Posts tagged Them
5 Common Tracking Problems: How To Troubleshoot & Fix Them
Feb 3rd
I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types or broken code, or misspelled words – issues with tracking scripts don’t always raise their hands and scream, “Hey dummy, you deleted the </script> tag!” I thought it would…
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5 Common Tracking Problems: How Troubleshoot & To Fix Them
Feb 3rd
I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types or broken code, or misspelled words – issues with tracking scripts don’t always raise their hands and scream, “Hey dummy, you deleted the </script> tag!” I thought it would…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Now Test Your Sitemaps Before Submitting Them To Google
Jan 26th
Google has quietly added a feature to Google Webmaster Tools that allows you to test your sitemap files prior to submitting them to Google. Google’s Pierre Far confirmed that this is indeed a brand new feature built to help webmasters debug their sitemap files prior to submitting them. One of…
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“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Gets Them Into Google’s “Search Plus Your World”
Jan 23rd
I’ve written that Google has plenty of public data to allow parts its new Search Plus Your World feature to be inclusive of rival social networks like Facebook and Twitter. Now, those networks are proving that true, through a new “Don’t Be Evil” tool that lets anyone…
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Despite Hiccups, Flipboard’s iPhone App Won Them 1 Million New Users
Dec 14th
Social media-fueled personalized magazine app Flipboard announced today that they’ve seen 1 million new users as a result of launching their iPhone app last week.
The app has long been beloved by owners of the iPad, the only device on which it was available until recently. By bringing the app to the iPhone, the Palo Alto-based startup made good on a promise they had been making for several months.
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Demand for the Flipboard iPhone app was so high that it crashed servers the morning after it launched and the service’s apps on both iPad and iPhone experienced issues. These early launch hiccups apparently weren’t enough to dissuade new users from trying out the uber-hyped app.
It was a busy week last week for this breed of news reading applications. On top of Flipboard’s news came an update to Flud, a Zite app for iPhone and Google’s launch of Google Currents, a somewhat underwhelming Flipboard competitor for iOS and Android.
Flipboard, which was named App of the Year by Apple last year, remains the leader of this particular space for now, as crowded as it’s becoming.
The next logical step for Flipboard, especially if it wants this growth to continue, is to put out a version of its beloved social reading app for Android. Cofounder Evan Doll told us in a call last week that an Android app is a top priority for the company, but declined to give even a rough timeline for its launch.
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Thanksgiving Them and Now [INFOGRAPHIC]
Nov 23rd
Search Engine Journal wishes you and your loved ones a safe & happy Thanksgiving! Follow SEJ on Twitter @sejournal
Follow SEJ on Twitter @sejournal
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Organic, Paid & Owned Social Media Tactics – Master Them at SMX Social Media Marketing
Nov 16th
Learn tactics you need to be successful on Facebook, Twitter, Google+ and more. Attend SMX Social Media Marketing for two jam-packed days of cutting-edge content and intimate networking, Dec 5-6 in Scottsdale, AZ. At SMX Social Media Marketing, you’ll learn free and paid marketing tactics, as well…
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SEO Services – Got To Have Them As An Essential Marketing Tool – Eva-News
Oct 26th
 Search Engine Roundtable |
SEO Services – Got To Have Them As An Essential Marketing Tool
Eva-News SEO otherwise known as search engine optimization is being used by a lot of big and small firms nowadays to boost their presence in the world wide web and build awareness among the consumers. SEO services let your enterprise be known to the many, … SEO: My Content Is Useless Without Traffic SEO and SEM Basics |
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People Who Own Tablets Are Glued to Them, Read More News
Oct 25th
The so-called tablet revolution in computing may still be young, but early research into how the devices are being used can tell us a lot.
About 11% of American adults now own a tablet, according to recent data from Pew’s Project For Excellence in Journalism. A large majority (77%) of those tablet owners use them every day and more than half consume news content from the devices.
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The study has a number of interesting details for those who are interested in the news and publishing industries. Reading news is a huge part of what people use their tablets for, and as Pew’s report points out, those users are more engaged and often consume more news content than they did before. Tablets are beginning to supplant PCs and, to a lesser extent, print media as a source of news and long-form content.
Lessons Beyond the Media Industry
Even though Pew’s research is geared toward the media industry, it has instructive lessons for others as well.
First and foremost, tablet owners are clearly more engaged when using the devices. Whereas the desktop has myriad distractions popping up left and right, tablets tend to be best for doing one or two tasks at a time. This is good for publishers, who struggle to keep the fractured attention of readers, but it’s also good for other brands.
As tablets appear poised to outsell PCs at some point in the next few years, people’s attention with be focused more on these devices than on desktop computers. Even in these early days of the tablet explosion, we’ve seen substantial growth in tablet-based e-commerce. This trend can be expected to accelerate when Amazon’s $200 tablet, the Kindle Fire, begins shipping in a few weeks. That device, which is more or less designed to encourage consumers to buy things, will also likely have the effect of helping to bring down the price of competing tablets. Most notably, Apple’s dominant iPad will likely see its price drop, even if it’s not necessarily a direct competitor to the Kindle Fire.
Native Apps vs. Web Apps
One noteworthy tidbit from the Pew survey, which may or may not have an impact on other industries, is the break-down of users who get their news from native apps as opposed to browsing to content on the Web.
Interestingly enough, 40% of respondents said they used the Web browser to access to news, compared to 21% who exclusively used apps. Many bigger publishers have made developing native apps a priority, believing that they will be easier to monetize than browser-based content. Indeed, some publications have seen an increase in readership after launching HTML5 Web apps than native applications could deliver.
How the native vs. Web app debate will shake out for brands generally is yet to be determined. For the time being, those that can afford should probably invest in building both. According to Pew’s research, 31% of tablet owners use both native and Web apps to consume news.
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