Posts tagged & Twitter

SEO Social Strategy: Twitter Tweak Generates Big Traffic Gains – The Content Standard by Skyword


The Content Standard by Skyword
SEO Social Strategy: Twitter Tweak Generates Big Traffic Gains
The Content Standard by Skyword
SEO concept The emphasis on SEO follows an up-and-down trajectory with search engines. Back in 2009, Twitter gave Google access to all tweets produced in real-time, and Google's search results featured Twitter content. But in 2011, the deal ended.
Q&A: Starcom Mediavest's Oscar Romero on mainstreaming search and The Drum

all 5 news articles »

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New Twitter Study From @StoneTemple Shows How Mentions, Length, and Images Affect Engagement by @wonderwall7

Eric Enge and his Stone Temple Consulting team have released on a new study on Twitter engagement today, specifically examining the effects of metrics like hashtag length, social authority, and images on the number of Favorites and Retweets. Eric gave me an exclusive interview on the study and how its insights are important to social media marketers. 1. It seems like you use the Twitter API to pull data. How can marketers utilize the API to pull data to make choices about their campaigns? Great question, and not one I have spent much time thinking about, but here is an […]

The post New Twitter Study From @StoneTemple Shows How Mentions, Length, and Images Affect Engagement by @wonderwall7 appeared first on Search Engine Journal.

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Instagram Is Now Larger Than Twitter With 300 Million Monthly Active Users by @mattsouthern

Instagram announced a new milestone today — less than a year after hitting the 200 million monthly active user mark the photo and video sharing service is now celebrating 300 million monthly active users. These latest numbers represent a jump of 50% in only 9 months. If you’re keeping score, that means it’s now well ahead of Twitter’s monthly active user count, which was last reported to be 284 million. With a reported 70 million photos and videos being shared each day, Instagram CEO Kevin Systrom states that the company is “thrilled to watch this community thrive and witness the […]

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What’s Next for Twitter Advertisers: Video, SEO, & Expanded Audience

In the coming year, look for a focus on native video, SEO, and syndication from the social media platform.

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Twitter Updates: Improvements To Managing Blocked Accounts, Reporting Harassment, And Adding Filters To Photos by @mattsouthern

Twitter announced several updates to its service today that will all be appreciated for entirely different reasons. One update aims to protect users from abuse, the other relates to blocking accounts, and finally Twitter had made itself more Instagram-like when it comes to adding filters to photos. Making It Easier To Report Harassment Twitter wants to make its social network safer by making it easier for users to report abuse and harassment. Now users can report abusive content and flag accounts for review on their mobile device. The changes also extend to people who witness abuse happening on Twitter but […]

The post Twitter Updates: Improvements To Managing Blocked Accounts, Reporting Harassment, And Adding Filters To Photos by @mattsouthern appeared first on Search Engine Journal.

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Twitter Photo Filters: Now With More Instagram

Twitter ‘s new photo filter for Android.

Snapping that selfie on your Instagram app, choosing the most flattering crop and filter, and hitting “save” is exhausting. And you’re not even done! You’ve still got to take that well-crafted pic and post it on Twitter. If only there was a way to streamline the process. 

Twitter to the rescue! The social network rolled out improved photos filters for iOS and Android mobile apps on Tuesday, with a user interface that could easily pass for Instagram’s identical cousin. 

Instagram addicts need not worry about a learning curve. Filter options slide out in a swipeable line with an Instagram-like selection of Radiant, Positive, Warm, Breeze, Glow, Golden, Fame, and Stark. Double tap after you’ve made a selection, and an adjustable slider appears, letting you adjust the filter density. 

Twitter’s old photo filter. 

Twitter’s update is a much-needed improvement over the tiny grid of filter choices it rolled out in 2012. 

The previous version made viewing a full-screen version of a filtered photo a clumsy affair for impatient mobile phone photographers. As social networks fight for photo-sharing dominance, it’s not wise to give your users a reason to leave the app even for a minute. 

See also: Search All The Tweets! Twitter Now Indexed All The Way Back To 2006

Twitter’s new photo filter for iOS.

Twitter’s updated photo filters roll out for iOS and Android today. Once you’ve updated your Twitter app, you won’t even have to go through Instagram to share your perfectly filtered photo Twittersphere. Though of course, you still have to post it on Instagram. 

Twitter’s new photo filter images courtesy of Twitter. Twitter’s old photo filter photo by Helen A.S. Popkin’s iPhone.

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Reporting Online Abuse On Twitter Just Got Easier

On Tuesday, Twitter addressed criticisms of how it handles abusive behavior by announcing changes to its blocking and reporting tools.

Rolling out to all users over the coming weeks, the features were designed to make reporting and discouragement of online harassment easier for people. For Twitter, the updates seem carefully orchestrated to show that, no matter how it seems, the company really does care about protecting the folks who use its network.  

Let’s see just how much it cares.

How To Report Abusive Tweeting

Threatening behavior violates Twitter’s terms of service. Yet the company had previously done little to restructure its poorly crafted abuse-reporting architecture. 

See also: Twitter Might Finally Be Getting Serious About Online Harassment

For instance, Twitter has long barred anyone witnessing abusive behavior from reporting infractions, instead requiring that only the targets of abuse could flag incidents. From the old version of a page in the company’s Help Center (courtesy of Google Cache):

Who can report abusive behavior on Twitter?

In order to investigate reports of abusive behaviors, violent threats or a breach of privacy, we need to be in contact with the actual person affected or their authorized representative. We are unable to respond to requests from uninvolved parties […] If you are not an authorized representative but you are in contact with the individual, encourage the individual to file a report through our forms.

[emphasis added by ReadWrite]

The process of reporting abuse itself practically discouraged people from speaking up, as victims had to plod through clunky multi-question forms. 

Now, Twitter has opened up its reporting tool so anyone can flag offending behavior. It also shortened the steps required and made it “mobile-friendly,” making it easier to file complaints from smartphones. 

The approach certainly sounds much more convenient. Of course, if anyone can report bad behavior anywhere they see it—or claim to see it—there will undoubtedly be an uptick in random or spurious complaints. Twitter may need to ramp up resources to deal with that, as otherwise the reporting tool could itself become a harassment weapon aimed at unsuspecting users.

Elsewhere, Twitter also revamped its online settings to include a new “blocked accounts” area (available at Twitter.com). Here, you can see and edit your list of blocked users, as well as bar them from viewing your profile. 

While not exactly robust, the changes do look like a decent start. It’s long overdue.

Abuse On Twitter Is No Laughing Matter

The network has become a home to online mob mentalities. Negative tweets quickly and easily escalate into streams of hate speech and threats within moments.

A year ago, journalist and feminist advocate Caroline Criado-Perez received a torrential spate of Twitter abuse for proposing that British currency feature a woman’s face. Criado-Perez estimated that she received one rape threat per minute. Twitter rolled out its initial reporting tools shortly after, but the British journalist called them inadequate for the large volume of threats she and others received. (She ultimately quit Twitter.)

Now Twitter’s reaction to another high-profile online harassment case has spawned the latest set of changes. In August, Zelda Williams suffered the wrath of Twitter following the death of her father, comedian Robin Williams. The flood of personal and vicious attacks essentially blamed her for the tragedy, forcing the younger Williams to take a hiatus from the network.

See also: After Zelda Williams Abuse, Twitter May (Finally) Protect Users

After that, Twitter said it would “evaluate its policies,” and today’s announcements deliver on that promise. But their timing once again makes the company seem like a reactive, reluctant protector of its users’ safety. 

Twitter seems to know that, so it promises to make more proactive improvements and soon. In fact, the company acknowledges that its work to improve features—and perhaps its image—has only just begun.

“We are nowhere near being done making changes in this area,” the company stated in its blog post. Twitter says it will launch “new enforcement procedures for abusive accounts” at some point later. Del Harvey, Twitter’s vice president of trust and safety, said in a statement that “we’re also working to take advantage of more behavioral signals—including reports from bystanders—and using those signals to prioritize reports and speed up our review process.” The Verge reports that bulk blocking—that is, blocking of multiple accounts at once—could be on the menu too. 

Dealing with online harassment can be tricky, particularly on a network that lets anyone create new or multiple accounts—even if their bad behavior gets a previous one shut down. In that sense, Twitter essentially has a never-ending game of whack-a-mole on its hands. But at the very least, the company finally seems ready to wield a proper mallet. 

 Lead photo by Anthony Quintano; all other images courtesy of Twitter

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Twitter Is Now Keeping Track Of What Apps You Use, But Don’t Worry, You Can Opt Out by @mattsouthern

A new change to Twitter’s mobile app will see it collect information about the other apps installed on your phone for the purposes of delivering “tailored content that you might be interested in.” Twitter points out that they’re only collecting a list of apps you have installed, it’s not collecting any data about what you do within the apps. The company is calling this initiative an “app graph”, and intends to use the data to create a more personalized experience. Some of the things it may do with the data collected about your apps include: Improving “who to follow” by […]

The post Twitter Is Now Keeping Track Of What Apps You Use, But Don’t Worry, You Can Opt Out by @mattsouthern appeared first on Search Engine Journal.

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Why The Hell Does Twitter Want To Know About Your Apps?

Here in the U.S., there’s two things we never seem to get enough of—stuff to buy and violated privacy. Twitter will contribute to the bottomless cornucopia of both via its new app graph, the company announced Wednesday. According to a post on the its support blog, Twitter will now keep track of every app you’ve downloaded on your smartphone.

Notably, Twitter points out that it’s not tracking what you do on your apps, just which apps you have on your smartphone. More information about the stuff you like means targeted ads you’re more likely to click on in your Twitter experience. It’s a lot like Facebook—which also tracks any smartphone apps made with the social network’s developers kit. Only this time it’s Twitter. 

See also: Search All The Tweets! Twitter Now Indexed All The Way Back To 2006

Of course, like any savvy social network in the post-Facebook era, Twitter presents this latest privacy rollback as if it’s a service that benefits you, the valued user (emphasis added):

To help build a more personal Twitter experience for you, we are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in. 

Twitter does delineate a couple of app-tracking benefits, the first two of which may help engage new users. Politely, it saves its own financial interests for the third example, “promoted content”—i.e., which brands pay Twitter to throw in your timeline:

  • Improved “who to follow” suggestions that share similar interests.
  • Adding Tweets, accounts, or other content to your timeline that we think you’ll find especially interesting.
  • Showing you more relevant promoted content.

Twitter’s app tracking starts rolling out today for iOS, and in the coming weeks for Android. You’ll know it’s hit your account when you activate your Twitter app and a prompt appears advising you how to adjust your ad-tracking settings.

Twitter won’t start tracking your apps until you’ve received the prompt, and you can opt out of the tracking completely, if you don’t ignore the notice. Otherwise, expect to start seeing ads more succinctly tailored to the Candy Crush user or Uber rider with an integrated premium Spotify account.

Photo by Jason Howie

 

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Twitter Lets Retailers Tweet You Deals—Just In Time For Black Friday

Consumers may trample over each other to get cheaper TVs and laptops this season, but Twitter’s advertising partners may have found the best Black Friday deal of all—the ability to tweet you promotions. 

Just in time for Black Friday and Cyber Monday, the microblogging network announced “Twitter Offers” on Tuesday. 

See also: Search All The Tweets! Twitter Now Indexed All The Way Back To 2006

The service lets retailers tweet deals directly to customers, and users can easily grab one of these promotions within the tweet itself. 

Tweets, As Commerce

When users see deals they want, they tap the “add offer to card” button to tie the offer to their credit card number. When they go to the store and purchase with the item (with that card), the cash-back savings will show up on their next credit card statement.

Twitter makes its money on this specialized version of promoted tweets by charging the advertisers, a select group of whom will participate in the launch phase. The initial stage essentially amounts to a test, allowing Twitter and its advertisers to see how effective and popular the approach is among the network’s 284 million or so users. If the response rate proves that people like having deals tweeted at them, it could become a valuable profit center to boost the company’s already impressive earnings. 

Twitter posted $320 million in advertising revenue in the last quarter, ending in September 2014, which was up 109 percent from the same period last year. 

The frenzy of post-Thanksgiving shopping may provide the best barometer of the service’s success. According to a survey by the National Retail Federation, roughly 6 in 10 people (about 140 million) plan to shop over the holiday weekend. 

In conjunction with the launch, the company opened a fresh new Twitter account, @TwitterCommerce. Its first tweet introduced the service; its second retweeted a deal from AMC Theatres offering free popcorn when you buy a $30 AMC gift card. 

Lead photo by Adriana Lee for ReadWrite

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