Posts tagged think

What Do Users Really Think Of The New Google Design?

When Google started testing the new look for its search results pages which ditches the shading behind the ads and replaces it with yellow “ad” icons, contradictory outcries of this sort began popping up, “Ad click-through rates are going to plummet because the ads are too obvious…



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So… You Think SEO Has Changed?

The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience.

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So… You Think SEO Has Changed? – Search Engine Watch


Firmology
So… You Think SEO Has Changed?
Search Engine Watch
SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Furthermore, with just a few exceptions, the only thing that has changed about
Dominate SEO With Long Tail KeywordsHuffington Post
Boost Agency's Top SEO TipsPRunderground
Five reasons why SEO can help grow your small businessBizcommunity.com
Travel Daily News International -Firmology -Business 2 Community
all 20 news articles »

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Up-Close @ SMX West: Time To Think About Life Beyond Google

With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX…



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What Do People Think SEO Means? – Business 2 Community

What Do People Think SEO Means?
Business 2 Community
They took to the streets to ask passing Chicagoans what SEO stood for. The answers ranged from “stock evaluation office” to “safe education organization.” Some people they interviewed in the video understood that high search rankings are good, but had 

View full post on SEO – Google News

Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

The Search Funnels Attribution Modeling Tool is Google’s attempt to give advertisers more data on the context of a user’s path to conversion. Here’s why you should be excited, and why you shouldn’t get carried away and try to use it too soon.

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How Will Google Search Changes Affect Your SEO/SEM Strategies for Web-to … – What They Think

How Will Google Search Changes Affect Your SEO/SEM Strategies for Web-to
What They Think
Aleyant Systems, an innovative leader in providing robust web-to-print software solutions to the graphic communications industry at value-driven prices, today announced that it will be presenting a free webinar with advice on restructuring of SEO/SEM 

and more »

View full post on SEO – Google News

The Twitch TV Phenomenon Is Bigger Than You Think

If you aren’t a gamer, it’s wholly possible that either you don’t “get” Twitch or you’ve never even heard of it—but that won’t last for long.

Twitch is a website and community where gamers watch gameplay videos uploaded and streamed by other gamers. It’s kind of like a huge virtual couch—one that can seat a million onlookers at once. On a random friday, a live stream of League of Legends, a cartoony-yet-deep online multiplayer strategy game, boasted a quarter of a million simultaneous viewers.

How fast is Twitch growing? Really fast. According to new statistics from the last year, Twitch users watched 12 billion minutes of gaming on average each month in 2013. Twitch boasted 45 million unique viewers per month, which was more than double number of viewers tuning into Twitch on a monthly basis in the year prior. What’s more impressive: More than half of all users (58%) spend more than 20 hours a week on Twitch, while the average user watches an average of 106 minutes of content a day.

Twitch.tv is currently dominated by PC gaming, but with Twitch support built into the PlayStation 4 and coming soon to the Xbox One, those numbers won’t be slowing down any time soon. 

Twitch Is Big Business—And Small Business Too

Like YouTube, Twitch offers a partner program that allows popular users to get a cut of the ad revenue they generate. Of its 900,000 monthly broadcasters, 5,100 are partners. 

Like YouTube, Twitch has its rockstars—often legendary, crazy-good gamers who undertake epic challenges or offer a creative twist on the business of playing games. Partners broadcast to Twitch on a regular schedule, some even daily, with several of them raking in enough dough in shared revenue to quit their day jobs. One partner, the father/son pair behind the handle “FatherSonGaming,” broadcasts gameplay from titles like Call of Duty: Ghosts seven days a week to 98,000 followers.

Of course, it’s not all about the little guy. Beyond individual channels, Twitch teams up with companies like Riot Games, publisher of the wildly popular League of Legends, to host epic international gaming championships that feel like a cross between flashy, big-budget boxing matches and the “Magic: The Gathering” tournaments in the back of your local comic book store. These competitions, or “eSports,” have high stakes just like their athletically-inclined peers: The League of Legends tournaments, for instance, dole out $2 million in prizes to its winners.

The explosive growth of gaming videos online is powered by obsessive subcommunities and fascinating viral phenomena. Like anything with a social layer, these videos have their own language and customs. According to Twitch’s new report, “speedruns,” in which the goal is to finish a game as fast as humanly possible (often employing every cheat and workaround in the book) continue to soar in viral popularity and could even evolve into their own live, organized eSport.

Twitch is a platform on which feats of gaming skill and viral oddities flourish in equal parts. Want to watch someone play the entirety of retro classic Super Mario 64 in a breezy five hours? Maybe you’d rather tune in with half a million gamers the world over for a live stream of a StarCraft match, complete with big budget ESPN-style commentary and analysis. All signs suggest that 2014 will be a banner year for Twitch’s massive “niche” gaming community.

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Should Marketers Have a “Mobile First” Mindset? Twitter Seems to Think So by @apoguy

Twitter made headlines Monday when it announced that it was launching a new look for its desktop pages to unify the user experience across various platforms and devices. The microblogging platform tweeted a screenshot of its new design and said: We’re now rolling out a refreshed http://twitter.com  reflecting the look & feel of our iOS […]

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Federico Einhorn

Founder and CEO at FullTraffic. Passionate about Search Engine Marketing and Optimization, regular writer for the FullTraffic Blog. Since 2005, FullTraffic has evolved to become one of the most important Traffic providers worldwide for small to medium sized businesses.

The post Should Marketers Have a “Mobile First” Mindset? Twitter Seems to Think So by @apoguy appeared first on Search Engine Journal.

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Google PLAs May Be Bigger And Better Than You Think

As someone responsible for compiling, analyzing and putting narratives to raw marketing data, I spend a good portion of my time reviewing similar material from other sources in our industry. This is helpful for generating new ideas for analyses and serves as a basic sanity check of the results we…



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