Posts tagged successful
14 Steps To Successful SEO For Startups – TechCrunch
Jan 21st
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14 Steps To Successful SEO For Startups
TechCrunch And while the tech world is fascinated with social media and major platforms like Facebook and Twitter, we shouldn't overlook the role of SEO (and consequently Google). Like Facebook and Twitter, SEO is another opportunity to expand your funnel and … |
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Successful Organic SEO Strategy in 2011 – Hospitality Net
Dec 29th
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Successful Organic SEO Strategy in 2011
Hospitality Net This article dives into three proven strategies that help clients drive high return on investments in terms of online revenue – Content‚ 2011 has been a very exciting year in the SEO landscape with many changes, updates, and new ideas happening on … |
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How Search Engine Optimization Shaped Successful Businesses – Caribbean Media Vision
Dec 21st
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How Search Engine Optimization Shaped Successful Businesses
Caribbean Media Vision Search engine optimization (SEO) is responsible for increasing the search engine ranking of a particular website based on specific keywords or keyword phrases. Search engine rankings determine the order of the websites that appear on search query, … Amazon, Zappos and Overstock Best Positioned to Succeed Online This Holiday Season Search engines favoured for finding local businesses Do You 'Really' Understand Basic Search Engine Optimization Things You Can Do? |
View full post on SEO – Google News
The RunKeeper Roadmap: Building A Successful Startup Through Community and Data
Nov 24th
Boston-based health and fitness application RunKeeper made big news on Monday with $10 million in funding from a variety of venture capital companies. RunKeeper needs no introduction: it was one of the first health apps in the Apple App Store, has six million users and growing and has a CEO in Jason Jacobs that is full of energy and enthusiasm in building his company and a community of fitness geeks.
Fitness geeks may be the most appropriate term to use when describing RunKeeper and its staff. The startup is fundamentally a data driven company and service. It is also a grassroots community built upon users pushing each other to be healthier, happier people. RunKeeper may be the perfect example of how to build a lean startup through and app, grow it from the ground up and be successful.
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Community First, API Next
To have a successful API, you have to have a robust, data-driven community. For those not familiar, RunKeeper is an app that tracks your exercise by distance, heartrate (with a monitor) and other metrics. The company has a variety of other apps in activity tracking and nutrition such as strength and weight tracking apps among others (see the company’s portfolio here).
RunKeeper has never paid a cent for user acquisition. The company firmly believes in the power of community and the viral acquisition of users interested in keeping track of their exercise routines. In that case, the company is almost the opposite of similar products provided by giants like Nike, which pays (and pays well) for brand and loyalty acquisition. RunKeeper did not touch its last round of funding for several months and continued its steep growth trajectory.
The company is built on reporting, data and analytics tied to its social channels and community. This is what made it possible for RunKeeper to create an API it released in June that developers can help grow the ecosystem by building on top of. This is the appropriate way to create and API and one that can lead to tremendous growth (see Facebook). Think of it like a tree. There are many companies that occupy the top levels of a tree, shouting down products, SDKs and APIs on users that may or may not be willing to use them. The API is the trunk that ties the top of the tree to the bottom.
RunKeeper created its data and community by putting roots into the ground and making the foundation very strong. The API is then a step to grow a trunk that can eventually lead to the company occupying the upper level. Developers have been building apps off the API for several months.
“There is a lot of mileage in tapping into the fitness community,” said Sarah Hodges, the director of online marketing at RunKeeper. “The social component does not exhaust itself.”
$10 Million, Now What?
This may sound silly, but the newest round of funding is not going to fundamentally change RunKeeper. It moved to a freemium app earlier this year, it will not begin paid user acquisition and there are no crazy pivots or branches off the tree coming soon. This is the prototypical growth series of funding. More infrastructure, more employees (RunKeeper has 14 openings right now), more office space. It has created all its products, data analysis tools and sales channels in house. There are no gimmicks with RunKeeper.
What is the roadmap? More of the same. It is kind of boring to say but RunKeeper plans on fostering its developer ecoystem through the Health Graph API which in turn helps with brand integration and partnerships into the platform (for instance, Nike could be a brand partner and not a competitor).
“We are going to focus on the core product,” Hodges said. “That means engaging, retaining and acquiring users and letting developers build for us.”
Engage, retain, acquire. It is the ABCs of app building. With its community and API (and now a cushion of cash to give it security), RunKeeper is doing it the right way.
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8 Tips To Build Successful International SEM Campaigns
Nov 22nd
As the majority of online searches are in languages other than English, it’s important to understand how businesses can benefit from search marketing and approach search campaigns in international markets. Marketers can follow these tips to improve their international search engine marketing…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The 4 Pillars of a Successful PPC Campaign
Nov 1st
The web is full of great articles covering the myriad of advanced PPC techniques and features. I’ve written a few myself.
Every now and then, though, we all need to remember the basics that are the framework behind every successful PP…
View full post on Search Engine Watch – Latest
Android Market Hits 500,000 Successful Published Apps, Has 37% Removal Rate
Oct 22nd
In terms of pure volume, the Android Market is rapidly catching up with the Apple App Store. Android has also been a step behind Apple. The iPhone was released in 2007, Android made its mass market debut in 2008. Apple just released iOS 5 while Android just put out version 4.0. From the application perspective, Apple has long maintained a large lead.
Mobile research firm Research2Guidance said in August that the Android Market would catch the App Store by the end of 2011. Today it released its September 2011 numbers to show that the Market has achieved half a million successful app submissions, compared to near 600,000 for Apple. Yet, even though an app has been published, that does not mean it stays in the store forever. Apple still has the advantage in application churn rate over Android.
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As of the end of the third quarter 2011, the Android Market had 319,161 active applications as compared to 459,589 for the Apple App Store. The churn rate, or applications that have been removed from an app store, was significantly higher for Android at 37% as compared to 24% for the App Store. Research2Guidance added the Windows Phone Marketplace into its study, showing a 13% churn rate.
Over 78% of the apps removed from the Android Market were free, which Research2Guidance believes is a product of the open ecosystem of the market where Android publishers have more apps in the market for testing, demos, trials and malware.
Apps die. It is a reality of the nature of development and lifecycles. There are a variety of reasons for this. Many times it is because an app does not support new versions of the operating system it is built on. For instance, there will likely be a large churn rate for older Android applications that do not end up supporting Android 4.0 Ice Cream Sandwich. The same goes for developers who have not taken the time to update their apps for functionality to iOS 5.
Apps are also removed because the code degenerates and are not updated to fix bugs. Or, instead of updating a version of an app, publishers will just publish the next version as its own app and disregard maintenance for the older version. For the Android Market, malware is also a factor in removal that, as we have seen, has not been a problem on iOS.
Research2Guidance notes that the Windows Phone Marketplace is on a similar trajectory to Android in terms of removal rates. After 15 months, the 13% churn is comparable to Android at 14% after the same period of time. The firm notes that the cleanup of the Android Market did not come until well after that, near the end of 2010.
View full post on ReadWriteWeb
MacBook Air Contest Winner and New Contest: Tell Us About Your Most Successful Virtualization Projects
Oct 10th
What were some of the most successful virtualization implementations, and what made them successful – other than cost savings?
That’s the question for ReadWriteCloud’s October contest. The prize? A light, sleek MacBook Air. All you need to do is submit the best comment right here on this post, and you’ll be taking home a MacBook Air – just like Julie Begey, who won the September contest. Participating is easy, you just need a Disqus account, and make sure you follow the rules.
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We know ReadWriteCloud readers have been tackling virtualization projects for years. Now you have a chance to cash in on that experience by telling us which implementations have been most successful, and why. We all know that cost is a huge factor, so go a bit deeper (as Begey did with her response in September) and tell us more.
To win, you need to comment by October 25th. We’ll announce the winner shortly thereafter. You can’t win if you don’t respond, so fire up the keyboard and let us know what made your most successful virtualization project a winner. We’re eager to read your responses!
View full post on ReadWriteWeb
10 Steps to a Successful SEO Migration Strategy – Search Engine Watch
Oct 10th
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10 Steps to a Successful SEO Migration Strategy
Search Engine Watch Because link metrics are such an important part of search rankings, the consequences of not having a solid SEO plan for the change can lead to lost rankings and traffic as well as frustrated users who had previously bookmarked the old location of the … |
View full post on SEO – Google News
10 Steps to a Successful SEO Migration Strategy
Oct 10th
One of the most critical aspects of a search optimization campaign is to have a comprehensive and effective strategy to handle content migrations and URL changes. This can be especially challenging for large companies that produce a ton of content…
View full post on Search Engine Watch – Latest
