Posts tagged uses

An In-Depth Look At Second-Party Data: Its Uses In Search And Beyond

In the third installment of his multi-part series exploring the data landscape, columnist Alistair Dent discusses second-party data and its applications.

The post An In-Depth Look At Second-Party Data: Its Uses In Search And Beyond appeared first on Search Engine Land.



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Google Replaces A Site’s URL In Search Results & Uses Its Site Name & Breadcrumb Path

After years of testing, Google has replaced the URL with the site name and breadcrumb trail in the mobile search snippets.

The post Google Replaces A Site’s URL In Search Results & Uses Its Site Name & Breadcrumb Path appeared first on Search Engine Land.



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Google Replaces A Site’s URL From The Search Results & Uses Their Site Name & Breadcrumb Path

After years of testing, Google has replaced the URL with the site name and breadcrumb trail in the mobile search snippets.

The post Google Replaces A Site’s URL From The Search Results & Uses Their Site Name & Breadcrumb Path appeared first on Search Engine Land.



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Bing Uses “Bubbles” to Simplify Image Search

Bing hopes to reduce errors in mobile image search by encouraging users to #TypeLessSearchFaster with image-based search suggestions and easily altered search bubbles.

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Hilton Uses Google Hotel Ads to Entice New Customers

Hilton Hotels is using Google’s new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase ROI by 12 percent.

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Fledgling App Uses Twitter’s Keyword Search to Win an Audience

Acorns, a brand-new finance app, recently created a hyper-targeted Twitter campaign using keyword search to serve ads to a mobile-first audience.

View full post on Home – SearchEngineWatch

Ad Agency Uses Social Keywords From StatSocial To Target Paid Search, SEO – MediaPost Communications

Ad Agency Uses Social Keywords From StatSocial To Target Paid Search, SEO
MediaPost Communications
An advertising agency in a very large holding company has begun to use social keywords to find and target specific audiences in paid search, as well as optimize search engine content. The agency uses data from StatSocial. Since Google eliminated Web …

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The Power of Online Presence: Blogger Dawn Friedman uses her Advanced … – PsychCentral.com

The Power of Online Presence: Blogger Dawn Friedman uses her Advanced
PsychCentral.com
I've worked very hard on my search engine optimization (SEO) and am on the front page for most of the local searches that I've targeted. The second place where I put in effort is on my Facebook page. I have a professional page and a personal account.
How Often Should You Be Blogging?Business 2 Community (blog)

all 2 news articles »

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What Time Is The State Of The Union? White House Uses SEO To Spread The Word

President Barack Obama will deliver his 2015 State of the Union at 6pm PT tonight. If you didn’t know the time, you might turn to Google or Bing for an answer. And there, the White House hopes to inform you through a special post it made to rank for that query. Right now, the State…



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Willy Wonka-Style Elevator Uses Magnets For Trans-Axis Travel


From a world of pure imagination and into reality, a German industrial firm is developing a trans-axis elevator with capabilities akin to those you might remember from fiction (or Hollywood). We’re referring, of course, to the fictional traveling compartment operated by the London-based chocolate magnate from Charlie and the Chocolate Factory

Like Willy Wonka’s glass version, ThyssenKrupp’s MULTI elevator offers intra-building travel, going up and down as well as sideways.  The only thing missing from the setup is a sociopathic dandy manning the controls and an ability to fly. 

See also: Bluetooth SIG Unveils Better, Stronger, Faster Bluetooth

Assuming a lack of magic and Roald Dahl, what will ThyssenKrupp use to create “the holy grail of the elevator industry”? Magnets, of course. The cables that currently enable elevators to go up and down restrict horizontal travel. Magnetic levitation, the same technology used on some types of monorails, will provide lifting force and stability for this elevator of the future. Even better, there’s no chance the magnets will get tangled. 

Trans-axis mobility isn’t the only expected improvement on the horizontally limited elevators we use today. MULTI should, theoretically, be far more energy efficient. IEEE Spectrum reports:

MULTI will be more energy efficient than traditional cable elevators, and by running multiple cabins moving in a loop at up to 5 m/s, the maglev elevators will be able to carry 50 percent more people while reducing wait times to between 15 and 30 seconds.

The shafts themselves will also be about half the size of elevator shafts that rely on cables, which means more room for developers to put in something useful, like even more elevators.

ThyssenKrupp is installing a MULTI prototype in an 800-foot building going up now in Rottweil, Germany. You can check it out in 2016—golden ticket not required. 

Cover image courtesy of Charlie and the Chocolate Factory, Warner Bros; story image courtesy ThyssenKrupp

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