Posts tagged starting

From Kings To Grannies: These Vine Stars Are Starting The New Year In The Top 10

Vine, the social media platform for creating and sharing short video loops, is one of the hottest growing social media trends right now. Here’s a look at the top 10 Viners from the last 30 days based on new followers. Which up-and-coming Vine stars continue to grown in popularity in 2015, and whose careers will fizzle and burn before the year is out? We’ve got a few ideas.

No 1: King Of The Hill

At the top of the heap this month we have KingBach coming in with 624,567 new followers. Arguably best known for his infamous #ButThatBackFlipTho Vine, KingBach brings us comedic stylings with a street sensibility that even Grandma can enjoy … if she’s OK with occasional cursing.  

No. 2: School Is Hard

No. 2 on our list is Lele Pons with 488,666 new followers. LeLe brings us a lot of slapstick comedy, and with it, the relief that high school (for some of us), is over and we never ever have to go back. Ever.

No. 3: Hey Piano Man

Rudy Mancuso comes to us at No. 3 with 450,714 new followers. Rudy may  clown around frequently with his friend and fellow Viner, King Bach, but he also knows how to bang out a tune on various instruments which his Vines demonstrate.

No. 4: Farts + Close up = Success for LIFE

JAY VERSACE, who is not afraid of ALL CAPS or close-up selfie videos, is in 4th place with 441,653 new followers. While other Viners are building their shorts around a concept, JAY is building his around the fact that his farts smell like iPhone chargers. It’s working out well—because, let’s face it—nothing is funnier than flatulence.

No. 5: That One Kid From Some Nickelodeon Show Or Whatever

Halfway between being incredibly awesome and kinda mediocre, we arrive at Josh Peck at No. 5. Josh, who is quick to point out that he’s real famous vs. Vine famous, models his comedy closer to that of his friends LeLe Pons and KingBach. Real famous or not, Josh is pretty funny and more importantly, allows other people hold the camera from time to time. JAY, are you taking notes?

No. 6: And Now For A Word From Our Sponsors

Oddly enough Vine itself comes in at number 6 with 427,493 new followers. More like a looping vlog for its business, Vine’s Vines provide news about new features, people dancing poorly in settings where dancing is uncalled for and musicians who one day may be real famous… just like Josh Peck! While it makes sense to use your own platform to spread knowledge and create brand identity, blank videos with dripping sounds and a hashtag isn’t the way to do it. At all.

No. 7: Stop Trying to Make Fetch Happen

Logan Paul steals the No. 7 slot with a whopping 418,010 new followers. Logan, who claims he never begs for followers, spends a lot of his time begging for followers on other social media accounts like Instagram. While his bro comedy does have a certain charm, I think we all know what Regina George would say about the like-for-like requests.

No. 8: Low-Carb Snacks For On-The-Go

No. 8 goes to Nash Grier with 395,704 new followers. Nash is somehow No. 1 in all of Vinedom. Seriously, how did this happen? This kid makes me sad for humanity and scared for the future of our infrastructure. If you’re in the market for a new diet plan in 2015 that will really work, check out Nash’s video of him chewing a tube of chapstick like a cow; it’s guaranteed to make you never want to eat food again.

No. 9: Background Actor No. 1

Not-the-worst this month is Christian DelGrosso at No. 9 with 361,406 new followers. You may recognize Christian from some of his more popular friend’s videos. Christian is pretty funny in his own right, even if he is enrolled in the Logan Paul School of Social Media Advertisement.

No. 10: Granny Got Game

Like the last kid picked for Dodge Ball, Curtis Lepore rolls into 10th place with 344,808 new followers, which he should still be proud of. Curtis’ saving grace is not his more popular friends, but his grandma who easily steals the show in every video in which she appears. Coming in closely behind Grandma are Curtis’ parents. We can safely assume they’ll only get funnier as they age.

BONUS: It’s A Bird, It’s A Plane …

As a special treat and not to be left out of the fun is David Lopez with 228,864 new followers this month. His humor is pretty spot-on and his BatJuan is hilarious. Any man who will willingly post several videos of himself in a Superman onesie is pretty much aces in my book.

Lead image courtesy of YouTube

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Pinterest To Roll Out Promoted Pins To All US Users Starting January 1, 2015 by @mattsouthern

After a successful beta launch of Promoted Pins, first introduced eight months ago, Pinterest has announced its decision to give all users the ability to take advantage of this advertising unit. Starting January 1, “reservation-based” Promoted Pins will be available to all US users at a CPM. Here are some of the benefits of Promoted Pins, based on data gathered from the beta launch: Promoted Pins perform as good or better than organic Pins. Brand advertisers achieved about a 30% bump in earned media from people who saw a Promoted Pin and saved it to one of their own boards. […]

The post Pinterest To Roll Out Promoted Pins To All US Users Starting January 1, 2015 by @mattsouthern appeared first on Search Engine Journal.

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Big Data’s Fence-Sitters Are Starting To Experiment

Big Data may finally have arrived. Not “arrived” in the sense that everyone is swimming in data lakes and discovering actionable insights and other buzzwords. After all, most companies, including yours, are still baffled by Big Data and how to derive value from it.

See also: Oh, Go Jump In A Data Lake, Says Fed-Up Gartner Analyst

But for the first time in years, the Big Data fence-sitters have decided to get into the action. According to recent Gartner data, Big Data experimentation has hit 73% of enterprises, suggesting that too much is at stake with big data to sit it out. 

The trick now is to learn how to optimize those Big Data projects so they can fail, fail and fail again—and yet produce useful lessons for improvement with each iteration.

More Companies Jumping Into Big Data

While some signs point to a slowdown in Big Data-land, like this tweet from Gartner analyst Nick Heudecker—

—other data suggests the opposite. Some of it, ironically, from Gartner.

For example, for the last few years Gartner has been asking survey respondents,”Which of the five stages best describes your organization’s stage of Big Data adoption?” From 2012 to 2013, the number of naysayers remained roughly constant:

Source: Gartner, 2013

But this week Gartner released its newest survey data, and the percentage of respondents declaring they have “No plans at this time” to embrace Big Data declined considerably:

Source: Gartner, 2014

That’s a seven-point drop in the “no plans” contingent, swelling the ranks of those investing in or planning to use big data projects to 73% from 64% in 2013.

That’s a big deal.

Learning To Try

Of course, many organizations continue to struggle to put their data to good use, which is why a mere 13% of organizations have actually rolled out Big Data projects. That’s a nice leap from 2013, but still indicates that technology vendors haven’t done nearly enough to simplify their products and that many organizations have the wrong approach to Big Data to begin with.

The gap between “want to work with Big Data” and “actually work with Big Data” is also captured in this 451 Research chart:

Source: 451 Research

Part of the problem is that we’ve confused what Big Data actually means—volume is rarely the most important problem to solve; variety of data is—and we think of it as a discrete project rather than as a core component of a company’s culture. 

Cloudera co-founder Mike Olson nails this in a recent interview with Bosch’s Internet of Things group:

We talk to a lot of people who are fascinated by the technology of [Big Data]. They are excited about Big Data as Big Data. Those are bad people for us to work with, because they are not fundamentally driven by a business problem. It’s important when you start thinking about [Big Data] to think about why it matters…. The “shiny object syndrome” of engineers who want to play with new technology—I totally get that, I am one of those guys, but those projects generally fail because they don’t have clear success criteria.

The key, as I’ve written, is to set up an architecture of experimentation. This involves a heavy reliance on open-source software, cloud-based hardware and a multi-faceted team that understands your business and the right questions to ask of your data. 

It’s clear that many organizations don’t follow this practice, or we wouldn’t see nearly half of CIOs surveyed by Deloitte saying they have inadequate budget to fund innovation. Innovation isn’t a matter of big budgets; it’s a matter of little iterations. 

By embracing this more agile approach to big data innovation, more organizations will discover how to turn big data tire-kicking into big data success.

Lead image courtesy of Shutterstock

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Developers Are Starting To Chase After Apple’s Swift

Apple really wants developers to switch to Swift. And it looks like the feeling is mutual.

Six weeks after Apple unveiled Swift, the new programming language for iPhone and Mac applications is attracting a noticeable level of interest from developers. Phil Johnson at IT World crunched the numbers, and at least on GitHub, developers are picking it up.

See also: Apple Wants Devs To Love Swift, Its Shiny New Language—But There’s A Catch

Swift is now the 15th most widely used language on GitHub, with more than 2,600 new Swift repositories created since June, according to Johnson’s study. More significantly, Johnson believes that interest in Swift is directly replacing interest in Objective-C:

“From the beginning of January through the end of May, developers created about 294 new Objective-C repositories per day on GitHub. Since Swift was released in early June, that average has dropped to about 246 repos per day. That drop of 48 repos per day is pretty close to the average number of new Swift repositories created per day since its release and initial spike in interest.”

Apple has shown a marked interested in getting developers to adopt Swift, even going so far as to launch a surprisingly open and friendly development blog.

See also: Why Apple’s Blogging About Swift, Its New Programming Language For iPhones And Macs

From Apple’s perspective, Swift is a simpler, safer, faster-to-run alternative to the somewhat clunky and error prone language Objective-C now used to write apps for iPhones, iPads and Macs. But even if Swift is the magic bullet Apple conveys, it’s still going to have to rally developers to switch from the old way of doing things to an unproven new language.

The GitHub data shows that at least some developers are turning a new leaf.

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Sean Si on Starting a SEO Company the Right Way [INTERVIEW] by @AkiLiboon

On June 21, Search Engine Journal’s Philippine team had the privilege of attending a one day marketing conference called SEO Summit 2014. I interviewed one of the hosts, Sean Si, about his company SEO Hacker and its humble beginnings. You mentioned at SEO Summit that your company, SEO Hacker, started out as a one-man team before becoming one of the leading SEO companies in the Philippines. Can you share a brief history of your company’s journey? Yeah, sure! I started providing SEO services as a side job in January of 2010–one month before I graduated from college. I studied IT but I was a really bad student […]

The post Sean Si on Starting a SEO Company the Right Way [INTERVIEW] by @AkiLiboon appeared first on Search Engine Journal.

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Lessons from @Buffer in Starting Small: v1.0s of Google, Facebook, YouTube by @BelleBCooper

“The best things we know and love started as tiny things.” — Joel Gascoigne Buffer’s CEO, Joel, wrote a post not too long ago about the importance of starting small with new projects. He makes some great points about how easy it is to see the finished product of someone else’s hard work and forget about how long it took them to get to that point: “It’s difficult to understand how the evolutionary process of products and brands contributes and is vital to what they are today.” Joel goes on to say that success is more likely when we execute on small projects. Start […]

The post Lessons from @Buffer in Starting Small: v1.0s of Google, Facebook, YouTube by @BelleBCooper appeared first on Search Engine Journal.

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Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet.

View full post on Search Engine Watch – Latest

Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!

Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I’ve started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with…



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Starting Over, Part 3 – Optimize

Posted by Dr-Pete

This post is a part of the “Starting Over” series, the story of starting a blog (MinimalTalent.com) from scratch. See the end of the post for links to the rest of the series.

In parts one and two, I showed how I got my blog off the ground, indexed by Google, and just starting to rank. Now, it’s time to dive in and sand off any rough edges, before they cause future SEO injuries.

(1) Spot-check the SERPs

Marketing automation tools are great, but sometimes we get so enamored with those tools that we forget they only offer a window into the big picture. Early in a site’s life, I’m a big believer in actually typing in searches and seeing how your results look in the wild. The first time I started ranking for the phrase “minimal talent,” it looked something like this:

On the bright side, the site was getting picked up on Google+ (thanks, Jeremy!). Unfortunately, Google was creating a snippet from my first blog post. Why? Well, I hadn’t actually specified a Meta description. Sometimes, even the professionals forget the basics. Once I fixed the problem, I kept watching and eventually saw this:

There’s a wealth of information in this one image. I learned that Google was using my Meta description, but that it might be a bit long (note the odd jump to mid-sentence). I learned that Google was picking my authorship attribution and displaying my profile picture. I learned that my title wasn’t getting cut off. I learned all of this by just opening my eyes and looking.

(2) Google Webmaster Tools

Ok, now that we’ve at least made a few sanity checks with our own eyes, let’s see what the tools have to say. First, is Google indexing the site the way we’d like them to? Since I set up an XML sitemap, I can just go to “Crawl > Sitemaps”, and see something like this:

I’ve submitted 8 pages, and all 8 were indexed – so far, so good. Of course, the “indexed” count on this page only tells you which of the URLs in your sitemaps have been indexed. To get a glimpse at Google’s full index stats for your site, go to “Google Index > Index Status”:

The total count is right in the ballpark of my sitemap count, which, at least in my case, is good. Of course, Google didn’t index any pages before the site existed, so the graph really isn’t that useful. Over time, though, it can show you any unusual trends.

Keep in mind that, for large sites, you can’t expect every single page to be indexed, and that’s often not even desirable. The more you break up your sitemaps, the more you’ll be able to spot problems. If you see your total index count really take off, or you know it’s just way too large (your site has 500 pages, and Google has indexed 25,000), then this could be a sign of runaway URL parameters and duplicate content.

Finally, let’s make sure I don’t have any obvious crawl errors. Go to “Crawl > Crawl Errors” and you should see an overview like this:

I’ve got two “Not found” (404) errors, which really isn’t bad at all. I’m a bit concerned that my initial WordPress “Hello World” post is popping up, so let’s click on that:

The “Error details” aren’t particularly useful here, so I’ll go straight to “Linked from” and can see that the bad URL was on the page itself (a non-issue) and the home-page. Looking at the home-page source code, this link is now gone. So, Google just crawled the site a bit too early, and this problem should take care of itself.

(3) Moz Analytics

While Google Webmaster Tools has a lot of useful information, there can be pitfalls to getting the story from just one point-of-view (especially when it’s Google’s). Let’s look for any crawl issues in Moz Analytics, starting with “Search > Crawl Diagnostics”. Toward the bottom of the page, I get this summary:

Problems are sorted (left-to-right) from high priority to low priority, but my job this time around is pretty easy. I have 38 occurrences of one error, “Missing Meta Description Tag.” This is problematic not just because of the error, but because I really don’t expect to have 38 pages of the site crawled. So. Let’s drill down and look at a few sample pages…

A quick spot-check of the site reveals that these pages do not, in fact, have custom Meta descriptions. While this isn’t mission critical just yet, I should add them soon for my main pages.

As for the 38 crawled pages, it looks as if Moz Analytics is crawling my comment/reply pages. Looking at the source code, these pages have two Meta Robots directives and a rel=canonical tag in place, which is probably giving the crawlers some grief. It’s probably not a big issue, but let’s make sure that Google isn’t indexing these pages, by using the “site:” operator with “inurl:” on the comment/reply URL parameter. Entering the following into Google…

site:minimaltalent.com inurl:replytocom

…results in no documents found. So, at this point, it looks like Moz is being a little overprotective. It may be worth removing either the canonical or Meta Robots down the line, to make sure I’m sending Google clear signals.

Now, let’s look at what really matters – have my rankings improved? Or, at the very least, are they stable?

It’s looking good. I took the top spot for my brand name (“minimal talent”), kept the #1 spot for my tagline, and have even moved into the top 10 for “minimalism 101″. I don’t expect to be ranking for “minimalism” or “yahoo logo” any time soon – these are stretch goals at best. What’s important is to see gradual progress, even if that progress isn’t always as fast as you’d like.

(4) Google Analytics

Are these rankings helps my traffic? Honestly, only a tiny bit. Here’s the graph of sessions for the first couple of months:

It’s not a bad graph, as graphs go, but the spikes correspond with blog posts and almost entirely with traffic from social media (at this point, primarily Twitter). The small increase in traffic between posts toward the right side of the graph is a good sign, and some of that is coming from Google.

I think this graph really illustrates the dilemma of modern SEO. You aren’t going to get search exposure without first building traffic and interest somehow. For me, social is one obvious tool, but for the first few months of a project that means a sustained effort on an established network. For someone with no network at all, the build-up is going to take even longer.

Recapping Parts 1-3

I hope this short series has at least given you some insight into getting started and how the pieces can all come together. I hope it’s also not entirely bad news – ranking in 2014 isn’t easy, but it can be done, and getting the basics right does still matter quite a bit.

We’re going to put this series on hold until something interesting happens to Minimal Talent that’s worth talking about. If anyone has specific questions about getting started or about the site’s successes or failures so far, please chime in.

Read the full series

Use the links below to explore the entire “Starting Over” series:

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Starting Over, Part 2: Launch

Posted by Dr-Pete

This post is a part of the “Starting Over” series, the story of starting a blog (MinimalTalent.com) from scratch. See the end of the post for links to the rest of the series.

Launching a new site is exciting, and it should be, but we sometimes let excitement get the best of us. After months of building and planning, it’s understandable to want to finally pull the trigger, but launch is important and rushing it can delay real success. This is the story of how I got Minimal Talent off the ground.

Goods news and bad news

Online marketing has evolved a lot in the past decade, and changes to search and social have brought good news and bad news for webmasters. First, the good news – it’s relatively easy to get a new site indexed in 2014, and even ranking for long-tail terms. You don’t have to wait for Google to discover you or pay a search submission service (remember those?). Unfortunately, the bad news is that ranking on real, competitive terms has gotten harder, and it takes longer. Why am I telling you this up front? You need to have realistic expectations, or launch will be an unpleasant and ultimately unproductive experience.

Alerting the bots

You can’t win if you don’t play – if you want to eventually rank in search, you need to get indexed. In part 1, we set up Google Webmaster Tools and created an XML sitemap, which can be great for discovery. Next up is to submit your site.

Yes, submissions services may be [mostly] [hopefully] dead, but Google does allow direct submission of new pages. Go to Webmaster Tools, select the “Crawl” menu and click on “Fetch as Google” – you’ll see something like this:

To submit your home-page, just leave the field blank and click [FETCH]. Your URL should show up at the bottom, and your “Fetch Status” should soon return “Success”. Once it does, just click [Submit to index]. There is a limit to how many pages you can fetch, but typically I only use this to launch a site or refresh a page that is outdated or isn’t getting re-cached.

Within minutes, I was showing up for a “site:” search (site:minimaltalent.com), with seven pages indexed (which was about right):

I promised this series would be transparent, so I have to admit that I messed up a little here. Apparently, Google had managed to crawl the site prior to my official launch, and had actually cached it a few days earlier (checked with
cache:minimaltalent.com).

For me, this was no big deal, but it bears warning that, if you don’t want your site to be out in the world prematurely, you may have to take steps to keep Google from crawling. Google has a way of finding new sites, which can be good and bad, depending on your plans.

Later on launch day, I was also ranking for my tagline (“Misadventures in Minimalism”), on page 1 in the #2 position:

I’d highly encourage you to track a few non-competitive, long-tail phrases (and, if you’re a Moz customer, set them up in Moz Analytics). They may not seem sexy, but you’ll see progress much sooner than with competitive phrases. It’s important to know that your site at least has the ability to rank, in order to detect any issues early.

Link chickens & Search eggs

Which came first, the link chicken or the search egg? Ok, let me try again. If you want to rank, you’re going to need links, but you can’t get natural links if no one can find you to begin with. This is the fundamental problem of modern search marketing.

Yes, you can manually build links (and there’s a place for that, done well and in moderation). Sometimes, though, we get so hung up on the mechanics of SEO that we forget that there are plenty of other channels to get the word out.

Alerting the humans

In other words, it’s time to tell people you launched. I’m not one to broadcast every post I write to my friends, family, and tax guy, but launch is different – if you’ve created something you’re excited about, then tell people. Who did I email?

  • Friends (IRL)
  • Industry peers
  • Co-workers
  • Private mailing lists

In most cases, the email was customized to the list and even the individual. These things are worth the effort. As a marketer, emailing my peers isn’t just about a few pageviews – it’s a way to seed social sharing and potentially even drive links.

The other way around the chicken-and-egg problem is taking full advantage of social. We tend to obsess about whether or not social signals (Tweets, Likes, +1s) have a direct impact on ranking, and when we do that we miss two important points. First, sharing equals visibility, regardless of what happens on Google. Second, sharing can drive links, and better yet, those links are editorial, or as we call them, “natural”.

I shared the initial site and blog post on my main Twitter, Google+, and Facebook accounts. Since this project naturally has a visual aspect (the parody logos), it was well suited to Google+ and Facebook sharing, which tend to benefit from strong visuals.

I’ve wanted to put some time into Pinterest, so I set up a new folder just for the blog in my existing account, re-organized that account a bit, and then pinned some of the logos from the first post. Again, this project is visual, so Pinterest was a good fit.

My social screw-up

Ironically, I did on Pinterest what I tell everyone not to do on social media. I went to an account I rarely use and just started posting my own content. Since I’m not active, and I’m not sharing anyone else’s content most days, guess what happened? That’s right – absolutely nothing. A social media account is not a dumping ground for your crap. I failed to participate, and it’s going to take time to make up that lost ground. Luckily, I’m more active on other networks, but give-and-take matters quite a bit.

You may be thinking that, because I have a strong existing network, success with a new project on social is guaranteed. I wish it were that easy. A year or so ago, I launched a personal project that soundly flopped. Part of that was in my execution and commitment, but part of it was that the topic was a bit far afield for my existing audience. One of my goals with Minimal Talent was to find a topic that could tie minimalist design into something my existing audience was already interested in – in this case, branding. Be aware how your audiences overlap (or don’t).

Monitoring results

It can be hard to wait for results to come in, and patience is not one of my virtues. Luckily, Google gave us real-time analytics. While watching your numbers in real-time is an exercise in vanity most days, it can be very useful on launch day and during other big events. Are your social shares resonating? Which networks (if you stagger them in time) were most effective? Is it worth re-sharing on any particular network? Your real-time numbers can help make these calls.

I’m happy to say that I could actually see the needle move on launch day:

Fourteen active visitors isn’t going to make me rich, but it was definitely a start. At least I could tell that my social shares were leading to actual visits.

As the days went by, traffic from my launch and first post showed a pretty normal pattern:

Opening day was solid, with 383 visits, there was a tiny bump a couple of days later, and then little or nothing (the bigger bump on the right is the second post and sharing). This is the reality of most launches – sustainable traffic comes later. For now, you’re fighting for traffic post by post. If you expect launch day to be a benchmark of your day-to-day activity, you’ll be in for a very rude awakening.

I especially liked Moz Analytics overview of my first week’s traffic:

That’s right: PLUS INFINITY AND BEYOND!

Finally, I set up
Fresh Web Explorer (available to Moz Pro subscribers) – FWE lets you track fresh mentions of your site and keywords. Unfortunately, my brand “Minimal Talent” contains common words, and can trigger false alarms, but FWE also lets you track things like root domains. Here’s how I set that up:

You can use the “rd:” operator to find new links to a root domain. On the main FWE screen, just click “Show search operators” to see a full list of options.

It felt good to be finally off the ground, and now I had the tools to start measuring my progress. Next time – how I handled initial SEO problems I discovered and finally started ranking for more interesting terms.

Read the full series

Use the links below to explore the entire “Starting Over” series:

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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