Posts tagged usage
Google Pulls Related Searches Filter Due To Lack Of Usage
Apr 23rd
Google has quietly removed the “related searches” option from the search tools menu within the Google search results page. When Google launched search options in October 2009, the option for “related searches” appeared on the left hand side under the “standard…
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Multi-Platform Media Usage is Not a Zero Sum Game
Mar 25th
Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms.
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Will Google Now For iPhone & iPad Boost Google Search App Usage?
Mar 12th
Engadget spotted and has archived a promotional video that suggests the Google Search App for iOS may be gaining Google Now support. That support might help boost usage of the Google Search App, which barely makes the iTunes Top 100. Google Now No Longer Android-Only? Google Now is Google’s…
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The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage
Jan 31st
“I grab my tablet and get busy with the pen. Y’all could not be just like me if y’all was my twin.” -Andre 3000 That consumers are rapidly changing the way they interact with advertisers is no secret – but the rapidity in which they are doing so is quite surprising. As I looked into…
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Study Links Multiple Media Usage To Depression And Anxiety
Dec 6th
A report published this week by Michigan State University’s psychology department found evidence that using multiple forms of media at the same time is linked to symptoms of anxiety and depression. The study was conducted with data from two surveys of 319 undergraduate students, a group that engages in a lot of media multi-tasking.
One study measured symptoms of depression and anxiety, the other how the subjects engage in media multitasking, (i.e. video games, texting, apps) to give researchers an idea of whether a subject was a high, low or medium media multi-tasker. It’s important to note that the surveys measured indicators of depression and anxiety, but didn’t serve as a clinical diagnosis.
Participants with high levels of media multitasking were put into one group, those with lower levels in another. The latter group had a median score of 3.66 out 9 on a scale of depressive symptoms. The higher level group? 6.19 out of 9. The study also found that those in the higher range scored a higher median number for indicators of social phobia symptoms.
While this is the first study of its kind to research the topic of multiple media usage and mental illness, it’s not the first that has found a link between internet use and depression. In fact, earlier this year, Sriran Chellappan, assistant professor of computer science at Missouri University of Science and Technology and Raghavendra Kotikalapud, a software development engineer, penned a story for the New York Times about how depressed people use the Internet. Their method of data collection was similar to the Michigan State Study, as were their results. They found that the students with higher levels of depressive symptoms used peer-to-peer sharing (movies, music) more than those without. They also checked their email more often, which led the reseachers to believe this correlated with high levels of anxiety.
Cause And Effect?
There are plenty of questions left to be answered, and plenty of room for future research. Mark Becker, lead investigator on the study, said in the report that the researchers aren’t sure whether media-multitasking is causing depression and anxiety or if people already experiencing mental illness are using media as a form of distraction from their condition.
If media turns out to be the problem, Becker said that potential recommendations could include taking a “media vacation” to see if anything changes. While the direction of causality still needs to be determined, the bottom line is that multi-media consumption does seem to be linked with signs of anxiety and depression. “This could have important implications for understanding how to minimize the negative impacts of increased media multitasking,” said Becker in the report.
As for future research, in an email to ReadWrite, Becker wrote that the biggest challenge is to figure out which is the cause and which is the effect. Controlling a subject’s day-to-day media multitasking habits and randomly manipulating it isn’t easy, he added. “However, we hope to determine whether doing a task that requires multitasking with media produces a momentary shift in people’s mood and/or anxiety. If so, it would provide some indication that media use can play a causal role.”
Lead image courtesy of Shuttershock. Mark Becker photo by G.L. Kohuth.
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How Does Color Usage Affect SEO & Conversions? – Search Engine Land
Nov 9th
 Search Engine Land |
How Does Color Usage Affect SEO & Conversions?
Search Engine Land Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. To some, it means crawlability — making sure that Web content is accessible to the commercial Web search engines. Other SEO … Search Engine Academy Releases Fresh New Training Upgrades For SEO … After Success with SEO Packages, Seocreations.com Now Offers Discount on … Free SEO Web Design Offer at SEO Web Design (London, UK) |
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How Does Color Usage Affect SEO & Conversions?
Nov 9th
Many search engine optimization professionals have different interpretations of the term search-engine friendly website design. Learn how color affects your SEO efforts and conversions.
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Don’t Believe Shoddy Research About Apple Maps Usage
Oct 1st
A new report that usage of Apple’s new iOS 6 Maps is plummeting has me pretty steamed. This claim – as is so often the case in the tech universe – is based on a meritless, PR-driven study. 5,000 users of an obscure app for highly technical people is a hopelessly skewed sample of what iPhone users are like.
The app that published the data is called Snappli. It compresses your data while you’re on a cellular network to reduce your monthly usage. The app watches users’ data traffic, so it can tell which services they’re using.
The study says that usage of Apple’s Maps among the 5,000-person sample of Snappli users has dropped to 4%, where 25% of them were using Google Maps before the iOS 6 update. It’s not clear – at least from what GigaOM published – what kind of usage this measures. Presumably, it’s daily usage.
If that’s the case, the study (or the article) should have included info about whether these users had switched to another mapping service. That way, we’d know whether they’ve chosen an alternative, or they just didn’t use any maps that day. Unfortunately, it does not.
Nevertheless, GigaOM thought this was enough information to publish the headline that “Apple Maps usage plunges to 1 in 25 iOS owners.” PandoDaily followed up with a link post claiming that “only 4% of iOS users still using Apple maps.”
This is a reckless extrapolation from flimsy information.
Snappli users do not constitute a statistically meaningful sample of iOS users. Only users who are both aware of the application and concerned enough about data usage to use it are sampled. That limits the sample to a fairly geeky subset. (And it excludes people geeky enough to feel uncomfortable letting some third party track their mobile usage all the time.)
Tech companies can generate valuable insights from their data that are well worth reporting. But the vast majority of what we tech reporters see are shoddy, math-deficient marketing ploys like this. It’s always distressing to see them reported as fact.
Don’t take the Snappli numbers about Apple Maps usage at face value. They’re worthless.
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Chitika: iPad Leads Tablets With Web Usage But Only Has A 1.02% CTR On Ads
Jul 9th
Chitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size. The study showed that 8 inch tablets such as Vizio and Pantech had the highest level of click through rates but the lowest level of web usage rates. Similarly, the 8.9 inch…
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Google Drastically Cuts Prices On Maps API Usage
Jun 22nd
Google is dramatically cutting prices for the heaviest developer-users of of its Maps API to keep them from defecting to other platforms. The company has slashed prices “from US $4 per 1,000 map loads to 50¢ per 1,000 map loads.” Since the new fees policy was instituted last Fall, there…
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