Posts tagged Video

How To Create AdWords Video Remarketing Campaigns: 3 Easy Steps by @Rocco_Zebra_Adv

Video content is no longer on the rise – it has taken its place among the royalty of content sources. Videos cross our paths everywhere we go, inlcuding on Amazon’s e-book bestseller lists, e.g. Tim Ferriss’s “The 4-Hour Cook” which resembles more a movie than a text-based ebook, on our phones with Vine or Instagram, and even Facebook recently decided to offer video advertising. While producing a traditional brand awareness video is expensive, creating a 30 second remarketing video is not. Besides the fact that video remarketing campaigns are a great way to get your foot in the door and […]

The post How To Create AdWords Video Remarketing Campaigns: 3 Easy Steps by @Rocco_Zebra_Adv appeared first on Search Engine Journal.

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A Framework for Goal-Driven Video SEO [Explainer Video] – Business 2 Community

A Framework for Goal-Driven Video SEO [Explainer Video]
Business 2 Community
The most important part of video SEO is in building and defining a goal driven strategy. Implementing a video strategy starts by identifying what you are trying to accomplish and working backwards to figure out the necessary technical and creative

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Weekly Video SEO Tip: How to Make Your Video Content Discoverable – The Content Standard by Skyword (blog)

Design & Trend
Weekly Video SEO Tip: How to Make Your Video Content Discoverable
The Content Standard by Skyword (blog)
However, for those creatives who have developed video content in the past and weren't pleased with the results, it's time to think about getting more eyes on your clips. In this week's video SEO tip, I'll offer three basic tactics that can increase the
Real-time Stats Arrive on YouTube With Minute-by-Minute DataReelSEO

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How Twitch And YouTube Are Making Video Games A Big Business

Mark this moment: Watching people play video games has become a big business, with Amazon, Google, Disney, and others vying for a piece of the action.

Call it livestream gaming: Top players record themselves playing popular titles and delivering commentary—or compete against each other in big, live, arena-style events. 

By turning video games from a solitary living-room obsession into shared events, livestream gaming is letting advertisers tap into a hard-to-reach demographic of mostly young men.

The Game Is Afoot

That means a huge influx of money into the video-game world: It’s changing from a hardware-and-software business into a Hollywood-like media operation, complete with its own celebrities, agents, studios, and networks.

The big event in livestream gaming was’s announcement that it will acquire Twitch, a site which specializes in livestream gaming videos, for a cool $970 million, after rumors that Google’s YouTube might be interested in buying it, too.

Gaming as a spectator sport has already attracted audiences of millions of online users, most of whom watch it on gaming-dedicated YouTube channels or on Twitch. It’s no longer an online subculture: For many teens, it is their mass media.  

And the wars to capitalize on livestream gaming and its personalities is underway. Maker Studios, a Disney-owned Web network that operates like a talent agency for popular YouTube stars, has just partnered with one of YouTube’s top gaming channels, The Diamond Minecart.

The Diamond Minecart joins two other Maker-represented gaming channels, PewDiePie and Stampylonghead. That means Maker Studios now has the top three most-subscribed gaming channels on YouTube. And it means Disney and Google have partnered up against Amazon and Twitch. It’s on like Donkey Kong!

Gamers at Insomnia 52, the UK’s biggest gaming festival.

Livestream gaming grew along with YouTube. Video-game streams were just one more genre of YouTube’s early bedroom-webcam confessionals. What else would teens talk into the camera about?

But as passionate and engaged fan communities blossomed into subcriber bases that numbered in the millions, then big businesses began to take notice.

Swede Idea

PewDiePie trying Oculus Rift, a virtual-reality gadget.

While Twitch specializes in gaming, the topic is no stranger to YouTube. PewDiePie, YouTube’s most-subscribed channel, is the online-video home of Felix Kjellberg, a 24-year-old Swede. He has 19 million subscribers, but he’s just at the apex of a community of gamers on YouTube who garner massive fan followings by uploading videos of themselves playing games. 

Some advertisers are already tapping into their popularity.

Kjellberg recently agreed to appear in a promotion for Hollywood horror movie As Above, So Below. The film’s marketers sent Kjellberg to Paris to record himself looking for missing keys within a haunted catacomb, complete with zombies and live cockroaches. It works particularly well because of the similarities to the horror-themed video games he often plays.

Video-game publisher Ubisoft partnered with popular YouTube comedy duo Smosh to create a song in 2012 for the release of Assassin’s Creed 3. The accompanying music video now has a total of 54 million views.

In 2012, first person shooter video game Halo released Halo 4: Forward Unto Dawn, a science fiction action show, on YouTube channel Machinima Prime. The show has since been added onto Netflix’s roster of content.

Entering The Arena

Livestream gaming was born on the Internet—but it’s jumping into the physical world. 

Where livestream gaming involves posting videos, esports—short for “electronic sports”—involves quasi-athletic video-game competitions, often staged in big venues before live audiences and, increasingly, broadcast on television.

League of Legends World Championships

In October 2013, video-game publisher Riot Games held its League of Legends World Championships at the Staples Center in Los Angeles. The arena was sold out, and 32 million gaming fans watched the competition online.

In July, ESPN, the Disney-owned cable network, broadcast The International, a tournament which featured an online battle-arena-style game called DOTA (Defense of the Ancients) 2, with an $11 million prize. 

League of Legends gamers.

So what can we expect for the future of livestream gaming? We’re already seeing Disney, Google, and Amazon getting into the mix, putting down eye-popping amounts of money into acquisitions and poaching top YouTube gamers.

Google and Disney’s interests are obvious, since they are big sellers of advertising with a keen interest in teenage audiences. Amazon’s interest in Twitch came as a surprise to many—but it, too, has an increasing interest in video games, thanks to its Kindle tablets and its in-house game studios, as well as in online advertising, where it hopes to challenge Google.

Others are likely to pile into the market now. The big winners may be anyone who loves video games. Heck, you don’t even have to play them anymore. You can just lean back and watch.

Lead image by Madeleine Weiss, images courtesy of Riot Games, Tubefilter, PewDiePieThe Diamond Minecart, Flickr user artubr

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Clinkle’s Awful Hackathon Video Is A Diversity Report In Disguise

Clinkle, the payments startup that has yet to launch an actual product (despite more than $30 million in funding), released a video highlighting a recent hackathon. It’s kind of embarrassing.

Pop music overlays a bunch of smiling coders, some wearing Mickey Mouse ears, playing video games and shooting Nerf guns. They wear shirts that read, “Haters gonna hate.”

Like many hackathons, it’s mostly men.

The handful of times women do appear are carrying grocery bags or organizing a swath of arts and crafts materials lined up on a wooden table. One woman, presumably an engineer, is featured with a MacBook on her lap. 

Were these purchases made using a payment app?

It’s pretty standard for a startup hackathon to be a boys’ club. The Silicon Valley “brogrammer” stereotype permeates both corporate and popular culture—hoodie and t-shirt wearing dudes hunched over an Apple computer, banging out code until from late morning through dinnertime. But if Clinkle ever hopes to successfully get off the ground, it should consider appealing at least a little to both genders.

Women are predicted to control two-thirds of consumer wealth in the United States over the next 10 years, Nielsen reports. What’s more, U.S. women make up 53 percent of payment app users. In the developing markets, women play a critical role in mobile payment adoption, according to an extensive study from the the GSMA, an international mobile operator organization. 

Payment companies need to realize women will be using their product just as much, if not more, than men.

By marketing its company as a male-dominated environment and embracing,the “brogrammer” stereotype, Clinkle alienates a large group of consumers who could influence the success or failure of its product.

Why Clinkle Needs Women In The Picture

Clinkle has enough image problems. Despite a wealth of funding, the company hasn’t released anything in the three years since its inception. Also, its experienced executives are departing quickly. Releasing a video that makes the company look like the frat party startup everyone thinks it is doesn’t help its deteriorating reputation. Especially when women in the video are almost nowhere to be seen.

Clinkle founder Lucas Duplan doesn’t look concerned.

It’s a shame this is how Clinkle chooses to be perceived, especially since, according to a LinkedIn search, there are are women who work there, including at least three on the technical team. They’re not just den moms setting up crafts for the boys who need to code.

Clinkle could learn a thing or two from companies like Zulily, an e-commerce marketplace that relied on women and moms to propel it to massive success. Why? Because moms spend money.

Take Heed, Startups

I don’t know who thought this video would be a good idea, but just in case startups are considering a similar marketing move, here are a few teachable moments from Clinkle’s example:

• Don’t produce over-produced videos of your company hackathons if you haven’t released anything in three years. Your investors want your money to go somewhere else. 

• A frat party environment is not something to brag about. 

• Hire women. If women work at your company, feature them in your promotional video doing more than setting up the snack table.

It’s unlikely Clinkle thought, or even cared, about the impact its video might have on women, considering employees were wearing, “Haters gonna hate,” shirts. But if the company keeps promoting an image like this one, it should start wearing shirts that say, “Companies gonna fail.”

Images courtesy of Clinkle.

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That New YouTube Hashtag Tells Us How Video Fans Really Feel

For the latest confirmation of the porous boundaries that separate YouTube stars and their devoted fans, look no further than the latest trend on Twitter. Though it’s not what you might think at first glance.

The Twitter hashtag #YouTubersIWantToBang has been trending since earlier Friday. As you’d expect, it’s popped the lid off the YouTube id, giving fans and video creators alike an excuse to shamelessly overshare their YouTube-celebrity fantasies:

Surprisingly, though—at least if you’re not in tune with YouTube fandom—the resulting salacious tsunami was mostly not the work of men lusting after perceived video hotties.

See also: Stampede Of Teens: What YouTube’s Convention Taught Me About Its Culture Of Superfans

Quite the opposite, in fact. The tag’s feed is mainly populated by YouTube’s ardent community of teen-girl fans, whose relationships with their favorite male webstars resembles that of groupies fawning over the latest boy band. 

Some YouTube stars got into the act themselves:

Most YouTube celebrities are known for cultivating extremely close relationships with their audiences. They nurture that feeling of Internet-closeness through social media oversaturation, in-person meet-and-greets, and videos that showcase stars’ homes, friends, and families.

Given just how close—even incestuous—that relationship can grow, it was probably only a matter of time before something like #YouTubersIWantToBang, um, burst onto the scene.

See also: Teens Love YouTube Superstars, But Advertisers Aren’t Biting—Yet

At the same time, the relationship is increasingly tinged with a sense of untouchability. That’s particularly true these days, since YouTube is working hard to make mainstream stars out of its top celebrities—so far with mixed results.

As YouTube stars grow in fame and mainstream appeal, they inevitably become less accessible to their fans. So a kind of counterreaction may also be setting in—one that makes it easier for some fans to see YouTubers less as people and more like ordinary, unattainable celebrities.

Which makes it that much easier for some fans to view modern vloggers as objects onto which they can project their inner desires. As YouTuber Hank Green of vlogbrothers fame lamented:

Image of YouTubers Jack and Finn Harries by Gage Skidmore

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Flipboard’s Mike McCue On The Future Of Digital Media, Video Ads

With over 100 million active accounts and 10 million user-created digital magazines, Flipboard has changed way people read and share news around the Web. The application lets users aggregate social feeds into a digital magazine, as well as follow and build magazines based on different topics, like cooking or international news.

At Wednesday evening’s ReadWrite Mix, Flipboard CEO Mike McCue laid out his vision for the future of digital media, though he couldn’t explain it without playing a little Buzzword Bingo.

“The world of TV, and the world of print, these worlds are merging,” he said. “We’re moving towards this … world where content can be atomized and reconstructed around interests or topics that someone’s really passionate about.”

In other words, you’re in control of what you want to read, and advertising still pays the bills.

Unlike other applications that use algorithms to learn your likes and dislikes to display information, Flipboard uses and people and algorithms to select what’s most interesting for readers.

“As we thought about how we’d populate this personal magazine, one approach was totally algorithmic, we’d find content and sort it by keyword,” McCue said. “But we realized there needed to be a human touch here, and have people who were thoughtful about who were the best sources, and what was the best content.”

Flipboard editors hand-pick stories they think readers will find interesting. But it’s also largely in the hands of readers to build and contribute to magazine selections that can range from kale smoothie recipes to politics.

Making Advertising Pretty

Part of the personalized experience, McCue said, is advertising. The problem with Web-based news and information is that it’s surrounded by banner advertisements that people have learned to block out. There are even multiple browser extensions that serve that very purpose. Flipboard is in a unique position to provide advertisers and publishers with magazine-like advertisements—large, beautiful images—on the Web.

And it’s not just large publishers that Flipboard works with to increase advertising revenue, but smaller publishers are beginning to capitalize on the Visual Web-based ads.

“In April, we launched a program that enables smaller publishers to be able to have these full-page, really awesome brand advertisements in their content as well,” McCue said. “We want to have [smaller blogs] have an ad from Gucci running in their content … For a range of smaller publishers, in the first quarter of this program, we were able to generate over $1 million in advertising revenue.”

Video Ads Coming Soon

Like many other social companies, Flipboard is preparing to launch video advertisements that will mirror the high-quality, magazine-style advertisements the company already displays.

McCue said that video advertisements will be rolling out in September, and the first advertiser on board is the fashion brand Chanel. There is already a lot of video on Flipboard, so people may be accustomed to watching them as they scroll through their digital magazine. But this is the first time the company will be presenting them as ads.

Missing Out On Developers

Flipboard is built for consumers who like to create and devour news and information around their interests. But there is one key group of people Flipboard is still ignoring—developers.

The company has done very little with the developer community so far: They don’t have an API (see our API explainer), and there’s no way for developers to build tools that interact with the app. Though according to McCue, this is going to change.

“It’s just a matter of when,” he said. Soon, other apps might be able to publish on Flipboard, and pull information from the application and present it in different ways.

McCue gave no timetable for when developers could anticipate the change.

Flipboard: Ads Still Work

Just like paper magazines, the lifeblood of Flipboard is advertising. And it seems to be paying off. According to McCue, Nielsen studies have shown that people remember Flipboard advertisements better than television ads.

That business model isn’t going anywhere anytime soon. McCue said if there’s one lesson he’s learned from being an entrepreneur, it’s that it’s hard to make money in a bunch of different ways—once you find something that works, in his case, advertising, you should stick with it.

“We’re focused on advertising,” he said. “That is now, and will always be, our focus.” 

Lead image by Ken Yeung.

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Promoted Video Comes To Twitter, Upload And Distribute Native Video On Twitter by @mattsouthern

Today, Twitter announced a beta test of new Promoted Video ad units. Twitter has been experimenting with these new ads for the past few months, with tests showing Tweets containing native Twitter video generate better engagement and more video views. Here’s an example of a Tweet with native video. In addition to uploading and distributing native video on Twitter, advertisers will also be able to measure the reach and effectiveness of their video content. Twitter is now offering advertisers the ability to run ads with a new Cost Per View (CPV) ad buying model. With this new ad buying model, […]

The post Promoted Video Comes To Twitter, Upload And Distribute Native Video On Twitter by @mattsouthern appeared first on Search Engine Journal.

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“Hollywood” Meets SEO: Mastering the Art of Video Marketing – Business 2 Community

Business 2 Community
“Hollywood” Meets SEO: Mastering the Art of Video Marketing
Business 2 Community
“Hollywood” Meets SEO: Mastering the Art of Video Marketing image Numero Uno 08 It's been argued that videos aren't very successful at attracting business. However, if you're interested in getting behind the camera again, now is the time to do so, as

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Could Closed Captioning Increase Video Views, SEO & ROI? – Business 2 Community

Could Closed Captioning Increase Video Views, SEO & ROI?
Business 2 Community
The use of closed captions in video are largely thought of in relation to making your video more accessible. But did you know that captions are also a quick way of boosting your video SEO? Recent research conducted by Discovery Digital Networks

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