Posts tagged Things
Zuck Voting for Mitt? How Facebook “Like” Makes Things Ambiguous
Feb 10th
Sometimes the “Like” button is not as clear cut as it seems. Even Zuck would agree.
ZDNet reports that a Facebook design flaw has accidentally convinced some readers that Zuckerberg is endorsing Republican Party presidential nominee Mitt Romney.
The awkward “Liking” took place earlier this week. Zuck “liked” a story by Salon.com’s Farhad Manjoo, who posted the following status along with a link to mittromney.com: “Try, just looking at the Romney logo without seeing the word MONEY.” When that image shows up on users’ news feeds, however, it appears as if Zuck “liked” the Mitt Romney link rather than Manjoo’s comment, coupled with a link to the Romney website. Whatever happened to the “Like” button making things simple?
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On Manjoo’s Facebook profile, however, it’s pretty clear that Zuckerberg “liked” his status update joke. Check it out. Facebook prominently displays Zuckerberg’s name as one of the 526 people who, as of right now, “like” this post.
Seeing this out of context in the main news feed might lead some to believe otherwise. It looks like Zuck is endorsing Romney. Here’s the screengrab of the news feed view that ZDNet posted:
This sort of screw-up is just a byproduct of Facebook’s annoying oversharing features that clutter up users’ news feed.
Do Facebook users really need to know what their friends “like” in as prominent a spot as the main news feed? The same goes for the news ticker, which brings a micro-view to what every single one of a user’s Facebook friends likes and comments on.
Just think: If Facebook tweaked both the news feed and the news ticker to show users content that has real value, rather than the mundane activities of other Facebook users, “like” ambiguities might happen a lot less.
But back to the whole Manjoo/Zuckerberg/Romney “like” thing.
On Manjoo’s side, the status update could have been clearer and more poignant if he just wrote that joke as a status update, and included an image of Romney’s name-as-logo. (Switch two letters around and Romney spells “money”!)
Still, the Zuckerberg “like” would have come up the same in the main news feed. It just would have looked like Zuck “liked” an image of Romney’s logo, which could also be misconstrued.
So to completely avoid any Facebook false endorsement snafus like this one, Manjoo should have posted this as a Twitter-like, witty one-liner status update. Of course, that would have been too simple, even by Facebook standards.
A Facebook spokesperson declined to comment.
Images courtesy of Shutterstock.
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Netflix’s Original Programming: Enough to Turn Things Around?
Feb 7th
Well, it’s official. Netflix has entered the original programming game and is no longer just a distributor of other companies’ content. “Lilyhammer,” a dramatic comedy starring “Sopranos” actor Steven Van Zandt, went live on Sunday. For the first time, the following words have appeared on the opening credits to a television-style show: “A Netflix original series.”
Rather than being broadcast on HBO, a standard cable channel or even network TV, “Lilyhammer” is going straight to audiences via the Web. Netflix hopes that by making some content available exclusively through its service, it will attract new users and potentially even gain some additional leverage with other content providers.
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This is a trend that’s been unfolding among the premium streaming services this year. Hulu, which plans to invest $500 million in new content initiatives in 2012, will be launching an original series of its own next week. Even YouTube has been putting more effort into making higher-quality content available and recently launched a substantial redesign geared toward aiding in content discovery.
2011: A Rough Year For Netflix
Netflix’s own new initiative comes after what can hardly be described as a good year for the company. Between its subscription rate increase, loss of a key content deal, botched plans to spin off its DVD business and loss of 800,000 subscribers, the latter half of 2011 alone was a bit of a nightmare for the once-beloved company.
It also comes a time of heightened tensions between Netflix and some of its content providers, who have more traditional relationships and revenue streams to worry about. First, the company lost a key contract with Starz Entertainment. Now DVDs of Warner Bros. movies are subject to a 56-day waiting period before users can rent them, and a 28-day window before they can be added to one’s queue. Netflix hasn’t exactly pushed back against such efforts from Hollywood, so perhaps it deserves part of the blame. Regardless, it’s clear that big content providers are nervous about the potential impact streaming services could have on traditional models.
Original Content: A Savior?
This being the case, the move toward original content is a wise, indeed necessary, one. Will it be enough to turn things around? It’s hard to say what kind of impact “Lilyhammer” alone will have, all the show is apparently already very popular in Norway. What’s perhaps more important is the milestone that this represents.
One of Netflix’s next forays into exclusive content will be interesting to watch. “Arrested Development,” the discontinued Fox comedy with a major cult following, will return for a new season, but will only be available on Netflix.
This will be the year that online streaming services try to position themselves as an even more attractive alternative to cable by offering their own content. Even if the new trend doesn’t destroy any legacy models, it could bolster the leverage of streaming services when it comes time to negotiate with legacy players over content deals.
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Food Network Executive Jumps To YouTube: A Sign Of Things To Come? – ReelSEO Online Video News
Jan 31st
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Food Network Executive Jumps To YouTube: A Sign Of Things To Come?
ReelSEO Online Video News The following is an index of our more popular video search engine optimization (Video SEO, VSEO,… Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West… Google has been giving users "instant previews" … |
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The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge – Search Engine Land
Jan 31st
 Search Engine Land |
The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge
Search Engine Land Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so … SEO Positive Partners With Bournemouth Nursing & Residential Home Brick Marketing Hosts February Boston SEO Workshop Don't slack off your SEO resolutions |
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The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge
Jan 31st
Enterprise Search Engine Optimization (SEO) is not rocket science. In fact, it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks (and often by themselves). So why is Enterprise SEO so underserved and why do so few large…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
5 Things You Should Look For in a Community Manager
Jan 23rd
In honor of Community Manager Day, I thought it would fun and worthwhile to share some tips with employers looking for the perfect community manager for their business.
The community manager role is more relevant now than ever, and the numbers show it. In a joint research report released by Booz and Co. and Buddy Media, titled Campaigns to Capabilities, brand marketers said that hiring full-time employees is the number one investment they are making in social media. Furthermore, 63% of all social media teams have dedicated community managers, and 59% of social media teams plan to hire full-time community managers in the near future.
So, if you are one of the many companies looking for a community manager, what are the qualities any candidate absolutely must have? Here are the top five things to look for in a community manager:
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Guest author Michael Jaindl is chief client officer for Buddy Media. He has over seven years managing and building technology products for the largest companies in the world. Prior to Buddy Media, MJ worked at NBC and GE.
1. A strong writing background, preferably in journalism or PR. There are a couple of reasons why this is so important. Though it may seem obvious, proper grammar and spelling errors are inexcusable for corporate social media accounts. Additionally, those with journalism and PR backgrounds have an understanding of what content is newsworthy and likely to be shared, as well as an ability to relay information in an engaging yet concise manner.
2. The ability to analyze and optimize (quickly). Creating content and responding to people is an integral part of the job, but community managers must be able to look at data to determine what is working and what is not. If certain types of content is resonating, whether it is due to the publishing schedule, substance or style, community managers should be able to effectively optimize accordingly. Conversely, if engagement is down, community managers must be able to move quickly in a new direction without hesitation.
3. A constant connection to the social world. Community managers cannot limit themselves to working a 9-5 day, Monday through Friday, because communities are real time and don’t care when you’re in the office. Community managers need to establish guidelines to have specific team members active on call around the clock., or as much as possible.
While there are times when communities might be less active, an important comment or questions from a fan published on Saturday morning simply cannot be left for Monday morning. Community managers need to commit to checking social networks in the evening and on weekends. The best community managers will embrace the opportunity to provide value to your brand outside normal work hours.
4. An insatiable appetite for your industry. Community managers need to be interested and passionate about more than just your company. Great community managers are tuned into the industry’s top news sources and thought leaders and are constantly looking for links, videos and news to provide to their communities. Community managers who are excited about the overall industry, and not just their own brand, can effectively communicate that passion to their fans and followers.
5. Short-term and long-term thinker. Community managers often think about the day-to-day of creating updates and responding to people online. Being able to work in the moment and quickly read and react to conversations online is a crucial part of the job.
But equally as important is the ability to look at the big picture and to work toward long-term goals and objectives. Effective community managers can think “big picture” in order to use community management as a way to reach business objectives. Whether the goal is to relieve pressure on customer service call centers or to reach certain engagement or web traffic benchmarks, the best community management candidates can put together long-term strategies and then work daily to reach those goals.
Photo by jynmeyer
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Top 10 Things to Look for in an SEO Expert – PCWorld
Jan 23rd
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Top 10 Things to Look for in an SEO Expert
PCWorld It may be time to hire a search engine optimization (SEO) expert, whether it's as an employee, an individual consultant, or an SEO consulting firm. A qualified, experienced SEO expert reviews your site; asks about your business goals and target … Avital Web, Los Angeles SEO Company, is Now Offering SEO Reseller Plans Internet and Websites : Guaranteed SEO Services with Proven Strategies Offered … |
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Top 10 Things to Look for in an SEO Expert – CIO
Jan 23rd
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Top 10 Things to Look for in an SEO Expert
CIO Whether your business is small or large–or somewhere in between–if you rely on Web traffic for sales or marketing, you need to either master search engine optimization (SEO) or you need to hire an SEO specialist. SEO experts from SEO Moz, … Avital Web, Los Angeles SEO Company, is Now Offering SEO Reseller Plans |
View full post on SEO – Google News
5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers
Jan 18th
I’m starting to feel like I’ve come full circle. I’m back in the Internet of my teenage years, that crazy free for all that got me hooked on everything online. I’m talking about the Internet of around 1997.
I was 14 and my parents got an AOL pac…
View full post on Search Engine Watch – Latest
Four Things You Can Do With Inconclusive Split Tests
Jan 11th
There is a certain sound a teenager makes when confronted with a choice they aren’t interested in making. It is a sonic mix of indecision, ambivalence, condescension and that sound your finger makes when you pet a frog. It is less committal than a shrug, less positive than a…
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