Posts tagged Want
Want More Clicks on Twitter?
Jan 27th
The following infographic is by Dan Zarrella of HubSpot. This IG a lot of great recommendations if you are looking to increase your clicks on Twitter. I especially liked the suggestions on using words correctly and the use of action words. I guess I will be tweeting more on the weekends too. To find out [...]
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Hate SOPA and want to join the Jan. 18 blackout? There’s a WordPress plugin … – ZDNet (blog)
Jan 14th
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Hate SOPA and want to join the Jan. 18 blackout? There's a WordPress plugin …
ZDNet (blog) And for those of you looking for something more extensible and SEO-friendly, you might want to check out the “SOPA Blackout Plugin“. Its offerings look even tastier than the aforementioned plugin: This plugin allows you to set SOPA blackout dates for … |
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Rank for Anything You Want on Google Search Plus Your World
Jan 13th
After reading a number of complaints about the quality of results and how often Google+ pages were featured in the Top 3 positions in the new personalized search, I reached out to the SEW authors community and had a bit of fun testing out Search P…
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Tweet At ‘Em All You Want, But Gen Y’s Are Still More Influenced By Word-of-Mouth Marketing
Jan 9th
A new report out from Sitel on social media and consumer trends implies that social media is key to reaching Gen Y (those born between 1980 and 2000), but the #s don’t add up.
While the Gen Y, or people born between 1980-2000, are in fact “digital natives,” that doesn’t mean they are actually most reachable via social media marketing.
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When looking at which types of decisions influence purchase decisions for electronics, 46.9% of Gen Y’s are most influenced by in-store promotions, 44.3% by word-of-moth marketing and 39.8% by Internet advertising.
Only 28.7% were influenced by social media, which makes sense given the fact that you are what you’re more likely to be what you “like” on Facebook, not “what your friends like.”
When it comes to what types of media influence purchases of apparel/clothing and grocery, social media still comes in dead last not only for Gen Y’s, but for Gen X’s and Boomers, too.
New research from Ericsson echoes the fact that while teens today are definitely digital natives, they still prefer face-to-face communication over digital means like texting and Facebook.
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Teenagers Want Face Time More Than Texting Time
Jan 6th
Despite all of the technology available to teenagers today, they still prefer meeting IRL to texting and “liking” each others’ Facebook statuses.
A new study out from Ericsson surveyed 2000 U.S. teenagers ages 13-17 to understand more about how they socialize through technology.
Texting and Facebook in particular have changed the way that teenagers date, particularly in the “courting” process which concludes with an actual date. The initial first interaction still takes place offline. In fact, when asked the question what type of communication would they miss most if it were taken away, teens responded with “face-to-face.”
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According to the study, texting is teens’ second tool of choice when they can’t meet up in-person because it’s easy to do while multitasking. A study from Nielsen showed that teen girls text 1.5 times as much as teen boys.
Facebook came in a sad fourth place after texting and talking on the phone.
Teens see voice calls as better suited for adults. Google+ wasn’t mentioned in this report, but teens do say they’d abandon Facebook for it.
Another less-explored means of communication is video chat, which is mostly by 13- to 15-year-olds, who tend to have more restrictions than 16- to 19-year-olds. When teens video chat, they are often times doing something at the same time, including chores or homework.
When it comes to Facebook, teens see it more as an additional means of communication, and they tend to have far less friends on it than adults. Teens tend to only befriend people they already know, and have an average of 265 friends.
A recent study from Pew showed that 62% of teens on social media sites set their profile to private. Only 19% make their profile partially private, and a mere 17% left their profiles completely public.
Unlike adults, teenagers use Facebook as another means for expressing their emotions by posting song lyrics and movie quotes. There is no reason for this type of information to be public. For teens, Facebook is an extension of their real-life relationships. Adults use Facebook to take the place of forms of communication, using it more for exchanging information and less for friendships they have in real life.
Teenagers are also more likely to have regular mobile phones that smartphones. The 13-year-old age group is more interested in owning a smartphone than the 17-year-olds.
Image via Mediabistro.
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Want To Revive The Economy? Open Public Buildings To Remote Workers
Jan 5th
The City of Palo Alto, Calif. and mobile workspace-finding app LiquidSpace have teamed up for an exciting step in public co-working. The Palo Alto City Library will make rooms available on LiquidSpace in a 3-month pilot. This is the first instance I can find in the U.S. of a public facility using a location-aware mobile app to reduce its unused capacity.
Co-working is the new normal, and city governments could drive lots of high-tech productivity if they make their latent space available to flexible, remote workers. Palo Alto is an obvious place to start, but every city in the world should start thinking like this.
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The partnership began this week. Two of the library’s study rooms, with room for around 10 people, are available on LiquidSpace, a free iPhone app that lists available workspaces in business centers, hotels, offices or co-working spaces. During the pilot, the library will assess whether it will benefit the public, as well as the library itself. If so, it will work with other city departments to expand the program to other facilities.
We like the looks of this. Coffee & Power, another remote working story we’re watching, has figured out how to make a win-win out of helping private spaces open up to remote workers. LiquidSpace is doing a civic service by pushing municipal governments to open their doors to co-workers, too.
If you want to learn more about this topic, Phil Shapiro wrote a cool post about co-working in public libraries in PCWorld.
Do you work remotely? Share your experiences in the comments.
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MOO Facebook Timeline Business Cards Want You To Be A Brand
Jan 5th
You’ve seen MOO cards, those adorable half-the-size of regular business cards that have a pretty image on one side and your info on the other. Today MOO.com announced a big step toward social business, integrating with Facebook to create real business cards that use images from your Facebook Timeline. The customizable cards are available now for purchase. MOO social business cards fit into the Timeline mission, which hardly differentiates between online and offline identity. With MOO business cards, Facebook wants you to move one step closer to imagining your identity on social media less as you and more as “you,” also known as your very own personal brand of yourself.
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You can print various images from their Timeline onto one side of your customized MOO card; on the other side, you throw in a tagline, Facebook username, phone number and website.
At Web 2.0 in 2011, 4chan’s Chris Poole said that Facebook and Google were doing identity wrong. “Google and Facebook would have you believe that you’re a mirror,” he said, “but in fact, we’re more like diamonds.” Of course, it’s not very easy to market multiple identities, so why would Facebook even try to do that? Exactly. Poole continued his talk about online identity, stating that Google and Facebook are “consolidating identity and making people seem more simple than they really are.”
Unlike Facebook, professional-only social network LinkedIn has a clear purpose and vision: To connect you with other people in your field. It recently updated the CardMunch iPhone app, which scans business cards and connects them with the users’ LinkedIn profiles.
The majority of LinkedIn users are in the high tech and finance worlds. Most people on Facebook use it to keep in touch with family and friends, not to network. But unlike LinkedIn, Facebook is what you make of it.
“It’s clear that consumer habits of sharing business and personal information are evolving,” says MOO CEO and Founder Richard Moross. “The lines between online social networking and offline business networking are not just blurring, but vanishing.”
But are they really? And more importantly, will you buy a MOO/Facebook Timeline card?
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Marketers want more SEO and social metrics in 2012 – Brafton
Dec 20th
 Brafton |
Marketers want more SEO and social metrics in 2012
Brafton A report from Ifbyphone said that businesses are using social media marketing and SEO frequently, but struggle to measure their effectiveness. While 47 percent of businesses using email marketing say they do not struggle to measure the results of their … |
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Survey: 80% of Consumers Want Alternative Payment Methods to Credit Cards Online
Dec 13th
When it comes to mobile payments, how much do you really trust your credit card being attached to your smartphone? Is it secure? Are merchants going to sell your personal information or start sending you piles of junk mail? These are some of the concerns that a new report from Javelin Strategy and Research surfaced this fall during a survey of consumers’ fears of mobile payments and online transactions.
The survey concludes that four out of five consumers would spend more money online if they considered credit cards safer and had payment alternatives. Javelin predicts that an additional $109.8 billion would be spent by offering a “no credit card required” way to pay online and at merchants.
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It is important to note that Javelin’s survey was commissioned by PaymentOne, a direct-to-carrier payments company. PaymentOne has a direct benefit in trying to get consumers’ off credit cards and start paying through their cellphone or cable bills. The survey was conducted in the fall of 2011 and polled more than 2,000 U.S. adults concerning payments preferences.
95% of respondents had mobile phones while only 36% had used that phone to pay for an item, be it an app, game, music or media streaming such as Netflix or Spotify. The top concerns around using credit cards online were privacy related concerning personal data falling into the hands of advertisers, marketers or malicious hackers.
There is a tenant in the payments industry that the more clicks that a user has to make, the less likely they are to make a purchase. These are often referred to as “pain point” or “friction.” Think about why Apple or Amazon do so well. Consumers enter their credit card numbers once and after that it is one-click processing with a password. Both companies have done masterful jobs of taking the friction out of payments.
On the other hand, the results of this survey should definitely be viewed through the lenses of a direct-to-carrier billing company trying to drum up support for its business model and get more online and offline merchants to use carrier billing, especially for smaller purchases. “No one is going to buy a fridge through carrier billing,” a PaymentOne executive said at CTIA in San Diego in October.
Users should think long and hard about storing credit card information on their smart devices. A report surfaced this morning that the Google Wallet leaves some information unencrypted if the device it is on is rooted. In the Android ecosystem there are also security concerns with malware-ridden apps that can theoretically gain root access and steal all information on a device. The Google Wallet sandboxes a lot of that data but as the Javelin survey points out, consumers have their fears regardless of the truth behind the technology.
What are your concerns with mobile payments? Is there a reason to fear using your credit card online or is the survey slanting its findings towards the benefit of its client? Let us know in the comments.
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Cyber Monday Sale Groupon Didn’t Want: Their Stock 50% Off
Nov 29th
You may have received a pile of Groupon offers yesterday, but one sale the company did not want you to see was their stock 50 percent off their first day highs and well below the initial IPO price of $20.
Marketers have had mixed results with Gr…
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