Posts tagged three

Three Ways To Use Linked In If You’re NOT Looking For A Job

linkedin-logo-150x150.jpgA post last week on pimping your LinkedIn profile drew a big response, as well as a divide in comments about whether or not people should be using LinkedIn.

One of the bigger misconceptions in comments in emails was that LinkedIn is a primarily a job-hunting site. But there are reasons to use LinkedIn even if you have a job you love, aside from the obvious benefits of keeping up on your industry and making connections with potential business partners.

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Among them:

  • LinkedIn is a great contact manager. Not all of your contacts will have their phone numbers in their LinkedIn profile (and if you don’t, you should add it, according to networking experts), but almost all of them have a Web site and primary email address that you can access. LinkedIn also lets you add notes for each contact, much like a regular address book, so you can keep track of interaction with a contact and add information like best contact phone numbers, birthdays and other information you want to remember.
  • LinkedIn Today curates news you care about. Every time I log into LinkedIn I’m presented with three news stories that the site thinks will be of interest to me, based on my industry (tech journalism and higher education). I can click through to LinkedIn today and get more stories, as well as recommendations for additional industries I may be interested in. The stories, in my experience, tend to be more enterprising and more focused on trends than the breaking news that fills my RSS, Twitter and Facebook feeds.
  • LinkedIn Groups increase the number of people in my business network. Almost every employment and social media expert I spoke with in compiling last week’s post stressed the importance of finding,joining and participating in LinkedIn groups related to your industry. “Join alumni groups, industry groups and professional interest-based groups,” said Kelly A. Lux, a social media strategist at Syracuse University’s School of Information Studies. “Post links of interest to the group, ask and answer questions and search the group members for new connections.”

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Three tips to boost your PPC marketing campaigns in 2012 – Internet Marketing News

Three tips to boost your PPC marketing campaigns in 2012
Internet Marketing News
However you need to be more subtle than simply saying, for example, “you have won a smartphone – claim it in the next 60 seconds” – as most pop-up ads do. News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and
Internet Marketing Going to be Essential for Web Marketing SuccessPromotion World (press release)
ClickXPosure, Chicago's Fast-Growing Internet Marketer Celebrates Big MovePR Web (press release)

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Twitter’s Censorship Policy: Three Unanswered Questions

In June of 2009, leading up to the 20th anniversary of the Tiananmen Square uprising, the Chinese government blocked access by its citizens to Twitter, Flickr and a host of other US-based websites. Social media being already widespread throughout the country, perhaps the Chinese government feared the possibility of events like unfolded elsewhere 18 months later, in what became known as the Arab Spring.

Two and a half years later, Twitter remains blocked in China, though many people find ways to make us of it none the less. China isn’t the only country that’s related to Twitter’s announcement last week that the social network will now selectively censor messages country-by-country when it receives “a valid and properly scoped request from an authorized entity.” Debate went on throughout the last week about the policy, but I think there are at least three big questions that remain unanswered.

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Some have said that this is an unacceptable compromise by Twitter. World-renowned Chinese artist and activist Ai Weiwei says, on Twitter, “If Twitter censors, I’ll stop tweeting.”

“If Twitter censors, I’ll stop tweeting.” -Ai Weiwei

But many free speech advocates begrudgingly say that the company is doing everything it can to stay engaged in repressive countries where non-compliance with local censorship is not an option.

“I understand why people are angry, but this does not, in my view, represent a sea change in Twitter’s policies,” blogs Jillian C. York, Director of International Freedom of Expression at the Electronic Frontier Foundation. “Twitter has previously taken down content-for DMCA requests, at least-and will no doubt continue to face requests in the future. I believe that the company is doing its best in a tough situation…and I’ll be the first to raise hell if they screw up.”

It’s interesting to see York say she’ll raise hell if the policy is misapplied and Ai Weiwei to say he’ll go silent on the network if the policy is applied at all.

Three questions in particular remain in my mind.

How Will This Censorship Be Used?

What kinds of content will be censored with this new capability? What will governments around the world demand be removed from the site? Will it be things like the identities of people involved in court cases, as the UK’s controversial Super Injunctions looked to ban on Twitter this Spring as has long been banned from newspapers? Would Twitter have co-operated with that kind of legal move if it was instructed to today?

“I believe that the company is doing its best in a tough situation…and I’ll be the first to raise hell if they screw up.” -Jillian C. York, EFF

As London-based Matt Brian pointed out at the time, enforcement of such legal prohibitions could be complicated by the abscence of Twitter business operations on British soil. Will that be a relevant matter in the future?

Or will Tweet-zapping be called for in places like Syria, where users rallied under the hashtag #RamadanMassacre in August, to bring global awareness to the brutality of the Syrian government they protested? If told to do so by a government massacring its citizens in the streets, will Twitter render all people in that country unable to see messages of protest on its network? Will shouting into such an eerie silence change the way such Tweeting campaigns also engage with the outside world? I would think so.

At what point would such demands no longer be interpreted by Twitter as being “a valid and properly scoped request from an authorized entity?” When the US State Department ruled a foreign government invalid, perhaps?

How Will Twitter Censorship Impact People Arrested for Their Tweets?

It is not unheard of for people around the world to be arrested for their Tweets. As Curt Hopkins reported on ReadWriteWeb in November, 2010:

Cheng Jianping has wound up in a Chinese ‘re-education camp’ with a record-breaking five words on Twitter. Mocking nationalistic vandalism that flared up around a Chinese-Japanese dispute over the ownership of uninhabited islands, she retweeted another’s message and added the ironic admonition, ‘Charge, angry youth!’

Middle Eastern Tweeters have been arrested for quips mocking their ruling royal families.

Will the governments in question issue a take-down order to Twitter on their way to knock down the doors of the Tweeters in question? Or will they not bother?

Will people be arrested for messages that no one else in their country can even see anymore? How Orwellian.

Will This Reduce Conspiracy Theories About Twitter Censorship? Should It?

What’s unique about Twitter’s position, some people say, is not the censorship but the transparency about it. One might hope that if every instance of censorship is openly and loudly announced by Twitter, that critics who have long suspected Twitter was censoring conversation about topics of great importance to them might be less inclined to be suspicious.

In recent months some have worried that Twitter was systematically de-emphasizing discussion about the Occupy protests. In 2010, some of the first wide-spread concerns about Twitter censorship arose when the Israeli army clashed with a flotilla seeking to deliver aid to Palestinians despite an embargo.

Charles Arthur of the Guardian told the story as follows:

The attack by Israel on a flotilla of ships approaching Gaza has, as you’d expect, generated a huge response on social media – and of course Twitter, with its real-time content, was quick to react.

Many users began the morning by tagging their comments about it with “#flotilla” – a “hashtag” which gives a structure to a discussion or emerging event, as you can filter searches in applications such as Tweetdeck so that you only see those with that tag.

But at around 11am, as #flotilla began “trending” – rising to the topmost-used hashtags on the service – it seemed to vanish.

Was this censorship by Twitter?

Twitter Headquarters investigated the communications event and found that there was another event, elsewhere in the world, that was using the hashtag #flotilla as well, at the same time. Twitter’s automated spam fighting software saw unrelated uses of the hashtag and zapped it from the Trending Topics list. Conspiracy resolved.

In all likelihood, critics will still suspect in many cases that Twitter is engaged in censorship even if the company doesn’t take the steps for transparency that they have pledged to take. No one but perhaps some of the very deep pockets who have invested in Twitter is really evil, though, (not the employees) and so now under the new policy, the simplest explanation of why some communication is less visible on the network than expected will likely never be covert censorship.

It’s a complicated situation, though. Much remains to be seen with regard to how the new “feature” will be used and what it will mean for people facing repression around the world. Twitter will no doubt face ongoing scrutiny for its practices, as all communication network infrastructure companies deserve.

Discuss



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SES New York 2012: Three Key Reasons For Video Marketers & Producers To Attend – ReelSEO Online Video News


ReelSEO Online Video News
SES New York 2012: Three Key Reasons For Video Marketers & Producers To Attend
ReelSEO Online Video News
Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, online public relations, online video marketing, and social media marketing services. Jarboe is author of "YouTube and Video Marketing: An Hour a Day",
SES New York 2012 Names Avinash Kaushik, Digital Marketing Evangelist Google Business Wire (press release)

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Which Of The Big Three Social Networks Will Win The Race To China?

223586647_934b7b363c_m.jpgMark Zuckerberg’s closely-watched, 2010 trip to China isn’t the only reason why Facebook may be the safe bet on which of the major U.S.-based social networks will be the first to get the go-ahead to operate in China.

Access to Facebook, Google+ and Twitter are all currently banned by the Chinese government. Google may be renewing expansion efforts in China, but a recent crackdown on popular Chinese microblogging sites designed to mimic Twitter suggest that if any of the big three get the permission to operate in China, the nod will go to Facebook.

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A Chinese pilot program in five cities that requires microbloggers to register their real names is expected to be expanded. Known as weibo sites, about half of China’s 513 million Internet users access the sites, and their use has quadrupled in the past year.

“On the one hand, microblogs can reflect the social situation and public opinion, and broadcast a positive public voice,” Wang Chen, the minister in charge of the State Council Information Office, told Reuters “At the same time, microblogs… can make it easy to disseminate a few irrational voices, negative public opinion and harmful information.”

The Chinese pilot programs require new weibo users to register their real names before they can post, and would eventually require existing users to register their real names as well. The sites have frequently been a source of information about government wrongdoing within China.

China has given no time frame of when it or even if it will open up to U.S.-based social networks, but the pilot program seems to favor a social network that already requires users to register with their real names. Twitter famously allows people to sign up anonymously, and Google+ was banned in China one day after it was launched last summer. But Facebook has tight rules on users registering its real name, and Facebook CEO Mark Zuckerberg is reportedly planning another trip to China.

Despite the tight rules on free speech, which palso prohibit Internet users from saying anything negative about the ruling party, China remains the world’s second biggest economy and a largely-untapped market for major U.S. tech companies. Last year, Facebook COO Sheryl Sandberg told Time “it’s impossible to think about connecting the whole world right now without also connecting China.”

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Three Ways a Test Crawl Could Uncover Hidden SEO Dangers – Search Engine Journal


Search Engine Journal
Three Ways a Test Crawl Could Uncover Hidden SEO Dangers
Search Engine Journal
In November I wrote a post explaining how just one line of code could destroy your SEO. It underscored the fact that sometimes hidden dangers can kill your SEO efforts. In addition, it also explained how a thorough audit can reveal those issues and get

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Three Ways a Test Crawl Could Uncover Hidden SEO Dangers

In November I wrote a post explaining how just one line of code could destroy your SEO.  It underscored the fact that sometimes hidden dangers can kill your SEO efforts.  In addition, it also explained how a thorough audit can reveal those issues and get your site back on track SEO-wise.  Well, I’m back with [...]

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Three Paths to a Top 10 Content Piece

Over at the WordStream blog, we typically publish a list of our most popular content at the end of every month and every year. This is more than a way to drum up a few more views for those blog posts – it’s an opportunity to learn from our own successes and apply those lessons [...]

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Communication, Matt Cutts and SEO: Three reasons not to hate Google – Memeburn

Communication, Matt Cutts and SEO: Three reasons not to hate Google
Memeburn
However, aggressive SEO does work — you can see it in scraper sites that spring up from nowhere and quickly gain first page positions. Google's biggest failure is in making dodgy SEO practices irrelevant. The variants of the Panda algorithm released
Are Your Google AdSense Ads Really Worth It?Business 2 Community

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Three Out of Four Mobile Developers Writing for iOS First

flurry_150x150.jpgAndroid is making some big news at the end of the year. The platform is seeing a billion app downloads a month, it controls nearly 50% of the smartphone market, new devices are being released every week and Ice Cream Sandwich is starting to make its way into the hands of consumers. With everything that Android has going for it, you would think that it is the No. 1 app developer choice, right?

Not so fast. Mobile analytics company Flurry shows that new projects by developers are still dominated by iOS. Google chairman Eric Schmidt said last week that developers would be making apps for Android first by the middle of 2012. If that is going to be the case, the platform has a lot of catching up to do.

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In the last quarter of 2011, 73% of developers using Flurry’s analytics platform are starting new projects to iOS first. Android faired better earlier in the year, with more than a third of new projects. Flurry has 55,000 app publishers in its platform. For this study it researched 50,000 apps published in 2011. The company predicts that in 2011, a quarter of the apps downloaded from the Apple App Store and Android Market are powered by Flurry.

Flurry’s methodology:

  • At Flurry, we track developer support across the platforms that compete for their commitment. When companies create new projects in Flurry Analytics, they download platform-specific SDKs for their apps. Since resources are limited, choices developers make to support a specific platform signal confidence, as they invest their R&D budget where they expect the greatest return. Further, because developers set up analytics several weeks before shipping their final apps, Flurry has a glimpse into the bets developers are making ahead of the market.

flurry_ios_android_new_q411.jpg

The good news for the entire mobile ecosystem is that more apps are being published for each platform every month. The last four to five months of 2011 has seen an explosion of apps to market, increasing by several times what had been seen before. We are seeing growth across all sectors of the mobile app ecosystem, from malware, app published daily, advertising impressions etc.

Developers make more money from iOS. Flurry says that developers tell it that they are making three to four times as much on Apple mobile devices. Flurry pulled sample apps from the top of the App Store and Android Market and found that, based on in-app purchases, iOS made a dollar for every 24-cents made by Android. Flurry blames part of this to the fact that Google Checkout has lower penetration than iTunes and the App Store. Apple captures every credit card of every person that can buy apps or music through the company. Google does not do that and while it does not hurt Google itself (because the company does not take a cut of Android Market sales), it seems to be hurting developers.

flurry_android_apple_monetization.jpg

What do you think of Schmidt’s prognostication? Will developers be writing Android apps first by the middle of next year? How about we put a wager on it. By the time that the next CTIA conference rolls around in New Orleans next may, will you be writing Android first? Let us know in the comments.

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