Posts tagged & Twitter

Get More Conversions Using These 12 Twitter Stats #Infographic by @MDMJonathan

Twitter is an excellent social media platform to grow your brand, both personally and as a company. It is great for introducing new prospects to what you offer, and for converting your existing followers into leads and sales. Out of all the marketers currently using Twitter, only 34% of them are successfully generating leads via the social network. Understanding Twitter can help you generate more leads isn’t going to magically make them pour in, and firing off random Tweets isn’t the best strategy, either. My company partnered with HubSpot to create the infographic below in order to highlight tips that […]

The post Get More Conversions Using These 12 Twitter Stats #Infographic by @MDMJonathan appeared first on Search Engine Journal.

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#SMM 101: How to Leverage Twitter For Your Clients by @esornoso

Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a more dynamic and flexible platform for brand promotion. Businesses and brands haven’t even scraped the surface of Twitter’s true potential. There’s a lack of information about Twitter advertising, so I wanted to a few methods that produce solid results. Did you know 80% of users on Twitter are accessing it via a mobile device? There is a real opportunity for businesses to reach potential customers no matter where they are or what they’re doing. You also have the […]

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Twitter Now Has An Official WordPress Plugin, Here’s What It Does by @mattsouthern

Twitter just launched its very first official WordPress plugin, which combines several features previously available through third party apps such as the ability to embed tweets, and the ability to embed videos uploaded directly to Twitter. If you’re thinking “Wait, doesn’t WordPress already have the ability to embed tweets?” — Yes, you’re absolutely right. The difference with this plugin is that you can now embed them and customize them to blend in with the rest of your site’s theme. Using WordPress’s native ability to embed tweets you’re stuck with the default color scheme. With this new plugin you can customize […]

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Twitter SEO BOMBSHELL – Business 2 Community


Business 2 Community
Twitter SEO BOMBSHELL
Business 2 Community
In years past Twitter, from an SEO perspective was great for getting Google to index new URLs and content. That's about it. I've never really seen any other benefits to using Twitter but, I still encourage businesses to use it to be sure their content

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SearchCap: Google Back With Twitter, Apple & Google Deal To Expire & Google App Indexing Stats

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Back With Twitter, Apple & Google Deal To Expire & Google App Indexing Stats appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Official: Twitter To Give Google Access To “Firehose” Of Tweets

It’s official, Google and Twitter confirm they are working together on real-time search. Google now has access to Twitter’s firehose.

The post Official: Twitter To Give Google Access To “Firehose” Of Tweets appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Twitter CEO Admits Company Sucks At Dealing With Harassment

To put it plainly, when it comes to dealing with online abuse, Twitter sucks. Everyone seems to know that, including company CEO Dick Costolo, who stated as much in an internal memo acquired by The Verge in advance of Twitter’s earnings call Thursday. 

According to the site, Costolo made the comment in response to a question about the torrential online attacks aimed at writer Lindy West.  

See also: Reporting Online Abuse On Twitter Just Got Easier

Costolo’s response was surprisingly blunt: 

We suck at dealing with abuse and trolls on the platform and we’ve sucked at it for years. It’s no secret and the rest of the world talks about it every day. We lose core user after core user by not addressing simple trolling issues that they face every day.  I’m frankly ashamed of how poorly we’ve dealt with this issue during my tenure as CEO. It’s absurd. There’s no excuse for it. I take full responsibility for not being more aggressive on this front. It’s nobody else’s fault but mine, and it’s embarrassing. We’re going to start kicking these people off right and left and making sure that when they issue their ridiculous attacks, nobody hears them. Everybody on the leadership team knows this is vital.

The candid response was refreshing, given that tech executives often get expert training in glossing over their company’s failings, even in internal communications. Costolo owning up to the failure looks like a positive step. Too bad he didn’t actually offer any concrete steps to actually deal with the matter. 

How Twitter Tries… 

Twitter hasn’t totally ignored harassment on its platform. Unfortunately, its actions have done little to mitigate the problem.

See also: Twitter Might Finally Be Getting Serious About Online Harassment 

In November, the company announced a partnership with Women, Action & the Media to address gender harassment. In December, Twitter changed several of its policies to ease the previously cumbersome abuse-reporting process. Now, anyone can report abuse, not just the victims. These were important, long overdue steps, but they weren’t full-fledged solutions. Users, like legal analyst, journalist and podcast host Imani Gandy, still find it necessary to use third party measures like BlockBot

One of the main challenges Twitter has is the ease with which people can sidestep its abuse-blocking tactics or tools. If a user gets blocked or banned, he or she can simply make a new account and continue to spew hatred. For a network spanning 288 million users, the company simply can’t police it all, not with its current policies. 

…But Can’t Stem The Abuse

The harassment problem goes back years. In 2011, a religious leader was harassed to the point of not leaving her house for 18 months, fearing for her life. Two years later, a British woman received scores of threatening, explicit tweets for advocating more women appear on British money. Athletes regularly receive death threats based on their performance

Recently, the GamerGate movement has heaped new levels of abuse on anyone the amorphous group perceives as a threat—especially women in the video game industry. Feminist Frequency founder Anita Sarkeesian, whose video web series examines the portrayal of women in pop culture, is a key GamerGate target. Sarkeesian started her project more than two years ago and has been met with daily harassment since. She recently published a list with a week’s worth of the Twitter abuse she receives, clocking in at 157 hate messages. Extrapolate that out, and the result is a rather huge pile of hatred.

Robin Williams’ daughter, Zelda, found herself on the receiving end of death threats and other Twitter attacks after her father’s death earlier this year. The swirl of abuse even forced the grieving younger Williams off the network at one point. 

In response, Del Harvey, Twitter’s vice president of trust and safety, said, “We will not tolerate abuse of this nature on Twitter,” and made a few vague promises of reform. That was in August of 2014. While some changes have been made, they’ve barely made a dent in the addressing the problem. 

Costolo’s pointed acknowledgement may be a sign that the company is finally ready to get serious about dealing with the misogyny, rape and death threats, and other vile attacks that still to flood its network. Or maybe the admission will simply be yet another tidbit piled onto the mountain of evidence pointing to one thing—that Twitter is incapable of protecting its users. 

Photo by Roshan Vyas.

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Twitter Sucks At Dealing With Abuse And Trolls, Says CEO Dick Costolo by @mattsouthern

An internal memo sent out to Twitter employees, obtained by The Verge, reveals candid comments made by CEO Dick Costolo about the company’s shortcomings in dealing with harassment and cyber bullying. Abusive behavior on Twitter is driving away core users, the CEO believes, which is why it has become a priority for the company to quell the rampant trolling. Costolo takes full responsibility for his company’s failure to adequately address these issues. In the full company memo below, you can read what he intends to do about it: We suck at dealing with abuse and trolls on the platform and […]

The post Twitter Sucks At Dealing With Abuse And Trolls, Says CEO Dick Costolo by @mattsouthern appeared first on Search Engine Journal.

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Twitter Launches Quick Promote, A Faster Way To Promote Tweets by @mattsouthern

Ever wish it was as easy to promote a tweet as it is to boost a Facebook post? Well now it is (almost), as today Twitter announced the launch of quick promote. Quick promote is a new feature, designed specifically with SMBs in mind, which allows you to quickly and easily promote a tweet. To promote a tweet using quick promote, first go to your tweet activity dashboard at analytics.twitter.com. From there click on the tweet that you want to promote, and then look on the left sidebar and you’ll see an option to promote that tweet. For the time […]

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Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC] by @wonderwall7

Curious about what the top influencers in digital PR are saying? Using 10 keywords, Fractl partnered with BuzzStream to analyze nearly 5,000 tweets to uncover more about top influencers and their sentiments, trending topics, and which countries are leading the discussion on Twitter. The infographic below highlights some key findings, including: Over 50% of marketing discussions on Twitter aim to share helpful information, with 31% of tweets including links or suggestions on improvement within the industry Tweets are overwhelmingly positive, with the exception of #pressrelease, which is over 50% neutral – likely related to its usage with news announcements The top […]

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