Posts tagged Time

Watch as One World Trade Center Comes to Life in a Stunning Time Lapse

<em>Editor’s note: This post was originally published by our partners at <a href=”″>PopSugar Tech</a>.</em>

Across the street from the National September 11 Memorial & Museum now resides the tallest building in the United States, One World Trade Center. Thanks to its 408-foot long spire, the skyscraper reaches 1,776 feet, soaring beyond the Willis Tower in Chicago.

Photographer Benjamin Rosamond had a front-row view to the tower’s construction as it began its ascent into the Manhattan skyline and did what any person with this amazing view would do—mount a camera to their living room window and record as a feat of modern engineering unfolds in front of them. Construction of the building was met with countless delays, with the exterior completed in 2013, seven years after concrete was first poured.

Benjamin had the cameras pointed at the skyline from February 2011 to July 2014, amassing somewhere between 30,000 to 50,000 total photos, which he whittled down to the 1,100 photos you see here for the sake of time (and possibly sanity). Plus, these included the best-looking shots, usually taken shortly after sunrise, when the colors of the buildings and sky are most picturesque. In addition to the living room camera, he occasionally set up one on a tripod on his bathroom—can we have that bathroom view?!—with a long lens to zoom in on specifics of the scene.

And that gorgeous twilight and evening finale to the tower’s construction? That’s comprised of photos from just one sunrise and one sunset, where you can see the literal passage of time with the glowing hands of the clock tower to the right off One World Trade Center. In fact, Benjamin told us, that in itself is the beauty of time lapse: “It shows progress that is not visibly obvious to the naked eye … it highlights the changes that happen too slowly to notice in real time.”

Visits Benjamin’s photography site for more of his breathtaking cityscapes.

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It Really Is About Time For Apple To Start Tweeting

Lots of people jumped to the conclusion that Apple’s hire of a prominent social-media marketer meant that the iPhone maker might be ready to relax its infamous reality distortion field and dive into the social-media age.

Too bad that’s not likely to happen, at least not on the scale Apple really needs. Because it’s way past time for the company to embrace modern methods of charming and manipulating the emotions of its fans.

The confusion involved Apple’s hire of Musa Tariq, who ran notable social media operations for both Nike and Burberry. 9to5Mac’s Mark Gurman, who’s compiled a strong record of reliable Apple scoops, broke the news of the hire, writing that Tariq would serve as “Digital Marketing Director, Apple,” and speculating that “[w]ith this newfound expertise on its staff, it seems likely that Apple’s social media presence will grow rapidly.”

There’s just one little problem. Have a look at this screenshot of Tariq’s Twitter profile, taken Tuesday afternoon, and see if you can figure it out:

That’s right! Tariq’s actual title appears to be “Digital Marketing Director, Apple Retail.” Not to diminish the importance of the Apple Store empire, but that’s a much smaller playground than all of Apple. So it seems much more likely that Tariq will be focused on campaigns to draw more customers into Apple’s big glass boxes than on anything that might speak more broadly for the company.

Which is a huge shame—and maybe even a giant missed opportunity for Cupertino.

Apple, The Anti-Social Company

Apple, the largest publicly traded company on the planet, does not have what the business kids call a “social media strategy.” It doesn’t even have a verified @Apple Twitter account. (The unverified @Apple account has almost 28,000 followers, but follows no one and has never tweeted.)

You can see why folks were excited about Tariq’s hiring. He’s the guy who got Nike to dump outside agencies and create a completely internal social media department which partnered with prominent athletes. While at Burberry, his “Tweetwalk” campaign during London Fashion Week in 2011 provided “exclusive” info to followers and kicked significant Burberry buzz on Twitter.

This is the kind of social media savvy Apple could use to dust off its crusty social media accounts and catch up with competitors already on the ball.

Take, for example, how Samsung won the social media #Oscars thanks to Ellen DeGeneres, Jennifer Lawrence, Angelina Jolie, Bradley Cooper, Kevin Spacey, Meryl Streep, Julia Roberts, Lupita Nyong’o, Brad Pitt and half of Jared Leto’s head in an orchestrated celebriselfie retweeted more than 3 million times.

Meanwhile, Microsoft makes the most of its LinkedIn presence with tips on finding and keeping jobs, along with up-close-and-personal profiles on its employees for nearly 2 million followers.

There have been a few signs that Apple officials are concerned about a perceived erosion in their brand image. Ad Age, for instance, reported in June that Apple is building a 1,000-person “internal” ad agency to rejuvenate its marketing message. Phil Schiller, Apple’s VP of global marketing, has expressed unhappiness with the company’s campaigns and its current ad agency in internal emails that surfaced in recent Apple lawsuits.

All that attention, though, is focused on the company’s traditional advertising strategy. If Apple really wants to freshen up its image, it needs to take a long, hard look at engaging on the social front.

Baby Tweets

Apple, of course, isn’t a complete social naïf. CEO Tim Cook has 569,000 Twitter followers—not bad, considering he’s tweeted only about 80 times from his verified account.

And the company has a handful of verified Twitter accounts representing various divisions, with a respectable number of followers. For example, @iTunesMusic, which “joined” Twitter in 2009, has nearly million followers. And @AppStore, launching the same year, has almost 3 million.

That doesn’t mean social gets a lot of respect in Cupertino.

Cook’s predecessor, the late Steve Jobs, wasn’t one for Twitter, or any social media really—although he was known to answer the occasional email. It was in keeping with that Jobsian reality distortion field, that ambitious vision of the future that engulfed those around him, as well as Jobs’ obsession with tightly controlling any and all information in Apple’s dealings with journalists and consumers.

See also: Apple’s Abrupt Mac OS X Change Could Block Many Apps

Apple’s control-freakdom has loosened up a little under Cook, though not a whole lot. “There is no way that Apple is going to take questions via the Twitter universe for its notoriously secretive earnings call,” Belus Capital analyst Brian Sozzi told CNBC in February. “Apple isn’t going to be like Starbucks and run promoted tweets offering dollars off a product for a limited time. Apple is a premium experience all around, you go to Apple, they do not go to you.”

As 9to5Mac noted, Schiller himself has cuttingly dismissed the value of a focused social media strategy and suggested that social channels are something he can track by himself:

I think paying money for social media tracking tools is nuts. It is easy to track social media, I do it every day, there are lots of summary feeds, groups, and notification tools built right in to the social networking sites, all free. 

Nothing encapsulates the strengths and weaknesses of Apple’s social interaction better than its official YouTube channel, which currently features 44 videos. Many come with the pretty songs and high production values that Apple commercials are known for—which isn’t that surprising, since many of them are Apple TV ads or videos produced for its live events.

None, however, feature input from Apple’s more than one million YouTube followers. The comments are turned off. So when Apple asks in the description of some of its iPad videos, “What will your verse be?”, it seems it’s not really interested in an answer.

Tariq, or someone like him, could change that. But someone’s going to have to shut off the reality-distortion field first.

Lead image by Flickr user Mahender G

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Adventure Time writer Seo Kim sketches a salute to Graham Falk’s adorable art – A.V. Club Milwaukee

Adventure Time writer Seo Kim sketches a salute to Graham Falk's adorable art
A.V. Club Milwaukee
A writer and storyboarder on Adventure Time and a webcomics favorite for her hilarious strips about pet-owning domesticity, Seo Kim is skilled at getting maximum emotional impact through streamlined, yet exaggerated stories and visuals. Her comics have …

View full post on SEO – Google News

Brit responsible for ‘Biggest military hack of all time’ launches £40-an-hour … – ITProPortal

Brit responsible for 'Biggest military hack of all time' launches £40-an-hour
McKinnon, who successfully battled for 10 years against extradition to the US, has started a firm called Small SEO that aims to assist companies that want to rank higher on search engines, and the proprietor claims to have 20 years experience in the IT
Hacker Gary McKinnon turns into a search expertBBC News

all 5 news articles »

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SEO 101 For First Time Bloggers – Business 2 Community (blog)

Business 2 Community (blog)
SEO 101 For First Time Bloggers
Business 2 Community (blog)
Launching a blog is exciting – but more exciting is seeing people actually reading and responding to your content. To make that happen, however, people need to actually find your content – and, like it or not, SEO is a big part of that. SEO – short for
Designz23 Announces New Services Including Search Engine Optimization (press release)
SEO-Google Search Quality Leaked Document Reveals Content Is Truly

all 9 news articles »

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It’s Time For Marketers To Attend To The Branding Benefits Of Search

Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Face It! It’s Time to Diversify Your Social Media Efforts by @shortstackjim

Love it or hate it, Facebook is still the predominant social network. With 1.3 billion users (and growing), it’s not going to disappear any time soon. That said, there’s no reason to make Facebook the hub for all of your social media marketing efforts. In fact, there are plenty of reasons businesses would be wise to diversify and build a social media strategy that isn’t based on “The” social network. Why? Diversifying gives you more opportunities to reach a different audiences — and ultimately give your business a solid foundation. Establishing a meaningful presence elsewhere on the web — on other […]

The post Face It! It’s Time to Diversify Your Social Media Efforts by @shortstackjim appeared first on Search Engine Journal.

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Tool Time: A Breakdown of SEO PowerSuite [Sponsored] by @inspire_video

First, an overview… SEO PowerSuite consists of four software-based tools. They are laid out in an orderly, progressive fashion that takes you from point A – knowing where your site ranks – all the way to point Z – managing your linking strategy. Step 1. Where do you rank? – RankTracker Step 2. Get your site in shape – Website Auditor Step 3. Make a plan – SEO SpyGlass Step 4. Implement the plan – LinkAssistant So let’s start at the beginning. Where do you rank? Rank Tracker allows you to enter in your own keywords to see where your site ranks, then it suggests relevant […]

The post Tool Time: A Breakdown of SEO PowerSuite [Sponsored] by @inspire_video appeared first on Search Engine Journal.

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FCC’s Net Neutrality Crash Gives You Time To Learn What John Oliver Got Wrong

Good news, everybody who meant to share their feelings about the latest net neutrality proposal from the feds, but just never found the time! 

The 700,000-plus comments pouring in from your fellow lollygaggers and sundry netizens who perhaps had more stuff to say crashed the FCC’s quaint old-timey infrastructure, and now the deadline’s been extended.

“Not surprisingly, we have seen an overwhelming surge in traffic in our website that is making it difficult for many people to file comments through our Electronic Filing System,” the FCC said in a statement.

Due to these technical difficulties beyond the FCC’s control, you now have through midnight, Friday, July 18, to share you opinions on this latest proposal.

The Public Is Speaking, Whether Coherently Or Not

This inadvertent distributed denial-of-service attack on the FCC is an excellent opportunity for everyone to bone up on the facts. Because here’s the thing. That hilariously inaccurate net-neutrality bit from HBO’s Last Week Tonight with John Oliver that went viral and likely drove a lot of people to chime in (and crash the FCC) at the last minute, misses plenty.

See Also: The Net Neutrality Lobby Want You To Fight For Its Rights

Oliver quipped that the Internet “isn’t broken” and that the FCC is “currently taking steps to fix that.” He then busts out the bottom line on net neutrality, the concept that all Internet traffic should be treated equally by both governments and providers. Nothing is blocked, everything is delivered at the same Internet speed.

Net neutrality however, is a concept, not an enforceable law. And there’s no shortage of examples on how is been violated right here, in North America. Here are some greatest hits:

• Telus, a Canadian ISP, blocked access to a site used by the Telecommunications Workers Union during a strike in 2005.

• AT&T deleted singer Eddy Vedder’s negative remarks about then-president George W. Bush during a Pearl Jam concert webcast in 2007.

• That same year, Comcast was busted for blocking traffic from BitTorrent and other file-sharing applications.

Currently, Netflix remains a bone of contention with providers such as Verizon and Comcast who want to charge web services extra for ferrying the high bandwidth content.

See also: Net Neutrality: Your Guide To The FCC’s Proposal

Everything isn’t unicorns and rainbows on the Internet, but for the government. That said, there’s plenty wrong with this latest proposal, which may prevent providers from blocking some traffic, while allowing them to strike big money deals for faster delivery with the companies that have money to spare. Think: Disney, Google, Amazon, etc. This creates a very unlevel playing field from smaller companies and startups who can’t afford to pay for the Internet fast lane.

In January, a federal appeals court struck down the FCC’s last attempt at net neutrality, the “Open Internet Order” that aimed to prevent ISPs from providing some traffic faster than others. According to the court, the FCC did not have the authority to enforce such rules under its current regulatory structure.

Given the current attention focused on the latest attempt at legislating net neutrality, it’s likely this version won’t pass, either. The opposing parties—ISPs and Internet media providers—have millions of dollars, and plenty of lobbyists, in this fight.

But as humorist Finley Peter Dunne is quoted as saying in 1901, “The Supreme Court follows the election returns.” In this case, the FCC might be wise to follow the public interest that crashed its website.

Lead image by Flickr user Ged Carrol

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It’s Time To Bet Big On Node.js

Here’s a sure indication that Node.js is getting big: more employers are marking the server-side framework with JavaScript as a required job skill.

See also: How Node.js Stays On Track

As InfoWorld‘s Serdar Yegulalp notes, job openings on that require Node.js skills have jumped from zero to 4,000 since 2011. Ranging from Node.js-specific positions to general programming jobs that require the knowledge along with several other frameworks, Node jobs around the country offer salaries ranging from $60K to mid-100Ks.

While there are still fewer listings for Node.js skills than there are for Python (31,000) or Ruby (18,000), those numbers have peaked in the same time period. Judging by the graph, Ruby may even be past its height. Yet, Node.js jobs continue to grow.

The fact that demand for Node.js jobs has grown so starkly since 2011 indicates the framework’s potential to remake the programming landscape. As need for their talent grows, Node.js developers could be some of the most highly sought after in the future.

The Rise Of Node.js = The Rise Of Mobile

An increasingly mobile Web has paralleled the rise of Node.js. Mobile devices make up at least 30% of total Web traffic, and Node.js is a framework with a lot to offer mobile app developers.

See also: What You Need To Know About Node.js

Mobile apps are designed to serve Web pages to mobile users. Most of the heavy lifting goes on in the back end of a mobile app, where websites are made available and managed. That means back-end frameworks, like lightweight Node.js, are enjoying a moment in the spotlight.

Node.js makes a great back-end framework for mobile development because its core purpose is to respond to network requests. The way this works on mobile is that iOS, Android and other mobile web clients connect to NodeJS over HTTP to send requests through an API.

Since Node.js is an asynchronous framework, it is able to handle multiple HTTP requests in tandem, and therefore handle more traffic than many competing back-end frameworks. Combine it with Node.js’s ease of development (since it uses popular language JavaScript), and you’ve got the technical explanation for why developers refer to Node.js as fast or “responsive.”

Larger technology companies have already noticed the appeal. In 2011, LinkedIn swapped Ruby on Rails for an overhauled mobile app running Node.js. Since then, the Node.js GitHub page has recorded hundreds of companies, including eBay and Walmart, that are implementing Node.js for increasingly mobile purposes.

The spike in job listings is an indication that still more companies are hoping to adopt Node.js into their mobile plans. Developers, it’s time to list “Node.js” higher up on your resumes.

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