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seoClarity Brings Unparalleled SEO Insights for Enterprises Through Fully … – San Francisco Chronicle (press release)
Mar 5th
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seoClarity Brings Unparalleled SEO Insights for Enterprises Through Fully …
San Francisco Chronicle (press release) seoClarity, the Enterprise SEO platform of choice for data driven marketers, is excited to announce a deeper partnership with Adobe through full accreditation with Adobe® Marketing Cloud. Enterprises using Adobe Marketing Cloud can now leverage the … |
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Google: PageRank Dilution Through A 301 Redirect Is A Myth
Feb 25th
Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a link pass the same amount of PageRank. There is no more dilution of PageRank with a 301 redirect…
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Microsoft Completes Journey To Big Data Through Hadoop
Feb 25th
There’s no beating around this bush: today Hortonworks announced a new beta version of its Hadoop Data Platform that will run on Microsoft Windows Server, a move that shows Microsoft’s own big data efforts will forever be connected to open source innovation.
This is a highly significant (and even expected) move in the big data sector, even as this is a very strange intro to write. Hortonworks is one of the big Hadoop vendors in the market, though more in terms of innovation than sales, where Cloudera is currently regarded as the leader. Hortonworks’ founder and architect Arun Murthy is one of the original Hadoop coders that came out of Yahoo back in the day, and he also serves as the VP of the open source Apache Hadoop project at the Apache Software Foundation.
Which all means that any major platform move like this is sure to impact the rest of Hadoop development and, by extension, the rapidly growing Hadoop ecosystem that’s driving much of the big data sector.
Why Windows?
Until today’s announcement, Hadoop of any flavor was typically to be found on a Linux-based machine (physical or virtual). This made a lot of sense, since one of the big advantages of Hadoop is the capability to expand its data warehousing out on any number of clustered computers. When the operating system of those clustered machines is Linux, growth is frictionless in terms of licensing and configuration.
But when the underlying operating system is Windows Server, then wouldn’t the licensing of Windows create much more friction when trying to build a Hadoop cluster? Or, to put it more frankly, wouldn’t using Windows Server as the OS for a Hadoop system be too expensive?
David McJannet, VP of Marketing at Hortonworks, doesn’t seem to think so. From Hortonworks’ perspective, there were just too many Windows-based shops out there that were shying away from using Hadoop because they didn’t want to mess around with heterogeneous resource management that would be part of the package of deploying a Linux-based Hadoop solution.
Infrastructure management is a big component of the reasoning McJannet gave to explain Microsoft’s work with Hortonworks over the past 18 months. Numbers were also a big part of reason for the new version; McJannet cited that a “majority of servers” were running Windows in the enterprise now.
The company’s press release backs that up: “According to IDC, Windows Server owned 73 percent of the market in 2012 (IDC, Worldwide and Regional Server 2012–2016 Forecast, Doc # 234339, May 2012).”
It is not clear just what server class this 73 percent represents, since the report itself costs $4,500, and it thus a little hard to access. File servers? Application servers? It’s sure not web servers, where according to Web analytics from Netcraft, Microsoft currently has 16.93% of the marketshare, dwarfed by Apache’s 55.26% marketshare.
McJannet also cited ease of data exploration as another reason for Hadoop on Windows. Using SQL-based queries that can now directly integrate with the Hadoop Distributed File System (HDFS), products like SQL Server and Excel can tap straight into Hadoop-stored data, enabling end-users to more easily navigate through the lakes of data Hadoop contains.
Embracing Open Source
This is not the company’s first foray into Windows land. Late last year, Hortonworks released the Windows Azure HDInsight product – essentially Hadoop for the Azure cloud platform.
As odd as it may seem to see Hadoop on Windows Server, the move makes a lot of sense from the Microsoft side of the arrangement. The company needed a big-data entry ever since it decided to drop its own Dryad data warehousing framework back in 2011. The expectation a year ago, when Microsoft announced it would build in tools within SQL Server to connect to Hadoop, was that this day would eventually come.
McJannet emphasized that to date, Microsoft was playing well with others within the open source development model that Hadoop uses, so much of this innovation will be dropped back to the rest of the Hadoop community.
Expect, then, to see more Hadoop vendors to announce their own connections to Windows in the near future.
Image courtesy of Shutterstock.
View full post on ReadWrite
Google Was Nearly A Site That Allowed Users To Order Pizza Through A Fax Machine
Feb 19th
Last year, Sergey Brin gave a speech at Google Ventures CEO Summit on the value of failing, and how failing fast can be beneficial. One of the subjects that he covered was his original foray into building a web service some 20 years ago. The service that allowed users to order pizzas by harnessing…
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SEO vs PPC – The True Click Through Rates – Business 2 Community
Jan 22nd
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SEO vs PPC – The True Click Through Rates
Business 2 Community The SEO vs PPC articles have been so frequently written over the past 5 years that i dont want to go on too much about the benefits of each, if you don't't know this already the a beginners guide to SEO is suggested to be read. Over the years many … SEO Positive Responds to New Paid Search Statistics |
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How To Create Your Local SEO Roadmap Through Research, Benchmarking & Tracking
Jan 21st
During the regular online training sessions which I deliver to our customers, I inevitably get asked the same question. Actually this question comes in a few guises. What should I focus on more – citations or links? Are reviews an important factor for local ranking? How many citations should…
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How To Create Your Local SEO Roadmap Through Research, Benchmarking … – Search Engine Land
Jan 21st
 Search Engine Land |
How To Create Your Local SEO Roadmap Through Research, Benchmarking …
Search Engine Land What I do say to them is that all successful and efficient SEO campaigns start with detailed Research and Benchmarking. Research and benchmarking gives you a clear understanding of each client's SEO situation and how they compare to their competitors. |
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Seo In Guk to Make His Movie Debut Through ‘Police Family’ – Yahoo! Philippines News
Jan 17th
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Seo In Guk to Make His Movie Debut Through 'Police Family'
Yahoo! Philippines News On January 17, Seo In Guk's agency revealed he had been cast in the movie Police Family and was now adjusting his schedule for the movie's filming. Directed by Kim Jin Young, Police Family is a romantic-comedy which will center around the daughter from … |
View full post on SEO – Google News
How Green Is The Cloud? Cutting Through The Carbon Emissions BS
Dec 5th
While some cloud providers build great press about their energy consumption, the truth is data center carbon emissions can actually be much higher than the greenwashing hype would lead you to believe. Most data centers measure energy use, not emissions produced. So one Icelandic start-up cloud provider plans to open source its monitoring software to help cloud providers clear the air about carbon.
Clouding Sustainabiliy
A lot of press has been generated about how cloud computing is a green solution. Intuitively, it certainly feels like increasing energy efficiency should cut energy consumption and carbon dioxide (as CO2) emissions. That’s why cloud services spend a so much time on a stat known as Power Usage Efficiency (PUE), working to achieve a higher utilization of virtual machines on each physical server. Indeed, a recent study from WSP Environment & Energy and the National Resources Defense Council (NRDC) would seem to back up this assertion, as shown in this graph:
In practice, though, there are some wrinkles. For one thing, besides PUE and server utilization, the location of the data center most definitely matters and is intertwined with the other data-center-emission variables – an uncomfortable fact often overlooked in the press releases from major cloud providers and their clients, says Tom Raftery, lead analyst, of the GreenMonk energy and sustainability practice within analyst firm RedMonk.
That raises the second and larger problem: For all the green hoopla surrounding the openings of the new high-efficiency data centers that reportedly sip power, there is a distinct lack of transparency into just how much CO2 emissions these data centers are actually responsible for.
Facebook Is An Open Book
Take, for instance, Facebook’s much ballyhooed Prineville, Oregon, data center, for which the company has open-sourced the highly efficient plans as part of its Open Compute Project. While most new data centers have an average PUE value of 1.5, with older data centers carrying PUEs of around 2, the Prineville facility has a PUE range of 1.07 to 1.08 throughout the year.
But according to Raftery, the Prineville facility’s utility company, Pacificorp, gets 58% of its energy from coal and 12% from gas – that’s more than 70% from fossil fuel directly. And since 22.5% of Pacificorp’s power is purchased from other suppliers, there could be even more fossil fuel hiding in the background. Pacificorp burns an estimated 9.6 million tons of coal per year, Raftery said.
And while Prineville is a model of energy efficiency, it is only one part of Facebook’s total energy consumption. According to Facebook’s own data, in 2011, Prineville used 71 kilowatt-Hours (kWh) of power, just 14% of Facebook’s total of 509 kWh across all of their data centers.
It’s important to note that Prineville did not open until April of 2011. Using Facebook’s carbon-emissions data from the same report, though, we can figure out Facebook’s ratio of carbon emissions to its total data-center power, displayed in this table:
| Facility | % of Total Data Center Power | % of Total CO2 Emissions | Facebook Emissions/Power Ratio |
| East Coast Colocation Facility | 40.3% | 50.7% | 1.26 |
| West Coast Colocation Facility | 44.6% | 33.8% | 0.76 |
| Prineville, Ore. | 13.9% | 13.6% | 0.98 |
| Forest City, N.C. | 1.2% | 1.9% | 1.58 |
Of the four data centers outlined by Facebook, the West Coast center seems to be doing the best, pulling in the most power and only pushing out a third of Facebook’s total data-center CO2 emissions. But even at low PUEs of 1.08, Prineville is just barely improving upon the carbon-emission/power-consumed ratio, and the new North Carolina data center that opened in April of 2012 is responsible for more carbon emissions for power consumed than even the presumably dirty East Coast colocation facility.
Just as Raftery pointed out this weekend in his keynote address at the CloudStack Collaboration Conference in Las Vegas, the source of a data center’s power is as important to the data center’s total production of emissions as its efficiency ratings. Too often, he added, “energy use” and “emissions produced” have been conflated to mean the same thing. But as outlined here, that’s very much not the case.
Clouding The Picture
Facebook, it should be emphasized, is a very good example of transparency when it comes to data-center (and other) power used and amounts of carbon emitted. We are taking the social network’s reported findings at face value, of course, but at least it is making those reports. Many companies don’t even bother with the details, and still make big claims.
Amazon, for instance, claims that “both the Oregon and GovCloud Regions use 100% carbon-free power,” presumably from a completely renewable energy source. Ask Amazon to explain those claims, however, and all you’ll get is the sound of crickets, Raftery told his audience, like this non-response from Amazon Web Services senior evangelist Jeff Barr.
Salesforce.com also likes to play the sustainability game a little fast and loose. Raftery lambasted the company’s Carbon Calculator, which lets customers select their current location and cloud type to generate a picture of what their annual carbon savings might be if they migrate to Salesforce’s cloud. Raftery said the Europe setting (apparently continents are as granular as Salesforce gets) promises up to 86% annual carbon savings.
“Of course that’s complete horseshit,” Raftery stated. Europe is not homogeneous in its use of fossil fuels for electricity production. While some cloud providers build great press about their energy consumption, the truth is carbon emissions can actually be much higher than the hype would lead you believe.
Clearing The Air
Transparency is key when cloud providers talk about energy and sustainability issues, but Raftery notes that can be hard to achieve even if a company is willing to share its actual data. The problem is that there are few tools and few standards to measure and rate cloud emissions.
In Iceland, a nation that’s fast becoming a data-center hot spot thanks to a 100% renewable energy grid and lots of cold seawater for cooling, start-up cloud provider Greenqloud has made some strong efforts in building software that can monitor the the emissions and energy stats for any cloud system.
Raftery was particularly excited about Greenqloud’s intention to open-source its monitoring code in the second quarter of 2013. Raftery believes that opening this code and incorporating it into open-cloud systems like CloudStack, OpenStack and Eucalyptus will make monitoring emissions easier for cloud providers around the world.
It will still be up to those providers to choose how much information they want to share. But they’ll have one fewer reason not to make their emissions stats more transparent.
Lead image courtesy of the Open Compute Project.
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60 Minutes To Global Search Greatness Through Keyword Analysis
Nov 20th
What if you could only spend one hour each week identifying some of your biggest opportunities and problems? What would you spend the time doing? That was a question – well, more of a “challenge” given to me by a few attendees of a recent Advanced Keyword Modeling presentation. While the many…
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