Posts tagged think
How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing
May 14th
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met [...]
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How “Not Provided” May Make BuzzFeed Think Google’s Search Traffic To News Sites Is Down
May 1st
Well look at that! Search traffic to news sites has dropped over the past eight months, according to how BuzzFeed tracks referrals to sites within its network. A change of user behavior? Or perhaps more the result of “Dark Google” and “Not Provided?” Come on, I’ll…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How “Not Provided” Makes BuzzFeed Think Google’s Search Traffic To News Sites Is Down
May 1st
Well look at that! Search traffic to news sites has dropped over the past eight months, according to how BuzzFeed tracks referrals to sites within its network. A change of user behavior? More like the result of “Dark Google” and “Not Provided.” Come on, I’ll explain…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The Amazing “Google Now” — When Google Searches Before You Think To
Apr 29th
With Google Now coming to iOS, a whole new audience using iPhones and iPads are about to meet Google’s predictive search service. It’s a feature that’s gone from interesting novelty to being downright amazing, in less than a year. Here’s a look at how the “predictive…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Live @ SMX Advanced: Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts
Apr 16th
Ever since Google “pandalized” the rankings of many sites, the mantra of many publishers and search marketers has been “content, content, content.” Wise words: The now ongoing Panda updates are designed to reward websites that offer valuable information and penalize sites…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
5 Reasons Working For a Hot Startup Isn’t As Cool As You Think
Apr 11th
Guest author Matthew Bryan Beck is editorial director of The New York Digital.
Everyone wants to work for a hot startup. They’re hip, fun and run by passionate, creative people with exciting, innovative ideas. But working at that awesome startup can come at a cost to your career and your sanity. Consider these points before quitting your safe, secure position at a big, established company:
1. The Hours Are Long
Young companies building a new product or service from the ground up run on small teams, limited resources and no time to spare. And they expect their people to give 110% to the job. Your social life outside the office will likely suffer, and the pressure to stay later and later can make you feel like a deserter if you need to leave the office on time for personal reasons.
2. The Pay Sucks
Unless you’re a senior executive of a startup, your compensation may leave something to be desired. The bulk of startup funding goes into the operations and product first, and the people second. For the amount of hours you can be required put in each week, the pay may feel inadequate. The tradeoff that startups offer is the cool factor – plus equity and stock packages. And there may be perks like free snacks and lunches, beer kegs, discounted gym memberships, yoga classes, flexible vacation time, ping-pong, etc.
3. Big Egos Rule
Startups are built on exciting ideas from brilliant minds, but those can also come with egos. Like any workplace, many startups have a pecking order. While most startups advertise a spirit of open forum and democratic exchange of ideas, you may have to earn your stripes before your input is valued and your ideas are implemented. Visionaries are, understandably, protective of their visions, and you may find yourself in a work environment that feels more like a tyranny than a democracy. (Note: Please make sure you’re not the one with the ego.)
4. Distractions, Distractions, Distractions
Startups pride themselves on a casual, hoodie-and-jeans company culture, the antithesis of the stereotypical corporate suit. Open, collaborative, cubicle-free working environments foster a sense of community and togetherness. But the frat-house vibe can also be counterproductive and result in a lack of oversight and structure. In this kind of less-than-professional office, employees may get too chummy, spending more time on Facebook, socializing, coffee runs and cigarette breaks than getting work done.
5. You Probably Won’t Last
Many new startups suffer from the revolving door syndrome, struggling to keep a stable team. Sometimes they hired the wrong people, but sometimes the person shown the door is you. A recent study of 20,000 new hires by research firm Leadership IQ found that 89% of the time new hires failed, it was for ‘attitudinal reasons’, not lack of skill. Make sure you are a good fit for the startup before submitting your resume. If you do get the job, make sure to bring (and keep) a good attitude.
So Now What?
Keeping positive, staying loyal and consistently producing high-quality work is the best way to impress any company. Working for a startup can be a sacrifice of time and money, but it’s also a commitment that can pay off if the company grows rapidly. Many startup employees move on to form their own companies or parlay their experience into an in-demand calling card. If you think you have what it takes, don’t let these warnings slow you down.
Image courtesy of Shutterstock.
View full post on ReadWrite
5 Reasons Why Working For a Hot Startup Isn’t As Cool As You Think
Apr 11th
Guest author Matthew Bryan Beck is editorial director of The New York Digital.
Everyone wants to work for a hot startup. They’re hip, fun and run by passionate, creative people with exciting, innovative ideas. But working at that awesome startup can come at a cost to your career and your sanity. Consider these points before quitting your safe, secure position at a big, established company:
1. The Hours Are Long
Young companies building a new product or service from the ground up run on small teams, limited resources and no time to spare. And they expect their people to give 110% to the job. Your social life outside the office will likely suffer, and the pressure to stay later and later can make you feel like a deserter if you need to leave the office on time for personal reasons.
2. The Pay Sucks
Unless you’re a senior executive of a startup, your compensation may leave something to be desired. The bulk of startup funding goes into the operations and product first, and the people second. For the amount of hours you can be required put in each week, the pay may feel inadequate. The tradeoff that startups offer is the cool factor – plus equity and stock packages. And there may be perks like free snacks and lunches, beer kegs, discounted gym memberships, yoga classes, flexible vacation time, ping-pong, etc.
3. Big Egos Rule
Startups are built on exciting ideas from brilliant minds, but those can also come with egos. Like any workplace, many startups have a pecking order. While most startups advertise a spirit of open forum and democratic exchange of ideas, you may have to earn your stripes before your input is valued and your ideas are implemented. Visionaries are, understandably, protective of their visions, and you may find yourself in a work environment that feels more like a tyranny than a democracy. (Note: Please make sure you’re not the one with the ego.)
4. Distractions, Distractions, Distractions
Startups pride themselves on a casual, hoodie-and-jeans company culture, the antithesis of the stereotypical corporate suit. Open, collaborative, cubicle-free working environments foster a sense of community and togetherness. But the frat-house vibe can also be counterproductive and result in a lack of oversight and structure. In this kind of less-than-professional office, employees may get too chummy, spending more time on Facebook, socializing, coffee runs and cigarette breaks than getting work done.
5. You Probably Won’t Last
Many new startups suffer from the revolving door syndrome, struggling to keep a stable team. Sometimes they hired the wrong people, but sometimes the person shown the door is you. A recent study of 20,000 new hires by research firm Leadership IQ found that 89% of the time new hires failed, it was for ‘attitudinal reasons’, not lack of skill. Make sure you are a good fit for the startup before submitting your resume. If you do get the job, make sure to bring (and keep) a good attitude.
So Now What?
Keeping positive, staying loyal and consistently producing high-quality work is the best way to impress any company. Working for a startup can be a sacrifice of time and money, but it’s also a commitment that can pay off if the company grows rapidly. Many startup employees move on to form their own companies or parlay their experience into an in-demand calling card. If you think you have what it takes, don’t let these warnings slow you down.
Image courtesy of Shutterstock.
View full post on ReadWrite
SEO & Keywords: Think Conversions, Not Rankings
Apr 3rd
Don’t fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier clients.
View full post on Search Engine Watch – Latest
SEO & Keywords: Think Conversions, Not Rankings – Search Engine Watch
Apr 3rd
 Business 2 Community |
SEO & Keywords: Think Conversions, Not Rankings
Search Engine Watch highly-converting-keywords Search engine optimization (SEO) has changed dramatically over the years and will continue to change. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end … Is SEO Still Important To Blogging? Basic SEO Every Graduate Should Know (and Why Employers Will Love You for It) Why your SEO strategy is failing |
View full post on SEO – Google News
8 Questions B2B SEO’s Should Ask In Buyer Persona Development – Customer Think (blog)
Mar 26th
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8 Questions B2B SEO's Should Ask In Buyer Persona Development
Customer Think (blog) A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported my opinion that for SEO to truly be effective for the B2B organization, SEO needs to run hand-in-hand with … Search Engine Workshop Has Openings For Tonight |
View full post on SEO – Google News
