Posts tagged Summit

How a Background in Search & Social Helped #SEJ Summit Speaker Tony Wright Launch WrightIMC by @wonderwall7

Tony Wright is well-known in our industry; he is on the SEMPO board and also is a regular speaker at conferences like Pubcon and SMX. He’ll also be a panelist at our SEJ Summit in Dallas conference on March 31st, which we still have a few spots open for (request an invite now)! Our keynote panel is an AMA format and past AMAs have been known to include juicy tidbits and unique insight that make it a must-see. The SEJ Summit conference ticket cost is being covered by our partner, Searchmetrics, which delivers enterprise SEO and content marketing analysis, recommendations, forecasting, and reporting for companies who want potential customers […]

The post How a Background in Search & Social Helped #SEJ Summit Speaker Tony Wright Launch WrightIMC by @wonderwall7 appeared first on Search Engine Journal.

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SEO and Content: Best Practices From the Adobe Summit

At the Adobe Summit this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey.

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Why The Node.js Summit Didn’t Solve Node’s Underlying Problems

Node project lead TJ Fontaine at the Node.js Summit

Node.js, the popular JavaScript framework for building Web applications, has had a rough couple of months.

On the one hand, the thriving open source project has been adopted by some seriously established companies, including Walmart and Netflix. On the other, its developers are at odds over how and how fast to move its technical development forward—so much so that the conflict has literally split Node into two competing projects.

Worse, it’s not clear that this week’s San Francisco Node Summit made much progress in patching things up. While Node’s corporate steward Joyent agreed to hand off governance of the project to an independent committee, that decision hasn’t obviously paved the way for a reunification of Node or an end to the infighting over its future.

See also: Joyent Waves A White Flag, Hands Off Node.js To A New Foundation

So while Node itself is well-established and clearly not going away, it’s still in a precarious state.

The Node Fork Three Months Later

In late November, a group of influential contributors to the Node project created their own split, or fork, of the Node codebase. The intent was to advance technical development of the forked version—dubbed IO.js, after Node creator Ryan Dahl’s first-choice name for his invention—more quickly than the conservative, corporate-run Node. IO would also be run by community consensus—i.e., by its developers—rather than a “benevolent dictator” chosen by Joyent.

IO didn’t happen in a vacuum. It was a clear response to community members’ frustration with Joyent’s slow release timeline and the perceived heavy-handedness of its control over the project.

Since Node is currently in use at dozens of major companies and hundreds of smaller ones, Joyent prioritized stability and reliability over faster innovation. That led to conflict with the technical people who contribute to Node the most, who would rather be developing and distributing cutting-edge technology.

See also: Popular Coding Framework Node.js Is Now Seriously Forked

CEO Scott Hammond arrived at Joyent in the midst of this cultural divide, he blogged Tuesday, and has been working to resolve it ever since. More of a business expert than a technical expert, Hammond has struggled to win the trust of developers, who sometimes mock him for pronouncing the name of the project “Node dot jay es.” (The cognoscenti prefer “Node jay es” or simply “Node.”)

One of Hammond’s first steps was to create a Node Advisory Board that would include major developers as well as some of Node’s most influential users to offer advice on the project’s governance. While Node dissidents—several of whom took seats on that board—welcomed the move, it didn’t prevent the IO fork in early December.

See also: Why Node.js Is Facing A Possible Open-Source Schism

Joyent’s decision to back away from direct oversight of Node stemmed from advisory-board discussions. Major Node users like Microsoft will join as founding members, and other companies can secure a place on the board with an investment into Node of $250,000. The Linux Foundation, a larger and far more experienced open source governance foundation, will advise.

What The Foundation Can’t Shore Up

Establishing the Node.js Foundation, however, isn’t by itself enough to heal Node’s open-source schism. Isaac Schlueter, Node’s former project lead and a leading dissident, said the foundation needs to address two big remaining problems:

You have to keep the community engaged with the technical side of the project, and also let companies depending on Node put resources behind it. IO.js solved the first problem. The foundation directly solves the second. It’s still to be determined how the foundation will solve the first problem.

Furthermore, neither Joyent nor the foundation have made the new open governance plan public yet, which IO.js advocates like Mikeal Rogers find unsettling.

“They have not yet adopted a technical governance model or accepted the IO.js governance model which we advocated they should do,” he said. 

The foundation won’t really take shape for another two to three months. This will be a crucial period for Node; decisions the foundation makes could exert outsized influence on whether IO contributors stay where they are or rejoin Node proper.

Node Isn’t Going Away

While many supporters of both Node and IO remain publicly optimistic about a reunification, it was clear at the Node Summit that the split is causing stress. Whenever a panelist mentioned IO on the stage, a hush fell over the crowd—followed by a barrage of tweets:

It’s an awkward position for Node to be in. Four years old, it has only just established itself to the point where it no longer needs to convince clients why they should use it. Now it risks erosion of that goodwill while its community wrestles with itself in public.

Some companies, such as Uber and GitHub Atom, have already migrated from Node to IO. Now, video sharing service Vine is considering it too, the company told me.

Such moves could be a gesture of solidarity among developers, although they also likely reflect technical preference. The latest version of Node, for instance, runs on an older version of Google’s v8 JavaScript engine, 3.28.73, which Google no longer supports. Meanwhile, the latest version of the newer and more experimental IO runs on v8 version 4.1.0.14.

Photo of TJ Fontaine at Node Summit by Lauren Orsini for ReadWrite

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Here’s the Speakers For SEJ Summit Santa Monica! (Part 1) by @mattsouthern

The SEJ team has been hard at work behind the scenes to secure the best speakers for 2015’s first SEJ Summit, hosted by Searchmetrics, to take place on February 24 at the JW Marriott Le Merigot in Santa Monica, CA. We are excited to share these names with you, and now that everything is confirmed we can finally unveil the first round of speakers! In case you’re asking “What is SEJ Summit?”,  allow me to get you up to speed. SEJ Summit is an invite-only day of learning where each expert speaker will focus on 3 takeaways that are actionable, impactful, […]

The post Here’s the Speakers For SEJ Summit Santa Monica! (Part 1) by @mattsouthern appeared first on Search Engine Journal.

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Save the Date for SEJ Summit Santa Monica: February 24, 2015 by @lorenbaker

I’m thrilled to announce the date and venue for our first event in the conference series SEJ Summit: 3 Takeaways, presented by Searchmetrics. The inaugural one-day conference for enterprise marketers will be held at the JW Marriott Le Merigot in Santa Monica on Tuesday, February 24, 2015. As founder of SEJ, and a two-year resident of the LA area, this is a milestone that I wouldn’t miss for the world. In fact, I’ll be the Master of Ceremonies (MC) for the day! What’s SEJ Summit? SEJ Summit 2015 is a series of one-day marketing conferences in the US and London. The theme is “3 Takeaways” because […]

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And a drum roll please…Introducing SEJ Summit 2015 by @itsduhnise

We’ve been keeping something from you. We’ve been working on it in stealth mode for a couple of months. It’s SEJ’s biggest initiative to date, by far. SEJ has partnered with Searchmetrics for an exclusive 7-city conference tour in 2015. How it all started… Earlier this year, Searchmetrics approached us with a simple idea: hold an exclusive 1 day marketing conference. Make the event “top-shelf” with a beautiful venue in a major metro. Hand-select amazing, proven speakers who wouldn’t have the same old stuff to say. Make the event all about the attendees: emphasizing education and networking. Prohibit promotions, demos, sales pitches of any kind. […]

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2014 Mountain View Summit For Google Partners All-Stars Recap by @Rocco_Zebra_Adv

Have you heard about the Mountain View Summit (MTV Summit) held yearly at Google?  Every year Google awards a few agencies around world with the opportunity to get access to an AdWords Event in its headquarter and share industry best practices. This year I had the honor to be selected for Italy, and I am happy to share some of most important learning points with SEJ readers. Most of the info I will be sharing has been the result of Google’s hard work to compile statistics via market researches and focus groups. 10. Mobile Sites Should Not Simply Be Responsive […]

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HTSA Marketing Summit Focuses on SEO, SEM, Social Media – CEPro

HTSA Marketing Summit Focuses on SEO, SEM, Social Media
CEPro
“There is no this or that, there needs to be balance,” Wynne added while addressing the need for a blended marketing strategy that effectively combines organic SEO, paid search marketing, social media and genuine content creation. His presentation was …

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MN Search Summit: Rand Fishkin and Lee Odden Inspire Twin Cities SEO Experts – PR Web (press release)

MN Search Summit: Rand Fishkin and Lee Odden Inspire Twin Cities SEO Experts
PR Web (press release)
MN Search Summit offered speakers Rand Fishkin, Lee Odden and additional digital marketing geniuses to inspire Twin Cities SEO experts. Jeannie Hill, owner of Hill Web Creations of Minneapolis, Minnesota attended the event and comments on its value …

and more »

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Acquire New Skills & Find Inspiration – Attend the Search Engine Land Summit

You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thought leaders in search and internet marketing…



Please visit Search Engine Land for the full article.

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