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Twitter is looking more and more like a texting app.
Fresh updates to Twitter’s mobile apps goes far beyond what the company announced in a Tuesday blog post highlighting a new way to search. This isn’t just another app update; Twitter changed many of its core features to emphasize messaging and trends.
Twitter has long been known for its public 140-character posts and, more recently, short-form videos, but it has lagged as a way to message other individuals directly. It has experimented heavily with its messaging product, including eliminating the ability to send links and receive messages from any follower. So it makes sense that the company is finally focusing on messaging, a service it has yet to perfect.
Revamped Messaging Experience
Twitter’s DMs—or direct messages—got a completely new look.
When I first updated my Twitter app and checked my DM inbox, I was encouraged to import my address book to have a “private chat” with friends who were already on Twitter. Connecting your phonebook contacts is generally the first step after downloading a messaging app (see: Snapchat), and Twitter’s encouragement to connect with your contacts could be a first step in the company’s rumored plan to build its own standalone messaging service.
Now direct messages look similar to iMessages, and the date and timestamps are directly beneath the text bubble. Additionally, when you access your DMs, you can choose to “mark all as read,” to unclutter your inbox.
And finally, when you click the icon to compose a message, you now see “suggested users” coaxing you to connect with your followers. It is unclear how suggested users are determined, and it’s not based on whom you’ve most recently messaged. When asked how Twitter determines which users to suggest, a spokesperson only reiterated that this is, indeed, a feature. This appears to only be available on the iOS app.
In the new iOS application, when you receive a notification, no longer do you simply see a subtle blue dot beneath the “Me” or “@ Connect” icons at the bottom of the app, but you receive a bold, blue notification banner directly above the icons.
By touching the banner, you can get a preview of what action was taken, like seeing which users favorite or replied to your tweet or direct message. If you ignore the banner, goes away in a few seconds, and all that’s left is the blue dot beneath the icon. When you visit your notifications page, you’ll also notice that all new activity is highlighted in blue, making it easier to see the most recent interactions.
Simple Search Function
What the blog post did announce on Tuesday were new ways to search on Twitter. New filters let you tailor your search to find exactly what you’re looking for. You can refine the results to show everything, photos, videos, or news only, and then select “all” or just “people you follow.”
You can also refine the search by location, for instance, only showing tweets that are tweeted in San Francisco.
A new timeline in the #Discover feature reveals trending topics and associated tweets, like television shows and nearby events.
By selecting “Activity” you’re shown yet another timeline that highlights your followers activity so you can see who is favoriting, retweeting, and following users on Twitter. If you use Tweetdeck, Twitter’s desktop client, you’ll recognize the “Activity” feed; it’s just like the one on Tweetdeck.
Image courtesy of Shutterstock
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Entrepreneurs live lives that are devoid of sleep, high-stress and generally exhausting. Aside from the physical side effects this lifestyle can have, it can (and at some point will) take a psychological toll if you don’t face your bad habits head-on.
The great thing about being an entrepreneur, though? You’re not alone, even when it feels like you are.
We asked 15 entrepreneurs from the Young Entrepreneur Council (YEC) how they deal with particularly dark moments. Here’s what they had to say:
1. Find Your Anchor
The life of an entrepreneur is a constant up and down. You need to find your life anchors. These are people or activities that keep you grounded, remind you who you are and will always be there. Keep them on speed dial, set up monthly dinners, and do email check-ins. These people will give you strength during the hard times and celebrate with you during the highs.
2. Help Others
Forget yourself and your woes, and go serve others. Look for somewhere to go donate your time and your talents, and it will help you put things back into a more proper perspective and also help you forget about your difficulties. As entrepreneurs, we often get so wrapped up in our own little world that we start to feel sorry for ourselves. Nothing can lift you out of it better than helping other people.
3. Reach out to Someone
It can be quite lonely as an entrepreneur, especially early on. Don’t let your own ego get in the way of letting people (or even a professional) in your life listen when you’re having down moments. You have to vent them and move on. Be cautious in sharing these down times with people who are nervous for you to be an entrepreneur (family members perhaps) unless you’re looking for a reason to get out!
4. Stop Asking for Opinions
In a world where everyone tells you to find a mentor, solicit opinions and share on social media, it’s easy to get caught up in everyone’s opinion of what you are doing. When you open the door to constructive criticism, you often let in a lot of useless chatter. And when you are going through a difficult time, the useless chatter can take a very deep toll.
Take control of the situation, and stop soliciting everyone’s opinion. Refocus your attention on why you are an entrepreneur in the first place. Once you regain that mental footing — and you will — you can move forward and do what you do best.
5. Seek Professional Help
If things get really bad, you can always seek professional help. There are many complicated aspects to entrepreneurial stress, which can make it difficult to confide in other individuals. A trained physiologist or business coach can provide advice on complex issues by getting to know an entrepreneur’s business. Their discretion ensures confidentiality, allowing them to explore all aspects of a problem.
6. Keep Moving
Just keep putting one foot in front of the other. It’s a marathon, and you need to just keep moving. When you run, sometimes it feels really hard, and other times you forget you are moving your feet at all. Building a company is the same way. Entrepreneurs earn their keep in the hard times — those times when it feels like you have a stitch in your side. You just have to push through.
7. Zoom Out
Sometimes being an entrepreneur can consume your world. Help battle your “poor me” woes by watching a documentary, reading a CNN article or flipping through a BBC channel about what is happening in the world beyond your four walls. Wars, famine and debt crises are all around us, not only abroad but here in North America, as well. Being able to gain perspective is always eye-opening.
On my hardest days at ‘ZinePak, I think about what it would be like if I grew up in the Middle East, where women cannot hold jobs, drive cars or even leave their homes without an escort in some cases! Even having the opportunity to worry about my business is a blessing many women will never have. Gaining perspective about the world won’t solve your dark times, but it will help put them in a new light.
8. Take a Break
Take a break and step away from what you are doing, even if it’s for a long weekend, but ideally longer (trust me, you always have more time to make decisions than you think). Turn off all technology, pick up a book, take a cooking class, go on a hiking trip, or do something else that engages you in a different way.
9. Don’t Love the Business
When I first set out to build a tech startup, I got the best advice from one of our investors — friend and now CEO, Bernard Perrine. He told me, “Don’t love the business because it won’t love you back. Instead, love the people that you built the business with.”
Unfortunately, I didn’t listen to that advice, at least not initially. The business consumed me. I wasn’t in love; I was infatuated with the business. It caused severe damage in my personal life and almost caused the business to go under.
Choose your words carefully, and remember that everyone around you took a huge risk to work with you. Your team believes in you. Be the person they believe you to be, and they will reward you with more than you can imagine.
10. Read to Stay Motivated
EVERYONE goes through tough times. If you were to read about every successful entrepreneur, not one of them just had an easy road all the way through.
The key is to stay motivated by reading others’ stories, and seek these stories out. You’ll find motivation from reading quotes from some of the people you idolize in business (or other things). You’re almost sure to go through hard times. Everyone does. Reading can really help get you out of a funk.
11. Create a Mastermind
Having people to lean on who “get it” is a must! Find fellow entrepreneurs and create a “mastermind.” Meet in-person or set up phone calls to discuss the issues you’re all likely facing. You’ll learn from each other’s mistakes and have people to vent with.
12. Ask What You Can Learn From It
An incredible opportunity we have during challenging times is to ask ourselves, “What can I learn from this?” In every challenging situation, there’s a key lesson to be learned. Additionally, asking ourselves the question, “What role did I play in this?” helps us accept 100 percent responsibility for our actions and will help us avoid similar pitfalls in the future. It’s imperative to embrace our challenges and not run away from them. If we’re willing to learn from dark times, it sets us up for even more success in the future.
13. Take A Step Back
Anxiety. Panic attacks. Depression. Extreme self doubt. Obsession. We’ve all faced at least one of those problems. It’s easy to lose your solid footing and forget your self-worth when times are hard. Each negative thought feeds the next negative thought and it becomes a vicious cycle that potentially takes a toll on your mental state, relationships, and efficiency.
It’s important to take a step back and gain some perspective. It’s not an easy task but neither is entrepreneurship. It’s important to appreciate yourself, your loved ones, and the small things in life. Be sure to have a strong support system to be there for you. And don’t forget, your work is not you. It’s your passion. Don’t let your dream become your nightmare.
14. Sleep and Briefly Return to Normalcy
During tough times, what helps me the most is sleeping and spending some time with family and friends. It’s simple, but helpful.
Sleep a full night or two as best you can. Do something you love to do with family and/or friends. Remember how much you enjoy the people around you and doing the things you often don’t get to do.
This won’t solve the problems, but I find it helps regain your balance, focus and perspective.
15. Look at the Bigger Picture
Being an entrepreneur is a roller coaster: One day you’re on top of the world, and the next, you can’t imagine why you’re doing this to yourself. Luckily, you’re not alone!
Get away from what you’re doing, call a friend, hang with your family, or do something you love. Then come back to your problem later. Never make decisions based on emotion or impulse, and don’t be afraid to ask for help. If you’re not the smartest person in the room, you’re doing something right.
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Bing Ads users may start seeing a new screen at login asking them to sign in with a Microsoft account, in much the same way AdWords users are required to have a Google account. Once you make the switch, you’ll need to use your Microsoft account name and password to access Bing Ads and Bing…
Please visit Search Engine Land for the full article.
VMworld is rolling onward in San Francisco this week, a behemoth event that should be a great opportunity for VMware to fire up developers, partners and customers among the 20,000 attendees. But it seems to have spread some discord instead, with some partners concluding that VMware is sidelining them in order to push its own technology at their expense.
Take, for instance, the announcement yesterday of the vCloud Hybrid Service, a new cloud service that VMware will provide directly to enterprise end users. The news met with more than a little ambivalence on the event floor. For one thing, VMware is not exactly well known as a cloud company. For another, though, there’s this little conundrum: If VMware is going to provide cloud services, where does that leave its resellers, distributors and other partners who are already, y’know, cloud service providers?
Not many VMware partners are using vCloud-based tools. NaviSite just launched a VMware-based cloud offering last week. CSC and Verizon Terremark are two other U.S. partners; Colt, SingTel and Softbank play similar roles with VMware globally. The company’s vCloud news yesterday could not have sat well with any of them.
The perception that VMware is no cloud provider may also hamstring the company. ”VMware forgot the most important rule for a company,” one attendee told me yesterday. “Don’t put what you do in the company name.”
Its success in virtualization actually makes it much harder for VMware to venture out into new technology territories. That’s mostly a marketing and perception problem, but it’s still something to push through, based on comments I heard at the event.
The Partners Are Restless
VMware was making its partners ill at ease before VMworld even started. During his Monday keynote, CEO Pat Gelsinger had to walk back comments he made in an August 14 Network World interview that seemed to deride the open-source alternative OpenStack as an enterprise technology.
“We don’t see it having great success coming into the enterprise because it’s a framework for constructing clouds,” Gelsinger said in the interview. Given that a lot of VMware partners have a particularly strong interest in OpenStack—like, say, Dell, HP and Rackspace—those comments didn’t win VMware a lot of goodwill.
In his keynote, Gelsinger clarified that he saw OpenStack as a valid choice for customers to use in their cloud deployments, and that VMware would still work with the open source cloud project to include it within their software-defined data center strategy.
The fumbles with partners extend to VMware’s other big announcement from the show. The network virtualization technology known as NSX could be a big deal for VMware moving forward, but as CRN reports, partners weren’t exactly feeling clued in.
VMware’s channel moves are reminiscent of the way Twitter began treating third-party applications back in the spring of 2012, when the social media company started restricting its APIs and shutting down acquired tools in order to start looking after its bottom line.
VMware seems to be looking out for itself these days in much the same way—though it’s interesting that a vast majority of its revenue is driven by the same channel partners it’s cold-shouldering. This could be a sign that VMware, despite having strong results for Q2 2013, is preparing for some rough times ahead. Possibly because so many partners and vendors are already looking at alternatives to VMware-based services.
VMware’s very reaction, ironically, might start making that search for alternatives even more urgent.
Image courtesy Ricky McGill SiliconANGLE PHOTO
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Bing For Schools officially launched today, a program created by Bing to promote digital literacy to students in kindergarten through 12th grade. The program was initially announced in June, inviting school administrators to register for the free service that gives participating schools ad-free…
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SEJ Dallas Meetup Speaker Brent Csutoras on Starting Out, Starting Over and Real Life by @itsduhnise0
Brent Csutoras has been in many different roles in the social media game. As an entrepreneur, he’s founded several marketing companies. As a strategist, he’s on advisory boards for several companies including Thomson Reuters. He’s probably most recognized as a public speaker, having presented at virtually every industry conference including SMX, Pubcon, SES and many […]
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Mobile in the enterprise is like crack. First, organizations got a little taste of it and liked the results. Now they crave more. And mobile developers are scrambling to hook them up.
Unlike consumers, enterprises tend to sample addictive new technologies warily. Smartphones and cloud services take months or years to integrate into the enterprise. Often they start in one department (like sales or accounting or IT) and then spread throughout the rest of a business. For instance, salespeople will adopt a customer relationship management (CRM) mobile app to help improve efficiency. The rest of the organization will see how well it works and make requests for their own mobile apps.
This is how the mobile imperative spreads through an enterprise—horizontally, from worker to worker, rather than from the top down. Whereas many organizations will have five to ten essential apps, there is need and desire to build as dozens (or hundreds) to serve all aspects of business functions. These apps are both for external, customer-facing purposes, as well as internal organizational purposes.
“Enterprises have had just a taste,” said IBM’s VP of mobile enterprise Phil Buckellew. “Mobility is moving into the rest of the enterprise.”
Developers Follow Suit
Startups and established technology companies alike are coming to realize the value of selling mobile solutions to the enterprise. The fact of the matter is that building apps for consumers is a very hit-or-miss business. And, as we have seen, building tools for mobile developers is a dicey proposition as well. Enterprise is where the money is and many developers have come to that realization over the last year. Instead of building the best new mobile social network (hello, Path), they are building apps for accountants, for salespeople, for IT gurus and administrators.
Once a quarter, Appcelerator surveys the developers who use its Titanium Studio integrated developer environment, or IDE, and other mobile tools. (It conducts the survey in association with research firm IDC.) In its most recent survey of 6,046 Titanium developers released today, Appcelerator saw a distinct increase in developers interested in building apps for the enterprise over the last three years.
Since the fourth quarter of 2010, enterprise-focused developers have risen from 29.3% of Appcelerator’s survey respondents to 42.7% in the second quarter of 2013. Developers primarily interested in consumer-facing apps have shrunk from 70.7% to 57.2% in the same time period.
It is important to note that Appcelerator, as a company, has moved more into enterprise services in the last three years. A survey of its developers will likely reflect that change. At the same time, Appcelerator and its developer base are large enough to be indicative of mobile app ecosystem at large. (Appcelerator’s Michael King, director of enterprise strategy, notes that Appcelerator does a separate survey focused on enterprise developers; this one targeted the mobile developer community at large.)
The bottom line: Enterprises need apps, are willing to pay for the creation and the service needed to maintain and integrate them.
Connecting Mobile To The Cloud
To serve the enterprise, developers need the tools necessary to provide integration and support for large organizations. These tools include things like IDEs, continuous deployment, tracking and analytics, device and app management and security, strategy, consulting, design and cloud integration.
Mobile-focused cloud services have gone from a few startups to more than 40 companies, all clamoring for attention and shouting in every which way to be heard by developers and enterprises. The big three in this category—known in the industry as “backend-as-a-service”—are Parse, recently acquired by Facebook); StackMob; and Kinvey. They’ve been joined by the likes of Antenna Software, DreamFactory, AnyPresence, Proxomo, OpenKit, FatFractal, Kidozen and a variety of others, all jousting for enterprise’s biggest goal: to attach their mobile applications to the cloud as easily as possible.
See also: The Rise Of Mobile Cloud Services
Enterprises like services that are easy to plug in and maintain. That desire is what originally led to the whole “as-a-service” movement. As enterprise needs move to mobile, though, the services are evolving. Appcelerator’s survey notes that 61% of developers think that these backend-as-a-service solutions will replace traditional platform-as-a-service for mobile developers over the next 24 months. That statistic is potentially self-serving: Appcelerator now provides its own BaaS platform after buying Cocoafish last year. Yet, it highlights how important mobile cloud services are to enterprise development.
Which Enterprises Are Adopting Mobile Solutions First?
Top 8 enterprise sectors adopting mobile:
Some enterprise industry sectors tend to adopt new technology before others. Buckellew said that IBM focused on eight different industry categories that are in need of mobile solutions are actively building in search of services.
Think about that list for a second. Some categories of apps will be inherent in type of enterprise (expense reporting, contact management etc.) while other industry sectors will require more specific apps and services. For instance, the banking industry will place an extreme emphasis on security and management while the automotive industry will need great solutions for cellular connectivity in moving vehicles.
It is the breadth and variety of enterprise needs (and the billions upon billions of dollars controlled by those companies) that make it such an enticing area for mobile developers. No one solution will be perfect for every organization. Hence, opportunity abounds for enterprising entrepreneurs to build their own billion dollar businesses.
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Google is creating a global database of child abuse images that the company hopes, when shared with other search engines, will help eradicate child pornography from the Internet. While this is certainly a goal worth fighting for, sadly it is also a goal that is out of reach.
Given that Google shared their new program with U.K. publication The Telegraph, Google was certainly responding to increasing political pressure from the U.K., most notably Prime Minister David Cameron’s remarks on June 10 that called Google and other search engine companies out for enabling the proliferation of such images on the Internet.
The new program certainly sounds promising: the company will be working to create a database of flagged images within a year’s time that will be shared with other search engines in the hopes that such content will “be wiped from the web in one fell swoop,” the Telegraph proclaimed.
Unfortunately, the end of all child pornography is not going to be the result of such a program, as images of raped and abused children will not be eliminated from the Internet but – at best – far less likely to come up in search results on Google, Bing, Yahoo and Ask.
Google Giving Director Jacqueline Fuller detailed the program with far less hyperbole on Google’s official blog Saturday:
Since 2008, we’ve used “hashing” technology to tag known child sexual abuse images, allowing us to identify duplicate images which may exist elsewhere. Each offending image in effect gets a unique ID that our computers can recognize without humans having to view them again. Recently, we’ve started working to incorporate encrypted “fingerprints” of child sexual abuse images into a cross-industry database. This will enable companies, law enforcement and charities to better collaborate on detecting and removing these images, and to take action against the criminals. Today we’ve also announced a $2 million Child Protection Technology Fund to encourage the development of ever more effective tools.
Even if these horrific images are identified, that doesn’t automatically remove them from the Internet. It takes law enforcement and Internet service provider intervention to do that, as Filler stated.
And there’s the fact that, for all their power, Google and the other search engines do not have the entire Internet tracked. Estimates vary wildly, with some guessing that Google may have up to 12% of the Web indexed, and others pegging that percentage as low as 0.04% of total Web content.
Whatever the figure, no one would ever give any of the search engines out there the credit for indexing the entire Web. Nor will the search engines ever get there, at least not the way they work now.
Search engines rely on following links to new content on the web. So, if a site containing illicit content is not linked to any other site, the search engines won’t even know it’s there.
And, even if they were able to find the site, search engines still abide by a site’s robots.txt file, something that all automated web search crawler engines examine before stepping across a site’s threshold. If the robots.txt file says no search engines allowed (and there are various legitimate reasons why an administrator might want to keep such crawlers out), then there’s no indexing that will happen.
Google could, in the interests of hunting down illicit content, ignore the robots.txt restriction, but busting that honor system would negatively impact a lot of sites that have done nothing wrong.
Content can also be hidden on sites by putting it behind forms. Search engines don’t index pages that are created when a form is filled in and then auto-generated by the content of that form. If they did, then search results would be inundated with product catalog content every time we looked for men’s shirts.
To be clear, Google’s program is a strong step in making it harder to find child pornography on the Internet – and that’s a damn good thing. But sources that are known by purveyors of this content will still be available to provide material that exploits children. All the search engines are doing is making it harder for new searchers for this content to locate such content.
In the long run, politicians and citizens should be happier: if this program is successful, child pornography will be vastly decreased from easy public view. But this will be just a Potemkin village – a clean-looking version of the Internet that will not reflect the fact that these terrible images are still out there – just better hidden.
Image courtesy of Shutterstock.
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The money-go-round between app developers and ad networks is starting to blur the line between many free Android apps and malware. While these legitimate apps aren’t stealing passwords, they’re still riding roughshod over user privacy by gratuitously sucking up your contact and location information — or worse.
What These Bad Apps Glom Onto
Between last September and March, security vendor Bitdefender analyzed 130,000 popular Android apps on Google Play and found that roughly 13% collected your phone number without explicit notification, 12% stored your location data and 8% sucked up your email address. Included in those numbers are apps that siphoned off one or more of the three.
Many apps don’t stop there. Other data they glom onto includes your browsing activity, your contact list, the unique identification number of your device and even your call registry.
These apps took all that information legally. Android apps display their privacy policies in seeking permission to gather personal data, and many developers bank on the fact that most people will just click through to the app.
All that data gathering typically starts when an app developer download an ad framework provided by more than 400 companies listed on the Ad Network Directory. Such frameworks makes it easy for developers to display ads in the app, and thus to get paid every time someone clicks on them.
Since free apps only make money for developers from such clicks (and, it turns out, the distribution of associated user data), very few pay attention to exactly what kind of information ad frameworks are gathering.
“Because they copy-paste the code, they don’t really debug it; they don’t really look through it and see what data it collects,” Bitdefender researcher Liviu Arsene told me. “I bet they don’t even care.”
And It Doesn’t Stop There
App privacy policies often stake out even more aggressive data-collection goals, presumably to pave the way for future updates to vacuum up more info and further erode user privacy.
[I]n accordance with the permissions you have granted, we may collect your device ID, device make and model, device IP address, mobile web browser type and version, mobile carrier, real-time location information, email address, phone number and a list of the mobile applications on your device.
The policy goes on to explain that Airpush might supply that information to third-party advertisers who are part of its ad platform and third-party vendors, consultants and other service providers. Because the data is available to so many organizations, it’s virtually impossible to know who is using your personal data, and how, once it leaves the device.
Obviously, the possibilities for abuse here are legion. Suppose one of those third-party organizations is acquired by an outfit that is, shall we say, less reputable. Or that a third party company’s computers are hacked, spilling your data into the hands of cybercriminals.
The Feds Agree: It’s A Huge Problem
Federal regulators acknowledge that a huge problem exists. “Mobile technology provides unique privacy challenges,” Jon Leibowitz, departing chairman of the Federal Trade Commission, said in February, as reported by The Wall Street Journal. “Some would say it’s a sort of Wild West.”
The FTC wants the mobile industry to bolster privacy controls by allowing phone users to opt out of being tracked by ad networks. The commission also wants apps to prominently display the kind of data they’re collecting, rather than burying it in fine print. Congress is also considering proposals to tighten privacy protections on mobile devices, though it’s hard to say how such measures will fare given firm opposition from industry.
In the meantime, here’s some free (!!) advice: Scrutinize your free mobile apps as if they’re malware ready to wreak havoc on your personal information.
Image courtesy of Shutterstock
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Today is the big launch of Samsung’s flagship Galaxy S4 smartphone — and Apple has clearly taken notice. Earlier this week, Apple released two new iPhone commercials, which were well-crafted if boring. It is unlikely the timing of these new ads was coincidental.
Schiller insisted that surveys reveal that iPhone users are more “satisfied” with their device than Android users. Schiller mentioned that Android is plagued by fragmentation and that Android users are often running outdated versions of the operating system.
Schiller wasn’t finished:
Android is often given as a free replacement for a feature phone and the experience isn’t as good as an iPhone.
While Apple’s advertising focuses almost exclusively on its own product, Schiller spent much of his time with the Wall Street Journal knocking Android.
When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with. They don’t work seamlessly together.
While Schiller mostly talked Android, Samsung was clearly on his mind. For example, he took a swipe at Samsung and its larger-sized Galaxy displays, suggesting that the bigger screen is necessary to mask a larger battery with which to compete with the iPhone 5′s battery life.
Schiller even disputed the recent smartphone market share numbers, touted the claim that Android users are more likely to switch to iPhone, and stated:
I’m not sure that the estimates and the modeling accurately gives an accurate picture of it all.
There is good reason for Schiller to be concerned, at least with Samsung, if not Android. According to the most recent comScore figures, Apple has a 38% share of the US smartphone market. Samsung is second, with 21%. But according to mobile analyst, Tomi Ahonen, Samsung is the clear global smartphone winner — having sold 215 million devices in 2012, compared to Apple’s 136 million.
The disparity could grow throughout the year. Samsung has recently stated that its flagship Galaxy line has sold over 100 million units since its May 2010 launch and that it expects to sell over 300 million smartphones in 2013.
Another point of concern for Apple: Samsung has been outspending Apple on advertising. Samsung spent $401 million just in the U.S. last year to promote its smartphones. Apple spent $333 million. Just as important, Samsung’s advertising has been more impactful. As ReadWrite noted this week, Samsung’s commercials “are the kinds of ads that strike a chord.”
Apple remains the leader, however, where it may matter most: profits. As we noted last week, “Samsung is winning every way but one” against Apple. That one way, of course, is profits. Nonetheless, Apple clearly is watching Samsung carefully — and isn’t above having the likes of Schiller toss a brushback pitch from time to time.
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