When it comes to SEO, it is a quantitative marketing medium that is all about metrics and results. That means if you can’t provide data/research that proves value, as well as analytics and reporting to back your results, you’re basically asking for a whole lot of drama. Putting together the research behind a business case [...]



*** Read the full post by clicking on the headline above ***



View full post on Search Engine Land: News About Search Engines & Search Marketing