Posts tagged Unexpected
5 Unexpected Keyword Research Sources
Mar 11th
If you’re like most digital marketers or website owners, you understand how important it is to target your website’s content to valuable SEO keywords – as well as how to use popular keyword research tools like the Google Adwords Keyword Research Tool in order to find the keyword phrases that best suit your particular website. [...]
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‘Unexpected You’ CNBLUE Kang Min Hyuk & Oh Yeon Seo “The New Romeo … – KpopStarz
Jul 27th
 KpopStarz |
'Unexpected You' CNBLUE Kang Min Hyuk & Oh Yeon Seo "The New Romeo …
KpopStarz During the episode, Bang Mal Sook (Oh Yeon Seo) and Cha Se Gwang (Kang Min Hyuk) have been caught by Cha Yun Hee (Kim Nam Joo), who has been nagging him to end the relationship. Since Cha Yun Hee found out about their relationship, Cha Se … |
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Chipotle Scores An Unexpected Social Media Win With Grammy Ad
Feb 13th
Last night’s Grammy awards was not the Super Bowl, which broke a tweets-per-second record, but it was still a chance for advertisers to tap into an audience watching the event on television and using second screens to discuss the event on social media.
But, much as they did last week, most brands scored a big swing-and-a-miss: big, because Twitter was already super-charged with Saturday night’s death of Whitney Houston, meaning some people who had no plans to watch the broadcast were tuning in after reading tweets about the 48-year-old singer.
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It looks like the Grammys failed to break the tweets-per-second record with its tribute to Houston as some had predicted, but even before the broadcast started, E! Television was reporting that Houston’s death was generating about 30,000 tweets per minute, including 1,500 tweets per second in the hour after her death was first reported Saturday night. Sunday’s Grammy Awards broadcast clearly benefited from the timing of her death, drawing 39 million viewers. It was the second highest total of all-time, and shattered last year’s viewership of 26.6 million viewers.
No brand, obviously, was looking to capitalize from Houston’s death. But few brands seemed poised to benefit on the increased use of second screens even if it had been a normal broadcast in a normal year, according to Lora Schaeffer, Resource Interactive’s director of social media.
“Brands need to catch up with increasingly social consumers and realize that it’s not just a social missed opportunity, but a commerce missed opportunity,” Schaeffer said. “Technological barriers continue to fall as consumer adoption of purchasing through social and mobile channels continue to rise….For every brand that fails to come to that realization, a competitor is already working to deliver on that vision.”
The unexpected winner from Schaeffer’s point of view was Chipotle, which used the event to showcase its first national ad in its 18-year history. The two-minute animated ad, featuring Willie Nelson covering Coldplay’s “The Scientist,” blew up Twitter even though the advertisement didn’t cross-reference social media channels.
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Schaeffer listed three other companies that did well in utilizing both screens during the broadcast. Interestingly, only one of the three was a tech company.
- Target: The retailer got praise from Schaeffer for developing “the most integrated experience on Grammy night,” including exclusive support of the Grammy mobile and tablet apps, as well as use of the #TargetColor hash tag and its @TargetStyle Twitter handle.
- Microsoft: The software giant partnered with rapper Wiz Khalifa to promote its Bing search engine. “By combining a Khalifa-driven traditional spot with a Twitter Promoted Tweet and Promoted Trend campaign, as well as social conversation throughout the night, the brand surrounded the social consumer and scored a win for Microsoft,” Schaeffer said. “But, Bing did fail to mention those social efforts during the brand’s ad spot.”
- Pepsi: The softdrink maker followed up last week’s Super Bowl ad featuring Elton John with a tongue-in-cheek reference to Twitter and the hash tag #jesterfail. “Given Pepsi’s long-standing use of music as marketing, it came as no surprise to see a heavy Pepsi presence on the Grammy telecast,” Schaeffer said.
“While the Grammy’s site and apps did show streaming content tied to their @Grammys and #Grammys handles, what they didn’t do was bring all the other music-driven content into their experience, or even acknowledge these conversations during the live broadcast,” Schaeffer said. “The opportunity was there for exclusive content and a single source hub that elevated the conversations of the audience and made second screen adoption a requirement to any music lover.”
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Despite the RIAA, File-Sharing Wins Unexpected New Allies
Dec 7th
Ever since peer-to-peer file-sharing technology became popularized, it has been a thorn in the side of the companies who have traditionally profited from the distribution of entertainment-related content. The Recording Industry Association of America (RIAA) succeeded in killing off Napster, but has waged war against BitTorrent and others ever since. The Motion Picture Association of America (MPAA) has waged a similar battle, reportedly costing the film industry more than piracy itself does.
As vilified as file-sharing has historically been, the practice has been gaining favor in somewhat unexpected places lately. The Songwriter’s Association of Canada recently threw its support behind the idea of legalizing file-sharing and finding ways to monetize the practice, rather than cracking down on it through legal means.
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While the 1,500 artist-strong SAC isn’t quite as big as the RIAA, the organization represents some big name acts in Canada and is striking a decidedly different tone than its American counterpart.
“Music file-sharing is a vibrant, open, global distribution system for music of all kinds, and presents a tremendous opportunity to both creators and rights-holders,” the organization stated in a proposal. “Additionally, once a fair and reasonable monetization system is in place, all stakeholders including consumers and Internet service providers will benefit substantially.”
The news comes shortly after the Swiss government released a report saying that illegal file-sharing isn’t a big enough problem to justify cracking down on it as harshly as is being proposed in other European countries.
Canadian songwriters are not advocating a stance quite as hands-off as that, but they do think that file-sharing ought be viewed as an opportunity for artists rather than a threat.
Still, there remains the issue of how the Internet is going to ensure that artists are properly compensated. That is still very much being ironed out. It may well be that in the long run, artists don’t profit as much as they once did from selling recorded music and instead have to focus their efforts on bringing in revenue through other means. Even through legal and record label-approved means like Spotify, artists have yet to see a significant financial gain from participating.
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How good SEO content can have pleasant, unexpected financial results – Business Insider
Jun 28th
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How good SEO content can have pleasant, unexpected financial results
Business Insider I've always been a staunch proponent of inbound marketing – in particular, I think creating genuinely useful, highly-relevant, SEO enhanced content can, in the long run, benefit pretty much any type of online endeavor you can imagine. … |
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The Unexpected Consequences Of Higher Quality Scores
May 26th
Quality score can drive the success or failure of your paid search keywords, and the two best known impacts of quality score are the effect it has on text ad position and cost-per-click: Ad position is determined by Ad Rank which is calculated as bid x quality score. CPC is calculated by dividing…
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