clear that Cupertino will soon dance a Wall Street jig and offer either a share-buyback plan or a higher dividend. Either of which would help support the share price, even if neither move seems likely to restore much of the 40% haircut the stock has taken since September.
Yesterday, Bloomberg quoted fund managers at Gamco and Capital Advisors, both of which own Apple shares, saying they expect the company to announce new plans for deploying more of its $137 billion cash hoard in support of investors. Today, Quartz reported that Apple might buy back stock, hike the regular dividend or issue a special dividend as early as this spring, and has retained Goldman Sachs to review its options.
The loudest such investor in recent months, of course, has been David Einhorn of Greenlight Capital. In February, Einhorn proposed that Apple begin issuing what he called “iPrefs” — preferred shares that would pay a guaranteed dividend of 4%. Earlier that month, Einhorn had filed suit against Apple to block a proxy measure that would have complicated the issuance of preferred stock — an apparent slap at his plan.
Einhorn’s lawsuit got people a bit riled up, leading Apple CEO Tim Cook to call it “a waste of money for all involved” and “a silly sideshow” — which slapped the word “silly” all over Einhorn’s advocacy plan for news cycles to come. Quartz’s unnamed sources, however, claim Apple actually found the idea “interesting,” and Einhorn apparently got what he wanted when Apple dropped its proxy measure on the order of a federal judge. In turn, Einhorn dropped his lawsuit against Apple shortly thereafter.
Any formal announcement on cash-to-investors front could come in tandem with a product announcement, though it’s unclear whether a spring announcement might involve an iPhone 5S, an iPad mini revamp, or both.
Hedge fund drama aside, Apple has been increasingly public about its plans to spread its mounting wealth, including an initiative to return $45 billion to shareholders over three years. “As of next week we will have executed $10 billion of that plan,” the company announced last month. Einhorn’s suit didn’t plant this seed, but it certainly seems to have accelerated its growth.
Lead image courtesy of user 1000 Words at Shutterstock
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Web Design and SEO: How to Make Your Website Look Good and Rank Well – Huffington Post
Feb 27th
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Web Design and SEO: How to Make Your Website Look Good and Rank Well
Huffington Post In working with both web designers and search engine optimizers, one thing I've noticed is this: They're often at odds with each other. It's unfortunate that too many web designers think SEO is snake oil (or evil, or unethical — whatever you want to … Google Updates Rise and Falls Documented Clearly by Sistrix SISTRIX Publishers Their Own Google Updates History Page |
View full post on SEO – Google News
Is Super Bowl Advertising Money Well Spent?
Jan 30th
The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around the Super Bowl to determine whether marketers will win big or fumble Sunday.
View full post on Search Engine Watch – Latest
Is Apple Really Slowing Down? We’ll Know Soon
Jan 15th
Apple is getting creamed today because the Wall Street Journal reported that the company recently cut orders for components. Shares are down more than $18 (3.65%) today to $502 from $520. They were $550 just days ago, and nearly $700 last fall. Speculation is that demand for the iPhone 5 has been weakening and that Apple is losing ground to Samsung.
Is that the case? We’ll find out in just nine days – next Wednesday, Jan. 23, when Apple reports its results for the holiday quarter.
Until then we’ll mostly be treated to the usual back and forth over Apple, with its many fanblogger “spinions” bending themselves into pretzels to argue that Apple is doing just fine, thank you, and whatever negative news you might be hearing is all just FUD invented by short-sellers or someone else with an axe to grind and why would you get your news from the Wall Street Journal when you could get it instead from a laughably biased pro-Apple blogger? Like this.
Apple Needs A Blowout
Fanbloggers were looking for a big holiday quarter, and it’s hard to imagine Apple not delivering. If there’s any weakness at all, even the tiniest bit, I’d expect Apple to get crushed. We’ve all grown so accustomed to seeing Apple blow out even the most bullish expectations that even the tiniest crack in the facade can be worrisome.
That said, demand for the iPad Mini seems strong, and Apple today is what IBM used to be when people would say that ”nobody ever got fired for buying IBM.”
In smartphones and tablets, Apple is the safe choice. It’s the one you recommend to your mom or your friend who doesn’t have a clue about technology. And there are lots of those people.
Apparently, however, there are also lots of people who dare to take the huge risk of using an Android phone, most notably the Samsung Galaxy S3. Samsung claims to have sold 40 million of the S3 model and 100 million of all its Galaxy S models combined.
The Deeper Problem
There was a time when Apple clearly had a better product in mobile. That time is over. And people are figuring this out. I use the GS3 as my daily phone and I’m incredibly impressed by it. To my mind Android has simply surpassed Apple in every way that matters. Others might disagree. Wherever you stand, you must admit that the two platforms are roughly on par. Both are fast, smooth and reliable. Both have loads of apps. Both will do whatever you want to do with your phone.
Also: Apple now has 15% market share worldwide in smartphones, and Android has 75%. I don’t think anyone, not even the most rabid Apple fanblogger, expects Apple will ever have significantly more share than it has today. Meanwhile Android is chipping away at Apple’s share in tablets as well.
Apple still grabs most of the profit in the mobile space. But this too will come under pressure as more and better competition enters the space. Apple is a magical place, but not magical enough to defy the law of gravity.
UPDATE: A former Microsoft exec writes to tell me: “Deja vu all over again. 2013 is the year Google really pulls ahead. The product gap has been narrowed to where it’s debatable which is better. A la Windows 95. 2013 will be critical for Apple to show it’s not Windows 95 redux.”
Image courtesy of Reuters.
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Is Apple Really Slowing Down? We’ll Know In 9 Days
Jan 14th
Apple is getting creamed today because the Wall Street Journal reported that the company recently cut orders for components. Shares are down 16% today to $503 from $520. They were $550 just days ago, and nearly $700 last fall. Speculation is that demand for the iPhone 5 has been weakening and that Apple is losing ground to Samsung.
Is that the case? We’ll find out in just nine days – next Wednesday, Jan. 23, when Apple reports its results for the holiday quarter.
Until then we’ll mostly be treated to the usual back and forth over Apple, with its many fanblogger “spinions” bending themselves into pretzels to argue that Apple is doing just fine, thank you, and whatever negative news you might be hearing is all just FUD invented by short-sellers or someone else with an axe to grind and why would you get your news from the Wall Street Journal when you could get it instead from a laughably biased pro-Apple blogger? Like this.
Apple Needs A Blowout
Fanbloggers were looking for a big holiday quarter, and it’s hard to imagine Apple not delivering. If there’s any weakness at all, even the tiniest bit, I’d expect Apple to get crushed. We’ve all grown so accustomed to seeing Apple blow out even the most bullish expectations that even the tiniest crack in the facade can be worrisome.
That said, demand for the iPad Mini seems strong, and Apple today is what IBM used to be when people would say that ”nobody ever got fired for buying IBM.”
In smartphones and tablets, Apple is the safe choice. It’s the one you recommend to your mom or your friend who doesn’t have a clue about technology. And there are lots of those people.
Apparently, however, there are also lots of people who dare to take the huge risk of using an Android phone, most notably the Samsung Galaxy S3. Samsung claims to have sold 40 million of the S3 model and 100 million of all its Galaxy S models combined.
The Deeper Problem
There was a time when Apple clearly had a better product in mobile. That time is over. And people are figuring this out. I use the GS3 as my daily phone and I’m incredibly impressed by it. To my mind Android has simply surpassed Apple in every way that matters. Others might disagree. Wherever you stand, you must admit that the two platforms are roughly on par. Both are fast, smooth and reliable. Both have loads of apps. Both will do whatever you want to do with your phone.
Also: Apple now has 15% market share worldwide in smartphones, and Android has 75%. I don’t think anyone, not even the most rabid Apple fanblogger, expects Apple will ever have significantly more share than it has today. Meanwhile Android is chipping away at Apple’s share in tablets as well.
Apple still grabs most of the profit in the mobile space. But this too will come under pressure as more and better competition enters the space. Apple is a magical place, but not magical enough to defy the law of gravity.
Image courtesy of Reuters.
View full post on ReadWrite
SEO Consult® aims to dispel myth that short content cannot rank well – Equities.com
Nov 30th
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SEO Consult® aims to dispel myth that short content cannot rank well
Equities.com SEO Consult®, a leading search engine optimisation agency based in the North West of England, is in agreement with Google's recent comments that outline how short content can still rank effectively on the search engine website. In a recent Google … Ask An SEO Expert – Rich Snippets & CTR The Top Six Digital Trends for 2013 Leading SEO Services Company Comments on Google's Market Dominance |
View full post on SEO – Google News
“Google Now” Moving Well Beyond Search, Becoming Mobile Assistant
Nov 5th
Almost exactly three years ago then Google employee Marissa Mayer described “the perfect search engine” in an interview with IDG News. She said it would be one “that could understand speech, questions, phrases, what entities you’re talking about, concepts. It would be able…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
