Posts tagged & Twitter

Twitter Cards: A Quick Start Guide

Twitter cards are one social media marketing tool you can’t afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation.

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How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don’t promote it, and you never have to pay a dime. Here’s how you do it.

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The People Who Make Twitter Don’t Look Like The People Who Use Twitter

Twitter, the San Francisco-based company which makes a global information-sharing network, released workforce data to illustrate the company’s diversity. Or lack thereof. 

The numbers don’t look much different from its tech company counterparts, but the biggest disparity lies in the people who work in technical roles at Twitter. Nine out of ten Twitter engineers are male.

That’s slightly higher than at Facebook and Yahoo, where the technical workforces are 85 percent male.

Globally, 70% of Twitter’s workforce is male. In the U.S., 59% is white, 29% is Asian, and 2% is African American. 3% identify as Hispanic or Latino.

For comparison, the U.S. population is 62.6% white, 17.1% Hispanic or Latino, 13.2% African American, and 5.3% Asian. 

For years, it’s been well known that Twitter is disproportionately popular among African Americans. A Pew Research Center study found that 18 percent of Twitter’s U.S. users are African American—a higher percentage than on Facebook or LinkedIn.

To Twitter’s credit, it acknowledges that not all is well with these numbers.

“We have a lot of work to do,” Janet Van Huysse, Twitter’s vice president of diversity and inclusion, wrote in a blog post

Lead photo by Robert Scoble; graphs by Twitter

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Twitter Is Making Direct Messaging More Private And User Friendly by @mattsouthern

Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent: Over the next few weeks, we’re rolling out an update that makes deleting DMs more consistent across web and mobile. http://t.co/VNtDXzwuvp — Twitter Support (@Support) July 18, 2014 This may not sound like a major updates, but it actually solves a huge problem with Twitter’s mobile app. Previously, when users deleted a direct message on the iOS or Android app, the messages would […]

The post Twitter Is Making Direct Messaging More Private And User Friendly by @mattsouthern appeared first on Search Engine Journal.

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Twitter Buys Cardspring To Help You Shop In Tweets

Twitter wants to make it as easy to buy as it is to tweet. On Tuesday, the company announced the acquisition of CardSpring, a payments startup that makes it easy for developers to add payment services to apps and products. 

The social media company has tried to capitalize on e-commerce with tweet-to-buy initiatives that have yet to gain visible steam. 

The acquisition of CardSpring will add experts to Twitter’s staff who have particular experience helping developers add payments features.

“The CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users,” Twitter’s head of commerce, Nathan Hubbard, wrote in a blog post.

Twitter’s announcement comes on the heels of Facebook’s push into payments earlier Thursday. The social network announced it is testing a buy button on pages and advertisements that will let people buy things directly in the social network, without clicking away to a separate online storefront. Twitter likely aims to do something similar.

Image via CardSpring.com

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Twitter Offers Data-Backed Tips On How To Engage With Millennials by @mattsouthern

Twitter recently released a report sharing some key insights into how millennials prefer to engage on Twitter. In addition, the report also provides data-backed tips about the best ways to build a rapport with this demographic. The information in the report comes from an online survey of U.S. Twitter users who signed into the platform weekly, and defined millennials as users ages 18-34. Here are some of the key findings and tips included in the study: 1. 80% of millennial Twitter users access Twitter on a mobile device In addition, 81% percent of those surveyed check Twitter at least once […]

The post Twitter Offers Data-Backed Tips On How To Engage With Millennials by @mattsouthern appeared first on Search Engine Journal.

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Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs) on Twitter to discover what topics they talked about and which content they consumed and shared.

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Influential Twitter Accounts Indexed More in Google [Research]

Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.

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A Introductory Guide to Cross Channel Remarketing on Facebook, Twitter and Google by @Rocco_Zebra_Adv

Marketing and business in general are becoming more and more complex, but the basics remain the same: you have to become a top of mind product for your customers in order to build lasting relationships. Just driving clicks via SEO or SEM is not enough to achieve that goal. This article will focus on the different ways you can use online advertising to build your brand and become a top of mind choice for your customers. 1. Drive Traffic to Your Site Via Organic and Paid Means This first step is to actually get people to recognize your brand and what makes […]

The post A Introductory Guide to Cross Channel Remarketing on Facebook, Twitter and Google by @Rocco_Zebra_Adv appeared first on Search Engine Journal.

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Twitter Offers Mobile App Promotion To All Advertisers by @mattsouthern

Today, Twitter announced that they’re going to begin offering mobile app promotion to all advertisers after seeing strong results during a beta test earlier this year. During the mobile app promotion beta, advertisers were given the opportunity to reach their audience on Twitter and engaged drive a large volume of downloads for their app. Mobile app promotion utilizes Twitter’s existing targeting options, including interest, keyword, TV targeting and tailored audiences, to help advertisers reach a targeted audience. On top of the those targeting options, you can also couple them with gender, location, language and mobile platform targeting. After you have […]

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