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Apple Inc SEO: A Walk Through The Mystery Of Next.com

Even the world’s largest and best-known brands can make unconventional (and unproductive) SEO choices. Columnist Chris Liversidge dissects Apple’s handling of NeXT.com.

The post Apple Inc SEO: A Walk Through The Mystery Of Next.com appeared first on Search Engine Land.



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Apple Inc SEO: A Walk Through The Mystery Of Next.com – Search Engine Land


Search Engine Land
Apple Inc SEO: A Walk Through The Mystery Of Next.com
Search Engine Land
You'd think being head of SEO at Apple would be the easiest job in the world. You have 1.4 Billion backlinks to work with. You have constantly refreshed content featuring the most desirable products in the world. Your every utterance about even the

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3 Things You Can Do To Push Through Your PPC Plateau

Online advertisers are in it for the long haul, and like any long-term relationship, it takes work to succeed. If you’ve been working on a PPC account for a long time, you’ve been through the ups and downs together. You know what works and what doesn’t. You “get” the business, and you…



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3 Techniques to Boost Customer Loyalty Through Facebook by @marcushokh

What could be better than having more customers? How about having loyal customers who constantly buy from you! As business owners, most of us understand customer loyalty is important, as they can bring in a constant source of profit and income. Therefore, we are always seeking new ideas on how to boost customer loyalty. According to the research done by Customer Service Institute on customer retention, 65% of a company’s business comes from existing customers. Furthermore, it is often cheaper to market to existing customers. It can cost 5 to 8 times more to attract a new customer than to keep […]

The post 3 Techniques to Boost Customer Loyalty Through Facebook by @marcushokh appeared first on Search Engine Journal.

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Writers: Improve Your SEO Habits Through Artful Keyword Inclusion – Business 2 Community


Business 2 Community
Writers: Improve Your SEO Habits Through Artful Keyword Inclusion
Business 2 Community
Despite changes to Google's algorithms, keywords are still central to a smart SEO strategy. Good search rankings foster good business for your clients, which means that you should include keywords in your content. As a writer, you've probably spotted

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How Students Can Get Free Developer Tools Through GitHub


Hacking new technologies can be time-consuming … and expensive. So to help students create technical projects or learn how to use new tools, social coding site GitHub and a handful of technology partners have created the GitHub Student Developer Pack that provides access to 14 developer tools for free.

The project has been in the works for over a year, said John Britton, education evangelist at GitHub. The company already provides a free “micro account” to students, which provides them with five free private code repositories; this plan normally costs $7 a month. (GitHub’s normal free plan requires all such “repos” to be public). Now it’s expanding on that offer with limited free access to tools like Stripe for payment processing and DigitalOcean for cloud hosting.

See also: GitHub May Be Dragging Government Into The 21st Century

Many companies offer free services to students who aren’t shy about asking for them. But Britton says most companies make these offers on an individual basis, because it takes time and effort to manage an entire student services database.

“Students would write and ask GitHub for tools—a lot of companies are happy to do it, but it’s ad-hoc,” Britton said. “It’s an administrative burden. We thought, ‘If we’re going to do the administrative work anyway, why not offer other tools as well and take the admin responsibility?’”

Over 100,000 students have already used a free GitHub account.

While it’s a charitable move on GitHub’s part, it won’t just benefit students. Once aspiring coders and engineers have grown accustomed to certain services, they’ll likely stick with the ecosystems they know when the free trial expires. That means more customers for companies like Stripe, which is waving fees for students on the first $1000 in revenue processed.


It will also benefit teachers who want to teach a class in something like game development. If they want to use the Unreal game engine, for instance, teachers can tell students to sign up for a GitHub Student Developer Pack, which will save each student almost $20 per month.

See also: GitHub Gets Its Science On

Students must sign up through GitHub and show proof of student status such as a university dot-edu email address or a student ID card. If neither is available, GitHub says an enrollment letter or transcript will work as well. Any student aged 13 or older can sign up for an account.

Participating companies will rely on GitHub’s student verification. So once students sign up through the company, they’ll get coupon codes or unique access links and can begin to use the full suite of services.

The offerings are as follows:

  • Atom: A free text editor from GitHub
  • Bitnami: Business 3 plan ($49/month for non-students) for one year
  • Crowdflower: Access to the Crowdflower platform (normally $2,500/month) and $50 in worker credit
  • DigitalOcean: $100 in platform credit
  • DNSimple: Bronze hosted DNS plan ($3/month for non-students) for two years
  • GitHub: Micro account (usually $7/month) with five private repositories while you’re a student
  • HackHands: $25 in credit for live programming help
  • Namecheap: Free domain name registration on the .me TLD and one free SSL certificate for one year
  • Orchestrate: Free developer accounts for students (normally $149/month)
  • Screenhero: Free individual account while you’re a student (saves students $10/month)
  • SendGrid: Free student plan for one year (saves students $5/month)
  • Stripe: No fees on first $1000 in revenue processed
  • Travis CI: Free private builds (normally $69/month)
  • Unreal Engine: Free access to the service (usually $19/month) 

Lead image by HackNY

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A New Click Through Rate Study For Google Organic Results

Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one…



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Help customers find you through search engine marketing – Springfield News-Leader

Help customers find you through search engine marketing
Springfield News-Leader
However, you'll likely have to invest time and money on search engine optimization (SEO) to get improve your business's ranking to a page one result. It takes some diligence to make sure that Web crawlers find your website and index your content in a

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Researchers Discover “Superdialects” Through Twitter Study

A team of European researchers have discovered distinct differences in the dialects of the Spanish language by studying it through 140-character bursts.

In the study Crowdsourcing Dialect Characterization through Twitter, Bruno Gonçalves from Toulon University in France and David Sánchez from the Institute for Cross-Disciplinary Physics and Complex Systems in Spain, studied 50 million geo-located Spanish tweets over the course of three years. They discovered that, as expected, most came from Spain, Spanish America, and across the U.S., as first reported by the MIT Technology Review.

To take a closer look at how words and language vary across geographic locations, the team studied how Spanish words for the same object can vary based on where people tweet from—for instance, the word for “car” can be auto, carro, coche, concho, or movi. The researchers discovered that some expressions are clustered in different regions, demonstrating different geographic dialects.


“Up until now researchers had been limited to small scale surveys and in-person interviews with the obvious limitations in terms of number of individuals considered and the associated costs of travel,” Bruno Gonçalves said in an email interview with ReadWrite. “With Twitter and the advent of cheap GPS-enabled smartphones, we can study how language is used by millions of users scattered across the world in their day to day communications.”

Thanks to the huge quantity of data, Gonçalves and Sánchez discovered that the Spanish language is split between two “superdialects,” a form of language that includes two or more dialects. One Spanish superdialect that’s spoken in large American and Spanish cities, and one that’s common among rural parts of Spanish-speaking countries.

“It was relatively well known that some expressions were more localized than others, and we were hoping to be able to see that in the data,” Gonçalves said. “The urban/rural difference had not been observed before as traditionally dialect researchers have focused less on city dwellers.”

While this study is the first to discover such superdialects by analyzing tweets, it’s not the first time linguists have turned to the social network to figure out how people talk.

Scientists have used Twitter to figure out how slang words and phrases like “bro” and “AF” originated in different geographic areas, and to study the evolution of languages, like Welsh, in real-time.

“This is also a good example of the potential benefits of big data for the study of human behavior,” Gonçalves said. “Data that was generated by users when they used the Twitter platform to communicate with their followers and friends allowed us to study how a specific language is used ‘in the wild’.”

Through similar research, scientists could discover “superdialects” in other languages.

Lead image by Andreas Lehner. Map courtesy of the study.

View full post on ReadWrite

Picking Through Google’s Pigeon Droppings…

Local appears to have been hit with the most far reaching update since Venice, and one that has flung more kaka than Hummingbird – so “Pigeon” seems pretty apropos, perhaps because Google appears to be treating many local SERPs like so many statues in the park. Pigeon Is A Major…



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