Posts tagged Tell

Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search

Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context.

The post Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search appeared…



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Don’t Trust Your SEO Company Until You Can Verify Everything They Tell You – Entrepreneur


Entrepreneur
Don't Trust Your SEO Company Until You Can Verify Everything They Tell You
Entrepreneur
Whether you own a startup or you already have an established business, SEO is crucial to your online success. Nevertheless, organic traffic acquisition is challenging. Without the right resources and knowledge, you can do more harm than good. When you …
5 proven SEO tips to boost your site's search rankings right nowCult of Mac
SEO best practices: What not to do (and what you should start doing now)The Globe and Mail
'Right to be forgotten', one year on: It's a minefield for the private individualPR Week

all 4 news articles »

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The Apple Watch Is Coming—And This Entrepreneur Will Tell You What Else People Are Buying

Wearable World Congress is ReadWrite’s signature annual conference, taking place in San Francisco May 19-20. Every week, we’ll introduce you to interesting speakers you can meet at the event.

Forget lining up to get an Apple Watch. Aarthi Ramamurthy, the founder and CEO of Lumoid, will send you one to try on in the comfort of your own home. She’s already signed up more than 3,000 people who want to get their hands on the Apple Watch without putting down $349 or more.

Lumoid is a try-before-you-buy service for consumer electronics. You can get a box of gadgets and keep what you like—or return them and pay a rental fee. 

See also: Hear From Pebble’s Eric Migicovsky At Wearable World Congress

Ramamurthy started Lumoid in 2014 focusing on digital cameras and accessories, but more recently, she began offering wearable devices—and she’s now moving hundreds of boxes of fitness trackers and smartwatches a week.


Because she has unique insights into which devices people keep and which ones they send back, I’ve asked Ramamurthy to present her findings on consumer preferences at Wearable World Congress

Taking place in San Francisco on May 19-20, Wearable World Congress is ReadWrite’s first large-scale tech conference in years and our first big project with our new partners at Wearable World. I’ll be the host and master of ceremonies, so I’m thrilled to be telling you about the interesting speakers we’re putting on stage. (See the end of this post for a special offer on tickets for ReadWrite readers.)

I asked Ramamurthy some qustions recently about Lumoid, the Apple Watch, and the future of wearables. Here’s a lightly edited transcript of our conversation.

I couldn’t even imagine a conversation about renting wearable devices a few years ago. How’s business? 

I’m shocked at how fast the wearable side is growing.

We started off with photo and video gear, but the goal was to do a try-before-you-buy business for all consumer electronics.

We asked buyers, “What else would you like to try?” We kept seeing it over and over again, and I said, “We have to do this with wearables.”

We got 200 orders the first week. We send five devices in a box. Two hundred times five devices is 1,000, and we didn’t have a thousand units. The week after that it doubled, and the week after that it doubled again.

200 orders the first week, 200 times five devices is a thousand, and we didn’t have a thousand units. The week after that it doubled, the week after that it doubled. 


How many people do you have on your waitlist for the Apple Watch?

A little over 3,000 now. We know what they’re looking for—which color, which strap.

By design, you get a lot of devices returned to you. What could wearable companies be doing better?

Basic things. Their websites don’t communicate what they’re offering, or they overplay it. Or information about basic troubleshooting—we have a lot of customers complaining to us. Just making it a little more human and usable would go a long way.

We do a lot of support and troubleshooting—why is this not syncing, which app should I get? With Jawbone, for example, there are different apps. This should be straightforward.

The Misfit Shine looks gorgeous and everyone wants to try it out. But working with them has been a little bit of a problem. If you want to unlink the Misfit Shine, you have to email the company. Customers hate it. We got hit by a ton of people saying the Misfit Shine doesn’t work. That’s one where we said, “What is going on?” 

Want to hear more of Aarthi Ramamurthy’s insights on what works—and what doesn’t—when it comes to wearables? Hear Lumoid’s founder and dozens of other top executives and entrepreneurs speak at Wearable World Congress. Use the code RW15 for a special discount for ReadWrite readers.

Photos courtesy of Lumoid

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Google to Site Owners: Tell Us About Your HTTPS URLs! by @mattsouthern

Google Webmaster Trends Analyst, Garry Illyes, posted on Google+ early this morning with a clear message to site owners: “please tell search engines about your HTTPS URLs!” According to a small scale analysis of indexed URLs, over 80% of HTTPS URLs that are eligible for indexing are instead being displayed as regular HTTP URLs because Google isn’t aware of the HTTPs variant. HTTPS URLs cannot become canonical (HTTP redirecting to HTTPS) until Google is notified about them. Instead, what most site owners are doing is using the HTTP URLs in sitemap files, in the rel-canonical and rel-alternate-hreflang elements. Using the […]

The post Google to Site Owners: Tell Us About Your HTTPS URLs! by @mattsouthern appeared first on Search Engine Journal.

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Connected Bicycles Tell Cars: Don’t Run Me Over

ReadWriteDrive is an ongoing series covering the future of transportation.

Last month at the Washington Auto Show, U.S. Transportation Secretary Anthony Foxx said he’s considering a plan to collect data about car accidents involving bicyclists and pedestrians. Nearly 5,000 pedestrians were killed in 2012, the most recent year the data is available—a new high. Tens of thousands more are injured every year.

That’s not a bad idea at all. And some car companies are already figuring out how to improve bike safety using the influx of data they already have from car sensors—which, among other things, can essentially “know” when a bike is approaching,

 A Tap On The Shoulder


Jaguar Land Rover, for instance, wants to know the best way to get drivers to quickly respond. The British automaker recently announced results from its “Bike Sense” research project. 

Jaguar believes we should go beyond standard vehicle warnings. In its Bike Sense program, the vehicle uses lights and sounds—or a vibration on the car seat that taps the driver on the shoulder. When the driver opens a door in the path of a speeding cyclist, the handle buzzes.

The job of anticipating car-bike accidents is becoming easier, thanks to sensors and connectivity. At CES 2015 in January, Osram Opto, a German maker of laser and photodiodes—working with Phantom Intelligence, a tier-one auto supplier—equipped a Maserati with a lidar-camera unit that dramatically cuts the cost of a laser sensor down to about $150. Osram hopes a low-cost unit, designed specifically to detect pedestrians crossing in front of vehicle, could be deployed to millions of vehicles.

The Connected Bike Helmet


In 2013, Volvo’s introduced “Cyclist Detection” technology. Using a radar in the front grille and a camera mounted in the rear-view mirror, the car can not only warn the driver, but will automatically brake if it detects a pedestrian or cyclist. The technology is offered in about seven Volvo models.

Also at this year’s Consumer Electronics Show in Las Vegas, Volvo showed off the next iteration of its bicycle detection and warning technology. The automaker teamed up with POC, a Swedish engineering and industrial design firm, and Ericsson, the communications company, to put the car and bicycle in contact with one another.

Using Strava, a popular bicycle app, the position of the car and cyclist are shared to Volvo’s cloud-based network. If an accident appears imminent, the Volvo driver gets an alert via a heads-up display, while a light on the cyclist’s helmet flashes.

“By exploring cloud-based safety systems, we are getting ever closer to eliminating the remaining blind spots between cars and cyclists and by that avoid collisions,” said Klas Bendrik, VP and Group CIO at Volvo Cars.

Big Data on Two Wheels


What if the conditions that lead to car-bike accidents could be predicted?

On a recent visit to Ford’s new research center in Silicon Valley, I saw a demonstration of the American car company’s “Info Cycle” experiment—part of its Big Data program. The project uses a custom sensor for bicycles to collect data on the bicycle’s roll, pitch, yaw, acceleration, pedal position and speed, and even lighting conditions.

The bicycle becomes what Ford calls a “thin probe,” one that can be combined with the thick probe of a car’s bigger footprint and reams of data collected by the vehicle itself and uploaded to Ford’s cloud-based network. The combination of thick and thin probes creates a set of data that, one day, could identify spots where bicyclists repeatedly face danger. Cities could change speed limits, road signs, or lighting to make roads much safer for cyclists.

Lead photo courtesy of Volvo; others courtesy Jaguar, Volvo and Ford

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Would Someone Please Tell SEO Tool Makers About Mobile? – Marketing Land


Marketing Land
Would Someone Please Tell SEO Tool Makers About Mobile?
Marketing Land
What do you think? Whether you're an SEO wanting data on the go (or at home, where smartphones are used most often) or an SEO platform rep wanting to share your perspective, let's discuss a solution that works for everyone in the comments below.

View full post on SEO – Google News

4 Ways to Tell If Your SEO Agency Is Ripping You Off – Business 2 Community

4 Ways to Tell If Your SEO Agency Is Ripping You Off
Business 2 Community
I'm going to be blunt here: you should be very skeptical of any SEO agency you come across. Why? Because many SEO agencies are simply not legitimate businesses. Yes, I said it. They're very good at selling people and taking their money, but when it …

View full post on SEO – Google News

What The WatchKit Developer Tools Tell Us About The Apple Watch


Apple has released its WatchKit software development kit (SDK) ahead of next year’s Apple Watch debut. Now other developers can join early partners ESPN, American Airlines and Instagram by creating their own apps for Apple’s littlest screen.

Spring-boarding off Apple’s iOS mobile platform, the SDK lets app makers code and test their Apple Watch apps. Given the timing of the kit’s release, however, it seems likely the new wearable won’t land right after the turn of the New Year. Early spring seems far more likely at this point—a leaked video transcript certainly suggests as much.

The development path carved out by the SDK presents three options for app creators:

  • Make a standard Watch App, with its own interface and features. (Though fully customizable interfaces don’t appear to be possible, at least not yet.)
  • Add snippets of info to the device’s Glances feature, to let users roll through card-like bits of swipeable data. Think news, weather, stocks, sports scores or other small, easily digestible information. ESPN has already been working on a Watch app that funnels scores and news to Glances. American Airlines will send gate changes or flight status updates to the wrist.
  • Create pop-up alerts that let users take action—like replying to a text on the wrist or silencing an incoming call with a message. Instagram has been working on an Apple Watch app that lets users like and respond to images directly through notifications, as well as view photo feeds or follow other Instagram users.

What they can’t do, however, is build a standalone Watch app, at least not yet. It’s on the road map for later on in 2015, but for now, any third-party wearable software will have to link to a companion mobile app running on an iPhone or iPad.

According to the SDK, the sizes and display resolutions of the two versions should pose no real challenge, as they merely funnel in data from the host phone or tablet. But that doesn’t mean developers can ignore the differential. The 1.65-inch tall display on the men’s version has a 312 x 390 pixel resolution; the women’s 1.5-inch screen offers 272 x 340 pixels.

For more information on the inner workings of the SDK, here are some reactions from developers who have dug into WatchKit so far. 

That jibes with the Apple Watch Human Interface Guidelines, a few highlights from which super blogger John Gruber pointed out

  • The system font is named San Francisco. That rings a bell. There are two versions: San Francisco Text, for sizes 19pt and smaller, and San Francisco Display, for sizes 20pt and up. Display is set tighter; Text has bigger punctuation marks and larger apertures on glyphs like “a” and “e”.
  • From the Watch HIG: “Avoid using color to show interactivity. Apply color as appropriate for your branding but do not use color solely to indicate interactivity for buttons and other controls.” Can we get this HIG guideline on iOS next year? UPDATE: Neven Mrgan thinks Apple means “use color not just for interactivity”, not that you shouldn’t use color alone to indicate interactivity.
  • A lot of WatchKit is about offloading processing to the iPhone — the Watch is effectively a remote display for an extension running on your iPhone. This should be good for Watch battery life, but limiting when you’re not carrying your iPhone. This is not going to be a “leave your iPhone at home” device; more like “leave your iPhone in your purse or pocket.”

Ultimately, it looks like the Apple Watch will start off as little more than a pipeline for the apps running on iPhones—which, frankly, doesn’t really distinguish it that much from other smartwatches that have already hit the scene. We’ll see how many different directions developers can take this. And when the company will really let them loose. 

Photo courtesy of Apple

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What They Don’t Tell You in School About Being an Entrepreneur by @LarryKim

Past generations might find today’s vision of the American dream unrecognizable. While the American dream was once composed of white picket fences and a comfortable home in the suburbs, today “making it” looks quite different. Many individuals would gladly sacrifice the 9-5 grind for a chance at becoming an entrepreneur, with the promise of becoming your own boss, developing a business of your own creation, and watching it grow and thrive. Starting WordStream and witnessing it develop from a startup into a truly successful company has been a wild and rewarding experience, but there are definitely some aspects about being […]

The post What They Don’t Tell You in School About Being an Entrepreneur by @LarryKim appeared first on Search Engine Journal.

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Cops Give Away Spyware And Tell Families It’s For Their “Safety”


Hundreds of law enforcement offices across the United States are handing out free copies of software that claims to protect children and families while they browse the Web. But according to an investigative report by the Electronic Frontier Foundation, this software is actually spyware, and can put your data at risk.

Called ComputerCOP, the software reportedly allows parents to view recently downloaded material, identify keywords like “drugs” or “sex,” and uses a “KeyAlert” system that logs keystrokes to the hard drive, so that parents can see what their kids have been typing. 

The software works by placing the CD-ROM into the computer, and if parents choose to enable KeyAlert, the system will to capture conversation when one of the suspicious keywords or phrases is typed. 

Outdated and complicated to use, ComputerCOP is also ineffective, according to the EFF report. Researchers found that the software doesn’t do what it claims accurately—like identifying trigger words such as “gangs” in Web chat histories or in documents. What’s more, it regularly identifies documents that don’t include any of the trigger words. 

See also: Facebook Wants To Be Creepier Than Google With Your Data

According to the EFF, the key logs are unencrypted when running on a Windows machine, and easily decrypted on a Mac. If parents choose to get emails regarding the key logs, which they can through the ComputerCOP software, the information is sent unencrypted to third-party servers, not only putting information at risk, but rendering HTTPS protection on websites useless. The EFF was able to copy passwords using KeyAlert with “shocking ease.” 

ComputerCOP’s Clumsy Defense

Stephen DelGiorno, the head of ComputerCOP operations, told ReadWrite that  ComputerCOP only captures 500 characters at a time when a trigger word is identified, and saves them on the computer’s local hard drive to be viewed by parents later. But even DelGiorno was unclear about how secure the data is.

“I’d have to ask the programmers, I’m not 100% sure,” DelGiorno said when asked whether or not key logs are encrypted on local hard drives. “I know you can’t find it, but I don’t want to say it’s encrypted at this point.” 

“It’s no more dangerous than them sending any email from that computer to another computer,” DelGiorno said. “But I’m not saying [encrypting data sent via email] is a feature we can’t go back and add.”

About 245 law enforcement agencies including sheriff’s departments, police departments, and district attorneys offices have spent thousands in tax dollars to purchase the software and distribute for free to parents, without, apparently, checking the veracity of ComputerCOP’s claims.

See also: New Security Flaws Render Shellshock Patch Ineffective

Apart from the security risk ComputerCOP has posed to an as-yet-unknown number of families, the New York-based company which distributes the software also used false approvals from the ACLU, National Center for Missing and Exploited Children, and the U.S Department of Treasury, which has since issued a fraud alert. DelGiorno told ReadWrite that the company never said the Treasury endorsed the product, rather just said the government body approved the allocation of funding.

The EFF estimates anywhere from hundreds of thousands to one million copies of ComputerCOP were purchased by law enforcement, but because it’s complicated to set up, and doesn’t do what it claims to, many families might not be using it. 

Lead image courtesy of DeSoto County Sheriff’s Office

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