Posts tagged using
10 Companies Using Facebook To Grow Their Likes
Feb 10th
Growing the number of “Likes” on your company’s Facebook page isn’t just a matter of pride. In fact, the social proof generated by an active fan page can be incredibly powerful in building your brand’s authority and engagement. However, earning these votes of confidence isn’t as simple as just asking people to click “Like” on [...]
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Beginner’s Guide to Link Prospecting Using Google Search
Feb 7th
Google is a free, simple, and powerful tool that can quickly teach you about your market – and the art of link prospecting. This beginner’s guide will walk you, your interns, your contractors, or your staff through the basics of link prospecting.
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Using blekko’s SEO Data to Evaluate Web Directories – SEOmoz (blog)
Feb 6th
 SEOmoz (blog) |
Using blekko's SEO Data to Evaluate Web Directories
SEOmoz (blog) The best part is, even if you aren't trying to increase visits from blekko, their SEO data is very useful. It's simple to get the SEO data from blekko. First you need a blekko account. Then all you have to do is type a URL into the search box, … |
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Using The Mobile Ratio To Measure Mobile SEO Success
Feb 6th
Anyone involved in online marketing has an innate sense that mobile is a big deal. We’re never more than an arm’s length from our phones, and we have a curious tendency to do everything on them. I once sat in front of a dark, Netflix-enabled flat-screen, watching Netflix on my iPhone….
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Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data
Jan 30th
Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage around the world: Yandex . . . has purchased a license for digital maps supplied by the leading global location content provider, NAVTEQ. These digital…
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Thursday’s Top Tech Video: How to Translate Your Voice to More Than 30 Languages Using Siri
Jan 26th
Just to be clear, Lingual is an extension for phones and iPads that are jailbroken (big surprise), but as you can see from Jeff Benjamin‘s preview, it’s pretty remarkable. Not only will it translate individual words (it supports more than 30 languages), it can do phrases, too: “What’s ‘I need an iPhone 4s, please.’ in simplified Chinese?”
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Who’s Using Pinterest? Yup, It’s Mostly Ladies
Jan 26th
Well, there’s a reason it’s not called Dude-terest. The latest darling of the up-and-coming social sharing space, Pinterest, has experienced rapid growth in both users and industry buzz in the last few months. If you had a sneaking suspicion that the majority of those users happen to be young females, you were right.
Pinterest’s users are 80% women, according to recent data from Google Ad Planner, as presented by Ignite Social Media. The site is biggest among the 25-34 age range, followed by 35-to-44-year-olds. These site’s popularity among people in their late 20s and early 30s is illustrated (quite literally) by the proliferation of images related to wedding planning and home decor.
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There’s nothing inherently female-centric about Pinterest. At its core, it’s an image-sharing service that lets people curate their favorite visual stuff from across the Web. It just happened to have caught on particularly strong with the young female demographic group. The site is just beginning to take off, though, and its community could evolve in any direction moving forward.
Gizmodo described the service as a sort of “Tumblr for ladies” and cited internal staff discussions in which the men expressed confusion and uncertainty and the women expressed enthusiastic approval. That’s just anecdotal evidence of course, but it’s supported by numbers from the likes of Google and ComScore.
Here at ReadWriteWeb, the guys are a little more receptive to the Pinterest and its potential use cases. In “A Guy’s Guide to Pinterest“, Dave Copeland outlined why the site isn’t exclusive to women and detailed his own experience getting started with it. Fellow colleague Jon Mitchell thinks Pinterest actually tackles sharing better than Google+ does, in part because it lets users follow things more granularly and selectively than Google’s “circles” model.
“It helps me bookmark visual things, which I only had text-based ways of doing before, and that has proven to be a surprisingly large amount of the stuff I take in on a daily basis,” Mitchell told me in an IM conversation.
Personally, I’ve been using Pinterest somewhat passively for a few weeks, checking in semi-regularly and periodically pinning stuff. I’ve started focusing on curating imagery and content related to “the future of music” since that’s a topic I track quite closely at ReadWriteWeb. I’ve also started a board dedicated to Instagram photos taken in my neighborhood in Philadelphia, figuring it’s worth experimenting with the value of local-centric content on a fledgling social service like this.
I’m still waiting for that “Ah ha!” moment in which I realize why I’d want to use Pinterest on a daily basis, but so far I’m digging it and I certainly understand the value people see in it, regardless of gender or age.
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New Malware Protection Using Big Data Analytics From Sourcefire
Jan 23rd
Security software vendor Sourcefire announced today a new kind of endpoint security solution called FireAMP that couples the power of big data analytics with real-time threat detection and prevention. The idea is to use what is happening around the Internet in real time to lock down Windows endpoints and prevent them from running malware.
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As you can imagine, this is not a completely new concept. Network Box gathers intelligence from data collected around the world at major Internet peering points. What is new is the ability to take this intelligence and remove the infection from the actual endpoint. The catch is that you have to run Sourcefire’s agents on every endpoint on your network. And if you have non-Windows endpoints, you will have to wait: the company is planning on widening its net but right now only Windows is instrumented.
One of the more interesting features is called File Trajectory. This tracks file movement within the enterprise, allowing organizations to identify the entry point and propagation path of malware. As you see from the below display, you have a list of every endpoint that has touched a particular file.
You can get more information about FireAMP here. Prices start at $30 per seat annually. This single price includes 24×7 platinum technical support, all maintenance releases and content updates, the Sourcefire hosted FireAMP Management Console, and access to Sourcefire’s FireCLOUD analytics platform.
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Can You Automate Social SEO Using Email Auto Responders? – SEOmoz (blog)
Jan 18th
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Can You Automate Social SEO Using Email Auto Responders?
SEOmoz (blog) The author's views below are entirely his or her own and may not reflect the views of SEOmoz, Inc. Over the past few months I've been searching for a solution to automate social SEO for one of my sites to ensure a solid baseline of social and SEO … |
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People Using Pseudonyms Leave Better Blog Comments [STUDY]
Jan 16th
Posted by admin in Uncategorized
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In addition to leaving more comments, people using pseudonyms are more likely to leave comments that get “likes” from other readers, according to Disqus, which operates blog commenting platforms for about one million Web sites, including ReadWriteWeb.
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Not only does the data throw the conventional web wisdom that people who use their real names leave better comment into question, it also gives Disqus and other comment platforms leverage to compete with Facebook, which has made inroads into the commenting space by allowing sites to let people leaving comments use their Facebook identities.
Disqus is one of the more than 400,000 Web sites that lets people use their Facebook profiles to leave comments. But Disqus said just 4% of its users preferred to use Facebook to leave comments with their real name, compared to 61% who used pseudonyms and 35% who logged in anonymously.
Of course Disqus has a vested interest in convincing publishers to allow anonymous comments and remarks left under a pseudonym.
But the company is maintaining that, based on its review of 500,000 comments left using its system, 61% of the comments left by those types of users gained positive reviews from other readers, as opposed to 51% for comments left by people using their identity and 34% for people who remained anonymous.
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