Posts tagged Title

SEO: How to create an effective title – Crain’s Chicago Business (blog)

Title: Top PPC post for October 2011

Below are 7 fantastic PPC articles I found in October. Each title is a link to the article and I included a summary of what I liked about each one. Please let us know about your favorite October PPC articles in the comments below.

How to separate match types in adCenter

It’s a common strategy in AdWords to break out match types in order to manage and optimize them separately. To do so, you need to create separate ad groups for each match type and then add in negatives of the other match types. Learn how to split up match types in each search engine, a practice often considered only feasible in AdWords due to their negative keyword match types.

Google +1′s Arrive on Display Advertising Network

As many of you know the Google Display Network is now displaying the +1 Button in the Ads.  This article will give you tips and tricks on how to take advantage of this and use it to your advantage.  Now is the time to get started with Display Network ads.  It’s so easy to set up and businesses can leverage their website credibility to vouch for your new ads.

My 7 Deadly sins of Paid Search Marketing

Do you pay attention to each one of your PPC accounts on a daily basis?  If you don’t, you should really read this post.  You must know all the downfalls of a PPC account.  Knowing the pitfalls of campaigns will help you to improve your PPC skills and help improve your clients’ accounts.

Every PPC marketing professional should know that testing is key.  If you aren’t testing your landing pages before you’re pushing traffic to them you are setting yourself up to fail.

3 Metrics Google Analytics Beginners Should Watch

Every good PPC master should know everything there is to know about Google Analytics.  Knowing everything about Google Analytics will help you to track everything and prove your worth, just a little bit more, to your PPC clients.

This article walks you through the basics in your Google Analytics account.  You should know what your website visitors are doing on your site, where they are going and what they are doing.  Know which pages they are bouncing from your site.

8 Tips To Improve Quality Scores

This is a post that we put together that goes over the top 8 tips to improve the quality scores in your account.  You’ll learn the top 8 ways to get your account better quality scores that will cause you to spend less money while getting more clicks.

7 Lessons Learned Running and SEO Agency

Though this isn’t directly related to PPC, I find the principles and lessons learned through this article are priceless and can be applied to a PPC Agency.  Neil Patel the author of the article has founded several companies and agencies that have made millions every year in revenue.  Starting from the age of 17 he founded a company that was bringing in between 10K – 20K a month.  He goes over challenges and difficulties that he had and tells us how to overcome them by not making the same mistakes he did.

One key take away that I learned from this post is it’s much easier to keep a client then to get a new one.  This past week I considered dumping a client for a new client, after reading this post I decided to keep them.  I called them up, and laid it all on the table.  The call went great and they ended up raising their budget.  When you have nothing to lose and you don’t want a client because they are taking to much time or being a pain, let them know.  People typically don’t think they are being a pain unless you let them know.  If you lose them because of this at least you know you tried.

Internet Marketing Halloween Heros

It’s the time of the year when everyone dresses up for Halloween.  This year our friends at Maple North put together a comical post about the Heros in the internet marketing industry that we all look up too.  Everything from Super Rand (Rand Fishkin) to Wilverine (Wil Reynolds) dressed up as modern day super heros.  Check out all the internet marketing Superheros for Halloween 2011.

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Former Miss SEO wins Mrs. International title – Zanesville Times Recorder

SEO and Internet Marketing – Title and Name Selection Strategy – Online News Website (blog)

SEO and Internet Marketing – Title and Name Selection Strategy
Online News Website (blog)
The term 'title' has come to mean quite a few different things in the internet world. There is the title of the company, the title and tags for the web pages themselves, titles of articles and on and on. Although it may seem obvious in the way these

View full post on SEO – Google News

Optimise your Blog Post Title Tags Independently from your Blog Title – Hit Search

Optimise your Blog Post Title Tags Independently from your Blog Title
Hit Search
We have already discussed how the regular updating of a blog can work wonders for enhancing your site’s Search Engine Optimisation, or SEO, but if you aren’t optimising your title tags independently from
Profit By Search- A Veteran SEO Services Providing CompanyAddPR.com (press release)
Junk Removal Service in Sutton, MA, Hires SEO Pro to Better Serve Local ClientsPR.com (press release)
Hire SEO India Experts & Find Your Business in the Search Engines' Top RankingsSBWire (press release)
Industry Today (press release) -WebWire (press release) -Market Press Release (press release)
all 11 news articles »

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How Title Tags Help Your SEO Campaign – Hit Search


Search Engine Watch
How Title Tags Help Your SEO Campaign
Hit Search
Search Engine Optimisation, or SEO, involves every inch of a web page, from top to bottom. If you want the search engine spiders to reach out into the web and find your site, then rank it very highly within
SEO is More Alive Than EverSearch Engine Watch
Wisdek Corp. Ranks #5 in Best SEO Companies in Canada for July 2011Online PR News (press release)
SEO Company Guarantees Top Ranking or Money BackEmailwire (press release)
NewYorkInjuryNews (press release) -Your-Story.org (press release) -Promotion World (press release)
all 35 news articles »

View full post on SEO – Google News

Lakestar Media Win Title Of Best SEO & PPC Agency At How Do Awards – WebWire (press release)

Lakestar Media Win Title Of Best SEO & PPC Agency At How Do Awards
WebWire (press release)
Digital marketing agency Lakestar Media claimed the title of best 'SEO and PPC agency' at the 2011 How Do Awards. The How Do Awards celebrate the media industries best talent, with accolades covering every major marketing and media discipline,

and more »

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Title Tag is still SEO Champion – The Entrepreneur School Blog (blog)


The Entrepreneur School Blog (blog)
Title Tag is still SEO Champion
The Entrepreneur School Blog (blog)
When formulating a solid SEO strategy we often get lost in a sea of backlinks, keyword heavy blog posts, listing submissions and keyword focused anchor text. This is all very important but as a result of the mental clutter focusing on these items,

View full post on SEO – Google News

Insert SEO-friendly title here … – ChicagoNow (blog)


ChicagoNow (blog)
Insert SEO-friendly title here …
ChicagoNow (blog)
OK, so I'm being cranky. However, it does bug me that most of the searches that find this blog end up pulling up pieces that the previous Job Stalker wrote, nearly two years ago! We get a daily report on these, so I see what search terms are getting

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Is Google Ignoring The HTML Title Tag More Often?

Google’s long created title tags from means other than using the HTML title tag, however, there are reports that it might be increasing the times it does so. A WebmasterWorld thread has dozens of webmasters complaining that Google is not using their HTML title tags. The HTML title tag is…



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