Posts tagged Take

TomTom And deCarta Join Forces To Take On Google Maps

Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an “end to end” alternative to Google Maps. The new joint offering provides connected mapping and navigation, local search and real-time…

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Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014

Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The two new transparency requirements are: Management…

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HBO Agrees To Take Your Money, Via The Internet

Describing 10 million broadband-only homes—many of which likely house Game Of Thrones fans tethered to their parents’ HBO login—as “low hanging fruit,” the cable channel’s CEO Richard Plepler says he’s ready to take their money. 

Sometime next year, college students, your unemployed bestie, and the cheap and cable-less everywhere will have the privilege of paying for HBO streaming shows, Plepler announced in an investors presentation. Even if they don’t have a TV.

See also: HBO Is Coming To Amazon—And You Don’t Need To Be A HBO Subscriber

“That is a large and growing opportunity that should no longer be left untapped,” Plepler said in an understatement. “It is time to remove all barriers to those who want HBO.”

With skyrocketing cable prices and a slew of TV offerings available online, more people worldwide are cutting the cable cord. That’s a problem for those who want to watch HBO’s stable of high-quality original content, but don’t have cable. The company only allows access to its HBO GO streaming offering to homes which subscribe to its cable package. 

“Stealing” HBO is a documented fact. The notorious “Red Wedding” episode of Game of Thrones broke a piracy record in April when it was downloaded 1.5 million times in a single day. Other HBO favorites, such as The Sopranos and True Blood,were pretty popular among pirates in their day, too. In the past, HBO took a laissez-faire attitude to its purloined programming, which amounts to free advertising. But not everyone wants to steal. 

Celebrating the news of an untethered HBO, the Take My Money HBO website posted “It’s Happening” prominently on its homepage Wednesday. Web designer Jake Caputo built the website in 2012, where tens of thousands of people said they’d pay an average of $12 a month if HBO would offer a streaming-only service.

HBO’s change of heart may the result of competing streaming services that have significantly upped their original programing game. Netflix, for one, has 50 million customers. With breakout hits such as Orange is the New Black and David Fincher’s Kevin Spacey vehicle, House of Cards, Netflix is poised to earn more than HBO in the coming year. 

Growing competition among other streaming services means HBO has little choice but to put its lucrative partnerships with cable companies like Comcast, Time Warner, Charter, Cox, Dish, and DirecTV on notice. If HBO has success offering a streaming-only bundle for customers, other channels may follow suit. 

See also: Game of Chromes: HBO GO Now Supports Chromecast

During his talk, Plepler estimated that the new offering will help HBO reach customers who don’t want a full bundle of TV channels or even any TV at all, a number of people he estimated at around 10 million. This would be added revenue on top of the $4.9 billion earned this year from existing HBO GO customers.

Screenshot via Game of Thrones on HBO

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How Crowdsourcing Helps Take Your SEO Content in To a Whole New Realm –

How Crowdsourcing Helps Take Your SEO Content in To a Whole New Realm
engaged. With it, you are able to produce consumer centered SEO content that is engaging, easily scanned and concise, and one that carries with it authority and an expert voice. The result of this is an increase in conversions, social shares and

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Take Your Best Selfie Ever With Instagram’s Hyperlapse

<em>Editor’s note: This post was originally published by our partners at <a href=”″>PopSugar Tech</a>.</em>

Instagram’s new timelapse video app, Hyperlapse (free, iOS), just got a new selfie-friendly update. Introducing yet another type of selfie: the #selfielapse. The app can now capture high-speed timelapse videos with the front- and rear-facing cameras. There is a now a new icon on the app’s home screen that toggles between the cameras. We’re hoping this significantly improves the quality of already existing selfies.

Some #selfielapse pro tips:

  • Stand still, in front of a fast-paced background (traffic intersection, people walking around the city, etc.)
  • Prop your phone up on a wall and document your transformations (haircut or makeup)
  • Hold up your phone with a selfiestick while going on an epic hike

More stories from PopSugarTech: 

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SEO steps to take before redesigning your site – WhaTech

SEO steps to take before redesigning your site
Redesigning websites can alter the fortunes of websites. It is necessary to have workable plan in place in order to implement proper SEO Steps before redesigning your site. SEO considerations while redesigning websites should be carefully planned and …

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How—And Why—Apple’s Trying To Take Over Your Life

Apple’s message this week was loud and clear: Forget everything you thought you knew about the iPhone maker or its mobile products.

The plan: Reboot the iPhone product line as a beautiful phablet line, give the larger flagship an even bigger premium sibling, introduce Apple’s first-ever smartwatch, and tackle brand-new categories—from health and fitness to mobile payments.

You might think the Apple Watch was the highlight of the press conference, given how CEO Tim Cook and his inner circle dedicated more than 40 minutes of its fast-paced two-hour presentation to the wrist device. But that wasn’t the biggest news. This was: The company’s hitting a dead end with smartphones, so it’s clearly branching out everywhere else.

Much Ado About iPhone Sizes

Apple iPhone 6 and 6 Plus&nbsp;

Cook did a smart thing. He opened the event by harking back to his company’s past, invoking his legendary predecessor’s accomplishments. Even the choice of location was savvy. This year’s iPhone event swept the same venue where deceased co-founder Steve Jobs revealed the first Macintosh computer 30 years ago.

It takes a self-assured man to pay homage to a track record that could easily eclipse him. Consider it an effort to prove that he doesn’t feel threatened or intimidated by that storied past. He had reason to feel confident. Before the Tuesday event, Apple stock had hit $98.36, a jump of 38 percent from the year before. 

.See also: What’s The Difference Between The iPhone 6 and iPhone 6 Plus?

Invoking the past may have been a calculated effort to not seem disrespectful, even when the company later up-ended Jobs’ fundamental smartphone stratagem.

In 2010, then-CEO Jobs told a roomful of reporters that no one would buy a big iPhone. Having just presented the 3.5-inch iPhone 4 to the world, he criticized competitors’ massive handsets. With successor Cook looking on from the next stool, Jobs took aim at phones so huge that “you can’t get your hand around it.”

Now Apple, under Cook, just presented the biggest iPhones the world has ever seen, while also eliminating the last of the 3.5-inch phones Jobs held dear. He seems poised to do the same to the 4-inch models next year, which could make the 4.7- and 5.5-inch screens of the iPhones 6 and 6 Plus the only options.

The fervor around big phone sizes should surprise no one. There’s only so much power and so many specs you can stuff into a handset before the law of diminishing returns takes hold of consumer interest. It’s a lesson Samsung is learning, given its lackluster earnings this year. But unlike the South Korean tech company, whose users have long had an embarrassment of phablet riches, monster phones were unexplored territory for Apple. Until now.

But it doesn’t solve a pressing problem for the iPhone company, or many other smartphone makers, for that matter: Once you’ve got a terrific device with stellar hardware, where do you go from here?

If you’re Cook’s Apple, you loosen the reigns on app developers, so they can make your products shine, and you try to wow people with new services and product categories. Ultimately, you stop making mere smartphones, and you start making smarter phones that act as hubs to everything else in your life.

Apple See, Apple Do, Apple Watch

On Tuesday, tech reporters, fashion journalists and an impressive herd of Apple staffers filled the hall for the most significant Apple event in years. This is the company’s Hail Mary play to put itself everywhere in your life that matters.

See also: What You Can Do With The Apple Watch

That vision represents a multi-pronged approach intended to push technologies that remain just shy of mainstream popularity into the lives of millions. Apple believes it’s the one to do it by going out on a literal limb.

And that limb is your arm. 

You can call the new Apple Watch a smartwatch, though Cook doesn’t. Perhaps the word is too geeky for its taste—and taste is key. That’s why the CEO, who notably introduced the gadget himself, gave his baby a slew of wardrobe choices covering a standard, sport and luxury edition in a range of metals, watchband styles and colors. Cook really seems to like colors. (See the iPhone 5C.)

He took a risk, inviting fashion reporters and renowned style experts to the event. Their reaction? As mixed as the numbingly vast array of Apple Watch options.

Alexandra Shulman, editor of British Vogue, told Reuters that “it is immaculate in terms of how function meets design. The issue is really about how much people want to wear something so clearly, essentially an amazing gadget.” But fashion expert Roseanne Morrison said, “It’s not pretty. It’s very future techno as opposed to feminine sexy.”

Described as rather masculine by some fashionistas, the Apple Watch’s aesthetics make for a sleek, lovely gadget design. But as a timepiece—objects known for extremely long life and even family heirloom status—the takeaway seems to be “meh.” (Perhaps Apple should have made the watch circular instead.) 

The $349 price tag—minimum price tag, that is—doesn’t help. For that amount, you could pick up one of the new iPhones instead. Actually, you may have to, if you don’t already own a fairly recent model. Like many of its competitors, the Apple Watch requires pairing with a smartphone from the company.

See also: Without GPS, Apple’s “Sport” Watch Is A Non-Starter

For all the Apple Watch’s plethora of sensors and other hardware, a GPS antenna is not among its features. Instead, the device relies on an iPhone for location tracking (which is key for fitness), mapping, as well as other apps.

We Want Your Wallet

Apple Pay

Features might be where the message gets muddy. The Watch is not just a watch. It’s a fitness gizmo. A communicator. A pipeline to your phone notifications. And—like the iPhones—it’s also your wallet, capable of paying for things at the store with a physical tap on a terminal. 

As if convincing the public to embrace a wearable, one with a somewhat confusing identity, isn’t challenging enough, Apple has also decided to galvanize another not-quite-there technology: mobile payments.

The company’s Apple Pay plan of attack involves three fronts: Give its gadgets the Near Field Communication (NFC) chips necessary to make pay-by-tap work, get the banks and credit card companies on board to broker the transactions, and rally retail stores behind the plan so people have places to use the newfangled tech.

The company has done all of that now, striking deals with American Express, MasterCard and Visa, as well as big-time banks like JPMorgan Chase, Citibank, and others. To start, retailers like Walgreens, CVS, Subway, Toys R’ Us, Macy’s, Panera, McDonalds, Disney and, of course, its own retail stores will soon take Apple Pay, amounting to an Apple-led revolution in mobile payments.

Or so the company hopes. There’s no doubt that this is an impressive first step. But there’s more work to do. Many (if not all) of those stores already take NFC payments, making Apple Pay a no-brainer. Convincing other retail giants who haven’t embraced NFC yet will be key, as well as reducing the barrier to entry for small businesses—i.e., the huge landscape of mom-and-pop shops, some of whom will dread intimidating technology or unproven point-of-sale systems. 

This needs to happen before anyone can proclaim mobile payments to be a thing. In the weeks and months ahead, as more details about the company’s plans emerge, we’ll hopefully see more of what the Apple Pay game plan is.

Some say that if anyone can succeed at mobile payments, it’s Apple—the originator of the modern concept of the smartphone, as well as the billion-dollar App Store.

Others seem less impressed about the company’s prospects.

Oh, And “One More Thing …”

Apple’s strong pre-announcement stock price hit a lot of turbulence during the event—which is not entirely unexpected, given all the newness that abounded. But since then, says CNBC, the stock has been downgraded in the face of iPhone 6 and Apple Watch concerns.

It’s an indication that the business world isn’t as confident as Cook about all those new devices. According to CNBC, a Pacific Crest note to investors said:

We continue to believe Apple’s strong customer loyalty will protect margins and cash flow, limiting downside in the shares. However, unless Apple Watch proves to be a surprisingly large mass-market hit, we believe multiple contraction will offset earnings growth over the next year and prevent significant stock appreciation.

They are, frankly, missing the point. Because Tim Cook didn’t just release a bunch of doohickeys, hoping to garner consumer electronics sales. With Tuesday’s event and previous announcements, he’s paving the way for an army of gadgets, software updates and services that hit upon—and, let’s not forget, monetize—almost every facet of modern life.

See also: The Purple Scarf That Ate Tim Cook’s Apple Watch Launch

It’s a brash push into both your hands, as well as your wallet, wrist, home, health, fitness and car, and this plan is fraught with challenges. But the inner circle of executives, headed by Tim Cook, has the resolve, the leadership and the cash flow to try.

That doesn’t mean they’ll succeed. But, like their enormous smartphones, the ambition on display is humongous and spectacular, possibly even ridiculous. In that way, Cook’s outsized vision may even trump the glorified ego of Steve Jobs. Because he just gave us a day to mark in the calendar.

This is the moment that the iPhone maker leapt out of the pocket. And there may be no going back.

Screenshots by Stephanie Chan for ReadWrite

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Google’s New AdWords Policy To Take Effect This Month: Will It Make A Difference?

At some point this month, Google will update its AdWords ad policy center. While the changes won’t affect the majority of advertisers, some sectors will be interesting to watch in the coming weeks. Google has been spotty in enforcing its policies on “dangerous weapons”, for…

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Amazon To Take On Google With New Online Advertising Business by @mattsouthern

The Wall Street Journal reports that Amazon is planning to launch its own ad network to compete with Google’s online advertising business. Amazon is calling its new ad network “Amazon Sponsored Links,” which will have back end systems in place that allow ad agencies to “buy audiences” by buying ads in bulk. Those agencies would then go ahead and place ads for their clients based on the target demographic for the products and services they’re selling. What Amazon first plans to do is replace the ads on their own pages that are primarily supplied by Google with a new in-house ad […]

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It Will Take “Act Of God” For Relcy To Win In Mobile Search

Last week TechCrunch profiled a “stealth” startup called Relcy, which is seeking to build a “native” search engine for mobile. The post mentions the company has raised $9 million in funding so far. In an interview with the site, founder Rohit Satapathy says his company is…

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