Posts tagged video
A picture is worth a thousand words, even in the digital age. Today, we’re excited to announce the first of a series of videos addressing some of our most frequently asked questions:
When Will I Get Paid?
Watch it to learn more about how to get paid, and let us know what you think. #AdSense101
Stay tuned for other #AdSense101 videos throughout the year. Is there something else you’d like to learn more about? Let us know in the comments below.
Posted by Barbara Sarti
View full post on Inside AdSense
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them.
Every publisher looking to expand its services to video content needs to understand its audience first, hearing their needs, in order to deliver the best video experience to them.
Here are the most interesting findings from Wibbitz’s report and what we can learn from them:
The changing state of video consumption
Video consumption has been increased during the past years and 26% of people who participated in Wibbitz’s survey responded that they are watching at least one video per day.
Mobile devices have significantly contributed to the increased video consumption, as they make videos more accessible and this can be confirmed by the fact that 55% of the frequent video viewers prefer watching them on their smartphone.
As for the most popular social platform to watch videos, Facebook is a clear winner, as 54% of them picked it as their first social destination for video consumption, and this can also be justified by Facebook’s decision to highlight video content on the users’ news feed, while the launch of Canvas made video advertising even more appealing.
However, these stats may change during the next year, as I personally predict a rise of video consumption on Snapchat.
Strong preference on silent ads
No matter how often people are watching online videos, they still don’t like ads with sound, or irrelevant messages.
45% of people answered that muted ads are more tolerable, while 39% of them considered targeted ads a crucial factor for tolerable ads.
Brands start understanding how annoying the sound in advertising may be and that’s why they are trying to send their message through the video, even with the addition of captions, to make sure they don’t lose the viewers out of annoyance.
The power of targeted ads
It is very important nowadays for brands to focus on targeted video ads, as users grow more impatient and less receptive to irrelevant advertising.
In fact, frequent video viewers care even more about the relevance of the ads, which means that it’s important for brands to keep them happy.
Facebook and LinkedIn video viewers seem to be more demanding, with 41% and 47% of them respectively preferring targeted ads from any other ad type.
The rise of the demanding video viewers, who also tend to have a short attention span, creates the need for shorter video ads to keep them engaged, as 70% of people won’t watch an ad longer than 10 seconds.
As the length of the video increases, only 51% of people will watch up to 10 seconds, but there is an increased chance they’ll watch up to 30 seconds in such cases.
Thus, the duration of the video along with its relevance, affect users’ watch time and the engagement can only be achieved with great content that will convince viewers to keep watching for more than 30 seconds.
It is becoming common for consumers to seek for ways to skip an ad, especially if it’s annoying or irrelevant, with 61% of them admitting that they always skip video ads, if possible.
However, it has also been observed that not everyone takes a real action regarding ad skipping, while half of the respondents are more likely to appreciate a mute ad.
Autoplay in video advertising can be annoying and 42% of the respondents share the same opinion, but mobile video consumption may change this soon.
It seems that mobile users are more receptive to autoplay ads and this could be related to the highly targeted content they’re exposed to. However, Snapchat users don’t seem to agree, as 55% of them find autoplay ads intrusive.
Apparently the opinions are still divided about autoplay in video advertising, which brings a great opportunity for brands to turn around the unhappy users with non-intrusive content that is highly relevant to their audience.
What brands can learn
All the above observations can help a brand understand what video consumers want, in order to produce the right content for them.
Here are the key points to remember:
- Relevance is key. Video consumers expect highly targeted advertising that fits their interests and their browsing habits. This increases the chances for them to keep watching a video. A personalised experience is always appreciated, so there’s no need to create video ads without knowing your audience first.
- Silent ads can increase the engagement, as you can still send your message effectively without any disruptive sound. If there’s an indication that your audience hates the sound in your video ads, then it’s time to focus on the visual side of advertising.
- Focus on mobile. Video consumers on mobile devices have been increased, which means that you should make sure that your content is optimised for mobile, making the viewing experience pleasant.
- Keep it short. Even if you create a longer video, make sure that the first seconds are appealing to help users stay engaged.
View full post on Search Engine Watch
Searching for Video, Images, Audio, Gifs, Podcasts, Memes & Radio: a directory of search engines, finders & generators
Here’s an up-to-date list of all the available video or video file search engines, audio and sound search engines, podcast directories, meme generators & Gif finders at your disposal.
Jump to a section:
Bing offers an image search engine that uses trending searches from across the web to create this stream of image results. It even allows you to personalise your stream when signing in.
This is a search engine for free photos, indicating the license for each one, helping users find the exact image they’re looking for and the license it’s associated with.
Flickr Creative Commons
Flickr is an awesome resource for photos, and you can use any that are labelled with a Creative Commons licence.
Browse 388,444 photos and illustrations and find the one you’re looking for.
If you’re looking for creative and editorial photography of high quality, then Getty Images is the right resource for you. You can buy any image either with credits, or a subscription plan.
Find images from across the web, as discovered by Google’s crawler-technology.
The most popular images on the web, ranked by popularity.
Startpage by Ixquick blends Google search results with privacy, promising more convenience and maximum privacy protection.
Large database of free photos for personal and commercial use.
An image search service with more than 3,000,000,000 pictures.
Pinterest may not be your first choice when looking for an image, but it turned out into a powerful search engine for images.
Over 640,000 free stock photos, vectors and art illustrations.
Free high-resolution photos focusing mostly on nature and lifestyle photography, only requiring a credit and link to the photographer.
Yahoo Image Search
Search or browse to find pictures on the web. Flickr users can now find their own images through Yahoo’s image search.
Yippy, previously known as Clusty, queries several top search engines to combine the results and generates them in an ordered list based on comparative ranking.
GifMe search is powered by users collecting and tagging over 804,886 Gifs.
Giphy is the largest online database and search engine for Gifs and it’s the most popular choice for many users when looking for a Gif to support their content.
Find the best Gifs ranked by popularity.
Memebase – Cheeseburger
Find the Gif you’re looking for or browse the feed to discover new ones.
Twitter collaborated with Giphy to embed its search engine when creating new tweets and this helped users have access to a huge Gif library with just one click.
Tumblr allows its users to search for all the available Gifs when creating a post, making their use even more convenient.
A meme search engine containing “947,359 dank memes.”
3 million screencaps taken from The Simpsons to help you find the right meme for every occasion.
Find the most popular memes of the web and customise them accordingly by changing the text.
Find every meme you’ve ever wanted.
AOL On is a video search platform that provides reports of all the latest news in the form of short videos, helping you to catch up with the trending topics.
Bing allows you to find the videos you’re looking for across the web and it displays the results in thumbnails. What’s more, it also offers search suggestions and relative results to help your searching.
Blinkx is offering high-quality, personalised, curated video content and it numbers more than 35 million hours of online video.
Find trending videos in a large video search engine index with an easy interface.
A popular choice for video searching, attracting 300 million users from around the world who watch 3.5 billion videos monthly.
Google’s video search may be an alternative to Youtube, as they don’t seem to provide the same results for each query, helping users find what they’re looking for without leaving the search platform.
A large video database that specialises in short-form video entertainment.
Moving Image Archive
A large collection of free movies, films and videos.
Vevo is a music video search engine that hopes to help you find exactly what you’re looking for and it numbers more than 12 billion monthly views. http://www.digitaltrends.com/movies/vevo-acquires-showyou-subscriptions/
Yahoo’s video search allows you to search for videos across the web, with its interface being familiar and functional.
Yandex is another video search engine that helps you find the video you’re looking for by organising the most popular videos depending on their category.
The most popular video search engine is probably your first choice when looking for any kind of video, and that’s why it ranks as the second most visited site on the web. http://www.alexa.com/siteinfo/youtube.com
Internet-Radio offers more than 46,462 radio stations to discover the one that suits your music tastes.
A customizable web site that provides one-click access to public radio programming from around the world.
A searchable database of over 15,000 radio station web pages and 10,000 audio streams.
Radio Tuna is considered the first real-time search engine for online radio and it profiles radio stations by the actual music they’re playing, organising the best music from every genre.
Shoutcast is an online directory of radio stations with over 50,000 music, talk, sports and community radio stations from all over the world.
Discover new radio stations in a database of more than 100,000 stations all over the world.
Search for sound effects in a database that processes more than 2,000,000 sound searches for more than 300,000 users monthly.
Search, discover and play music directly through your phone.
A large audio archive with almost 3 million results of sounds and audio to choose from.
A collaborative database of Creative Commons Licensed sounds.
Find any sound effect and use the filters to narrow down your results.
Find all kinds of free loops and audio clips.
Discover podcasts that can help you become a better marketer.
Search for your favourite podcast in a functional search engine that also features many useful categories for further browsing.
Search and download from more than 10 million podcast episodes.
Find the podcast you’re looking for, or browse the categories to discover new ones.
Search and browse from a large collection of podcasts, and find what you’re looking for with quick results as you’re typing.
And finally, check out our post: 14 search engine alternatives to Google.
View full post on Search Engine Watch
What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry?
Food Tube is part of the Jamie Oliver Media Group and it was launched in 2013, as a new way to present food recipes, both in an informative and entertaining angle, hoping to transform the traditional format that we’ve known from Jamie Oliver since then.
Thus, Food Tube became the food channel that combined recipes, tutorials, funny videos and guest collaborations, leading to 2.3 million followers and 210.577.027 views (as of May 10th)
How did it attract such an engaged audience and what can we learn from its success?
Please note: Richard Herd, Head of Food Tube, will also be speaking about YouTube and video storytelling at our Shift event in London on May 25.
The power of YouTube
Video content has seen a significant rise over the years and according to Cisco, video traffic will be 80% of all consumer Internet traffic in 2019.
YouTube has significantly contributed to the trend of video consumption and more specifically, the food industry was among its most popular categories. According to a report by Tubular Labs and Google, food videos generated almost 11 billion views on YouTube last year, as it was the biggest platform for food content, while Facebook was second.
Focusing on the medium
When creating content for YouTube, it is important to focus on the specific medium and the challenges may be even bigger when transitioning from TV content to digital content.
Despite the numerous available recipes for TV, Jamie Oliver and his team had to adapt to YouTube and the different expectations its audience has.
Videos had to become shorter, more appealing and more diverse, in order to maintain the audience’s interest.
The numerous available online options for food lovers make it harder for every online foot network and that’s when creativity is required to keep the subscribers engaged with the channel.
Treating recipe like a story
The art of storytelling can be powerful on social media and Food Tube quickly realised how a story can transform any type of content. Thus, it started treating each recipe like a story, creating a unique perspective, adding the needed authenticity, but also the personal element that will make the content relevant to the audience.
A modern digital channel should not just deliver what is expected from it, but rather try to produce content that will make it stand out from the rest.
Storytelling offers to every channel the ability to differentiate from its competitors and thus, prove whether it can attract a bigger audience.
Reaching a younger audience
Food Tube is focusing on YouTube to reach a younger target group, as a recent Tubular report indicates that 71% of the food audience on YouTube is aged between 18 and 34.
What’s more, a research by Millward Brown Digital, Firefly, and Google reports that people aged between 18 and 34 watch 30% more food content on YouTube compared to other demographics, which proves why many publishers seek for the attention of this loyal and highly engaged audience.
A successful YouTube channel should focus on providing interesting and valuable content in order to maintain the highly sought engagement.
There is no strategy that fits every channel and that’s why Food Tube keeps experimenting with several topics for its videos, while it also keeps several established categories as the most frequent ones (1 minute tips, 15 minute meals, Jamie’s super food, etc).
What’s more, Food Tube focuses on the most popular holidays and celebrations to provide relevant content, from Easter and Halloween, to Father’s Day, or Pancake Day.
This ensures that there is always fresh and unique content which may fit to a bigger category, without being boring or repetitive.
YouTube may be a large network on its own, but it still relies on its social side and many successful YouTube channels relied on collaborations to keep growing.
Food Tube wanted to ensure that it provides a constant stream of content to its channel and this led to the pursuit of the right collaborations that could add an additional aspect to its existing content.
Every collaboration showcases everyone’s unique personality and this helped Food Tube evolve its idea of storytelling with strong characters, such as Gennaro, Kevin Bacon, Alfie Deyes, etc.
By building bonds with food lovers all over the world, Food Tube strengthened its presence, both on Youtube, but also on other social networks, which ultimately boosted its reach, with people linking back to the videos.
Seizing the power of other social networks
YouTube may be a very popular social network for food lovers, but Facebook is approaching its popularity in the food industry year-by-year, which means that every publisher should ensure that a channel’s social presence is aligned with the rest.
Even if there is a clear preference on a specific social network and its priority on the new content, it is still important to create a solid social presence on other social networks, with Food Tube having a digital footprint on Facebook, Twitter, and Instagram.
Its social presence in numbers:
- Facebook: 542,561 likes
- Instagram: 281k followers
- Twitter: 56.2k followers
- Youtube: 2,317,797 subscribers
Despite the clear domination of its YouTube channel, it still ensures it updates all the social networks consistently, using them as a way to lead traffic back to YouTube, while they also serve as a useful way to increase its exposure and appeal to a wider audience.
Takeaway: how to appeal to the food lovers of YouTube
Food Tube may serve as a great example on how to succeed on YouTube with food videos, as it reminds us that:
- Authenticity is always appreciated
- Storytelling may be the emotional trigger that will attract users to your site
- Engagement is not easily maintained
- Every platform has its own rules and the content should be created accordingly
- Collaborations should reflect the unique personalities to the content
- Diversity in terms of content types ensures that users will stay longer on your channel
- Cross-platform promotion in other social networks can be beneficial
Richard Herd, Head of Foodtube, will be speaking about Youtube and video storytelling at our Shift event in London on May 25.
View full post on Search Engine Watch