Posts tagged Summit
10 Reasons why you should go to Affiliate Summit West 2012
Dec 21st
I’m writing this to those of you who have never went or have never heard of the Affiliate Summit conferences. The conference name does imply this is heavily targeted to affiliates, but the online marketing material it covers pertains to anybody. I’ve gone to quite a few over the years and have always gained something [...]
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Slingshot SEO Reviews TechPoint Innovation Summit – Marketwire (press release)
Nov 17th
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Slingshot SEO Reviews TechPoint Innovation Summit
Marketwire (press release) INDIANAPOLIS, IN–(Marketwire – Nov 16, 2011) – The company dedicated to providing digital relevance for deserving brands, Slingshot SEO reviews the recent TechPoint Innovation Summit held in Indianapolis. Kevin Bailey, Slingshot SEO President and … |
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Slingshot SEO Reviews TechPoint Innovation Summit – MarketWatch (press release)
Nov 16th
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Slingshot SEO Reviews TechPoint Innovation Summit
MarketWatch (press release) INDIANAPOLIS, IN, Nov 16, 2011 (MARKETWIRE via COMTEX) — The company dedicated to providing digital relevance for deserving brands, Slingshot SEO reviews the recent TechPoint Innovation Summit held in Indianapolis. Kevin Bailey, Slingshot SEO … |
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Mary Meeker’s 2011 Web 2.0 Summit Presentation
Oct 18th
Every time I come to a Web 2.0 conference, Mary Meeker’s presentation is what I most look forward to! She’s been doing them for 8 years now and they’re always big on data, long on vision. You can view the presentation below and I’ll update the post in real-time while Meeker speaks (which will be in about 10 minutes time).
Mobile has been a big theme of her presentations over the past couple
of years. Sure enough, mobile is a big part of this year’s presentation. Although she says that mobile growth is still “early innings” – perhaps continuing the Moneyball metaphor
that her Kleiner Perkins colleague presented earlier today.
Note that when Meeker delivered last year’s presentation, she worked for financial services company Morgan Stanley. This is the first year she’s delivered the presentation as part of leading VC firm Kleiner Perkins Caufield & Byers.
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The Data Frame: Reporting From the Web 2.0 Summit
Oct 18th
Conferences are a strange part of the Web’s future, where important stuff happens offline. The big sessions might be streamed live, but there’s a reason the in-person parts tend to be closed affairs: the real action happens in the hallways. There are always high-profile speakers and exciting events, but everyone in attendance is there to talk about a big topic, and not all of it can be captured. That’s where we come in.
Today marks the beginning of the annual Web 2.0 Summit at the Palace Hotel in San Francisco. This year’s theme is The Data Frame. “We live in a world clothed in data,” the introduction says, “and as we interact with it, we create more – data is not only the Web’s core resource, it is at once both renewable and boundless.” That’s what Web 2.0 attendees will be talking about in the halls of the Palace Hotel. ReadWriteWeb is on the scene to loop you into this conversation. Here’s what to expect:
The Data Frame: Who’s Here & What’s Happening?
The common theme at Web 2.0 this year is how the key players are leveraging the vast amounts of data on the Web. “Everybody’s talking about how to leverage data and turn it into actionable information,” organizer John Battelle told InformationWeek. Here’s the summit’s big vision statement:
“At the 2011 edition of Web 2.0 Summit, we’ll use data as a framing device to understand the state of the Web. We know that those who best leverage data will win. So who’s winning, and how? Who’s behind? In each of our key points of control such as location, mobile platforms, gaming, content, social – who is innovating, and where are the opportunities? What new classes of services and platforms are emerging, and what difficult policy questions loom? And what of the consumer – will users become their own “point of control,” and start to understand the power of their own data?”
We’ll be here to report out on our conversations, and fortunately lots of the big events at the summit will be streamed live.
You can watch the whole show right here:
Check out the live stream schedule to see which events you can watch. We’d love to hear your reactions to any of these events. Share them in comments on the site or by mentioning Richard or me on Google Plus.
Here are the highlights I’m most excited about, which means I’m likely to blog about them:
Monday
I can’t wait to hear from Tony Conrad, whose current venture at About.me was acquired by AOL. About.me is a free service to make a personal splash page aggregating all your various Internet presences. It’s pretty Web 2.5, if you ask me. His Pivot session is from 3:40 to 3:45.
Right after that, there are High Order Bit sessions with Sean Parker and Christopher Poole – A.K.A. moot, founder of 4chan – who are both sure to be sensational.
Tonight at the dinner, we’ll hear from Dick Costolo, CEO of Twitter. That won’t be streamed live, but we’ll be sure to report back.
Tuesday
Anyone interested in commerce or gaming will have lots to watch on Tuesday (see schedule for details).
Personally, I’m looking forward to hearing from Dennis Crowley of foursquare. Jack Tretton, president and CEO of Sony Computer Entertainment of America, and Jane McGonical, author of Reality Is Broken, are sure to have an interesting chat about gaming.
Tim Westergren, founder and chief strategy officer at Pandora will talk to Adam Lashinsky of Fortune Magazine. And I’m very curious to hear Microsoft CEO Steve Ballmer speak at the end of the day.
Wednesday
The last day has a jam-packed schedule. Here’s who I’m going to at least try to see:
Mike McCue of Flipboard, Susan Wojcicki from Google will be my morning, and I’ll be speaking to Rod Smith (now program director David Barnes) from IBM about emerging Internet technologies. At RWW, we’re big fans of bit.ly’s Hilary Mason, who also speaks Wednesday.
MC Hammer himself goes on at 11:25. Don’t miss that.
The biggest session for me, though, will be Vic Gundotra and John Battelle at 2:00. Gundotra is Google’s SVP of engineering, and he’s one of the key people behind Google Plus.
To see what else is happening at the summit, check out the full event schedule.
Want to get a sense of what Web 2.0 is like? Here’s a great video from last year of Mary Meeker (Morgan Stanley) talking about Internet trends:
Web 2.0: Seven Years Since An Update
The term “Web 2.0″ was coined in 2004 at the inaugural conference of the same name. It was meant to connote life after the Dot Com collapse. In 2005, Tim O’Reilly published “What is Web 2.0,” a seminal document about the technologies and trends that would shape what happened next. But no one can predict the future. While the broad strokes still feel right, there are examples of Web 2.0 in O’Reilly’s paper that don’t work anymore, and there are new platforms he couldn’t have anticipated.
If Napster is Web Music 2.0, what’s iTunes Match? SEO might be Web 2.0, but Google Panda is already in version 2.5. Overall, O’Reilly made a pretty good list, but important parts of the “Web as a Platform” have already evolved beyond what Web 2.0 anticipated.
We have adjusted our understanding of Web 2.0 over the years, and the conference this week will be full of discussions of how the notion has grown and changed, and maybe whether it’s time to release a new version.
What about the term Web 2.0 itself? Is it still useful to us seven years on? Enter our contest and tell us what the term Web 2.0 means to you.
Follow Richard [@ricmacnz] and Jon [@JonMwords] on Twitter to catch their live updates from Web 2.0. The event’s hashtag is #w2s. If you’re at the conference, you can also contact Jon on iMessage using jon at readwriteweb dot com.
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Brick Marketing Announces Partnership with Boston Social Media Strategies Summit – PR Web (press release)
Aug 23rd
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Brick Marketing Announces Partnership with Boston Social Media Strategies Summit
PR Web (press release) Brick Marketing, a Boston SEO services company, is a media partner of the Social Media Strategies Summit Boston and will help promote the event, which will be held at the Hilton Boston Logan Airport on September 20th-22nd, 2011. … Social Media Is As Long Term As SEO – SEO Video Tip Social Media Can be a Band-Aid and Not the Cure |
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PR News’ Oct. 5 Digital PR Next Practices Summit to Trace Hottest Developments … – Benzinga
Jul 25th
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PR News' Oct. 5 Digital PR Next Practices Summit to Trace Hottest Developments …
Benzinga Panel topics include Facebook, Google+, Twitter, LinkedIn, crisis communications, viral marketing, Foursquare, PR measurement, finding influencers, reputation management, SEO and more. Attendees will leave this one-day summit equipped with a smarter, … |
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ReadWriteWeb’s 2WAY Summit: A Summary
Jun 17th
This week we successfully staged our latest event, the ReadWriteWeb 2WAY Summit. A series of conversations mirroring the two-way nature of the Web, we welcomed speakers like danah boyd, Nick Denton, Jason Calacanis and Baratunde Thurston. We also introduced breakout sessions spotlighting specific issues and speed geeking demos by a host of intriguing companies and teams.
Now that the dust has settled, we’d like to offer you a chance to revisit the event or, if you were unable to attend, benefit from it anyway by reading and watching our coverage of the speakers and ideas that powered the gathering.
Speed geeking at the RWW 2WAY Summit
Fred Wilson on “Content Shifting”: How Our Multiple Devices & Platforms Change Our Media Consumption
Earlier this year, investor Fred Wilson observed this phenomenon that he called “content shifting,” the desire and (sometimes) the ability to shift content across a variety of Internet platforms to a variety of connected devices. At ReadWriteWeb’s 2Way Summit, Wilson gave a keynote on content shifting and how this is changing the way in which we consume media.
Wilson believes that content shifting will provide major opportunities for investors and entrepreneurs as it’s currently “still too hard to do this kind of thing.”
Andy Carvin Tweets the World: Building Networks and the Future of Journalism
The fundamental methods journalists use to find stories and engage with sources is changing. On the cusp of the media revolution is National Public Radio senior strategist Andy Carvin and his use of social media and crowd sourcing to tell the story of turmoil in the Middle East … from 5000 miles away.
Carvin used Twitter to build a network that now keeps him on top of the news that comes out of the Middle East and in doing so has shown the media industry a new way to be a reporter. The question becomes: is the future of the news industry tied to the technology or is technology an enabler to creating human networks that spread information?
Calacanis in conversation with Abraham Hyatt
Jason Calacanis: “Blogging Is Dead” & Why “Stupid People Shouldn’t Write”
“Blogging is largely dead.”
“There are a lot of stupid people out there … and stupid people shouldn’t write.”
“There needs to be a better system for tuning down the stupid people and tuning up the smart people.”
Serial entrepreneur and publisher Jason Calacanis has never been opposed to saying what is on his mind. In fact, it is the characteristic that has helped him rise to the top of the Internet publishing world. He sat down with our managing editor Abraham Hyatt onstage at the ReadWriteWeb 2WAY Summit on Monday and dished on his thoughts about the state of publishing, what Google’s Panda initiative is doing to websites and what Web 3.0 will be about.
Exploiting Social Media with The Onion’s Baratunde Thurston
Social media is supposed to empower users, giving them a platform to communicate more broadly. But as The Onion’s Baratunde Thurston points out, social media also provides an opportunity for some great humor and pranking.
From live hate-tweeting the premier of the Twilight movies to creating rallies in support of Foursquare mayorships, Thurston addressed some of the “case studies of ridiculousness” that plague – or bless – us online.
Dixon in conversation with Marshall Kirkpatrick
Chris Dixon: Hunch, Taste Graphs & the Link Between Lettuce & Politics
During the 2008 Presidential campaign, John McCain accused Barack Obama of being “the guy who worries about the price of arugula,” a suggestion that Obama was an elitist. Many scoffed at the remark, but according to Hunch CEO and co-founder Chris Dixon, liberals do prefer arugula while conservatives opt for iceberg lettuce. The connection between lettuce preferences and political orientation is something that Hunch has uncovered through its taste graph and recommendation engine, something that Dixon describes as “the most sophisticated system ever built for predicting human preferences.”
Dixon sat down with our own Marshall Kirkpatrick to talk about how Hunch has built its taste graph and how this sort of recommendation engine may shape the future of a more personalized Web.
Foursquare’s Next Project: Surface More Mobile Location Data
In March, 16.7 million used location check-ins with services like Facebook Places, Foursquare and Gowalla, with 75% coming via mobile phones. In the next year, Foursquare is going to focus on mobile innovation and how to use all the capabilities of the smartphone to surface data to give users more utility with location services.
Foursquare Head of Product Alex Rainert spoke with Dan Patterson from ABC News on the main stage at the ReadWriteWeb 2Way Summit and we live-streamed it. We’ll have the video of this event and others up on the site soon.
Flipboard Will Develop for the iPhone Next, No Android App in Sight
What is next for Flipboard? The startup is rapidly growing, hiring new employees and forging new partnerships with publishers to create dynamic new content platforms.
The next step is to make a jump off the iPad and start monetizing the company. These are easier goals to say than to do, but CEO Mike McCue and does not want to jump too far too fast. As such, do not expect to see an Android version anytime soon as the iPhone is the next platform in store for Flipboard. He spoke about these and other issues at the summit.
W3C Launches Community Groups to Help Create Web Standards
“We think of our stakeholders as everybody who uses the Web, which is a pretty big set,” W3C’s Jeff Jaffe told attendees at the 2Way Summit. “What it means to get started is that they get a little bit of infrastructure, some connectivity and so forth. We also give a little bit of coaching which leads them to the path of creating a standard.”
The consortium wants to eliminate groups creating their own individual standards that are incompatible with each other. The idea of community groups is to bring all stakeholders under one umbrella during the process of creating a standards.
Ramine Darabiha, product manager, Angry Birds Magic
Angry Birds Coming Soon Everywhere (Literally)
Just when you thought Angry Birds had spread to every possible platform – iOS, Android, Facebook, Chrome – the game-maker Rovio is took the stage at the summit to make a new announcement, one that will take Angry Birds to a whole new place. In fact, Angry Birds will soon be everywhere. Quite literally.
With this new aspect, Angry Birds Magic, which will be rolling out in the coming weeks, the wildly successful puzzle game will become connected to the physical world.
Speed Geeking at the ReadWriteWeb 2WAY Summit
The RWW 2WAY Summit was not a pitch event, but that doesn’t mean it wasn’t a great opportunity for tech companies to showcase their products. So we invited a group of startups and established companies to present at our conference, a continuation of what’s become a tradition at ReadWriteWeb’s tech events: Speed Geeking.
Rather than taking turns on stage going through slides and talking about a product, speed geeking has startups presenting simultaneously. Audience members circulated from table to table, watching demos – not PowerPoints. The tech companies had five minutes to give their presentations and answer questions, and then a whistle was blown (or in this case, our own Marshall Kirkpatrick shouted “Time’s up”) and people migrated to another table. It was an interesting way for participants to see demos in a more casual (yet very high energy) situation. And it was a chance for companies to answer questions and get feedback from a wide range of tech enthusiasts.
As News Goes From Print to Pixels, The Onion Thrives
As many print media outlets continue to struggle to find their place in an increasingly digital ecosystem, the satirical newspaper The Onion has managed to not only make the most the Web and social media, but also continue to expand into new markets and new media.
A team of Onion staffers walked summit attendees through the publication’s history, from its fictitious beginnings in 1756 all the way to its modern experimentation with social media and its expansion into broadcast.
Our fantastic geekunteers: don’t stop believin’!
What I Learned From Our 2WAY Summit (Parts One and Two)
Our new Business Channels Editor David Strom, and a presenter on real-time communications at the summit, reflected on what he’d learned there of value to enterprise.
“One thing is pretty clear to me,” he noted. “Running a modern corporate Web site isn’t getting any easier. It isn’t just keeping up with the latest HTML5 tags and what features Microsoft and Mozilla are adding to their latest browsers (although both are worth tracking) – it is maintaining a complex ecosystem of a myriad of software tools, updating your corporate policies as new technologies take over the marketplace, finding people with the right skill mix and personalities to leverage new social media. Oh, and also understanding how the Web has infiltrated just about everything that we do these days.”
Miscellaneous
Take a gander at our Managing Editor Abraham Hyatt’s photogallery of the summit.
Speakers and attendees also took a host of photos during their time at the summit.
Here’s a link to the #rww2way Twitter stream.
Stay tuned for more coverage of the ReadWriteWeb 2WAY Summit. We have yet to sift through the tremendous amount of conversation, ideas, revelations and warnings we heard from our guests, panelists and participants.
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What I Learned From Our 2WAY Summit, Part 2
Jun 16th
This is the second half of my thoughts about what enterprise IT folks need to takeaway from attending and speaking at our 2WAY conference this past week. You can find part 1 here.
I’ll cover some of the breakout sessions on the second day as well as additional thoughts gleamed from the keynote presentations.
My session on real-time communications
I was asked to lead a panel session on examining the effects and implications of real-time communications on Web technologies, and what this means for corporate Web developers who are trying to incorporate more interactive and immersive experiences in their Web sites. I brought four representatives together for the panel that spanned a wide variety of technologies:
- Ian Small, the CEO of Tokbox Inc., which enables group video chat apps on a website,
- Theresa Szczurek, the CEO of Radish Systems, which sells ChoiceView, an iPhone/iPad app that enables real-time communications to call center agents,
- Danielle Morrill, the VP of Marketing forTwilio Inc., which has a series of Web services to enable voice and texting interaction using a variety of programming languages and tools
- Evan Schreiber, the VP, Content Strategy and
Acquisition of 5 Min Media, a leading how-to video repository and syndicator that is now part of AOL.
We had a very spirited discussion and lots of audience questions on how each of these tools is setup and deployed by a typical customer. What I found interesting is that there is no single video or “call me now” HTML tag – the process of incorporating these kinds of content is fraught with complexity and individual use cases varies widely. There is also no consensus on whether asynchronous or synchronous, true real-time interaction is best – the circumstances will dictate one or the other – but clearly we are headed towards a more complex Web page and that audio/video is going to be playing an increasing important part there.
I have the impact of video’s stickiness first hand: I have been syndicating my own video how-to content for the past several years using YouTube and a dozen other video sharing sites, including 5Min, and have found that 5Min is doing something right: next to YouTube, my channel there accounts for the largest viewership and continues to grow week by week. (I don’t receive any funds from 5Min, just to be clear what our relationship is.)
Each of the four vendors has their own series of programming interfaces and open standards, some of which are better documented than others. And each has a very different business model too: some give away freely all sorts of information in the hopes that their interface will be adopted and charge big bucks for corporate implementations (like Radish), while others (like Twilio) charge a few pennies per text or calling minute in the hopes that they will make it up on volume purchases. 5Min makes its money on ad clicks, which works for them because they have figured out how to wrap and embed ads in appropriate places inside the hosted videos. What this means is that there is a lot of room for innovation and potential success in this particular marketplace as things get sorted out.
(I should mention that there are lots of other voice and video add-on technologies, including tinychat.com and clickdesk.com. Feel free to share your favorites in our comments.)
Clearly, one place that all of these technologies will play a bigger role is in customer support. None of us wants to wait on hold on the phone or navigate a complex voice response menu system when we need to get a problem resolved, and having images sent to us directly (as with Radish) or able to chat with a representative (as with Twilio or Tokbox) will help improve the customer experience and perhaps win over a customer for life. Tokbox’s Small mentioned his real-time video application was reassuring to customers who wanted to see their representative and understand that the agent was engaged in fixing their problem and not just typing to a dozen other users in distress.
And also clear to me at least is that these technologies will enable all sorts of new kinds of applications that we could never have anticipated, such as GroupMe.com that was built on top of Twilio: the service sets up private groups that can receive text messages on their phones, or to start instant conference calls.
Thanks to a wonderful panel. So the key takeaways here are to start thinking carefully about how you can use video to enhance your Web content and ways that you can tell your story with short videos. And if you have a customer support department, look at some of these technologies to see how you can improve things.
How to become a social media consultant
At another session, I thought that UStrategy’s Ravit Lichtenberg had some very thoughtful things to say about how corporations should be using social media — she does a lot of work for HP and Salesforce.com. She mentioned that Old Spice’s revenue jumped 120% in April, claiming that this was due to integrating social media into their overall marketing. But it might be hard to prove any causality.
What I really liked about her talk was her idea of going through a cycle of trying, learning, applying, personalizing and then innovating any particular social media strategy. But the key is being able to go back to the trying phase and cycling through all of them again and again until you understand what works for your particular corporate context, and not just get stuck on the “trying” phase and abandoning the project altogether. “Social media is not just an experiment,” she said. “There are complex processes and procedures you need to put in place to make it happen – including training and updating skill sets, and providing common goals and solving real pain points so the project can be deployed across the company and contribute to the bottom line.”
Key takeaway: Don’t be afraid to experiment, but don’t be afraid to implement either. As Yoda said,do or do not, there is no try.
Some other random thoughts not worth their own subhead
At the conference, we also heard from Jeff Jaffe, the head of the W3C how they are working on a bazillion Internet standards, and perhaps some of them will come to fruition in our lifetime to actually have an impact on enterprise Web development in the coming years. They have no small task having gotten their start when we were all debating what HTML tag would be most appropriate for a particular action. Now they have to deal with a truly knotty multi-dimensional problem to handle mobile, social, and video enhancements to our websites. No one in the semiconductor space wants to wait 10 years for a spec to be defined before they can build a chip for it. How true.
JP Rangaswami, chief scientist of Salesforce.com, mentioned this post by Kathy Sierra that caught my attention:
“why are so many so convinced that [insert favorite buzzword] is the answer vs. just making a product that helps people kick ass in a way they find meaningful? The real pixie dust is when you ask yourself, “how can I help my users get more comments on THEIR blog?”
Hold that thought. Take something that NYC VC Fred Wilson spoke about: the difference between content that is free, and content that is freely available for other apps to consume it. Now here’s the takeaway: This difference is worth spending some time thinking over. How can your content be used by other’s apps, and how can you enhance their apps and help your partners succeed? Therein lies success for corporate developers.
As you can see, there is a lot that I picked up from the conference – it had a rich tapestry of themes and memes for corporate Web developers and IT folks in general. Do take some time to go to our site and review some of the video recordings of the keynotes if you are interested in hearing and seeing the speakers directly.
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