Posts tagged Video
Exclusive: Interview With Inside Apple’s Adam Lashinsky [Video]
Feb 9th
On Friday, February 3, at the lovely Delancey St. Theater in San Francisco, ReadWriteWeb and our new home company, SAY Media, co-hosted a release party for Adam Lashinsky’s new book, Inside Apple: How America’s Most Admired – And Secretive – Company Really Works. It was our first joint event since we joined SAY in December. RWW and SAY are working together to figure out the future of media, so a gathering to discuss a book about Apple was a great place to start.
Apple lives at the center of the worldwide technological transformation that’s underway, and Lashinsky’s new book sheds light on how the enigmatic company works. It profiles Apple’s leaders and their various styles and talents, it describes how the organization is woven around them, and it tells the stories of Apple insiders and outsiders at all levels.
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I got to sit down with Lashinsky for an interview about the book before MC David Richter opened it up to the whole audience. Our conversation touched on three aspects of Apple that tie the book together: the culture, the leaders and the products.
Lashinsky reveals many telling facts and anecdotes about Apple’s culture in the book. We discussed whether Apple’s obsession and perfectionism are creepy, and to what extent this is driven by the personalities of its leaders.
We considered the extreme secrecy imposed on Apple’s lower ranks and what effects that has on morale and the quality of work. We also thought about Apple’s unique sense of timing, taste and presentation that make it such a phenomenon in the culture at large.
Apple’s organization is centrally controlled by a closed group of leaders, and I asked Lashinsky about the importance of their personalities in the way the company operates. We discussed the extent to which Steve Jobs’ legacy shaped the culture and whether those shapes will hold after his passing.
Then we talked about Tim Cook’s new and starkly different style as CEO. Lashinsky has also referred to SVP of iOS Software Scott Forstall as a “CEO-in-waiting,” and the book points to the contrast between him and Cook as one of the upcoming dramas in Apple’s next chapter.
Finally, we looked at the products, the part of the company where Apple meets the public. We discussed the powerful influence of Jobs’ last products and how we’ll have to wait for the ones that come after him to see the real face of a post-Jobs Apple.
I found our conversation illuminating, and the whole evening was a lot of fun. Here’s the full video of my interview with Adam Lashinsky:
All photos and video by the excellent team at SAY Media
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Grovo How To Do SEO Video Series
Feb 9th
We’ve written earlier about Grovo, an online video e-learning site that conducts a lot of celebrity interviews. Some of them are more interesting than others. Today they have a new series with Zach Ciperski, the Director of SEO for EliteSEM and also serves as Vice President of CoffeeForLess.com. He has built sites for some major retailers and teaches SEO at New York University, among other places. His series is on How To SEO, and is worth watching if you are still struggling with the basics, or need some help before you go forth and try to hire an SEO specialist. Here is one five-minute segment on making small tweaks to your site.
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There are some very basic tips in this video segment, such as keeping titles short, using keywords in the filenames in the actual URL, constructing meta tags and meta descriptions, and how SEO has changed over the past decade. “SEO at the end of the day is an art form. But you want to test it and give it a shot and see what happens when you put extra keywords there,” he says. You can watch the rest of his series here at Grovo’s site.
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[Video] An IT Security Guy Walks Into the Room …
Feb 8th
The biggest geeks in all of technology work in IT security. Sorry front-end mobile developers, cloud gurus, data center managers and do-it-yourself robot builders. Enterprise IT security is run by geeks that love to play cat and mouse with a good botnet, argue over the merits of Blue Coat versus AnchorFree and have a panic button programmed on their highly encrypted smartphones that goes straight to Symantec’s headquarters. These are the geek’s geek.
In honor of yesterday’s Safer Internet Day, we present a tribute to the IT security folks that keep most of us running during the day and from drowning in a sea of spam and malware. We know the “$#!& people say” meme is a little played out but feel mostly because there have been some really mediocre entries into the genre recently. The video below is sure to leave you giggling if you belong to the geeky group of IT security experts. Check it out.
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Passwords. Damn those passwords. Why do people always come up with generic, terrible passwords to really important documents and accounts? Passwords are an IT security gurus nightmare because many people have generic, easily cracked, keys or do something profoundly idiotic like keep all their passwords on a sticky note next to their PCs.
A reminder to denizens of the Web: it is suggested you change your passwords at least twice a year. Or, you might end up like these guys:
The team over at Gazzang, a company that specializes in data and application security for the cloud, sent over this video on “$#!& IT Security Guys Say.” Knowing a lot about security professionals, this entry is spot on. Watch it below and let us know what you think in the comments.
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Grovo How To Do SEO Video Series – ReadWriteWeb
Feb 8th
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Grovo How To Do SEO Video Series
ReadWriteWeb Today they have a new series with Zach Ciperski, the Director of SEO for EliteSEM and also serves as Vice President of CoffeeForLess.com. He has built sites for some major retailers and teaches SEO at New York University, among other places. Video: “Build an SEO Foundation” Excerpt |
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Driving Video Views & Engagement With SEO & Social Media – ReelSEO Online Video News
Feb 7th
 ReelSEO Online Video News |
Driving Video Views & Engagement With SEO & Social Media
ReelSEO Online Video News Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of … Brightcove: Social Media Trumps Search for Viewer Engagement |
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SHAZAM! Interactive Super Bowl Ads Drive Engagement – ReelSEO Online Video News
Feb 7th
 ReelSEO Online Video News |
SHAZAM! Interactive Super Bowl Ads Drive Engagement
ReelSEO Online Video News The following is an index of our more popular video search engine optimization (Video SEO, VSEO,… Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West… Google has been giving users "instant previews" … What Time Does The Super Bowl Start? What Channel Is It On? |
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RedBox And Verizon Team Up On Streaming Service To Challenge Netflix – ReelSEO Online Video News
Feb 7th
 ReelSEO Online Video News |
RedBox And Verizon Team Up On Streaming Service To Challenge Netflix
ReelSEO Online Video News The following is an index of our more popular video search engine optimization (Video SEO, VSEO,… Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West… Google has been giving users "instant previews" … |
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Joint Effort Marketing Named Second Best Video SEO Company by topseos.com for … – Press Media Wire
Feb 6th
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Joint Effort Marketing Named Second Best Video SEO Company by topseos.com for …
Press Media Wire The independent authority on Search vendors, tospeos.com, has named Joint Effort Marketing the second best video SEO company in the online marketing industry for the month of February 2012. topseos.com has named Joint Effort Marketing the second best … |
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Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors – ReelSEO Online Video News
Feb 6th
 ReelSEO Online Video News |
Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors
ReelSEO Online Video News The following is an index of our more popular video search engine optimization (Video SEO, VSEO,… Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West… Google has been giving users "instant previews" … |
View full post on SEO – Google News
“Look Around” With The Red Hot Chili Peppers Interactive Music Video – ReelSEO Online Video News
Feb 6th
 ReelSEO Online Video News |
"Look Around" With The Red Hot Chili Peppers Interactive Music Video
ReelSEO Online Video News He is also founder of The Viral Orchard (http://www.viralorchard.com), an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, … |
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