Posts tagged Spread
Google+ Closes Branded Page Gap As Major Corporations Spread Their Social … – MarketWatch (press release)
Jul 31st
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Google+ Closes Branded Page Gap As Major Corporations Spread Their Social …
MarketWatch (press release) About BrightEdgeBrightEdge is the global leader in enterprise SEO, helping more than 2000 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. BrightEdge S3 harnesses the power of analytics on big-data to drive revenue … Google+ catching Facebook in brand pages but not fans … and why that's OK … |
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Macs Spread Malware To PCs
Apr 24th
Call it Steve Jobs’ revenge. Security vendor Sophos has discovered that one in five Mac computers surveyed carry malware that could infect Windows PCs. In a bit of delicious irony, only one in 36 Apple computers were found to be infected with Mac OS X malware. The results bring an odd sense of urgency to worries about Mac security.
Macs As “Patient Zero”
While Windows malware can’t damage a Mac, UK-based Sophos encourages Mac users to be “a responsible member of society” by ensuring their systems don’t infect other computers. In a tacky comparison, the security company compared an infected Mac to a person who has Chlamydia, a sexually transmitted disease that carriers often don’t know they have until they get tested.
Like many Chlamydia victims, Mac owners “are doing a pretty poor job” in keeping their systems clean, writes Graham Cluley, senior technology consultant at Sophos, in the company’s blog. Some of the malware discovered on Macs dated back to 2007 and would have easily been detected if the users had run anti-virus software.
Much as on a Windows PC, malware can infect Macs via USB drives, email attachments or even just by visiting a compromised website. Sophos has even seen malicious Web sites that secretly install malware on Macs with un-patched software.
Mac users take bigger cyber-risks not because their machines are invulnerable to attack (some experts claim they’re actually more vulnerable than Windows PCs) but because cybercriminals have ignored Apple systems for decades. Only in the last few years has the number of Macs on the Internet reached a level that it draws the interest of serious malware creators. “Sadly, cybercriminals view Macs as a soft target, because their owners are less likely to be running anti-virus,” Cluley notes.
Is the Free Ride Over?
That’s certainly true, but the reality is that Mac users have pretty much gotten away with lax security, so there was little incentive. And unless Mac users are feeling altruistic (not likely given Apple’s long-running ad campaigns ridiculing PC users)- or running Windows and Windows programs on their machines – there still isn’t much incentive. At least for now.
If that ever changes, it could be due to the deeper pockets of the average Mac user. If Apple customers can afford to pay a premium for the company’s computers, then cybercriminals may believe there’s greater profit in stealing passwords to an online banking site visited with a Mac. “They might believe the potential for return is much higher,” according to Cluley says.
In the meantime, though, Mac malware is pretty much the same as Windows malware. Slightly more than three in four of the Mac malware Sophos discovered targeted a vulnerability in the Java platform that Apple patched this month, nearly two months after a fix was available for Windows PCs. The password-stealing malware, called Flashback, had infected more than 600,000 Macs, roughly 1% of all in use, before Apple started working with Internet service providers to take offline servers suspected of spreading the malware.
After Flashback, the second most popular malware were pop up screens on Web sites that pretend to find viruses on visitors’ computers and then try to scare them into buying malware disguised as removal tools.
View full post on ReadWriteWeb
How Should Google Spread Word About Google?
Feb 7th
Before I started writing about Google, Bing, Yahoo, and all the rest, I didn’t even know about the existence of half their services. This wasn’t to say I was some flunky who didn’t keep up; actually, I taught webinars, training courses, and wrote documentation on SEO as it regarded the various ins and outs of the search engine world. What my former ignorance does say is that the search engines have a lot of extras, and most of them fly under the radar.
This is certainly the case with Google, as a recent Google Watch piece mentions. Many of Google’s key product lines see major enhancements without anyone batting an eye. In fact, the only location where Google changes are really noticed by the general population is the core search page, where alterations like Google Instant are quickly noted. Even there, though, behind-the-scenes updates like Caffeine are often overlooked.
Google has the opportunity to cross-promote itself, adding “try out our [awesome service]” advertisements in its various properties. That’s what they did with Chrome, and it certainly worked out well for the early growth of that browser. However, Google also tried this with services like Google Buzz and saw much lower levels of success.
So, how should Google market itself when it comes to niche markets like Hotpot and Latitude which make up such a large portion of the company’s current social and local efforts? One of the methods the company is trying is local advertisements, such as the major push in Portland for Hotpot which we saw in December. It certainly got the attention of the residents of the city, but those living outside of Oregon didn’t take much note.
So, how should Google promote its new features? Through the blogs that so few “standard users” check? Through invasive broadcasts? Through subtle messages on other sites? Through local advertisement? Or through some combination of the above?
Check out the SEO Tools guide at Search Engine Journal.
How Should Google Spread Word About Google?
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The Fleeting, Yet Viral Spread of Social Bookmarking Links
Jan 11th
Being able to share your information is one of the main reasons why social networking has become so popular. Combining real-time social sharing with search engine optimization tactics can give websites the indexing or popularity boost that it needs. However, the big question is, why do some…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News About Search Engines & Search Marketing
New Hacker Campaign Targets Holiday Trending Topics on Twitter to Spread … – PR Newswire (press release)
Dec 2nd
 Profitable.com |
New Hacker Campaign Targets Holiday Trending Topics on Twitter to Spread …
PR Newswire (press release) Using methods akin to Black Hat SEO techniques, hackers are taking advantage of trending topics to position malware distribution campaigns. … Bitter Tweet: Scammers Attack Twitter's Trending Topics |
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Report warns of the increased use of SEO Poisoning to spread malware – TechFreq News (press release)
Nov 10th
 Impact Media (blog) |
Report warns of the increased use of SEO Poisoning to spread malware
TechFreq News (press release) Other than trying to scare you into buying every single product the company has ever released, the paper highlights the growing problem of Black Hat SEO, … SEO Expert Waseem Saddique Helps Boost Online Marketing The SEO Benefits of a Press Release Google Instant Is Not Good For SEO? |
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