Posts tagged Twice
Fool Us Twice: More April Fools’ Tomfoolery [Videos]
Apr 1st
As All Fools’ Day continues, more reports of tomfoolery are coming in, so here’s a quick video update.
Scope Releases Bacon-Flavored Mouthwash
WestJet Loves The Pets
AerLingus: Flight Boarding By Clan
Sony Features Products For Non-Bipeds
Womp Rats Are Easy
If you find any more humorous attempts to tickle, post them below in the comments!
Lead image courtesy of ThinkGeek.
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Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens
Jan 30th
If search has any influence or say in who will win the Super Bowl this Sunday, Super Bowl XLVII, then the San Francisco 49ers are clear winners. A Bing representative told us that the San Francisco 49ers have twice as many searches than their competitor the Baltimore Ravens. Plus, the 49ers…
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Building a Good Link Profile: Measure Twice, Cut Once
Apr 22nd
Everyone’s link building plan should be unique. Don’t just look at link building as a tactical affair. You need to analyze your particular situation, devise a strategy, and then lay out the tactics that will help to get you where you want to be.
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Building a Good Link Profile: Measure Twice, Cut Once – Search Engine Watch
Apr 22nd
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Building a Good Link Profile: Measure Twice, Cut Once
Search Engine Watch But they want rankings now and SEO is the hot topic for the CEO/owner/whoever. The best advice you can give these people is to slow down and be prudent. It's important to understand that search engines are trying to rank the best results that they can … Contemplating The Value of Backlinks Post-Panda |
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The Spectrum Dance: Sprint Twice to the Altar, Twice Burned
Feb 17th
The mating dance of the contemporary mobile carrier in the United States is a fickle and awkward ritual. The carrier has certain … needs … that must be met and finding a suitable partner becomes challenging. One only needs to look towards Sprint, the mawkish third child in the U.S. operator ecosystem and its recent history of suitors. Twice Sprint has found itself engaged and headed to the altar, only twice to be burned.
For years, Sprint has been looking to expand its spectrum footprint in the U.S. Bandwidth scarcity has never really been a problem for Sprint because it has a smaller user base than AT&T and Verizon. But, if Sprint plans on growing to join Ma Bell and Big Red in the top tier, it will face the same challenges. To expand its footprint, Sprint has tied itself to one troubled company in Clearwire and then to another with LightSquared. Truly, Sprint is cursed when picking dance partners.
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The Estranged Wife: WiMax & Clearwire
Sprint has stated that it plans on rolling out a 4G LTE network to upgrade over its previous “4G” WiMax network. While WiMax has decent potential as a wireless standard, LTE is a more robust network based on the GSM standard. Like Verizon, Sprint needs to upgrade its aging CDMA network and WiMax was its first choice. The original “killer” Android smartphone, the HTV Evo, ran on WiMax.
This is where Sprint got in bed with Clearwire, the primary holders of WiMax spectrum in the U.S. The problem for Sprint is that Clearwire did not have the infrastructure to scale WiMax across the country as it had hoped. A series of bad decisions (such as spending more than $50 million for mall kiosks and stores) proved to be ill conceived. The idea for the Clearwire stores were to provide WiMax broadband to the home. The green and white stores were flashy … and empty. In talking to one sales representative a year or so ago, he told me that people wandered in more out of curiosity as to what Clearwire was trying to sell than any intent to buy. Frankly, he told me, he had no idea what the store was doing there in the first place.
The future of WiMax is destined to be local wireless broadband. It probably will not be facilitated by Clearwire, which had a deficit of $1.62 billion in debt at the end of 2011 and announced today that it will need a cash influx to survive the year. WiMax, as a “pre-4G” (or advanced 3G, whichever semantic term you prefer) technology is better suited to infrastructure than on mobile smart devices.
Sprint is the largest shareholder in Clearwire. That could prove problematic if (when) Clearwire files for bankruptcy. Clearwire holds 100 MHz of spectrum in many major American cities, an extremely valuable asset that may be worth more on the open market than the actual valuation of Clearwire.
Clearwire is moving towards deploying a LTE network, but it does not have enough cash on hand to fully develop it. All the eggs were in the WiMax basket. Sprint has started to deploy its own LTE services outside of Clearwire and has remained noncommittal on how much it will rely on Clearwire in the future.
The Budding Bride With the Major Flaw: LightSquared
When it appeared that WiMax and Clearwire were not going to work out for Sprint, it turned to the darling (or albatross) of the wireless industry, LightSquared. The Virginia-based startup planned on becoming a bandwidth wholesaler (like Clearwire) by turning satellite spectrum into a ground-based LTE network. This week, the FCC revoked LightSquared’s waiver based on the recommendation of the National Telecommunications and Information Administration and concerns over GPS interference. See our “Requiem for LightSquared” for more detail.
Sprint jumped in bed with another wholesaler with a dangerous business plan. For the second time, Sprint has been burned. The LightSquared deal would have rapidly accelerated the carrier’s LTE rollout but without the FCC waiver, LightSquared does not have a viable future. The battle is not over for LightSquared but there will be no movement on its regulatory troubles in the near future.
So, Sprint is now back to square one: upgrading its existing CDMA infrastructure to LTE on its own without minimal to no help from its proposed dance partners.
The Awkward Spectrum Dance
Three of the four major U.S. carriers have had very public and controversial relationships when trying to acquire more spectrum and upgrade to 4G technology. Sprint’s case is laid out above. T-Mobile and its parent company Deutsche Telekom have no plans for an LTE network. Left on its own, T-Mobile will build out its HSPA+ network to be as robust as possible. AT&T figured that it would acquire spectrum by subsuming T-Mobile. The FCC put the kibosh on that and AT&T has been having a tantrum ever since. Verizon has actually stayed clear of many of these troubles. It recognized early on that its CDMA network needed to be upgraded and that most of its capacity would need to be funneled to LTE. It has bought spectrum where and when it can, such as from the cable operators, and continued to build. When it comes to the awkward dance, Verizon is like the older brother standing in the corner smoking cigarettes and grinning while watching everybody fumble over themselves.
Sprint needs to be creative to be competitive. That is why it is the only U.S. carrier that does not cap data usage or throttle it past a certain point. In the long run, that strategy may be untenable. There are no more dance partners on the horizon.
Top and satellite images courtesy of Shutterstock
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Bing Makes Driving Directions Twice As Fast
Jan 6th
Chris Pendleton announced on the Bing Maps blog that they have pushed out a major update to their driving directions “routing engine.” The new routing engine is twice as fast as the old one and adds more features like adding up to 3 routes in one request. Previously, Bing Maps used a…
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Netflix Users Spend Twice As Much Time On Site As Hulu Users – ReelSEO Online Video News
Dec 26th
 ReelSEO Online Video News |
Netflix Users Spend Twice As Much Time On Site As Hulu Users
ReelSEO Online Video News He is also founder of The Viral Orchard (http://www.viralorchard.com), an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, … |
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Tips For Checking Your Holiday Retargeting List Twice
Oct 26th
Every holiday season for retailers is filled with trepidation. There’s what retailers know. And then there’s what they think they know. This year, retailers know e-commerce sales will be up. What they think they know (or admit they can’t predict) is how the huge shadow of the sluggish economy will…
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Android Users Are Twice As Engaged As iOS, Study Claims
Oct 12th
There is some woe in the Android application ecosystem these days. Developers are searching for ways to increase monetization, engagement and time spent within apps so as to drive in-app purchases and advertisement click-through. Android currently has the lowest click-through rate of any of the major mobile OSes on the market. Many marketers look towards iOS users as the most loyal and engaged bunch of mobile app users.
Mobile marketing and engagement firm Fiksu would have you believe otherwise. In a new study, Fiksu claims that Android app users are actually more engaged than their iOS counterparts. Fiksu claims that Android users are more than twice as likely to open an app ten times or more. Creating loyal user bases is Fiksu’s company mission. Are they full of hot air when it comes to Android?
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Fiksu has come to its conclusion on Android engagement by analyzing more than four billion app actions through its platform. Fiksu says, by virtue of Android’s dominant market share, that there is significant inventory for Android application marketing.
“Think about it. A global Android campaign is untapped inventory awaiting for you to see the returns on your app marketing investment,” wrote Craig Palli on Fiksu’s blog.
That is an interesting concept, especially for U.S. Android developers. If the money is not being made state side, perhaps developers should think of targeting their apps more heavily overseas.
Fiksu is partners with some significant app publishers like Nook and MocoSpace.
Some of Fiksu’s partners
Android’s Tricky Monetization Routes
The Android app ecosystem is a murky sea. It is beginning to look like the actual Android Market, the flagship of the entire environment, is a poor route for developers looking to make good money with their apps. There is significant opportunity in the third-party app store market though, with GetJar and Amazon both running “premium” app markets that have the potential to significantly raise developer bottom lines. To this point though, both Amazon and GetJar are outside the main stream mind share. Verizon is re-launching its app store and will be pre-loaded on all Verizon Android devices.
There are also app stores like Appia, which have a significant overseas presence but are relatively unheard of in the U.S. Appia teams with Opera for apps and historically was a ringtone/wallpaper purveyor. Yet, if domestic developers are casting eyes across the ocean, Appia may be a good target for attention. A developer mentioned recently that 40% of his traffic comes from the U.S. with the other 60% split evenly between the European Union and China.
Nielsen has pointed out that the top apps in the Android Market get the lion’s share of use. Developer who are locked out of the top 50 or 100 Android apps will need to look for ways to monetize outside of the current U.S. model.
Devs – What do you say? Are global marketing campaigns worth your time? Let us know in the comments.
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Brand Source Launches New SEO Service – Twice
Nov 19th
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Brand Source Launches New SEO Service
Twice Brand Source has launched a new search engine optimization (SEO) program to help member dealers attract and retain local customers who research home goods … |
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