Posts tagged they

What They Don’t Tell You in School About Being an Entrepreneur by @LarryKim

Past generations might find today’s vision of the American dream unrecognizable. While the American dream was once composed of white picket fences and a comfortable home in the suburbs, today “making it” looks quite different. Many individuals would gladly sacrifice the 9-5 grind for a chance at becoming an entrepreneur, with the promise of becoming your own boss, developing a business of your own creation, and watching it grow and thrive. Starting WordStream and witnessing it develop from a startup into a truly successful company has been a wild and rewarding experience, but there are definitely some aspects about being […]

The post What They Don’t Tell You in School About Being an Entrepreneur by @LarryKim appeared first on Search Engine Journal.

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AdWords Callouts – How Are They Performing to Date?

Lots of clients have adopted Google callouts as part of their copy strategy, but how are they performing so far?

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Google On How They Know When To Slow Or Stop Crawling Your Web Site

Today at SMX East, Google’s Webmaster Trends Analyst, Gary Illyes shared with the audience two technical ways Google determines when GoogleBot, their crawlers, should slow down or stop crawling your web site. One of the more important factors with SEO is to ensure the search engine crawlers…

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In The EU, Lots Of People Are Asking Google To Forget Content That They Authored

Here’s one from the “shaking my head” department: If you assumed that all of the “Right To Be Forgotten” (RTBF) requests that people in the European Union are sending to Google are for unflattering or inaccurate web pages written by third parties, you’d be wrong….

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Sitelinks: What They Are and Why They’re Important for SEO – Business 2 Community

Sitelinks: What They Are and Why They're Important for SEO
Business 2 Community
However, you can indicate that a sitelink is not important or relevant by demoting it. Sitelinks are created through good content marketing and SEO practices, both on and off site. The process of creating sitelinks may sound like website development

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7 Objections Against SEO (And Why They Aren’t True) – Forbes

Business 2 Community
7 Objections Against SEO (And Why They Aren't True)
Whether you run a local business, an ecommerce store or small service company, it is crucial that you focus on increasing organic presence and traffic. What follows however is a list of the 7 most common objections against SEO along with explanation
Get Back To the Basics When It Comes To SEOHuffington Post Canada
SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Hospitality Net
Negative SEO Extortion Emails: Are Your Concerned?Search Engine Roundtable
Entrepreneur (blog) -Business 2 Community
all 15 news articles »

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Link Building and Content Marketing: How They Work Together – August 5th Webcast

Digital Marketing Depot presents “Link Building and Content Marketing: How They Work Together” on Tuesday, August 5th at 1 PM EDT. Jon Ball of Page One Power will discuss how link building and content marketing work together. He’ll also why links are still relevant, how to…

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Interns Tell Us What They Would Change At Silicon Valley’s Top Companies

I saw the massive line of interns long before I could see the venue. The young crowd waiting outside Broadway Studios in San Francisco on Tuesday chatted with friends and checked their phones, eagerly awaiting to get inside.

Interns line up outside of Internapalooza 

Approximately 2,000 interns from around the Bay Area signed up to attend Internapalooza, an industry-sponsored event for Silicon Valley’s interns to meet each other, chat up potential employers, and hear some of the tech industry’s finest give advice and share experiences from their younger, soul-searching years.

Mike Krieger, co-founder of Instagram, Max Levchin, co-founder of PayPal, and top tech journalist Kara Swisher were among speakers. Overall, the lineup  included eight white men, one man of color, and two white women, which spoke volumes about the current state of tech’s not-so-diverse demographics.

Scanning the Internapalooza audience, I was pleasantly surprised at the variety of gender and ethnicity. Examining Silicon Valley’s young generation of interns can tell us a lot about the future of technology and about the new faces of leadership. 

While there is a lack of diversity among tech’s current leaders, the Internapalooza attendees suggest just how multifaceted the future of Silicon Valley may be. 

The fresh faces of Internapalooza

Waiting in line to get into the sold-out event  felt worse than waiting in line to get into a club. 

Interns stood shoulder-to-shoulder inside the steamy venue. A few wore business casual, but many were decked out in the true tech wear of t-shirts, jeans and backpacks. The aroma of free hot dogs didn’t help the claustrophobia, nor with the nostalgic feeling of filing into college orientation.

Many of the interns in attendance were  college students or recent college graduates—50% of attendees were rising seniors at their universities. One hundred attendees were interns at Salesforce, 90 came from Google, 50 interned at Facebook and another 50 at Apple. Close to 200 interns hailed from UC Berkeley, and more than 150 attendees studied either at Harvard, Stanford or MIT.

Interns take their seats to hear from more than 10 leaders in tech

The Silicon Valley culture of interns is unlike the Devil Wears Prada, fetching-coffee type of industry jobs, or the kinds of cheap labor positions that are pervasive within Manhattan and Los Angeles’ media-based internships.

Here in San Francisco’s tech industry, companies actively seek interns as potential full-time employees, and not just semester-by-semester rotations of unpaid staff. It’s a competitive market and the statistics of the attendees at Internapalooza are proof. Over half of the interns in attendence major in computer science, and 80% have studied something related to engineering.

Re/code’s Kara Swisher telling it like it is

Speakers hit the stage around 7 p.m, giving life advice in an almost believable, I was a kid once too! fashion. Quick words were said about the necessity of figuring out the rest of their lives. These pieces of advice must have seemed daunting and unreachable coming from the leaders who have already made achievements in technology.

For the many interns looking to break into Silicon Valley, their personal stories were a little more raw.

Cori Shearer, Intern at Pandora

Hearing about Internapalooza from a Bay Area interns group on Facebook, Cori Shearer attended, wanting to be inspired.

“I’m always on the hustle and grind, so sometimes I need events like this to reinvigorate my energy and to remind myself why I’m here in the first place,” says Shearer.

An intern at Pandora, Shearer works in sales technology and on building ad products.

She is also quick to discuss the need for more diversity in tech—noting that many startup’s lack of gender and racial variety occurs when founders look only towards their friends to build their company.

“You need to be in business with people who aren’t like you, and take risks to start your own company. As a female minority, I really want to do something innovative and helpful in the future,” says Shearer.

The Pandora intern hopes to see more people of color on stage at events like Internapalooza.

“Not seeing people on stage that looks like you has an effect because you want to be able to look up to someone,” says Shearer. “This affects future generations, but I am hopeful for change.”

Brian Clanton, Intern at Zynga

Developer Brian Clanton is a first-time intern at Zynga, and hopes one day to become a development lead.

Clanton says he finds it difficult to set himself apart from other interns in Silicon Valley’s ultra-competitive race towards tech employment. This feeling is made all too real while standing amongst the hundreds of interns gathered in the venue.

“In order to set myself apart I need to do well in school, gain lots of work experience, and just work on different projects,” says Clanton.

We awkwardly shuffle amongst groups of interns and gawk at the sheer number of people in attendance. I ask him about the fanaticism surrounding Silicon Valley. What makes the tech industry such an appealing place to work?

“Kids want to work in Silicon Valley because there’s an image projected out there that it’s a lot of fun, and that all of these companies have great working environments. They have hammocks! It appeals to a younger generation,” says Clanton.

Meron Foster, Intern at Captûre Wines

Meron Foster says that she wants to pursue technology because that’s where the future lies. An intern at Captûre Wines, Foster works in sales and events, but not being a technically-inclined person often leaves her feeling left out of the tech bubble.

“It’s tough to find jobs in Silicon Valley. It’s a tight-knit circle, and if you’re not ‘a techie’, it’s intimidating to break into that culture. But I’m good at sales and marketing. It’s just hard to portray that to the tech industry without any tech skills,” says Foster.

Like Shearer, Foster wants to see more people of color working in tech. Although the hundreds of interns at Internapalooza are diverse in gender and ethnicity, the leaders of tech companies often are not.

“Events like this have a lot of young people of color here. Tech has lots of folks of Asian descent, but that’s still a specific color that tech indulges in. This will change with time. There are so many different people, and tech is not closed off to us,” says Foster.

Bay Area interns gathered together

As I leave the venue, the doorman tells me more than 60 interns who could not initially enter waited throughout the night to get inside. With such overwhelming interest, the tech industry is clearly not hurting for qualified candidates. The draw of Silicon Valley for these interns may be as superficial as hammocks and nap pods, or perhaps it’s the in desire for inclusion and for more diverse representation. 

The students at Internapalooza overall were intelligent, driven, and hopeful for positive change.  We are in good hands. 

View full post on ReadWrite

Dropbox For Business Gives Control Freaks What They Want

Dropbox announced a slew of updates that offer more control over shared work files and new tools for app developers.

The changes allow for more fine-tuned access control over who can view or edit documents, and for how long, as well as improved search and new APIs, so app makers can interact with shared Dropbox For Business docs.

These are welcome changes for the 80,000 paying companies on Dropbox’s client list. And they may help quell critics who have been complaining about Dropbox’s lack of attention to security and administration.

Locking Down The Box

Last April, Dropbox rattled the business cloud-storage world when it expanded its popular personal service into the work world. It made sense on the surface. Individuals were using its online file storage in their personal lives. In the era of “bring your own device” to work, of course they’d want to use it in their jobs too.

Since then, the outstanding issue for Dropbox has been security. Critics pointed out that sensitive business information is not the same as cat photos or dinner recipes. Sharing has to be locked down and managed better at work. The system also needs to be simple and easy to use, as otherwise employees will ignore or bypass it.

The company finally answered that call today, announcing view-only permissions that let users determine who can view or edit files within the shared folders they created. They can also set passwords and expiration dates on shared links. These changes should please IT managers and bosses, while full-text search should make the whole workforce happy. Now workers can search keywords contained in documents, not just file names. 

See also: Dropbox Gets Down To Business

Today, Dropbox also announces new tools for app makers: APIs for Shared Folders and Document Previews, so outside developers can build Dropbox for Business functionality into their apps, or enable document previewing through these apps. With this, the company could be tipping its hand about turning its work-oriented cloud service into an actual enterprise platform.

Timing Is Everything

The new changes follow others introduced this year, including Project Harmony, its new collaboration with Microsoft Office. But, since its debut last year, the elephant in the room has been security. 

Why Dropbox took so long to bolster that isn’t clear. The company says it has been working on these features for 16 months in total. That’s a pretty lengthy development cycle. 

See also: Amazon Courts Companies With New Work Storage Service

The timing is interesting—particularly since it slides in just before the beginning of the last quarter of the financial year, and the company is reportedly hoping to go public sometime this year. So it’s no shock if the company seems gung ho about courting customers even harder now. 

So far, Dropbox has attracted 80,000 paying businesses, which seems like an okay start. But it’s a drop in the bucket compared to its consumer cloud-storage service, which is 300 million users strong. Its client list also accounts for a mere sliver of the millions of U.S. companies that do business today.

Whether these changes will be enough to attract more customers will be up to the companies to decide. But at least admins can preview some of these features by joining the early access program

Feature image by Adriana Lee for ReadWrite; screenshot courtesy of Dropbox.

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Bing Admits They Need To Do Better With Webmaster Communication

In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs “to do a better job of proactively…

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