Posts tagged topics
2011: A Year in Facebook Topics and Memes
Dec 6th
Facebook just released its 2011 Memology, which gives a complete rundown of top Facebook’s most talked about topics and biggest memes of 2011. In the top global topics on Facebook category, the death of Osama bin Laden wins, closely followed by Packers win the Super Bowl and Casey Anthony found not guilty. We’ve also picked out the most read/write web-y Facebook trends on the list, so be sure to take a look.
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The top cultural phenomena for this year was planking, the act of lying face down in a strange location. Essentially, a person emulates a wooden plank. May was a big month for the planking meme on Facebook because Max Key, the son of New Zealand prime minister John Key, posted a Facebook photo of himself planking in the family lounge. Max’s plank was a safe one. Other plankers haven’t been so lucky: The BBC reported that an Australian man had died when he fell from a balcony railing in Brisbane. Such spectacles may have also contributed to the proliferation of planking memes in the month of May.
Use of the terms “lms,” short for “like my status” and “tbh,” which means “to be honest,” started at the beginning of 2011.
Initially Internet users seemed confused about what these terms meant, so they went to sites such as Yahoo! Answers to try and find out. UrbanDictionary includes an entry for “LMS,” attributing it specifically to the Facebook status trend.
Readers, are there other Facebook trends you spotted? Tell us in the comments.
View full post on ReadWriteWeb
Google+ Expands Search Options, Adds Trending Topics To Search Results
Nov 18th
Google+ has made a few tweaks to how its search function operates, and has added the obligatory trending topics its search results pages. The first change begins right in the search box itself: As you type a search query, Google+ now separates possible matches in a pop-up window with People or…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SEO Hot Topics and Trends – Business Insider
Nov 8th
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SEO Hot Topics and Trends
Business Insider PubCon wouldn't be PubCon if we didn't have at least one session to discuss SEO hot topics and trends. SEO is ever-evolving, and it's all about being able to adapt and roll with the changes. [Bonus points for anyone who gets that reference. … PubCon: Latest SEO Topics & Trends with Greg Boser PubCon Live: SEO: Hot Topics and Trends |
View full post on SEO – Google News
PubCon: Latest SEO Topics & Trends with Greg Boser
Nov 8th
Greg Boser, the SVP of Search for BlueGlass Interactive and former president of 3 Dog Media, just finished speaking at PubCon on the latest topics and trends in SEO. The following are my notes from his excellent presentation:
1. Site Quality vs. Page Quality — Google is no longer “page” focused and is now focused on domains
While speaking about site quality, Boser said:
“The days of Google determining what will or won’t rank primarily based on page-level analysis are gone. Overall content performance is the key!”
Even if you are not a spammer, the Panda update may have hit your search rankings due to accidental mistakes. For example, it is vitally important to monitor user generated content and ensure that content on your domain is in line with your brand message and high quality. A high quantity of poor quality content on your domain can cause Google to devalue your authoritative content.
It is vitally important that webmasters take the time to understand how content is performing. The questions below will help webmasters better understand this critical issue:
What is the ratio between total pages indexed and the total number of organic landing pages?
What is the ratio between total pages indexed and the total number of deep links?
Most content issues will be related to poor canonicalization or lack of proper access control plan. Use the following to ensure your content is properly controlled:
- Rel Canonical
- Robots Exclusion
- Noindex/Follow
- Redirection
- Parameter Exclusions (Web Master Tools)
2. Human Engagement Signals
There is an increasing amount of data that shows a shift from “traditional” SEO to social (human engagement) signals. Google recently acquired PostRank, a metric similar to PageRank for social, which indicates how important human engagement is to the Google algorithm. Part of the reason that Google is trying to do a better job of analyzing human engagement is due to people sharing links through social networks instead of blogs or sites.
To improve human engagement, focus efforts on the following:
- Build consistent engagement signals to your content
- Develop links from pages/domains with consistent engagement signals
3. Backlink Diversity – Brute Force is Dead!
It is no longer a viable strategy to focus on building exact match anchor text links to rank for a term. Instead, it is important that your anchor text strategy focus on building a natural footprint using the following guidelines:
- No exact-match in the first 6 months after launching a new site (branded/domain links only)
- Use synonyms and related phrases instead of exact match (don’t be so obvious!)
- Use branded partial matches (the company name with a generic phrase)
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View full post on Search Engine Journal
SEO Expert Reveals How To Optimize Your Website Using Trending Topics – AddPR.com (press release)
Oct 28th
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SEO Expert Reveals How To Optimize Your Website Using Trending Topics
AddPR.com (press release) Employing trending topics in SEO is a fantastic idea providing that the topics on your website are relevant to the trending news topics. If your site content is not relevant to the trending topic then the high traffic is not likely to last very long. … |
View full post on SEO – Google News
Submit video topics for mid-2011
Jul 11th
Sometime soon I’m planning to record some new webmaster videos. I created a Google Moderator page where you can post video suggestions and vote topics up and down.
Instead of short 1-2 minute video answers to quick questions, I’d like to try something new this time. I’d like to move toward making tutorials about how Google works and–more importantly–why Google works that way. I think videos that dive deeper like this video about robots.txt can be really helpful. So if there’s a meaty topic that you’d like to hear more about, please head over to the Google Moderator page and ask about it!
Just a reminder: please ask your questions on Moderator, not in the comments here. When you suggest a topic on the moderator page, people can vote for the questions and I can see which questions people are most interested in.
View full post on Matt Cutts: Gadgets, Google, and SEO
Hot At Sphinn: Social Signals Improving Search Results, Twitter Trending Topics, Periodic Table Of SEO & More
Jun 6th
The combination of search and social seemed to dominate last week’s activity on our sister site, Sphinn. Several active discussions and popular Twitter/Facebook stories were about various search, social and SEO topics. The most active discussion thread was our “Discussion of the…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google’s Matt Cutts Riffs On JC Penney, Panda Update & Other SEO Topics In … – Search Engine Land
May 25th
 Search Engine Land |
Google's Matt Cutts Riffs On JC Penney, Panda Update & Other SEO Topics In …
Search Engine Land Google's Matt Cutts confirmed this morning that Google has lifted JC Penney's SEO penalty, that the Panda update will continue to rollout internationally and offered numerous SEO- and search-related tips in a live webchat on the Google Webmaster … |
View full post on SEO – Google News
