Posts tagged think
The Search Funnels Attribution Modeling Tool is Google’s attempt to give advertisers more data on the context of a user’s path to conversion. Here’s why you should be excited, and why you shouldn’t get carried away and try to use it too soon.
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How Will Google Search Changes Affect Your SEO/SEM Strategies for Web-to …
What They Think
Aleyant Systems, an innovative leader in providing robust web-to-print software solutions to the graphic communications industry at value-driven prices, today announced that it will be presenting a free webinar with advice on restructuring of SEO/SEM …
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If you aren’t a gamer, it’s wholly possible that either you don’t “get” Twitch or you’ve never even heard of it—but that won’t last for long.
Twitch is a website and community where gamers watch gameplay videos uploaded and streamed by other gamers. It’s kind of like a huge virtual couch—one that can seat a million onlookers at once. On a random friday, a live stream of League of Legends, a cartoony-yet-deep online multiplayer strategy game, boasted a quarter of a million simultaneous viewers.
How fast is Twitch growing? Really fast. According to new statistics from the last year, Twitch users watched 12 billion minutes of gaming on average each month in 2013. Twitch boasted 45 million unique viewers per month, which was more than double number of viewers tuning into Twitch on a monthly basis in the year prior. What’s more impressive: More than half of all users (58%) spend more than 20 hours a week on Twitch, while the average user watches an average of 106 minutes of content a day.
Twitch.tv is currently dominated by PC gaming, but with Twitch support built into the PlayStation 4 and coming soon to the Xbox One, those numbers won’t be slowing down any time soon.
Twitch Is Big Business—And Small Business Too
Like YouTube, Twitch offers a partner program that allows popular users to get a cut of the ad revenue they generate. Of its 900,000 monthly broadcasters, 5,100 are partners.
Like YouTube, Twitch has its rockstars—often legendary, crazy-good gamers who undertake epic challenges or offer a creative twist on the business of playing games. Partners broadcast to Twitch on a regular schedule, some even daily, with several of them raking in enough dough in shared revenue to quit their day jobs. One partner, the father/son pair behind the handle “FatherSonGaming,” broadcasts gameplay from titles like Call of Duty: Ghosts seven days a week to 98,000 followers.
Of course, it’s not all about the little guy. Beyond individual channels, Twitch teams up with companies like Riot Games, publisher of the wildly popular League of Legends, to host epic international gaming championships that feel like a cross between flashy, big-budget boxing matches and the “Magic: The Gathering” tournaments in the back of your local comic book store. These competitions, or “eSports,” have high stakes just like their athletically-inclined peers: The League of Legends tournaments, for instance, dole out $2 million in prizes to its winners.
The explosive growth of gaming videos online is powered by obsessive subcommunities and fascinating viral phenomena. Like anything with a social layer, these videos have their own language and customs. According to Twitch’s new report, “speedruns,” in which the goal is to finish a game as fast as humanly possible (often employing every cheat and workaround in the book) continue to soar in viral popularity and could even evolve into their own live, organized eSport.
Twitch is a platform on which feats of gaming skill and viral oddities flourish in equal parts. Want to watch someone play the entirety of retro classic Super Mario 64 in a breezy five hours? Maybe you’d rather tune in with half a million gamers the world over for a live stream of a StarCraft match, complete with big budget ESPN-style commentary and analysis. All signs suggest that 2014 will be a banner year for Twitch’s massive “niche” gaming community.
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Twitter made headlines Monday when it announced that it was launching a new look for its desktop pages to unify the user experience across various platforms and devices. The microblogging platform tweeted a screenshot of its new design and said: We’re now rolling out a refreshed http://twitter.com reflecting the look & feel of our iOS […]
The post Should Marketers Have a “Mobile First” Mindset? Twitter Seems to Think So by @apoguy appeared first on Search Engine Journal.
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As someone responsible for compiling, analyzing and putting narratives to raw marketing data, I spend a good portion of my time reviewing similar material from other sources in our industry. This is helpful for generating new ideas for analyses and serves as a basic sanity check of the results we…
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For those still struggling to understand open source, the fracas over Oracle’s handling of MySQL won’t help. When Oracle acquired Sun in 2010, open sourcerors (including me) worried that Oracle would kill MySQL by under-investing in its development or turning it proprietary. Neither has happened. In fact, MySQL performance has dramatically improved under Oracle’s stewardship, with the bulk of MySQL code remaining completely open.
Yet some in the open-source community continue to pummel Oracle for its management of MySQL. Is it fair?
The MySQL Community Apocalypse …
Oracle has never been particularly community-friendly. Even the users that feed it billions in sales every quarter don’t particularly love it.
Small wonder, then, that Oracle’s stewardship of MySQL has been under constant attack since Oracle bought Sun (MySQL was part of Sun). Some of the concerns were simply alarmist conspiracy theory twaddle. But some were real, like the surprising disappearance of MySQL test cases in 2012. Long a staple of open-source projects, test cases basically help users confirm that a bug has been resolved. Without them end-users and developers are left to fly blind.
Once it became obvious that Oracle truly had stopped publishing test cases, many started pointing fingers. For example, Sergei Golubchik of MariaDB, a fork of MySQL that proclaims itself purer and more community friendly than MySQL, assumed the worst, arguing that Oracle
intentionally kills whatever is left of the MySQL development community. Without test cases MySQL becomes as opaque to external developers as any piece of closed source software, and only those most experienced and familiar with the MySQL code base will be able to continue working with it.
Or so the theory goes.
… Or Not
As it turns out, the truth is more complicated. Misguided or not, MySQL’s test case visibility may have been squashed by corporate bureaucracy, not nefarious designs, as open source pundit Simon Phipps reveals after talking with individuals “extremely well-placed to know” the truth:
A blog posting earlier in 2012 had pointed at test cases as a place to get ready-made source code to exploit security-sensitive defects in MySQL. In response to this, Oracle’s security team insisted the MySQL developers not publish test cases associated with bug fixes in GA releases any more.
Although the MySQL team is aware this obstructs co-development and is opposite to the practice of most communities, internally to Oracle they have been unable to make the case for community transparency (even to the extent of giving this explanation publicly).
As interim CEO of the MariaDB Foundation, Phipps is heavily conflicted. The fact that he acknowledges the non-evil designs behind Oracle’s policy changes is therefore a pretty hefty support for Oracle, even if it ultimately leaves the MySQL community worse off.
Still The Popular Kid
Still, despite Oracle’s alleged mismanagement of MySQL, MySQL remains the most popular open-source database – by far – and could actually displace Oracle at the top of DB-Engines’ popularity ranking by mid-2014. Whatever the community angst over MySQL, this hasn’t translated into a slide in its adoption.
Part of the reason is that Oracle has dramatically improved MySQL performance and functionality, as Zack Urlocker, former EVP of Products at MySQL, insists:
— Zack Urlocker (@ZUrlocker) December 16, 2013
Urlocker goes on to state that Oracle “improved performance in areas that were long considered impossible to address.” The reason should be obvious: Oracle is a database company with decades of experience building and improving relational databases. It would be surprising if Oracle could not improve MySQL.
MySQL Performance Soars Under Oracle
Still, the fact that it has suggests that those (like me) who were suspicious of Oracle’s commitment to MySQL need to reevaluate that thinking. While it’s true that Oracle has loaded up some performance improvements only in its proprietary version of the database:
Though even the community edition keeps getting dramatically better, most recently posting 150% improvements in read/write performance between MySQL 5.5 and MySQL 5.6:
While the data isn’t perfect and others like Facebook’s Mark Callaghan have shown performance degradation since MySQL 4.1, the MySQL employees (current and former) I’ve polled all credit Oracle with significantly improving MySQL performance.
As Monica Kumar, senior director of product marketing at Oracle, points out:
— Monica Kumar (@mbkumar) December 16, 2013
Oracle: Saint Or Sinner?
In sum, I suspect most MySQL users today are grateful for the Oracle’s contributions to MySQL. Its backtracking on core community best practices are regrettable but understandable, in light of the company’s security policies. Arguably, these should be revisited so that MySQL can benefit from Oracle’s technical leadership while giving the MySQL community the unfettered access to information that will increase its trust in Oracle’s technical leadership.
As former MySQL CEO (and current Eucalyptus CEO) Marten Mickos (@martenmickos) stresses in an email to me, “Oracle may not care about community, but they are doing a great job at maintaining and developing the MySQL product under the GPL license.” Perhaps Oracle should care more about the MySQL community, but there’s little cause to believe Oracle deliberately harms MySQL, either as a product or as a community.
Image courtesy of Shutterstock
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There is no clear-cut answer to this question. In a recent video, even Matt Cutts seemed quite vague. He reiterated, more times than necessary, that having a large website or a lot of web pages does not directly affect the PageRank. However, he also said that having more web pages allows web designers and content […]
The post The More the Pages, the Better the Ranking? Don’t Think So, and Here’s Why by @docmarkting appeared first on Search Engine Journal.
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