Posts tagged & Twitter

Your not-so-typical SEO Twitter rant by Lyndon Antcliff – KnowTechie

Your not-so-typical SEO Twitter rant by Lyndon Antcliff
KnowTechie
I met Lyndon a few years back in London at one of the many SEO conferences that are held annually. Lyndon didn't know me at the time, but he welcomed my questions with open arms. We naturally hit it off. Lyndon has a good pulse on the SEO industry, one …

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Twitter Gives Advice On How To Drive Sales In The 2014 Holiday Season by @mattsouthern

According to a Twitter study, 54% of users said promotions on Twitter were what motivated them to make a purchase. For businesses looking to capitalize on the sales potential of Twitter this holiday season, the company has recently released consumer insights and recommendations for how to use the social network most effectively. Twitter Consumer Insights The ideal audience for Twitter users are retail advertisers, the company explains, because they start shopping “early and heavily” and are prone to impulse purchases. According to the study, Twitter users also intend to spend more over the holiday season versus non-Twitter users. Here’s what’s […]

The post Twitter Gives Advice On How To Drive Sales In The 2014 Holiday Season by @mattsouthern appeared first on Search Engine Journal.

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IBM Partners With Twitter To Help Businesses Make Big Data Decisions

IBM wants to help companies better understand trends and opinions by analyzing data in 140-characters or less. 

The technology giant announced a partnership with the hip, young Twitter on Wednesday that will offer Twitter data as part of its cloud-based services. Now IBM products and services, like the popular Watson Analytics, can tap into the stream of Twitter consciousness to answer questions like, “Why is my company growing so quickly in a particular country?”

According to Twitter, this partnership has been years in the making. Its acquisition of social data analytics startup Gnip earlier this year was crucial to the company’s plans to partner with enterprises and provide them huge amounts of data.

“This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work,” Ginni Rometty, CEO of IBM said in a statement.

Lead photo by Anthony Quintano on Flickr

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Twitter Stock Plunges Following Reports Of Declining User Engagement by @mattsouthern

On Monday, Twitter reported its user engagement had dropped by 7% in the third quarter despite its user base having grown by 23% in the same quarter. This news caused Twitter’s stock to drop by more than 9%. The news keeps getting worse for Twitter, as the company also estimated its fourth-quarter revenue may not meet Wall Street’s targets. Wall Street had high expectations after Twitter surprised them in the second quarter by growing its user base by 24% worldwide. Twitter had some momentum after its shares gained almost 19% since July. Investors have raised concern over Twitter’s defining usage […]

The post Twitter Stock Plunges Following Reports Of Declining User Engagement by @mattsouthern appeared first on Search Engine Journal.

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You Might As Well Get Used To Twitter Messing Around With Your Timeline

If you didn’t like Twitter’s recent move to throw random tweets into your timeline, you’re going to hate the future. Twitter is still struggling to make the service more accessible to the masses, a point underscored by its third-quarter earnings report—and that means more tinkering with things like the timeline Twitter fans have grown accustomed to.

See also: Twitter Is Officially Mucking With Your Timeline

While Twitter continues to grow, particularly on mobile, it’s not growing fast enough to make investors happy. Twitter now has 284 million monthly active users, up 23% compared to the year-earlier quarter. The majority of those—80%—access the social network on mobile. Timeline views reached 181 billion, up 14% compared to a year earlier. 

But the microblogging service’s user growth slowed over its previous quarter, and Wall Street was not impressed. Investors knocked down Twitter shares roughly 10% in after-hours trading.

Growth, Growth, Growth

Twitter otherwise turned in an unexceptional quarter. Its revenues more than doubled to $361.3 million compared to a year earlier. So did its losses, which expanded even faster than revenue, to $174.5 million from $64.6 million a year earlier. Those losses, however, weren’t larger than expected.

Twitter, which wants to position itself as a real-time information and discussion hub, remains small by the standards of major social-media networks. Its 284 million active monthly users are dwarfed by the billion-plus on Facebook, for instance.

In order to appeal to a broader audience—one that isn’t already familiar with the quirky and not completely user-friendly argot of tweeting—the company will have to make it easy to better understand how and why people need to use it. That may well current Twitter addicts who are happy with the way things are.

See also: Twitter Demystified: How To RT, MT, #FF And Fave Like A Pro

The company has made some significant changes in recent months, including dumping suggested tweets into your timeline. These posts might include favorited tweets from people you follow or tweets from accounts your followers follow. It might seem convoluted from that description, but the aim is to help newbies find interesting accounts to follow and, eventually, figure out how people and brands tweet.

Twitter said on Monday that new iOS profiles—a complete revamp of the Twitter profile that makes it easy to navigate by putting tweets, photos and favorites in three separate tabs, and the profile bio clear and up front—accounted for an 83% increase in “profile impressions.” That means people looked at other users’ profiles almost twice as much as they did before.

So What Will Twitter Do?

Twitter CEO Dick Costolo laid out some vague plans for change, some of which echoed what he’s been telling investors for the last few quarters

That includes improving things for new users by providing a “high-quality” timeline when they sign up for an account, likely by suggesting tweets and accounts to follow by forcing tweets in the timeline. That could also include an upgrade to Twitter’s direct messaging function, which has been in a dire need of an upgrade for years.

Costolo said Twitter will continue to “innovate on ways to better organize content to deliver best experiences.” Translated from the original Martian, that means more experimentation and continued shuffling of the timeline.

Anthony Noto, Twitter’s CFO, reiterated those expectations. He said on the third-quarter earnings call that while Twitter will continue to be a real-time social network by showing tweets in chronological order, it will begin to distribute tweets and updates that might be hours hold, but that the user might find helpful. Hello, algorithm-based feed!

The company is also working on improving the number of people that use Twitter that don’t actually have a Twitter account. That includes where tweets appear on third-party services like news websites or in applications. According to Twitter, the “logged out” audience, or people who see tweets outside of Twitter proper, is easily as large as the “logged-in audience”—and perhaps as much as twice that size.

Lead photo courtesy of Twitter

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Twitter Is Now The Cause And Solution Of Twitpic’s Problems

In case the Twitpic debacle isn’t confusing enough, Twitter, the entity that is compelling the third party photo service to shut down, is also coming to the rescue of Twitpic users.

In September, Twitpic announced it’d be shutting down. Then in October, it announced that nevermind, a mysterious benefactor would be keeping it afloat. Only to announce its definite shuttering later the same month after that deal fell through.

See also: Twitpic Is Now Shutting Down After All

The origin of the entire issue, Twitpic claims, is a trademark spat with Twitter. On the official blog, Twitpic founder Noah Everett wrote that due to threatening messages from Big Bad Twitter, he was forced to either abandon the Twitpic name or lose access to the Twitter API. Losing access to the API would cut off the service’s ability to allow users to post photos to Twitter—its entire raison de etre (see our API explainer).

“Unfortunately we do not have the resources to fend off a large company like Twitter to maintain our mark which we believe whole heartedly is rightfully ours,” Everett wrote.

But even as Twitpic shuts down, Twitpic users don’t need to worry about what will become of their images. Now, Twitter itself will be buying Twitpic’s archives. In a new blog post, Everett wrote that while it wasn’t his first choice, Twitter’s purchase will work out for users.

“Twitter shares our goal of protecting our users and this data,” he wrote. “Also, since Twitpic’s user base consists of Twitter users, it makes sense to keep this data with Twitter.”

Photo by Evan Courtney

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Twitter Unveils Its New Developer Toolkit—Fabric

Twitter is making its play for developers

At its first-ever Flight developer conference, Twitter CEO Dick Costolo announced a new developer toolkit aimed at helping developers build and make money off applications on the Twitter platform. Called Twitter Fabric, the bundle of services includes Twitter’s Crashlytics application crash detecting service, and MoPub, the ad exchange network.

With the new tools, Twitter officially throws its hat in the ring to compete with Facebook and Google for developers’ time and attention. Its tools are designed to work with Apple’s Xcode and “all major Android IDEs,” meaning that developers can presumably use the Twitter tools within the development environments they’re already used to.

Costolo also lobbed some direct criticism at competitors during his keynote address. “The mobile SDK landscape has been inhabited by parties that optimize for self-interest first, and your interest second,” Costolo said.

He was presumably poking at Facebook, which offers developers the backend-as-a-service Parse, Facebook Login, and the new Facebook Audience Network that displays Facebook ads across different applications.

Google, meanwhile, also just acquired Firebase, a backend service for building realtime apps as part of its cloud services.

Twitter also debuted a new Twitter login feature that will let people log into applications and services with their Twitter credentials instead of creating new username/password IDs for each one. That service essentially matches similar login services from Facebook and Google.

Lead image by Selena Larson for ReadWrite

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Twitter Introduces Digits, A Password-Free Sign In Solution For Apps and Websites by @mattsouthern

Today at Twitter Flight, the company’s first mobile developer conference, a new sign in service called Digits was introduced. Digits is being touted as a new way for users to sign into apps and websites without the use of a password. With Digits you only need a phone number, which Twitter promises is safe and easy to use. It’s also free for app developers and users. We built Digits after doing extensive research around the world about how people use their smartphones. What we found was that first-time Internet users in places like Jakarta, Mumbai and São Paulo were primarily […]

The post Twitter Introduces Digits, A Password-Free Sign In Solution For Apps and Websites by @mattsouthern appeared first on Search Engine Journal.

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Twitter Brings Audio To Your Stream With Soundcloud

Twitter launched a new feature for viewing and listening to audio cards directly inside your Twitter stream Thursday.

Product Manager Richard Slatter wrote that the new feature will be called Twitter Audio Cards, and will allow you to listen to music or audio while you continue to browse Twitter.

“With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices,” he wrote on the blog.

Slatter said that while many audio partners will follow, the first company to come to Twitter Audio Cards is Soundcloud, the company Twitter once considered buying. While the catalog obviously includes musicians—like Steve Aoki and deadmau5—users will also be able to listen to audio from @NASA, @WhiteHouse, @ThisAmerLife and more.

See also: Forget Twitter, SoundCloud Is Social Music’s Rising Star

Soundcloud wrote on its blog that while at first it will limit participation in Twitter Audio Cards to select creators, it will soon open the opportunity to everybody.

“And in the coming weeks, we’ll be making the cards available to anyone who posts on SoundCloud,” the company wrote. “Everyone using Twitter on mobile will be able to hear what you’ve shared right there in their timeline.”

Twitter’s announcement was immediately followed by a tweet from the Foo Fighters (audio link), which notes that iTunes is also partnering with Twitter Audio Cards.

Photo via Twitter

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