Posts tagged Time

It’s Time For Marketers To Attend To The Branding Benefits Of Search

Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed…

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Face It! It’s Time to Diversify Your Social Media Efforts by @shortstackjim

Love it or hate it, Facebook is still the predominant social network. With 1.3 billion users (and growing), it’s not going to disappear any time soon. That said, there’s no reason to make Facebook the hub for all of your social media marketing efforts. In fact, there are plenty of reasons businesses would be wise to diversify and build a social media strategy that isn’t based on “The” social network. Why? Diversifying gives you more opportunities to reach a different audiences — and ultimately give your business a solid foundation. Establishing a meaningful presence elsewhere on the web — on other […]

The post Face It! It’s Time to Diversify Your Social Media Efforts by @shortstackjim appeared first on Search Engine Journal.

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Tool Time: A Breakdown of SEO PowerSuite [Sponsored] by @inspire_video

First, an overview… SEO PowerSuite consists of four software-based tools. They are laid out in an orderly, progressive fashion that takes you from point A – knowing where your site ranks – all the way to point Z - managing your linking strategy. Step 1. Where do you rank? - RankTracker Step 2. Get your site in shape – Website Auditor Step 3. Make a plan – SEO SpyGlass Step 4. Implement the plan – LinkAssistant So let’s start at the beginning. Where do you rank? Rank Tracker allows you to enter in your own keywords to see where your site ranks, then it suggests relevant […]

The post Tool Time: A Breakdown of SEO PowerSuite [Sponsored] by @inspire_video appeared first on Search Engine Journal.

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FCC’s Net Neutrality Crash Gives You Time To Learn What John Oliver Got Wrong

Good news, everybody who meant to share their feelings about the latest net neutrality proposal from the feds, but just never found the time! 

The 700,000-plus comments pouring in from your fellow lollygaggers and sundry netizens who perhaps had more stuff to say crashed the FCC’s quaint old-timey infrastructure, and now the deadline’s been extended.

“Not surprisingly, we have seen an overwhelming surge in traffic in our website that is making it difficult for many people to file comments through our Electronic Filing System,” the FCC said in a statement.

Due to these technical difficulties beyond the FCC’s control, you now have through midnight, Friday, July 18, to share you opinions on this latest proposal.

The Public Is Speaking, Whether Coherently Or Not

This inadvertent distributed denial-of-service attack on the FCC is an excellent opportunity for everyone to bone up on the facts. Because here’s the thing. That hilariously inaccurate net-neutrality bit from HBO’s Last Week Tonight with John Oliver that went viral and likely drove a lot of people to chime in (and crash the FCC) at the last minute, misses plenty.

See Also: The Net Neutrality Lobby Want You To Fight For Its Rights

Oliver quipped that the Internet “isn’t broken” and that the FCC is “currently taking steps to fix that.” He then busts out the bottom line on net neutrality, the concept that all Internet traffic should be treated equally by both governments and providers. Nothing is blocked, everything is delivered at the same Internet speed.

Net neutrality however, is a concept, not an enforceable law. And there’s no shortage of examples on how is been violated right here, in North America. Here are some greatest hits:

• Telus, a Canadian ISP, blocked access to a site used by the Telecommunications Workers Union during a strike in 2005.

• AT&T deleted singer Eddy Vedder’s negative remarks about then-president George W. Bush during a Pearl Jam concert webcast in 2007.

• That same year, Comcast was busted for blocking traffic from BitTorrent and other file-sharing applications.

Currently, Netflix remains a bone of contention with providers such as Verizon and Comcast who want to charge web services extra for ferrying the high bandwidth content.

See also: Net Neutrality: Your Guide To The FCC’s Proposal

Everything isn’t unicorns and rainbows on the Internet, but for the government. That said, there’s plenty wrong with this latest proposal, which may prevent providers from blocking some traffic, while allowing them to strike big money deals for faster delivery with the companies that have money to spare. Think: Disney, Google, Amazon, etc. This creates a very unlevel playing field from smaller companies and startups who can’t afford to pay for the Internet fast lane.

In January, a federal appeals court struck down the FCC’s last attempt at net neutrality, the “Open Internet Order” that aimed to prevent ISPs from providing some traffic faster than others. According to the court, the FCC did not have the authority to enforce such rules under its current regulatory structure.

Given the current attention focused on the latest attempt at legislating net neutrality, it’s likely this version won’t pass, either. The opposing parties—ISPs and Internet media providers—have millions of dollars, and plenty of lobbyists, in this fight.

But as humorist Finley Peter Dunne is quoted as saying in 1901, “The Supreme Court follows the election returns.” In this case, the FCC might be wise to follow the public interest that crashed its website.

Lead image by Flickr user Ged Carrol

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It’s Time To Bet Big On Node.js

Here’s a sure indication that Node.js is getting big: more employers are marking the server-side framework with JavaScript as a required job skill.

See also: How Node.js Stays On Track

As InfoWorld‘s Serdar Yegulalp notes, job openings on that require Node.js skills have jumped from zero to 4,000 since 2011. Ranging from Node.js-specific positions to general programming jobs that require the knowledge along with several other frameworks, Node jobs around the country offer salaries ranging from $60K to mid-100Ks.

While there are still fewer listings for Node.js skills than there are for Python (31,000) or Ruby (18,000), those numbers have peaked in the same time period. Judging by the graph, Ruby may even be past its height. Yet, Node.js jobs continue to grow.

The fact that demand for Node.js jobs has grown so starkly since 2011 indicates the framework’s potential to remake the programming landscape. As need for their talent grows, Node.js developers could be some of the most highly sought after in the future.

The Rise Of Node.js = The Rise Of Mobile

An increasingly mobile Web has paralleled the rise of Node.js. Mobile devices make up at least 30% of total Web traffic, and Node.js is a framework with a lot to offer mobile app developers.

See also: What You Need To Know About Node.js

Mobile apps are designed to serve Web pages to mobile users. Most of the heavy lifting goes on in the back end of a mobile app, where websites are made available and managed. That means back-end frameworks, like lightweight Node.js, are enjoying a moment in the spotlight.

Node.js makes a great back-end framework for mobile development because its core purpose is to respond to network requests. The way this works on mobile is that iOS, Android and other mobile web clients connect to NodeJS over HTTP to send requests through an API.

Since Node.js is an asynchronous framework, it is able to handle multiple HTTP requests in tandem, and therefore handle more traffic than many competing back-end frameworks. Combine it with Node.js’s ease of development (since it uses popular language JavaScript), and you’ve got the technical explanation for why developers refer to Node.js as fast or “responsive.”

Larger technology companies have already noticed the appeal. In 2011, LinkedIn swapped Ruby on Rails for an overhauled mobile app running Node.js. Since then, the Node.js GitHub page has recorded hundreds of companies, including eBay and Walmart, that are implementing Node.js for increasingly mobile purposes.

The spike in job listings is an indication that still more companies are hoping to adopt Node.js into their mobile plans. Developers, it’s time to list “Node.js” higher up on your resumes.

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How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here’s how to get started.

View full post on Search Engine Watch – Latest

How to Split Your Time Between Technical SEO and Content Marketing – Entrepreneur

How to Split Your Time Between Technical SEO and Content Marketing
Time is the online marketer's perennial dilemma. There are so many things you could do, but so few things you actually have time to do. The two broadest categories of an online marketer's task are technical SEO, also known as conventional SEO, and
Implementing the SEO Quality GateSearch Engine Watch
SEO Should Not Be Held To An ROI Target — Here's WhySearch Engine Land
What is off-page SEO and how can you use it?Econsultancy (blog)
Inside Self-Storage (press release) (blog) -Business 2 Community
all 10 news articles »

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Bing Reveals U.S. “Fireworks” Search Interest in Time for July 4th

In preparation for the Fourth of July, people are going online to search for information or products around the Fourth’s main event: the fireworks. Bing dives into the data by state and county to reveal where people are expressing the most interest in the

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Google Updates Its AdWords Auction And Ad Rank Video For The First Time Since Revising The Key Formula

Along with a overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring system used in each auction that determines the order in which ads appear. Chief Economist at Google, Hal Varian, who has been starring in these videos since…

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Watch Time Now Impacts Facebook News Feed Video Rankings

Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric is in addition to previous considerations such as likes, comments, and shares.

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