Posts tagged spending
E-Commerce Spending Reaches Record Breaking Levels in 2011
Feb 7th
For the ninth consecutive quarter, the fourth quarter of 2011 achieved strong year-over-year growth in online retail spending. The recent report, which was released by the leading online market researcher comScore, indicated a 14% increase in sales compared to the fourth quarter in 2010. Online retailers raked in an impressive $49.7 billion in sales. Also, [...]
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Report: Facebook Ad Spending Grew 1600% in 2011
Feb 2nd
We’re all on the edge of our seats waiting for the Facebook IPO to drop. Thankfully, Kara Swisher over at AllThingsD reports that we can all hang out a bit (maybe), because the FB IPO isn’t dropping until later today (probably). Phew.
The Wall Street Journal proper reports (no offense, AllThingsD) that Facebook probably makes most of its revenue from online advertising combined with cuts from game purchases. Before its public offering, Zynga reported $828.9 million in revenue through the third quarter. Facebook takes a 30% cut from games that live on its ecosystem. In this instance, Facebook collected about $350 million from Zynga. Facebook Credits are another revenue stream. Now there’s even a a user loyalty incentive component.
As Facebook moves forward with its IPO, many are wondering just how much it makes from ads. Boston-based Nanigans, a Facebook ads API developer, reports 1600% growth in Facebook ad spending over the past year. This refers to the ad spend managed by Nanigans’ software – not the entire Facebook ecosystem.
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You’ve heard it before: Marketers are trying to figure out how to best reach their target audience. Facebook ads are becoming more appealing, or at least that’s what Facebook’s advertising solutions want us to believe. “Marketers across the globe, and beyond early adopters, have embraced Facebook as a mainstream media platform,” says Nanigans CEO Ric Calvillo.
Facebook revealed more about its ad strategy at the end of last year, shortly before it rolled out Timeline to all users. Facebook tailors its ads to the user, delivering what it believes they want to see. Users also have the option of X-ing an ad if they do not want to see it.
Nanigans’ Ad Engine is focused on the more granular aspects of Facebook ads. It optimizes marketers’ Facebook ad spend to meet goals on Facebook, such as “Likes,” app installs, registration, in-app actions, viral referrals and purchases. In 2011, it served over 175 billion Facebook ad impressions.
Facebook is preparing to file a $5 billion IPO, but that number could end up being closer to $10 billion. As the New York Times reports, this entire offering is fueled by you, the user who continuously provides Facebook with the personal data it needs to serve targeted ads. Barrons reports that 90% of Facebook’s $3.8 billion revenue in 2011 came from ads.
Soon Facebook CEO Mark Zuckerberg will thank you kindly, and Wall Street will officially place a value on your personal data. Will advertisers bite harder in 2012? And more importantly, will users provide the social network with even more personal data?
Photo courtesy of ShutterStock.
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Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Feb 1st
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search spending could approach $30 billion.
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U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012
Jan 31st
Due to the rapid growth of mobile phones in the world and the advancement of Google’s mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012. Overall ad share for Google is around 51 percent.
View full post on Search Engine Watch – Latest
Twitter Offers Enhanced Profiles to Advertisers Spending $25K+
Jan 30th
Twitter is expanding its rollout of enhanced profile pages to include advertisers with $25,000 or higher in active ad orders on products including promoted tweets and trends. The new pages will begin rolling out February 1.
View full post on Search Engine Watch – Latest
Report: Social Media Spending Threatens To Overtake Paid Search Among SMBs
Jan 5th
Borrell Associates has come out with an extensive new report about small business (“SMBs”) and social media adoption. It contains forecasts and spending estimates as well as other data about SMB usage of social media as a marketing tool. There’s a great deal of data already in the…
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Covario Study Finds Holiday Season Pushes Global Search Ad Spending by Tech … – MarketWatch (press release)
Jan 4th
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Covario Study Finds Holiday Season Pushes Global Search Ad Spending by Tech …
MarketWatch (press release) SAN DIEGO, CA, Jan 04, 2012 (MARKETWIRE via COMTEX) — Covario, Inc., the nation's largest independent provider of search marketing agency services and SEO software solutions, today issued its Global Search Spending Analysis, reporting that spending … |
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Cyber Monday 2011 Marks Biggest U.S. Online Spending Day in History
Nov 30th
Cyber Monday 2011 was the heaviest U.S. online spending day in history, with the holiday season as a whole up 15 percent YoY to $15 billion this season-to-date. Average order values increased 2.6 percent and mobile traffic to retail sites are up 3…
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Retailer Digital Marketing Spending to Increase Across All Channels in 2012 … – EON: Enhanced Online News (press release)
Nov 7th
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Retailer Digital Marketing Spending to Increase Across All Channels in 2012 …
EON: Enhanced Online News (press release) When asked how they are likely to allocate their 2012 digital marketing budget, retailers surveyed identified paid search (30%), email (18%) and SEO/natural search (11%) as their top priorities, but deeper questioning revealed that these priorities may … |
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