Posts tagged Take

SEO steps to take before redesigning your site – WhaTech

SEO steps to take before redesigning your site
Redesigning websites can alter the fortunes of websites. It is necessary to have workable plan in place in order to implement proper SEO Steps before redesigning your site. SEO considerations while redesigning websites should be carefully planned and …

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How—And Why—Apple’s Trying To Take Over Your Life

Apple’s message this week was loud and clear: Forget everything you thought you knew about the iPhone maker or its mobile products.

The plan: Reboot the iPhone product line as a beautiful phablet line, give the larger flagship an even bigger premium sibling, introduce Apple’s first-ever smartwatch, and tackle brand-new categories—from health and fitness to mobile payments.

You might think the Apple Watch was the highlight of the press conference, given how CEO Tim Cook and his inner circle dedicated more than 40 minutes of its fast-paced two-hour presentation to the wrist device. But that wasn’t the biggest news. This was: The company’s hitting a dead end with smartphones, so it’s clearly branching out everywhere else.

Much Ado About iPhone Sizes

Apple iPhone 6 and 6 Plus 

Cook did a smart thing. He opened the event by harking back to his company’s past, invoking his legendary predecessor’s accomplishments. Even the choice of location was savvy. This year’s iPhone event swept the same venue where deceased co-founder Steve Jobs revealed the first Macintosh computer 30 years ago.

It takes a self-assured man to pay homage to a track record that could easily eclipse him. Consider it an effort to prove that he doesn’t feel threatened or intimidated by that storied past. He had reason to feel confident. Before the Tuesday event, Apple stock had hit $98.36, a jump of 38 percent from the year before. 

.See also: What’s The Difference Between The iPhone 6 and iPhone 6 Plus?

Invoking the past may have been a calculated effort to not seem disrespectful, even when the company later up-ended Jobs’ fundamental smartphone stratagem.

In 2010, then-CEO Jobs told a roomful of reporters that no one would buy a big iPhone. Having just presented the 3.5-inch iPhone 4 to the world, he criticized competitors’ massive handsets. With successor Cook looking on from the next stool, Jobs took aim at phones so huge that “you can’t get your hand around it.”

Now Apple, under Cook, just presented the biggest iPhones the world has ever seen, while also eliminating the last of the 3.5-inch phones Jobs held dear. He seems poised to do the same to the 4-inch models next year, which could make the 4.7- and 5.5-inch screens of the iPhones 6 and 6 Plus the only options.

The fervor around big phone sizes should surprise no one. There’s only so much power and so many specs you can stuff into a handset before the law of diminishing returns takes hold of consumer interest. It’s a lesson Samsung is learning, given its lackluster earnings this year. But unlike the South Korean tech company, whose users have long had an embarrassment of phablet riches, monster phones were unexplored territory for Apple. Until now.

But it doesn’t solve a pressing problem for the iPhone company, or many other smartphone makers, for that matter: Once you’ve got a terrific device with stellar hardware, where do you go from here?

If you’re Cook’s Apple, you loosen the reigns on app developers, so they can make your products shine, and you try to wow people with new services and product categories. Ultimately, you stop making mere smartphones, and you start making smarter phones that act as hubs to everything else in your life.

Apple See, Apple Do, Apple Watch

On Tuesday, tech reporters, fashion journalists and an impressive herd of Apple staffers filled the hall for the most significant Apple event in years. This is the company’s Hail Mary play to put itself everywhere in your life that matters.

See also: What You Can Do With The Apple Watch

That vision represents a multi-pronged approach intended to push technologies that remain just shy of mainstream popularity into the lives of millions. Apple believes it’s the one to do it by going out on a literal limb.

And that limb is your arm. 

You can call the new Apple Watch a smartwatch, though Cook doesn’t. Perhaps the word is too geeky for its taste—and taste is key. That’s why the CEO, who notably introduced the gadget himself, gave his baby a slew of wardrobe choices covering a standard, sport and luxury edition in a range of metals, watchband styles and colors. Cook really seems to like colors. (See the iPhone 5C.)

He took a risk, inviting fashion reporters and renowned style experts to the event. Their reaction? As mixed as the numbingly vast array of Apple Watch options.

Alexandra Shulman, editor of British Vogue, told Reuters that “it is immaculate in terms of how function meets design. The issue is really about how much people want to wear something so clearly, essentially an amazing gadget.” But fashion expert Roseanne Morrison said, “It’s not pretty. It’s very future techno as opposed to feminine sexy.”

Described as rather masculine by some fashionistas, the Apple Watch’s aesthetics make for a sleek, lovely gadget design. But as a timepiece—objects known for extremely long life and even family heirloom status—the takeaway seems to be “meh.” (Perhaps Apple should have made the watch circular instead.) 

The $349 price tag—minimum price tag, that is—doesn’t help. For that amount, you could pick up one of the new iPhones instead. Actually, you may have to, if you don’t already own a fairly recent model. Like many of its competitors, the Apple Watch requires pairing with a smartphone from the company.

See also: Without GPS, Apple’s “Sport” Watch Is A Non-Starter

For all the Apple Watch’s plethora of sensors and other hardware, a GPS antenna is not among its features. Instead, the device relies on an iPhone for location tracking (which is key for fitness), mapping, as well as other apps.

We Want Your Wallet

Apple Pay

Features might be where the message gets muddy. The Watch is not just a watch. It’s a fitness gizmo. A communicator. A pipeline to your phone notifications. And—like the iPhones—it’s also your wallet, capable of paying for things at the store with a physical tap on a terminal. 

As if convincing the public to embrace a wearable, one with a somewhat confusing identity, isn’t challenging enough, Apple has also decided to galvanize another not-quite-there technology: mobile payments.

The company’s Apple Pay plan of attack involves three fronts: Give its gadgets the Near Field Communication (NFC) chips necessary to make pay-by-tap work, get the banks and credit card companies on board to broker the transactions, and rally retail stores behind the plan so people have places to use the newfangled tech.

The company has done all of that now, striking deals with American Express, MasterCard and Visa, as well as big-time banks like JPMorgan Chase, Citibank, and others. To start, retailers like Walgreens, CVS, Subway, Toys R’ Us, Macy’s, Panera, McDonalds, Disney and, of course, its own retail stores will soon take Apple Pay, amounting to an Apple-led revolution in mobile payments.

Or so the company hopes. There’s no doubt that this is an impressive first step. But there’s more work to do. Many (if not all) of those stores already take NFC payments, making Apple Pay a no-brainer. Convincing other retail giants who haven’t embraced NFC yet will be key, as well as reducing the barrier to entry for small businesses—i.e., the huge landscape of mom-and-pop shops, some of whom will dread intimidating technology or unproven point-of-sale systems. 

This needs to happen before anyone can proclaim mobile payments to be a thing. In the weeks and months ahead, as more details about the company’s plans emerge, we’ll hopefully see more of what the Apple Pay game plan is.

Some say that if anyone can succeed at mobile payments, it’s Apple—the originator of the modern concept of the smartphone, as well as the billion-dollar App Store.

Others seem less impressed about the company’s prospects.

Oh, And “One More Thing …”

Apple’s strong pre-announcement stock price hit a lot of turbulence during the event—which is not entirely unexpected, given all the newness that abounded. But since then, says CNBC, the stock has been downgraded in the face of iPhone 6 and Apple Watch concerns.

It’s an indication that the business world isn’t as confident as Cook about all those new devices. According to CNBC, a Pacific Crest note to investors said:

We continue to believe Apple’s strong customer loyalty will protect margins and cash flow, limiting downside in the shares. However, unless Apple Watch proves to be a surprisingly large mass-market hit, we believe multiple contraction will offset earnings growth over the next year and prevent significant stock appreciation.

They are, frankly, missing the point. Because Tim Cook didn’t just release a bunch of doohickeys, hoping to garner consumer electronics sales. With Tuesday’s event and previous announcements, he’s paving the way for an army of gadgets, software updates and services that hit upon—and, let’s not forget, monetize—almost every facet of modern life.

See also: The Purple Scarf That Ate Tim Cook’s Apple Watch Launch

It’s a brash push into both your hands, as well as your wallet, wrist, home, health, fitness and car, and this plan is fraught with challenges. But the inner circle of executives, headed by Tim Cook, has the resolve, the leadership and the cash flow to try.

That doesn’t mean they’ll succeed. But, like their enormous smartphones, the ambition on display is humongous and spectacular, possibly even ridiculous. In that way, Cook’s outsized vision may even trump the glorified ego of Steve Jobs. Because he just gave us a day to mark in the calendar.

This is the moment that the iPhone maker leapt out of the pocket. And there may be no going back.

Screenshots by Stephanie Chan for ReadWrite

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Google’s New AdWords Policy To Take Effect This Month: Will It Make A Difference?

At some point this month, Google will update its AdWords ad policy center. While the changes won’t affect the majority of advertisers, some sectors will be interesting to watch in the coming weeks. Google has been spotty in enforcing its policies on “dangerous weapons”, for…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Amazon To Take On Google With New Online Advertising Business by @mattsouthern

The Wall Street Journal reports that Amazon is planning to launch its own ad network to compete with Google’s online advertising business. Amazon is calling its new ad network “Amazon Sponsored Links,” which will have back end systems in place that allow ad agencies to “buy audiences” by buying ads in bulk. Those agencies would then go ahead and place ads for their clients based on the target demographic for the products and services they’re selling. What Amazon first plans to do is replace the ads on their own pages that are primarily supplied by Google with a new in-house ad […]

The post Amazon To Take On Google With New Online Advertising Business by @mattsouthern appeared first on Search Engine Journal.

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It Will Take “Act Of God” For Relcy To Win In Mobile Search

Last week TechCrunch profiled a “stealth” startup called Relcy, which is seeking to build a “native” search engine for mobile. The post mentions the company has raised $9 million in funding so far. In an interview with the site, founder Rohit Satapathy says his company is…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 Social Media Marketing Tools to Take Your Business to the Next Level by @esornoso

As Internet marketing continues to search for the ultimate way to find, attract, and retain clients, the marketplace is becoming more and more saturated with tools that promise to boost your ROI and get more people talking about your business. The biggest problem for many businesses, especially small ones, is working out which ones actually deliver on those promises. Because of this, I’ve selected five great social media marketing tools that actually work and can help improve your SMM. Peekit This free video service is a fun and interesting way to see what people are talking about on Vine. Simply type in a […]

The post 5 Social Media Marketing Tools to Take Your Business to the Next Level by @esornoso appeared first on Search Engine Journal.

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Chanyeol & Seo Kang Jun to take the lead for ‘Roommate’s outing to … – allkpop

Chanyeol & Seo Kang Jun to take the lead for 'Roommate's outing to
EXO's Chanyeol previously hinted on his partnering with 5urprise's Seo Kang Jun as the 'Kang Ryeol' travel agency (meaning 'Strong' and a play on words with their names Kang + Yeol) in his Instagram post. If you were curious about the details, the

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Android Wear Gets Customized; That Didn’t Take Long

One beautiful aspect about Google’s Android operating system has always been the fact that it allows developers and enthusiasts to customize it with homebuilt versions. Custom ROMs—i.e., operating-system firmware that users can “flash” onto their devices—have been part of Android since nearly the beginning.

Now custom ROMs have now come to Android Wear, Google’s version of the operating system that runs on smartwatches and wearable devices.

Meet Gohma

Android developer Jake Day has released one of the first custom ROMs for the LG G Watch, one of the first two Android Wear watches to hit the market. Day posted the ROM on RootzWiki, an Android news and information site for developers and designers.

The ROM—nicknamed Gohma after a boss in the video game Zelda—is fairly simple. It aims to improve battery life of the LG G Watch, speed up overall performance, reduce lag time between notification cards and increase vibration intensity.

Gohma isn’t a full-blown Android Wear replacement. The ROM abides by the basic user interface design principles of Wear and the LG G Watch will still take over-the-air updates to the operating system from Google and LG (which will wipe out the ROM installation). Day makes sure to note that Gohma is a small release intended to improve performance and to make sure that everything is work well before releasing a fuller version of the ROM at a later date.

Gohma is fairly easy to install. Knowledgeable developers will just need to make sure that the device’s bootloader is unlocked and the ROM script will root the device and itself, allowing for the custom software to be installed.

Unleashing The Community: A Good Thing For Smartwatches

Android Wear generally leaves a lot to be desired. It is Google’s first go at smartwatch software and, initially, it is basically just a notifications device strapped to your wrist. For the time being, that’s perfectly fine as wrist-based notifications are a (surprisingly) pleasant way to receive messages. But Android Wear and smartwatches in general have much more potential than what is currently available.

Part of that is a hardware problem as engineers are naturally limited by the capabilities of currently available processors and sensors. But the hardware in the LG G Watch is almost the equivalent of a 2011 Android smartphone, so it should be able to do much more than the notification cards and voice interaction that is currently available through the initial release of Android Wear.

See also: What Not To (Android) Wear: One Woman’s Search For Smartwatch Bliss

This is where the large community of Android developers has an opportunity to build on top of Wear through custom skins and ROMs to make it a better performing, more functional and attractive device. Day’s Gohma should just the start as the heavy hitters in the Android ROM community—like CyanogenMod—will surely get involved, pushing Android Wear development to further feats of utility and maturation.

The Android developer community doesn’t operate in a vacuum either. Google listens to developers and often implements features and requests that developers have built on their own to work around the limitations of stock Android. The Android development community is essentially one giant sandbox for Google to learn about what app builders and consumers want in the next version of the operating system.

For the last six years, this process has worked well in helping to build ever better versions of Android for smartphones and tablets. Hopefully with the first custom ROM for Android Wear, Google can learn how to build better software for smartwatches as well.

Images: Gohma via HD Wallpaper; Android LG G Watch by Adriana Lee for ReadWrite

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Are You Worried About Negative SEO? Here Is How To Take Action. – Search Engine Roundtable

Are You Worried About Negative SEO? Here Is How To Take Action.
Search Engine Roundtable
Not only have webmasters claimed negative SEO works, they are saying it is much easier to implement these days than in the past. Now, if you are worried about negative SEO, which apparently many of you are. I want you to be able to do something about it.
Links Should Only Be a Surprise? Nonsense!Search Engine Watch

all 2 news articles »

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Take the SEO Expert Quiz and Rule the Internet

Posted by Cyrus-Shepard

You are master of the keyword.

You create 1,000 links with a single tweet. You rank for the word “rank.” Google engineers ask for your approval before updating their algorithm.

You, my friend, are an SEO expert.

Ready for fun? Here at Moz we gathered our wits (it didn’t take very long) and created a new quiz to test our SEO knowledge.

Based on a quiz that our co-founder Rand first published back in 2005, at the dawn of electronics and lighter-than-air travel, we now present to you the new and improved
SEO Expert Quiz.

The quiz contains
50 questions and takes about 15 minutes to complete. The questions are randomized so no two people will get the exact same quiz with the same order of questions.

Here’s what to expect.

1. The quiz is hard! 

Like, astronaut training hard. Very few people score 100%. The breakdown of performance looks like this:

  • 0-40% SEO Newbie: You rank on page 7, but are aiming to move up.
  • 40-60% SEO Novice: Young, but strong in the ways of the Force, you are.
  • 60-75% SEO Pro: The traffic is pouring in!
  • 70-90% SEO Expert and Formula One race car driver
  • 90-100% Lord of the Internet, Master of the SEO Realm

2. For fun only!

The Expert Quiz isn’t meant to be a rulebook of the Internet. You may even disagree with some of the answers—and you may be right!

We work in a constantly evolving field with lots of room for interpretation at the top levels. Discussion and debate between very smart people is how we learn and grow our expertise.

The only reward for finishing in first place is supreme bragging rights. If you win your office pool, you may get free lunch for the next month. Please participate and help our knowledge grow, but don’t take it too seriously.

3. MVP: next steps

We built this out of passion for testing our SEO knowledge. If you like the quiz, we’d love to build a more robust version that saves your score, and even gives you a badge to display on your user profile. Let us know what you think.

Ready to get started?

Take the SEO Expert Quiz

Don’t forget to show off your score when you finish. Let us know in the comments below! What surprised you, which question did you totally ace, and what should we ask next time?

Rock on, SEO Sensei.

Big thanks to Devin, Derric, Josh, Carin, Shelly and Rand for the hard work putting this together.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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