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Writers: Improve Your SEO Habits Through Artful Keyword Inclusion – Business 2 Community

Business 2 Community
Writers: Improve Your SEO Habits Through Artful Keyword Inclusion
Business 2 Community
Despite changes to Google's algorithms, keywords are still central to a smart SEO strategy. Good search rankings foster good business for your clients, which means that you should include keywords in your content. As a writer, you've probably spotted

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View full post on SEO – Google News

How Students Can Get Free Developer Tools Through GitHub

Hacking new technologies can be time-consuming … and expensive. So to help students create technical projects or learn how to use new tools, social coding site GitHub and a handful of technology partners have created the GitHub Student Developer Pack that provides access to 14 developer tools for free.

The project has been in the works for over a year, said John Britton, education evangelist at GitHub. The company already provides a free “micro account” to students, which provides them with five free private code repositories; this plan normally costs $7 a month. (GitHub’s normal free plan requires all such “repos” to be public). Now it’s expanding on that offer with limited free access to tools like Stripe for payment processing and DigitalOcean for cloud hosting.

See also: GitHub May Be Dragging Government Into The 21st Century

Many companies offer free services to students who aren’t shy about asking for them. But Britton says most companies make these offers on an individual basis, because it takes time and effort to manage an entire student services database.

“Students would write and ask GitHub for tools—a lot of companies are happy to do it, but it’s ad-hoc,” Britton said. “It’s an administrative burden. We thought, ‘If we’re going to do the administrative work anyway, why not offer other tools as well and take the admin responsibility?’”

Over 100,000 students have already used a free GitHub account.

While it’s a charitable move on GitHub’s part, it won’t just benefit students. Once aspiring coders and engineers have grown accustomed to certain services, they’ll likely stick with the ecosystems they know when the free trial expires. That means more customers for companies like Stripe, which is waving fees for students on the first $1000 in revenue processed.

It will also benefit teachers who want to teach a class in something like game development. If they want to use the Unreal game engine, for instance, teachers can tell students to sign up for a GitHub Student Developer Pack, which will save each student almost $20 per month.

See also: GitHub Gets Its Science On

Students must sign up through GitHub and show proof of student status such as a university dot-edu email address or a student ID card. If neither is available, GitHub says an enrollment letter or transcript will work as well. Any student aged 13 or older can sign up for an account.

Participating companies will rely on GitHub’s student verification. So once students sign up through the company, they’ll get coupon codes or unique access links and can begin to use the full suite of services.

The offerings are as follows:

  • Atom: A free text editor from GitHub
  • Bitnami: Business 3 plan ($49/month for non-students) for one year
  • Crowdflower: Access to the Crowdflower platform (normally $2,500/month) and $50 in worker credit
  • DigitalOcean: $100 in platform credit
  • DNSimple: Bronze hosted DNS plan ($3/month for non-students) for two years
  • GitHub: Micro account (usually $7/month) with five private repositories while you’re a student
  • HackHands: $25 in credit for live programming help
  • Namecheap: Free domain name registration on the .me TLD and one free SSL certificate for one year
  • Orchestrate: Free developer accounts for students (normally $149/month)
  • Screenhero: Free individual account while you’re a student (saves students $10/month)
  • SendGrid: Free student plan for one year (saves students $5/month)
  • Stripe: No fees on first $1000 in revenue processed
  • Travis CI: Free private builds (normally $69/month)
  • Unreal Engine: Free access to the service (usually $19/month) 

Lead image by HackNY

View full post on ReadWrite

A New Click Through Rate Study For Google Organic Results

Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Help customers find you through search engine marketing – Springfield News-Leader

Help customers find you through search engine marketing
Springfield News-Leader
However, you'll likely have to invest time and money on search engine optimization (SEO) to get improve your business's ranking to a page one result. It takes some diligence to make sure that Web crawlers find your website and index your content in a

and more »

View full post on SEO – Google News

Researchers Discover “Superdialects” Through Twitter Study

A team of European researchers have discovered distinct differences in the dialects of the Spanish language by studying it through 140-character bursts.

In the study Crowdsourcing Dialect Characterization through Twitter, Bruno Gonçalves from Toulon University in France and David Sánchez from the Institute for Cross-Disciplinary Physics and Complex Systems in Spain, studied 50 million geo-located Spanish tweets over the course of three years. They discovered that, as expected, most came from Spain, Spanish America, and across the U.S., as first reported by the MIT Technology Review.

To take a closer look at how words and language vary across geographic locations, the team studied how Spanish words for the same object can vary based on where people tweet from—for instance, the word for “car” can be auto, carro, coche, concho, or movi. The researchers discovered that some expressions are clustered in different regions, demonstrating different geographic dialects.

“Up until now researchers had been limited to small scale surveys and in-person interviews with the obvious limitations in terms of number of individuals considered and the associated costs of travel,” Bruno Gonçalves said in an email interview with ReadWrite. “With Twitter and the advent of cheap GPS-enabled smartphones, we can study how language is used by millions of users scattered across the world in their day to day communications.”

Thanks to the huge quantity of data, Gonçalves and Sánchez discovered that the Spanish language is split between two “superdialects,” a form of language that includes two or more dialects. One Spanish superdialect that’s spoken in large American and Spanish cities, and one that’s common among rural parts of Spanish-speaking countries.

“It was relatively well known that some expressions were more localized than others, and we were hoping to be able to see that in the data,” Gonçalves said. “The urban/rural difference had not been observed before as traditionally dialect researchers have focused less on city dwellers.”

While this study is the first to discover such superdialects by analyzing tweets, it’s not the first time linguists have turned to the social network to figure out how people talk.

Scientists have used Twitter to figure out how slang words and phrases like “bro” and “AF” originated in different geographic areas, and to study the evolution of languages, like Welsh, in real-time.

“This is also a good example of the potential benefits of big data for the study of human behavior,” Gonçalves said. “Data that was generated by users when they used the Twitter platform to communicate with their followers and friends allowed us to study how a specific language is used ‘in the wild’.”

Through similar research, scientists could discover “superdialects” in other languages.

Lead image by Andreas Lehner. Map courtesy of the study.

View full post on ReadWrite

Picking Through Google’s Pigeon Droppings…

Local appears to have been hit with the most far reaching update since Venice, and one that has flung more kaka than Hummingbird – so “Pigeon” seems pretty apropos, perhaps because Google appears to be treating many local SERPs like so many statues in the park. Pigeon Is A Major…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Build Relationships With Influencers Through Content by @seosmarty

We live in the era of micro-celebrities (or influencers, as we marketers like to call them). These are people who are well-known within their very specific niche. They may have an average social media following (never be quick to judge by numbers!), but they are able to influence someone…and that someone may very well be your future customer or promoter. I am a big advocate of this definition of content marketing: Content marketing is creating a content strategy (from content creation to amplification) geared towards influencing not only your potential customer but also people who can influence your potential customer. […]

The post How to Build Relationships With Influencers Through Content by @seosmarty appeared first on Search Engine Journal.

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LinkedIn Acquires Newsle To Help Keep Tabs On People You Know Through Work

On Monday, LinkedIn announced the acquisition of Newsle, a service that delivers you information about which of your friends are in the news. 

Crucially, Newsle aggregates news not just from your LinkedIn contacts, but people you know from Facebook and Twitter as well. 

That works for people like me: I’m much more active on Twitter than on LinkedIn in a professional context, but it’s almost impossible to keep track of what all my friends are up to.

With the Newsle acquisition, LinkedIn is increasing its investment in the confluence of professional identity and news. The new addition comes on the heels of other LinkedIn feature updates, including the ability to post article on the site, add images and documents to your profile, read and follow news with Pulse, and keep up with friends’ job changes and work anniversaries with LinkedIn Connected.

The latest update to LinkedIn Connected emphasizes news updates about LinkedIn contacts in a manner that’s very similar to Newsle, suggesting that LinkedIn was keenly aware of what Newsle was doing.

The LinkedIn team will also gain a handful of machine learning experts that have experience in analyzing news stories while parsing information in a detailed way—for instance, Newsle can tell the difference between my byline, a story that links to my byline, or one that I’m quoted in.

In a blog post today, LinkedIn said:

For the last three years, Newsle has leveraged its disambiguation, natural language processing and machine learning algorithms to build an extremely compelling product that finds blogs and articles that mention you or anyone you care about – colleagues, bosses, industry thought leaders, etc. – and notifies you seconds after they’ve published. We’re excited to work with Newsle’s team to combine this technology with our core assets and build experiences that continue to make you and millions of other professionals more productive and successful.

Financial details of the acquisition were not disclosed.

View full post on ReadWrite

SEO – Let’s Cut Through the Fog – Business 2 Community

Business 2 Community
SEO – Let's Cut Through the Fog
Business 2 Community
What do we mean by “SEO”? Yeah, sure, you could say “Search Engine Optimization”, but that's just because you're trying to be funny. In the real world, if we ask people to define or explain SEO, we'd get as many different descriptions as we'd have writers.

View full post on SEO – Google News

SEO 101: How to Get High Quality Backlinks Through Content Organization by @venchito14

Content organization is the gathering of all the necessary content assets and organizing them relative to the audience’s needs. It involves identifying content pieces that gained traction in the past and improving their structure/format, content value, and design to make it more comprehensive and useful for your audience. This process helps the website earn high quality backlinks by improving the content piece and resulting a website which performs better on search results, while also helping searchers find the information they need without being disingenuous or overstimulating. Here’s a few tips on how you can organize past content or create new pages […]

The post SEO 101: How to Get High Quality Backlinks Through Content Organization by @venchito14 appeared first on Search Engine Journal.

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