Posts tagged Time

Yahoo Has Apparently Decided It’s Time To Really Cash In On Tumblr

Yahoo is planning an internal reshuffle that could effectively end the independence of its most popular acquisition, the visual blogging platform Tumblr.

The Information reports that CEO Marissa Mayer spoke about the major changes inside the company at an offsite meeting with executives. She also reportedly asked Tumblr CEO David Karp which Yahoo executive he’d like to report to from now on.

Yahoo spent $1.1 billion to acquire Tumblr in May 2013, and it looks like the company is finally planning to seek a return on that investment. Tumblr’s highly visual format makes it possible to serve native ads—that is, ads that are barely distinguishable from the content around them, and thus less intrusive to users.

See also: Let’s Talk About Why Yahoo Really Bought Tumblr: Native Advertising

Once ad-free, Tumblr immediately began serving ads after the Yahoo acquisition. These days, your typical Tumblr user can expect to see a sponsored post every ten posts or so while scrolling through their dashboard. 

Beyond that, however, Tumblr users haven’t seen much Yahoo interference. Tumblr has operated mostly independently since the acquisition.

Unfortunately, and almost certainly by coincidence, Tumblr rolled out a new dashboard redesign on Wednesday, the same day the news broke about Yahoo. Tumblr users immediately started to blame the site’s overlords for the unwelcome change.

“…yet another useless addition/change implemented by yahoo, no benefit to the flow of things whatsoever,” one blogger wrote.

See also: Who Hates The Yahoo-Tumblr Deal? Tumblr Users, That’s Who

With 230 million blogs and 108 billion posts, Tumblr is no small social network. The blogging platform drew a huge, youthful audience with its posting ease, hands-off approach, and decidedly laissez faire attitude toward copious amounts of porn.

However, Yahoo has to realize that in order to market to all these eyeballs, it needs to maintain the blogging platform the way users like it. Karp has deferred to his users for years, even rolling back a redesign after users loudly complained about it. What remains to be seen is whether he can continue to do that while reporting directly to Yahoo. 

Photo by Josh James

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How To Approach Your SEO Lead For The First Time – Business 2 Community

How To Approach Your SEO Lead For The First Time
Business 2 Community
How you approach your SEO prospect for the first time is often the defining factor between converting or losing a customer. Unfortunately, given the number of spammers, scammers and snake oil salesmen present in the SEO industry today, it is often a

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How To Track Your AdWords Competitors Over Time Using Auction Insights

Former Googler Daniel Gilbert shows you how to turn the static AdWords Auction Insights data into a report that tracks your closest competitors over time.

The post How To Track Your AdWords Competitors Over Time Using Auction Insights appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Serving Divorce Papers On Facebook: A Bad Idea Whose Time Has Come

Ending a marriage is never easy, but Facebook may be able to streamline the process. The de facto platform for communication for just about everyone, the social network could take on a new role as a place to serve divorce papers. 

This week, Manhattan Supreme Court Justice Matthew Cooper granted 26-year-old Ellanora Baidoo permission to serve papers to her elusive husband, Victor Sena Blood-Dzraku, via a Facebook message. People have served legal notices before using the network, but Baidoo’s case is one of the few in the U.S., and the first here that legally recognizes it as a means of official communication in divorce proceedings.

See also: Why Facebook Messenger Is A Platform—And WhatsApp Isn’t

Sounds handy, but that doesn’t mean Facebook messages universally hold up as official courtroom communication. Right now, the rules vary—which may be bad for efficiency, but good for staving off any wacky ideas tech companies could possibly have to monetize our woes. 

You Got Served

When it comes to serving court papers, procedures can differ across state and county lines. But in general, they can be rather picky about what constitutes proper legal notification. 

Email or fax doesn’t legally count. In most cases, you have to either mail the documents to the last known address or physically hand them to the person (usually through a third-party service). If nothing else works, you can also publish the notice in the newspaper—which is what typically what happens when you can’t reach a deadbeat spouse. 

See also: Facebook’s First Drone Is Broader Than A 737

Justice Cooper’s decision seems to put Facebook messages on par with postal mail, but with a caveat: As the judge wrote in the court documents, the “transmittal shall be repeated by plaintiff’s attorney to defendant once a week for three consecutive weeks or until acknowledged,” to prove that the papers have been received. 

Invoking the social network was a last resort. Sena Blood-Dzraku’s whereabouts in the real world were unknown. But because he communicated with his estranged wife via phone calls and Facebook, Baidoo knew where to find him online. Her lawyer first attempted to serve Sena Blood-Dzraku through his client’s Facebook account last week. So far, he hasn’t responded. 

Courts here and abroad have seemingly come around to the use of online tools. Back in 2008, an Australian court allowed a lender to serve property foreclosure notices to borrowers via Facebook. Last year, another New York Judge gave permission to a Staten Island to use Facebook to legally notify his ex-wife that he was terminating child support. 

Friending The Courts

Facebook may have unwittingly made itself more appealing for courtroom communications. In trying to appeal to businesses and other users, it has implemented read receipts for messages and promised more secure messaging

That may be enough for some judges at the state level, where divorce proceedings take place, but it’s not at all clear that all judges or lawmakers agree. As it is, some seem more concerned about electronic communication than others. 

Facebook makes plenty of promises about security and privacy, but in light of recent well-publicized hacking incidents, worries run high. The social network (and any other messaging service) would have to lock their systems down enough to satisfactorily safeguard confidential court papers. It’s also hard to overlook issues like account abandonment or simple carelessness. Even if the message was marked as read, it’s all too easy to deny being served if a friend used the account, or if the Facebook account was accessed on a shared computer used by roommates or others. 

Despite these complications, it’s likely just a matter of time before digital communications will become more legitimized in legal settings—just as they have in medical, banking and other areas. The upside is that replacing paper-bound documents with electronic notices can boost efficiency. The down side: It might not be long before Facebook, Gmail or other services try to monetize our legal scuffles. 

If you send or receive divorce papers, will you suddenly start getting ads like this? No thanks. 

Serving divorce papers electronically may sound convenient. But receiving them—possibly saddled with ads for attorneys, movers and dating services—seems profoundly less so. 

Lead photo by Kārlis Dambrāns; Facebook mail image by Giovanni SacconeFacebook “served” image adapted from assets by Nate Boltdivorce ads screen shot by Lee.

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Report Reveals Optimal Time To Promote iOS Apps

Seeing their mobile apps take off is what most developers dream of, from those first early days conceptualizing to the final stages of testing. But it’s what happens after all that prep, and when, that can make or break their chances of success—especially when it comes to launching and promoting those apps. 

See also: iOS Apps Generated More Revenue Than Hollywood Movies Last Year

Timing is everything, according to app marketing and optimization firm Sensor Tower. Its new report on iOS apps, released Friday, suggests that weekends are the best time to plug those apps, in general. In most categories, that’s when people use them, make purchases and download new ones the most. 

But not all apps and target audiences are the same, and results can vary from one type of app to another.

When We Buy, When We Download, And Why

Knowing when people are most likely to buy or download apps, and reaching them in those critical moments could be the critical difference between a lackluster showing and a runaway hit.

Sensor Tower, which supplies analytics and marketing insights, tasked its Data Science team with analyzing download figures and app revenue estimates for iOS apps in the U.S. across the first three months of this year. 

We totaled the estimated weekly downloads and revenue for all iOS apps in the US, for each category. Then we broke down the downloads and revenue by day to see what percentage of the weekly total happened on each day.

Drilling down into the data, the team compared the daily breakdowns to identify the optimal days to promote apps across App Store categories. 

In most cases, the findings lined up with common sense: Weekends were generally the best day to promote apps, particularly when it came to lifestyle-oriented apps. 

See also: Apple Watch Developers Can Now Submit Watch Apps To Apple

But if people care about fun on the weekends, then they’re all about work during the week, with business apps doing well Monday through Friday. While they were at the office, they also tended to download finance apps, though they used them and made purchases through them on weekends. Users also tried to keep productivity up pretty consistently across the week and weekends, with usage and revenue holding fairly steady.

Medical apps, however, offer sporadic results. They peaked in downloads on Sundays, but for revenue, they inexplicably hopped between Sunday to Wednesday and Thursday.

To drill down into the data further or explore other app categories, check out Sensor Tower’s report.

Timing App Launches

The information should help hone marketing efforts, particularly when it comes to plugging previously released applications. Timing and promoting an app launch or new update, might be trickier. 

iPhone app makers often don’t always know precisely when Apple will approve their apps and funnel them into the App Store). While the company offers a tool that shows what percentage of apps have been approved over the preceding 5 days on its developer site, the company also states that, “because every app submitted is different, there’s no set review time.”

According to Shiny Development, which collects information based on community feedback, App Store reviews take 8 days on average for mobile apps. (For Mac applications, the process takes just 5 days.)

That’s much better than the months-long delays and opaque communication Apple used to put developers through a few years ago. But it’s still no comparison to the two to three hours it takes Android developers to breeze through Google Play’s review process. And if Apple takes issue with anything, the complication could stretch out that timeline even further.

Following the App Store Review Guidelines to the letter should help streamline things as much as possible. In addition, Apple offers a way for developers to set a future release date for their apps. If they allow plenty of time for review, they can plan their marketing activities accordingly. It also wouldn’t hurt to cross those fingers and hope no problems come up that derail things.

Then maybe, just maybe, they can actually take advantage of the launch window to hit that weekend rush. 

Lead photo by Jason A Howie; charts courtesy of Sensor Tower

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Seo Kang Jun gives his thoughts on acting in a historical drama for the first time – allkpop

Seo Kang Jun gives his thoughts on acting in a historical drama for the first time
MBC stated, "Seo Kang Jun is confirmed for MBC's new Monday-Tuesday drama, 'Hwajung', and is planning to give an enthusiastic performance." He will be playing a seemingly cold but good-looking man. Although it sounds like a role similar to the ones …

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Yahoo’s Search Share Drops For First Time Since Firefox Deal Began

Yahoo couldn’t maintain gains from previous months and small “switchback” losses to Google likely to erode share more in the coming months.

The post Yahoo’s Search Share Drops For First Time Since Firefox Deal Began appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Pebble: It’s Time To Preview Our New App Development Tools

Thursday, Pebble released a preview of its software development kit for its new smartwatch platform and Pebble Time device

With SDK 3.0, the company touts the ease with which developers will be able to create new apps for Pebble Time, or let older apps take advantage of the new color screen. The preview features documentation for the new Timeline APIs as well, an emulator to test apps and a migration guide, to help them in the process. 

See also: Hear From Pebble’s Eric Migicovsky At Wearable World Congress

The kit also offers a few more details of what app makers and consumers can expect with the new software and hardware. 

Time To Upgrade

The original Pebble and the new Time share many of the same fundamental specifications, which should help minimize complication. For instance, both devices feature a 144 x 168 display resolution, four buttons—with three on the right and one on the left—and the same sensors for the accelerometer and compass. So there’s no need for developers to remap the inputs in their apps or adapt to a different screen size. 

While both Pebble and Pebble Time have the same number of buttons and internal sensors, the new device will feature a new microphone for developers to play with.

As for differences, the new watch will come bearing several. Time’s processor boasts a higher CPU frequency, 100 MHz compared to the original’s 64 MHz, which could offer snappier performance. The main hardware attractions, of course, are Time’s 64-color e-paper display and microphone, which the black-and-white previous model didn’t have.   

The new developer kit also raised the limit on app sizes, more than doubling the limit in the old version, from 24k to 64k. The maximum cap on related resources jumped too, going from 96k to 256k. 

See also: Meet The New Pebble Time—Though Getting One Will Take … Time

Pebble’s desire to reduce complexity and offer improvements seem evident in these changes. However, they also suggest that older hardware may not support the new and beefier Time apps so well. 

Moving Forward, But Looking Back

Pebble offers a few resources to help orient app creators, including an emulator—which can be handy for testing, considering no one outside of the company actually has a Pebble Time device. 

A company spokesperson explained that “the SDK now includes an entire emulator (in the cloud or on your local machine) so you can try out your apps before you get your Pebble Time.” 

The kit also features a set of developer guides, including a “migration guide” (for updating old apps) and a backwards-compatibility guide. The latter covers tools in SDK 3.0 that let developers write or make changes once, and then compile two separate versions of the app tailored for each device: “By catering for both cases, you can ensure your app will run and look good on both platforms with minimal effort,” the guide reads. “This avoids the need to maintain two Pebble projects for one app.”

Apps relying on PebbleKit Android “will need to be re-compiled in Android Studio (or similar) with the PebbleKit 3.0 library,” but developers don’t have to make changes to their code. PebbleKit iOS apps won’t have to be re-compiled. 

A diagram of how Timeline will work with apps on the new Pebble Time

The other key component in the SDK is the Timeline guide, which explains how apps will work with Pebble’s new chronological structure for app data. The main idea involves putting data from multiple apps into one easily navigable place. In this context, developers will be able to “pin” certain types of data to this construct. 

Pebble app developers may be wise to jump on these tools quickly, to make sure their apps are ready when Pebble Time ships. The device may become the company’s most popular yet—its new Kickstarter project has already exceeded its first record-breaking campaign, beating that $10.3 million figure. It’s now on track to become another record-breaker. 

See also: Pebble Time Hits $1M On Kickstarter In Under An Hour

The current most-funded Kickstarter project set a benchmark of $13.3 million. As of this writing, Pebble Time has nabbed nearly 50,000 backers who have pledged more than $10.5 million in two days, with 29 more to go. After the campaign closes, the first units will ship near the end of May to those Kickstarter backers. 

In other words, it’s time to get those apps ready. 

Images courtesy of Pebble

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Productivity, Time Management, and Finding Inspiration in ‘Rework’ #SEJBookClub by @wonderwall7

This month’s book club pick is one of my favorite books on business and productivity, which challenges today’s ideals of how we should work. Rework, written by 37Signals founders Jason Fried and David Heinemeier Hansson. 37Signals is the parent company of Basecamp, a popular project management platform, as well as Highrise and open-source Ruby on Rails, a programming language. Fried and Heinemeier Hansson definitely have a different approach to business, life, and workflow than many of society’s traditional ideals, which is why the book appealed to me. Here’s a few of my favorite ideas and topics from the book. Workaholism The book is broken up […]

The post Productivity, Time Management, and Finding Inspiration in ‘Rework’ #SEJBookClub by @wonderwall7 appeared first on Search Engine Journal.

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Pebble Time Hits $1M On Kickstarter In Under An Hour

It took only 20 minutes for the Time, the latest smartwatch from Pebble unveiled Tuesday at 7 a.m. Pacific, to meet its Kickstarter crowdfunding goal of $500,000. In fact, only 34 minutes after launching, Pebble Time hit a million bucks in crowdfunding, and it’s set to cross $2 million less than an hour after launch. 

It shows no sign of slowing down: If anything, Pebble Time backers are hitting the accelerator.

Pebble seems keenly aware of the ridiculously high demand for the Time, having doubled the number of early-bird backer levels available on Kickstarter from 5,000 to 10,000. At that tier, backers can buy the Pebble Time at $159, a $40 discount from its planned retail price of $199. 

Its other tiers have also been increased to accommodate the ever-growing number of backers, which, as of this writing, is well on its way to hitting 10,000 within the first hour of the campaign’s existence.

See also: Take A Look Inside At What Makes Pebble Tick

Pebble was born on Kickstarter back in 2012, and has since become known as the company responsible for making the smartwatch product category viable. Despite some rocky moments with the original Pebble campaign—largely due to the incredible demand—backers look willing to bet big on the company’s ability to deliver with the new Pebble Time, which has an estimated delivery date of this May.

However, as with every Kickstarter campaign, increased success brings the possibility that a creator won’t be able to meet higher order demands. While Pebble is a seasoned smartwatch manufacturer at this point, it’s entirely possible that the overwhelming success of its campaign so far could be more than it can handle when it comes time to produce the Time in large quantities.

Let’s hope that Pebble knew what a hit it had up its sleeve this whole time, and that we’ll all be wearing our new Time smartwatches this summer. Meanwhile, there’s no telling how high its pledge total will go by the time its campaign ends in 30 days.

Photos courtesy of Pebble; GIF by Lauren Orsini for ReadWrite

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