Posts tagged & Twitter

Twitter Acquires Gnip, The World’s Largest Provider of Twitter Data

Twitter’s VP of Global Business Development, Jana Messerschmidt, announced today the company has agreed to acquire Gnip, a leading provider of […]

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Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

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With Gnip, Twitter Is Ready To Sell Your Tweets

Gnip was once a neutral provider of social data, but now that neutrality is gone, and it’s in the hands of Twitter.

Twitter on Tuesday announced the acquisition of social data analytics startup Gnip, which is one of the only companies with access to Twitter’s firehose of data—all the tweets and activity streams on Twitter since the platform launched in 2006. The terms of the deal were not disclosed.

Twitter will bring both the revenue and data streams from Gnip in-house, exerting full control over our tweets and how they’re used. 

Gnip has worked with Twitter for years. It’s one of the handful of partner companies, or certified products, that Twitter partners with to handle its data. In fact, selling the firehose, that treasure trove of Twitter data, to Gnip and other analytics providers was one of the first ways Twitter made money. (Topsy and DataSift still have access to Twitter’s firehose as well.)

With the Gnip acquisition, no longer is there a man in the middle that deals your data to advertisers and other folks relying on your personal information to sell you things. Now, Twitter can deliver that data directly to buyers, effectively making you a product. 

Twitter Owns All The Data

With complete access to Gnip’s entire data set, Twitter can sell much more than just its own data: The analytics company has exclusive access to all Foursquare and Tumblr data, and it also works with Facebook and Google+. 

And Twitter wants Gnip to expand its offerings. Jana Messerschmidt, VP of global business development for Twitter, wrote in a blog post

Together we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter … And with the help of Gnip’s Boulder-based team, we will be extending our data platform — through Gnip and our existing public APIs — even further.

It will be interesting to see if Gnip’s other partners will sever access to their information. While the majority of Gnip’s data comes from managed public API access, a handful of companies like Tumblr and Foursquare allow Gnip complete access, and now that access belongs to Twitter. 

Hopefully this signals to companies and interested users that Twitter is better prepared to provide more in-depth data, rather than arbitrary statistics, like the conversation surrounding #Sochi2014 during the Winter Olympics. But even if it can, it’s going to make you pay for it. 

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Twitter Adds Real-Time, Interactive Notifications To Desktop Version

Those who prefer to use Twitter via the web, rather than using a dedicated desktop app, can expect […]

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Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

The post Twitter Adds Real-Time, Interactive Notifications To Desktop Version appeared first on Search Engine Journal.

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Twitter Quietly Adds Search For Timelines & Lists

Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists. I’m not aware of any announcement about this, but it’s showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android). The…



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Twitter Announces Upcoming Launch Of Redesigned Profile Pages

Twitter announced this morning they will soon be rolling out revamped profile pages designed to be “easier” and “more […]

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Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

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Twitter Rolls Out New Profiles, Taking Another Page From Facebook

The rumors are true: Twitter is turning into Facebook.

The pioneer of the 140-character text update is rolling out a new image-centric Web profile page for users that bears a striking similarity to those of a certain other social network. 

The first thing you’ll notice is a huge new header image that extends across the top of your profile page, along with a missing background image. You can change your theme color by selecting “Edit profile,” but the background will remain uniformly gray.

Less obvious at first glance are a few new features—best tweets, pinned tweets and filtered tweets. Tweets that have more retweets, favorites or replies will appear slightly larger in your timeline. You can show off your favorite tweet by “pinning” it to the top of your page where it won’t get lost among your stream. Filtered tweets let you choose how to view other people’s tweets, photos, or @-replies. 

Viewing photos, tweets or followers no longer shows you just lists, but rather large Twitter cards that emphasize visual elements such as a profile photo or embedded album—similar to a Facebook post. 

An Over Simplification

The changes are a big bow by Twitter to the Visual Web, the trend toward more picture-focused websites, apps and social networks. Twitter’s roots, of course, extend deep into the pre-Visual Web; its iconic short text messages gave rise to a unique social culture that evolved shorthand features such as hashtags and retweets—features that can be off-putting to new users.

In a blog post today, Twitter described the new timelines as “an easier way to express yourself.” Easier being the keyword. 

The company has struggled to appeal to new people and keep the users it has, largely because Twitter itself is complicated. Most people are accustomed to Facebook and comfortable in that environment, so Twitter is taking a page from Facebook, literally, in an effort to attract, and retain, more users.

Twitter has also reportedly toyed with the idea of eliminating hashtags and @-replies, two major (and beloved) features of the social network that new users have a hard time understanding. It recently introduced tweet albums and photo tagging features that made timelines a lot more Facebook-like, and the new profile pages is just more evidence of the “Facebookification” of the social network.

For now, the change only affects user profiles, not your timeline; you’ll still see real-time updates from people you follow. But it’s likely we’ll begin to see more changes that emphasize simplicity creep into our timelines and profiles. Twitter wall, anyone?

The new profiles are available to a small number of users today, and rolling out to everyone in the coming weeks. 

Lead image courtesy of Twitter

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Twitter Makes It Easy To Search For Tweets By A Specific Date

If you’ve ever wanted to go back and time and see what was being tweeted about on a […]

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Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

The post Twitter Makes It Easy To Search For Tweets By A Specific Date appeared first on Search Engine Journal.

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Twitter Makes It Easy To Search For Tweets By A Specific Date by @mattsouthern

If you’ve ever wanted to go back and time and see what was being tweeted about on a specific date, Twitter has made it easier than ever for you to do that. Twitter has added the ability to search by date using their advanced search feature Maybe you’d like to go back and see what […]

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Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

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How to Schedule Photo Tweets That Expand in the Twitter Feed

There’s a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is doing it through the native scheduling client. Here’s how you schedule a photo tweet from the native Twitter client.

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MajesticSEO Integrates with Twitter by @davidiwanow

The team at MajesticSEO have let it slip recently that they wanted to have some fun with Twitter and are working out how to better display useful details in a tweet. A quick disclosure: I’m part of the MajesticSEO Ambassador program and thought it was an interesting new feature worth sharing.   The Majestic team decided to […]

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David Iwanow

SEO Product Manager at Marktplaats Autos

David is now located in Amsterdam, Netherlands working with the ebay classifieds group. He was previously the marketing director of The Lost Agency, a web analytics focused search agency. His rants, interviews, research and thoughts on digital marketing can be found on his blog Lost Press Marketing.

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