Posts tagged Through

How to Build Relationships With Influencers Through Content by @seosmarty

We live in the era of micro-celebrities (or influencers, as we marketers like to call them). These are people who are well-known within their very specific niche. They may have an average social media following (never be quick to judge by numbers!), but they are able to influence someone…and that someone may very well be your future customer or promoter. I am a big advocate of this definition of content marketing: Content marketing is creating a content strategy (from content creation to amplification) geared towards influencing not only your potential customer but also people who can influence your potential customer. […]

The post How to Build Relationships With Influencers Through Content by @seosmarty appeared first on Search Engine Journal.

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LinkedIn Acquires Newsle To Help Keep Tabs On People You Know Through Work

On Monday, LinkedIn announced the acquisition of Newsle, a service that delivers you information about which of your friends are in the news. 

Crucially, Newsle aggregates news not just from your LinkedIn contacts, but people you know from Facebook and Twitter as well. 

That works for people like me: I’m much more active on Twitter than on LinkedIn in a professional context, but it’s almost impossible to keep track of what all my friends are up to.

With the Newsle acquisition, LinkedIn is increasing its investment in the confluence of professional identity and news. The new addition comes on the heels of other LinkedIn feature updates, including the ability to post article on the site, add images and documents to your profile, read and follow news with Pulse, and keep up with friends’ job changes and work anniversaries with LinkedIn Connected.

The latest update to LinkedIn Connected emphasizes news updates about LinkedIn contacts in a manner that’s very similar to Newsle, suggesting that LinkedIn was keenly aware of what Newsle was doing.

The LinkedIn team will also gain a handful of machine learning experts that have experience in analyzing news stories while parsing information in a detailed way—for instance, Newsle can tell the difference between my byline, a story that links to my byline, or one that I’m quoted in.

In a blog post today, LinkedIn said:

For the last three years, Newsle has leveraged its disambiguation, natural language processing and machine learning algorithms to build an extremely compelling product that finds blogs and articles that mention you or anyone you care about – colleagues, bosses, industry thought leaders, etc. – and notifies you seconds after they’ve published. We’re excited to work with Newsle’s team to combine this technology with our core assets and build experiences that continue to make you and millions of other professionals more productive and successful.

Financial details of the acquisition were not disclosed.

View full post on ReadWrite

SEO – Let’s Cut Through the Fog – Business 2 Community


Business 2 Community
SEO – Let's Cut Through the Fog
Business 2 Community
What do we mean by “SEO”? Yeah, sure, you could say “Search Engine Optimization”, but that's just because you're trying to be funny. In the real world, if we ask people to define or explain SEO, we'd get as many different descriptions as we'd have writers.

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SEO 101: How to Get High Quality Backlinks Through Content Organization by @venchito14

Content organization is the gathering of all the necessary content assets and organizing them relative to the audience’s needs. It involves identifying content pieces that gained traction in the past and improving their structure/format, content value, and design to make it more comprehensive and useful for your audience. This process helps the website earn high quality backlinks by improving the content piece and resulting a website which performs better on search results, while also helping searchers find the information they need without being disingenuous or overstimulating. Here’s a few tips on how you can organize past content or create new pages […]

The post SEO 101: How to Get High Quality Backlinks Through Content Organization by @venchito14 appeared first on Search Engine Journal.

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Webmaster: I’ve Tested Negative SEO Through Links & It Works – Search Engine Roundtable

Webmaster: I've Tested Negative SEO Through Links & It Works
Search Engine Roundtable
Last week we reported that most webmasters are claiming negative SEO is easier now than ever. If you look at the conversation there, you will see it is somewhat of a hot topic. That being said, since then, one webmaster decided not to just say it works
4 Key Steps the Pros Use to Get Traffic from Search EnginesBusiness 2 Community

all 2 news articles »

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Before Beats: A Walk Through Apple’s Digital Music History, 1977 to 2014

With the deal confirmed at last, it’s easy to balk at the $3 billion handshake between Apple CEO Tim Cook and Beats co-founders Dr. Dre and Jimmy Iovine. After all, it’s far from clear just what Apple has in mind for the maker of headphones and its digital music-streaming service.

But Apple, widely credited with accelerating the first digital music revolution, could be poised for another industry shake-up—this one well overdue. After all, music has coursed through the company’s veins for longer than we often remember. Don’t believe me? Let’s take a trip down memory lane and see.

1977: Apple II

Beyond its role in popularizing the personal computer as we know it, the Apple II line foreshadowed Apple’s sonic future. It wasn’t initally promising, though; while third party peripherals expanded its musical repertoire, 1977’s 8-bit Apple II began with only the most rudimentary audio features.

By 1986, however, the Apple II had evolved into the 16-bit Apple IIgs (the “gs” stands for “graphics and sound”), a precociously audio-savvy machine featuring a wavetable music synthesizer—a first for personal computing at the time. The Apple IIgs commanded a loyal following all the way through 1992, when the Macintosh line took the Apple II’s baton.

Want to rock out to Apple II era MIDIs with a little help from a more modern synthesizer? Well, it’s your lucky day.

1991: QuickTime

Originally introduced in 1991, Apple’s QuickTime Player broke new ground for multimedia computing, which barely existed at the time. In 1994, QuickTime added support for music track playback that transcended existing computer audio quality and only necessitated small (now infinitesimally teensy) data files, like MIDIs, with its own native sound synthesis engine.

Over time, QuickTime grew into Apple’s default video playback program, which lives on today. (For instance, you’ll need it to watch Cook’s keynote speech next week at Apple’s Worldwide Developers Conference.)

2001: iPod

The Power CD, a 1993 Apple digital-music flop, may not make this list, but the iPod certainly earned its place. Released in the relative dark age of 2001, the first iPod offered “1,000 songs in your pocket” and a nascent iTunes, then just a “digital jukebox”.

The iPod embodied the kind of gestalt we’ve come to expect from Apple: an exciting, refined device that consumers didn’t even know they needed yet. 

Apple iPod sales over time

Apple iPod sales over time

As it began to capture the market’s attention in 2005, the iPod snowballed into the world’s premier digital-music gadget, cementing Apple’s image as flagbearer of the digital music revolution. With the later introduction of the entry-priced iPod Shuffle, Apple effectively made personal digital-music players available to everyone and anyone. 


 

2003: iTunes Store

Apple introduced its first version of iTunes, built from its acquisition of early MP3 player SoundJam MP, in 2001. Two years later, with iPod hardware and iTunes as a software framework, Apple could finally introduce its biggest game-changer yet: a digital storefront stocked with 99 cent songs that upended the music industry as we knew it.

2004: GarageBand

As the iPod picked up steam into 2004, Apple rolled out GarageBand, a platform for digital-music creation that grew increasingly robust over the years. Now available for iOS as well as OS X, GarageBand was a key step in transforming a growing base of music consumers into creators as well, while also buying some goodwill with existing musicians who wanted to explore digital tools.

2007: iPhone

When Apple remixed its hit MP3 player into a smartphone, everything changed. It’s hard to overstate the impact of the iPhone in any realm of consumer technology, and digital music is no exception. The advent of the iPhone meant that we no longer needed to carry around two separate devices, one for calls and one for music and media.

By blending the utility of a phone, a digital music player, a pocket-sized computer and later an app platform, the iPhone took the market by storm and expanded its already massive digital music footprint.

2010: iPad

The iTunes Store had already steeped the mobile world in apps by the time the first iPad hit, and as the most iconic tablet ever created picked up steam, it gained traction among creative developers and musicians alike. Suddenly major artists like Gorillaz and Bjork were making inventive albums on yet another Apple device we didn’t know we needed.

With its larger screen and touch interface, and growing pool of music creation apps, the iPad made a huge impact on casual/indie digital-music creation and even the DJ scene

2014: Beats

Apple’s decision to purchase the hardware and digital music brand Beats struck plenty of folks as out of the blue, but it may have been crazy-like-a-fox from the start. The deal brings both Beats Music (the digital streaming app) and Beats Electronics (the hit line of headphones and speakers) into Apple’s fold.

Perhaps more important, it brings on board Beats co-founders Jimmy Iovine and Dr. Dre, music industry insiders who could shake digital music up once again—this time from the inside out.

Header image via anamanzarphotography, other images via Wikimedia Commons

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Increase Mobile Ad Performance Through Advanced Call Analytics – Webcast

Each day, more and more people are shopping with their mobile devices. To succeed in this market, you need deeper insights into your mobile ad campaigns. Join us Tuesday, June 3rd for this Digital Marketing Depot webcast to learn how to use call analytics to gain and leverage those insights….



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Increase your Site Ranking through On Page SEO – Business 2 Community


Business 2 Community
How to Increase your Site Ranking through On Page SEO
Business 2 Community
As an online business owner, you need to understand that without optimizing your site you stand no chance of making it to the search engine results. Then how can you reach your potential customers? To increase the traffic from organic search you need

View full post on SEO – Google News

How To Build A Local Brand Through Online Marketing

The terms Brand and Brand Marketing are usually associated with large businesses. Having a brand is seen as something significant — something that only businesses with big ideas and even bigger wallets can afford to invest in and create. But that’s not true. Businesses of all sizes can…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Drive engagement and loyalty through smart mobile site design

Mobile empowers users to access your site at anytime and from anywhere. Is your site ready for them? Your mobile site should allow users to quickly and easily find what they’re looking for without sacrificing richness of content. While there are a lot of expert opinions about how to do this, very few are based on actual data and research. So we partnered with AnswerLab to study more than 100 mobile users as they completed conversion-focused tasks across a diverse group of sites. From this research, we developed 25 principles of mobile site design to help you develop a mobile site that both delights your users and drives engagement.

Let’s take a closer look at three findings from the research:

Primacy of site search
Study participants with a specific need, especially those visiting retail sites, turned to site search to find what they were looking for. Participants were quick to abandon sites that returned irrelevant search results or a large set of results that they were unable to narrow.

Key takeaway: Ensure site search is visible on the homepage via an open text field, returns relevant results, and is equipped with advanced features, like auto-complete and filters, to get users what they want quickly.

Mobile site misconceptions
If presented a choice, study participants would often tap on the link to visit the “full site” due to a perception that they’d be missing out on something by staying on the mobile site. Choosing the “mobile site” implied to them that they were not getting the “full” experience, when in reality, the mobile site offered most, if not all of the functionality in an easier-to-view format.

Key takeaway: If your mobile site provides the same content and functionality as your desktop site in an easier-to-use format, then there is no need to provide a link to the desktop site. If you do decide to provide users with a link to the desktop site, then use terms like “desktop site” instead of “full site” to be clear that both sites offer a complete experience.

Sites with a mix of mobile optimized and desktop pages provide a poor user experience
Unsurprisingly, it was easier for participants to navigate mobile-optimized sites on their mobile devices than desktop sites on their mobile devices. However, sites that included a mix of desktop and mobile-optimized pages were actually harder for participants to use than sites with all-desktop pages.

Key takeaway: To improve user experience, task completion and conversion rates, go all in and optimize your entire site for mobile. If launching in phases, then make sure users don’t have to traverse between desktop pages and mobile optimized pages to complete their tasks.

To review our complete findings, download the Principles of Mobile Site Design from Think Multi-Screen. Use the principles to review the effectiveness of your existing site or to guide the creation of your first mobile-optimized site.

Posted by Jenny Gove, User Experience Researcher, Google

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