Posts tagged Tool

Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts

AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for programming pros, script management can be a time…

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Why Open Source Is Becoming A Big Developer-Recruiting Tool

Most companies are just coming around to the idea that open source can help lower costs and boost innovation within their organizations. But Web companies like Netflix, Twitter and Facebook understand that open source can be more: a powerful weapon for recruiting and retaining top engineering talent.

See also: The Reasons Businesses Use Open Source Are Changing Faster Than You Think

If we believe that developers are the “new kingmakers,” then the companies able to source the best developers will win. That means open source is the new ante for even getting into the developer recruiting game.

You Have Nothing To Lose But Your Chains

For years organizations largely constrained their developer productivity, hemming them in by withholding access to hardware and software. But something has changed in the last few years, which Digital Ocean CEO Ben Uretsky highlights:

[D]evelopers were at the mercy of their employer’s capital. But that’s changed…. With software being free and readily available, the sole ball-and-chain left shackled to the ankles of developers was hardware. With the development of the cloud market, developers had a newfound stray dog freedom.

Fortunately, developers haven’t done “stray dog” sorts of things with that freedom. Instead they’re hard at work within lines of business, building apps often in spite of IT. No wonder Gartner says 38% of technology purchases already happen outside IT, which number will jump to 50% by 2017.

The developer inmates, in other words, increasingly run the enterprise asylum. But how well they run it may hinge on your ability to recruit them.

Open Source Your Recruiting

Which is why I found James Pearce’s presentation at OSCON (transcribed by Remy DeCausemaker) earlier this summer so interesting. Pearce heads Facebook’s open-source efforts, which is a big job given that Facebook could well be the world’s largest open source company. He shared a few data points on Facebook’s open source efforts:

[There are] 200 active projects at Facebook, with 10 million lines of code. Many hundreds of engineers working on these, with over 100,000 followers and 20,000 forks. We contribute to a wide range of projects (i.e. The kernel, mercurial, D, etc). We’ve even open sourced the designs of our data centers and machines in the Open Compute project.

Even this belies just how much open source code Facebook uses and contributes. For every Cassandra (a NoSQL database) that Facebook develops and open sources, it also heavily contributes to an existing project like MySQL. But Facebook also “tries to scale” open-source projects that interest it, and does a lot of fiddling to that effect, as has been the case with MongoDB storage engines

See also: Open Source Projects Need More Than Good Code—They Need Marketing

This culture of open source permeates Facebook. So much so, in fact, that it serves as a beacon to developers who want to work somewhere that unfetters their freedom to tinker, as Pearce notes:

We asked our employees…”Were you aware of the open source software program at Facebook?” Two-thirds said “Yes”, and one-half said that the program positively contributed to their decision to work for us. These are not marginal numbers, and I hope, a trend that continues. A large number of those people said their experience using our projects in the open helped them get ramped up prior to being hired. That is a huge win for our company. This is important part of why open source is valuable to [Facebook].

For Facebook, then, open source is not “naive ideology,” but rather is “like the breeze from an open window; it keeps things from going stale,” both in terms of code and in terms of people.

Set Your Developers Free

Facebook is onto something here, and it’s similar to what Netflix and others have done. Netflix, as I’ve written, “is looking for the best and brightest developers, and knows that the best developers generally want to be involved in open source.”  

Twitter? Chris Aniszczyk, Twitter’s head of open source, lists core operating principles that closely resemble Facebook’s own ethos:

As he told me over Twitter, this isn’t about peace, love and Linux, but about self-interest:

Guess what? It’s in your self-interest, too. The best software today, from Hadoop to Android, is open source. The best developers—those people that will make or break your business—are also focused on open source. 

Set them free. Just like Facebook. Just like Twitter. Just like Netflix.

Lead image by Marcin Wichary

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SearchCap: AdWords Local Call Extensions, Google Change Of Address Tool & Local Ranking Factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Debuts Local Forwarding Numbers For Call Extensions Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began…

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Google Revamps Change Of Address Tool Within Webmaster Tools

Google’s John Mueller announced they have made significant changes to the Change Of Address Tool they initially added to Google Webmaster Tools in 2009. The new changes help walk-through a webmaster through the process of using the tool, while validating most of the important steps are…

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SEO Gets Overlooked As Lead Generation Tool – MediaPost Communications

MediaPost Communications
SEO Gets Overlooked As Lead Generation Tool
MediaPost Communications
Among the 342 North American real-estate agents and brokers participating in a survey, 83% believe SEO offers the most important source for online lead generation, but only 4.9% said they generate referrals by optimizing content. It's not clear whether

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Another SEO tool drops the word “SEO” – Marketing Pilgrim (blog)

Another SEO tool drops the word “SEO
Marketing Pilgrim (blog)
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it's brand and from its domain name, to become Since most people won't have used Google's site migration tool before, …

View full post on SEO – Google News

Big Data May Be Hot, But The Server-Management Tool Puppet Is Hotter

Everyone may be talking about Big Data, but in reality, its actual adoption may be grossly overstated. Big Data certainly appears to be in demand according to jobs data, though other sources suggest that enterprises are still feeling their way.

The one thing that isn’t a factor of faith-based computing, however, is Puppet, an open-source tool for automating server configuration. It’s one of several such frameworks underpinning the “DevOps” phenomenon, in which developers assume more responsibility for managing IT infrastructure in order to push out and oversee their applications more effectively.

See also: DevOps Booms In The Enterprise

As Dice data suggests, Puppet adoption is booming, giving organizations an easy way to manage IT infrastructure at scale. That’s true whether the task they’re tackling is called “Big Data” or something dull like “running lots of servers.”

Puppet Pulls The Strings

Dice, focused on technology professionals, is a reasonable barometer for tracking the rise and fall of technologies. Rather than gauging popularity through Google searches or other soft factors, Dice tracks the roughly 80,000 jobs posted daily on and then identifies the 10 top job-skills “big movers” on a year-over-year basis according to how frequently they’re mentioned in job postings. 

According the latest Dice report, Puppet is pulling the strings. Take a look at this Dice chart of the “fastest growing tech skills”:


Two things stand out for me in these numbers: 

  1. As hot as Big Data and related technologies are, the old-school market of IT management remains really hot. Perhaps that’s because …
  2. Puppet makes Big Data real. Underlying all that data are servers, and servers need to be managed. Puppet makes it easy to manage IT infrastructure at scale, and already sits at the heart of Hadoop-related management tooling like Bigtop.

Whether companies overtly identify themselves as “Big Data” operations or not, they’re starting to realize that “they must automate or go extinct,” DevOps pro Sean Carolan told me on Twitter. “Shell scripts won’t cut it in the era of continuous [software] delivery.” Though Puppet has significant competition in Chef, Ansible and Salt, it’s currently the market leader.

See also: The Truth About DevOps: “IT Isn’t Dead; It’s Not Even Dying”

I asked Puppet Labs CEO (and Puppet founder) Luke Kanies for his interpretation of the data, and he offered this:

The space Puppet is in—automation—is so different from most of those other spaces, it’s hard to compare. Companies have been doing databases for decades, so NoSQL’s adoption path is both helped by and stymied by that long history. They’re basically in a replacement business, whether they want to be or not.

With Puppet, we’re filling a gap for people. Most people who adopt Puppet are moving from doing things by hand or writing custom scripts to using industry-standard automation that has a broad community and a great ecosystem. They don’t have to stop using something to start using automation, and they don’t obsolete existing skills, so it’s culturally easier. And they’re getting swamped right now, so they know they have to solve this—it fills a fundamental need, rather than being a better way of doing something you’ve always done.

Kanies suggests some key reasons for thinking Puppet might be “hotter.” But is it really bigger than Big Data?

Stacking Puppet Against Big Data

One way to view Puppet’s outsized growth is to recognize that such growth is relative to more established markets, as consultant Kris Buytaert noted on Twitter: “[T]he [configuration management] market is in its infancy and growing fast with plenty of room left.” So the fact that Puppet tops Dice’s list may merely indicate that it’s growing from a smaller base.

Also, Dice’s data doesn’t necessarily jibe with jobs data from Indeed. 

Indeed tracks jobs across over 1,000 job sites, including Dice. So it has a much larger data set to work from in analyzing job trends. According to Indeed, Big Data and Hadoop are much bigger than Puppet in terms of absolute job postings:


And even in terms of relative growth—exactly what Dice purports to measure—Indeed shows Hadoop and NoSQL leading the way:


Even this doesn’t tell the full story, however. Hadoop, for instance, isn’t a single thing. It’s an ecosystem of technologies that includes everything from Hive (which facilitates querying and managing large datasets residing in distributed storage) to Hbase (a key-value data store) to Pig (a platform for analyzing large data sets) to a range of ever evolving, expanding technologies. 

The same is true of “NoSQL.” The differences between NoSQL databases are more pronounced than their similarities. A document database is very different from a key-value data store. Posting a generic “NoSQL” database job essentially means the enterprise doesn’t really know what they need. The same is true for anyone requesting “Big Data” expertise.

Which might actually be the point.

I Still Haven’t Found What I’m Looking For

Enterprises working with Big Data aren’t exactly sure what they need to be successful. As I’ve written before, Gartner’s data on this seems pretty clear: everyone knows they need to be doing something with Big Data, but how to do it or what to do remain mysteries. 

Not surprisingly, then, actual Big Data adoption lags media hype about it, as 451 Research analyst Michael Coté details in this chart of Big-Data-associated storage use:

Source: 451 Research

Even if companies are still exploring Big Data territory, they increasingly see the need to manage their infrastructure more efficiently than in the past. Puppet is the “how” of serious infrastructure management—or, rather, a significant “how.”

I think it’s fairly easy to rationalize the apparent discrepancies between the Dice and Indeed data simply by acknowledging that nearly all of the job postings related to Big Data are somewhat noisy and aspirational in nature. Organizations know that they need to do something meaningful with Big Data and are trying to hire for this without always knowing precisely what they need.

When they’re looking for Puppet expertise, however, they know exactly what they need: something to help the configure and manage an army of servers. Those servers ultimately mean “Big Data,” but whatever their trendy name, they need managing. 

Lead image courtesy of Shutterstock

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Which Site Audit Tool is Best For You? Here’s Three to Consider by @pawelgra77

No one in the industry would deny the importance of performing regular site audits. Your site, clients’ sites, your uncle’s side business’ site, they all have to be optimized and error free, or else…   But who wants to conduct those audits by hand? Ideally, you want a piece of software to do it for you and email you regularly with a list of issues you should take care of. In search for a solution myself, I decided to compare three site audit tools. But my criteria stretched beyond that. Site audit tools plentiful. But given the amount of different tasks I […]

The post Which Site Audit Tool is Best For You? Here’s Three to Consider by @pawelgra77 appeared first on Search Engine Journal.

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Optmyzr Launches Google Shopping Campaigns Setup Tool

There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns. To help advertisers set up their Shopping…

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Bing Ads Preview And Ad Diagnostics Tool: Now For Product And Mobile Ads

The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to preview how their ads will look on mobile devices and find out why their product ads aren’t running. A new Product Ads tab in the tool includes a “reason for not showing” column with specific causes such as…

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