Posts tagged think

Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro

During my career, I’ve been involved in many PPC sales. Whether conducting an audit, answering questions, or helping with projections, I have assisted in nearly every step of the process. For me, the sales portion is the easy part. What I’ve constantly tried to improve over the years is my ability to better transition accounts. When I talk about the transition, I’m referencing what happens in the immediate aftermath of a new account manager taking over an existing account. Generally, the account is underperforming and needs work, or else the client wouldn’t be looking to make a change. Account managers […]

The post Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro appeared first on Search Engine Journal.

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To Create Useful Links, Think Like A User, Not A Content Producer

Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode of thinking to help you link more naturally.

The post To Create Useful Links, Think Like A User, Not A Content Producer appeared first on Search Engine Land.



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How Hank Hill is SEO. (When You Think About It) – Business 2 Community


Business 2 Community
How Hank Hill is SEO. (When You Think About It)
Business 2 Community
Search Engine Optimization is a sturdy foundation for a website. When it is properly constructed, it's a strong base on which a site can sit and be seen. SEO is a time-tested and ever-present force in the Internet Marketing world. So when I stopped to

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In the Digital Enterprise Everyone Needs to Think SEO – CIO


CIO
In the Digital Enterprise Everyone Needs to Think SEO
CIO
Since the dawn of the Web when Google first learned to crawl, search engine optimization has been a key to Internet success, but today it's more important that ever. The Home Depot's SEO manager talks about how SEO now 'stretches through everything.'.
7 SEO Copywriting Myths That Will Not DieBusiness 2 Community
10 Things I've Learned About SEO in 2014KoMarketing Associates (blog)
6 Ways To Directly Monetize Your Content Marketing CampaignForbes

all 6 news articles »

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5 SEO tips for 2015 – Customer Think


Internet Marketing News
5 SEO tips for 2015
Customer Think
Your website may be filled with the best SEO content available, but if users are not attracted to it there is little chance of new customers arriving at your site. A good starting point should always be to create a Site with a short, but descriptive
SEO: Try Our Six-Step Google Link Penalty Recovery Workout [INFOGRAPHIC]Internet Marketing News
9 SEO Techniques to be Avoided in 2015Promotion World (press release)
How Long Does it Take for My Webpage to Appear in Search?Business 2 Community

all 6 news articles »

View full post on SEO – Google News

Create Your 2015 Holiday SEO and Content List – Think Next Year Now!

In this post we take a look at holiday marketing trends year-over-year and what to watch going into 2015, so you can put ideas on your holiday marketing list for next year, right now.

View full post on Search Engine Watch – Latest

That GoldieBlox Ad Doesn’t Challenge Beauty Stereotypes The Way You Think

GoldieBlox, the toymaker that markets its wares as a way to introduce girls to engineering, debuted a new ad and product that digs at the toy industry’s love of beautiful Barbie dolls and princesses. And from the reaction around the Internet, you’d think the company had struck a resounding blow for female empowerment.

Not exactly.

The new ad is supposedly the company’s latest attempt to “disrupt the pink aisle” by offering alternatives to Barbie and other frilly offerings for girls, as CEO Debbie Sterling likes to put it. In fact, though, GoldieBlox is more of a terrific toy marketer that’s great at convincing young girls and their parents to buy into its girl-power narrative, despite products that have drawn fire for their reportedly lackluster construction, derivative play and lingering blonde-princess stereotypes.

See also: How An Engineering Toy For Girls Went From Kickstarter To Bestseller

The ad has already garnered rave reviews. The Huffington Post declared, “In New GoldieBlox Ad, Little Girls Smash The Idea That ‘Beauty Is Perfection’.” Time insisted that “Rebellious New GoldieBlox Ad Aims to Disrupt ‘Perfect’ Beauty Standards.”

All that sounds pretty good—at least until you see the video and the toy GoldieBlox is actually selling here.

Assembly-Line Perfection

In the video, a group of girls are dressed in pink walk in a single-file line to a noisy machine that’s mass-producing pink princess dolls decked-out with a fancy dress and shoes. Above them, “Big Sister” says repeatedly, “You are beauty, and beauty is perfection.”

The girls continue down this path until their overall-clad savior, a very pretty girl with white skin and blonde hair, hits the machine with a hammer. Out pops “Goldie,” a new doll that is the toymaker’s latest product.

Partway through the video, it was clear that there’d be a big twist. I figured the girls would discover a new group of dolls of various ethnicities and sizes that would would let them pick the pretend engineer they wanted to play with. Instead, though, out popped a blonde-haired, green-eyed beauty—the marketing cartoon come to life.

Goldie has the huge eyes of Disney princesses, a feature often criticized for giving young girls unreal expectations of beauty. Goldie is also super slender, with a tiny waist and cute purple overalls. (They aren’t pink, so it’s totally cool, right?)

In fact Goldie has an uncanny resemblance to Tangled’s Rapunzel—but instead of a purple dress, she has purple overalls and a tool belt.

Disney’s Rapunzel on the left; Goldie on the right

Goldie comes with a zipline toy kit and instruction manual that’s supposed to teach kids ages four and up about engineering and suspension. If this kit is anything like the other GoldieBlox toys that have received numerous negative reviews from confused and frustrated parents, the zipline princess—er, engineer—won’t teach that many actual engineering concepts. (On the other hand, it does close the gender gap in a different way—as my editor points out, G.I. Joe action figures have featured zip-lining characters for decades.)

Body Of Evidence

In its ad, GoldieBlox explicitly bashes the current crop of toy dolls as uninspired and a perpetuation of harmful body images. So instead, the company has added another “perfect” doll to the mix. Few girls look like Goldie—the slenderness is unhealthy, and her big eyes and perfect freckles belong to the world of cartoons, not the one we live in.

There’s also the fact that Goldie is just one of the cartoon characters GoldieBlox has used in its stories and toys. The “Parade Float” game features a young African-American princess (with similar big eyes and cute, curly hair) on the cover. So why wasn’t she brought to life as an action figure?

See also: Women In Tech Have Much Better Advice For “Male Allies”

The company’s goal is certainly admirable: Get girls interested in engineering at a young age by playing with pink plastic contraptions, and perhaps they’ll grow up to balance the ratio of women in technology.

Of course, it’s not as simple as that. 

Women don’t steer away from engineering just because they played with dolls instead of LEGOs when they were kids, but also because the culture in technology is toxic to many women who pursue careers in the field. That’s a problem that isn’t fixed simply by encouraging girls to play with pulleys and zip lines. 

GoldieBlox’s strategy is also self-negating from a girl-empowerment perspective; what it accomplishes by making Goldie a toolbelt-wearing handy girl who ziplines, it takes back by perpetuating ethnic and body stereotypes similar to those of the dolls it criticizes. But hey, it’s undoubtedly a great way to move product.

Images courtesy of GoldieBlox; Rapunzel photo by Loren Javier

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Your Messaging App Probably Isn’t As Secure As You Think

More than a few messaging apps aren’t doing everything they can to keep your nude photos from leaking on to the Internet or The Man from eavesdropping on your personal conversations, the Electronic Frontier Foundation reports.

In fact, after  evaluating three dozen communication tools for its new Secure Messaging Scorecard, the EFF found that there there are only a handful of truly secure messaging apps. And odds are good that most people aren’t using them. 

You might not be familiar with the top scorers, which include ChatSecure, CryptoCat, Signal/Redphone, Silent Phone, Silent Text, and TextSecure. These are the six apps that met the EFF’s seven-point criteria for secure messaging:

  1. Messages are encrypted in transit
  2. Messages are encrypted so the service provider can’t read them
  3. Contacts’ identities can be verified
  4. Past communications are secure if keys are stolen
  5. Code is open to independent review
  6. Security design is properly documented
  7. The code has been audited

Apple’s iMessage and FaceTime products stood out as the best of the mass-market options, although neither currently provides complete protection against sophisticated, targeted forms of surveillance. Many options—including Google, Facebook, and Apple’s email products, Yahoo’s web and mobile chat, Secret, and WhatsApp—lack the end-to-end encryption that is necessary to protect against disclosure by the service provider. Several major messaging platforms, like QQ, Mxit and the desktop version of Yahoo Messenger, have no encryption at all.

Apple’s iMessage and FaceTime did best among mainstream apps, “although neither currently provides complete protection against sophisticated, targeted forms of surveillance,” the EFF said in a statement

If you’re looking to keep your service provider out of your communications, forget about Secret, SnapChat and WhatsApp, as well as Apple, Google and Facebook’s email services and Yahoo’s mobile and Web chat. None offer end-to-end encryption necessary to keep your conversations from being accessed by the company sending them. 

Of course, it could be worse. According to the EFF,  QQ, Mxit and the desktop version of Yahoo Messenger, “have no encryption at all.”

Lead illustration courtesy of Shutterstock

 

 

 

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Interesting Infographics: SEO Rank Correlations and Google Ranking Factors … – Customer Think

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors
Customer Think
As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. Even if you are not doing the search engine optimization (SEO) work yourself, it is

View full post on SEO – Google News

The Feds Think It’s OK To Impersonate You On Facebook Using What’s On Your Phone

A special agent with the U.S. Drug Enforcement Administration impersonated a woman by creating a fake Facebook profile and posting photos from her phone in an attempt to communicate with criminals. That woman, Sondra Arquiett, is now suing the agent and the federal government for at least $750,000.

Arquiett’s court filing, first discovered by BuzzFeed, and related legal documents describe her 2010 arrest following a joint investigation into local drug trafficking by the DEA and other agencies. Investigators seized her phone at the time of her arrest. Arquiett pled guilty to an “intent to distribute” drug charge and received five years of probation.

Soon after her arrest, however, Timothy Sinnigen—the DEA agent and defendant in the lawsuit—set up a fake Facebook profile page using Arquiett’s name and photos taken from her seized cellphone in an apparent attempt to communicate with other members of the alleged drug ring. In her complaint, Arquiett claims the agent used this data from her phone without her knowledge or consent.

In response, the Justice Department claims that Sinnigen set up and used the fake Facebook profile for a “legitimate law enforcement purpose,” though without specifying what that legitimate purpose was. The department denies any wrongdoing. Sinnigen sent and received friend requests while impersonating Arquiett, including one to a wanted fugitive who was evading arrest.

The agency says that while Arquiett did not give explicit consent for the photos to be used on an account impersonating her, she granted access to the information stored in her device to aid in ongoing criminal investigations.

Arguiett charges in her complaint that some of the photos used were “revealing and suggestive,” such as one of her in her bra and panties. Sinnigen also posted photos of Arquiett’s young son and niece. Arquiett claims she didn’t know about the page until a friend showed it to her, since no one ever told her that a federal agent might post her personal photos and other information on a public Facebook profile under her name. She says she suffered “fear and great emotional distress” as a result.

The Justice Department’s response goes on to argue that:

  • Plaintiff does not have a First Amendment Right to Privacy in the photographs contained on her cell phone.
  • Plaintiff relinquished any expectation of privacy she may have had to the photographs contained on her cell phone.
  • Plaintiff consented to the search of her cell phone.
  • Plaintiff consented to use of information contained on her cell phone in ongoing criminal investigations.
  • Plaintiff cannot establish a violation of her substantive due process rights because she has not, and cannot, allege that Defendant Sinnigen’s alleged actions were taken with the absence of a legitimate governmental interest.

A number of law and privacy experts told BuzzFeed the government’s actions are hugely problematic, and that consenting to use the contents of a device does not grant permission to steal someone’s identity. 

Whether or not the Justice Department has a legal right to impersonate Arquiett, Sinnigen’s actions appear to have violated Facebook’s terms of service, which state that, “Pretending to be anything or anyone isn’t allowed.” The fake-Arquiett Facebook page has also apparently vanished from the site.

Lead image by Ryan Lackey

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