Posts tagged speed

Google Site Speed Study Says the Web is Getting Faster

The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load speeds have decreased by 30 percent. Nearly every county is trending toward faster page load times on mobile.

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How Page Load Speed Impacts SEO And User Experience – WebProNews

How Page Load Speed Impacts SEO And User Experience
WebProNews
Don't obsess over page load speeds, but it would be a good idea to dedicate a small amount of your SEO time and/or budget to speeding up your site. Page speed is also one of the factors totally within your control so its prudent to optimize this

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The Hunt for the Optimum Link Building Speed

Not that many people were very concerned with link juice or the velocity at which new links are built five years ago, but today Search Engine Optimization (SEO) is a priority for CEOs and marketing teams on every continent. For some SEO is a way of life and they live by the updates. These experts have [...]

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James Parsons

James Parsons is the SEO Client Manager at AudienceBloom.com, a Seattle-based SEO firm. You can find him through his personal blog, Google+, or by email.

The post The Hunt for the Optimum Link Building Speed appeared first on Search Engine Journal.

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Netflix: U.S. Tops Internet Speed Index. Say What?

In the world of Netflix’s new “global” ISP speed index, which the streaming-video service announced Monday, the U.S. takes top honors for fastest connection thanks to Google Fiber, while speedy competitors like Sweden’s Ownit and Finland’s KYMP come in second and third.

Meanwhile, in the real world, the Netflix global index is really nothing of the sort. For one thing, Google Fiber, which offers service to a fraction of exactly one U.S. city, isn’t exactly representative of the nation’s Internet as a whole. For another, the Netflix index doesn’t even include powerhouses like Korea and Japan, which routinely kick ass in global Internet-speed comparisons.

Of course, Netflix doesn’t offer service in Asia, and that’s your first clue that its Internet speed index has been assembled for reasons that have little to do with straightforward comparisons of global Internet speeds.

Netflix itself is relatively open about this. It describes its data as a way to “give you monthly insight into which ISPs deliver the best Netflix experience.” And that’s your second clue as to what Netflix is really up to here.

Netflix has long been prodding ISPs to join its Open Connect content delivery system, which it describes as a dedicated, low-cost video-file distribution system. Many big ISPs in the U.S., however, have resisted Open Connect, even when Netflix began making streams of 3D and high-definition video available only to customers of Open Connect ISPs. Of course, many ISPs offer their own video-on-demand services that effectively compete with Netflix, too.

Coincidentally or not, broadband providers Google Fiber, Cablevision and Suddenlink, all three of which have signed on to Open Connect, happen to top Netflix’s U.S. Speed Index. So it’s not hard to imagine that Netflix’s newfound interest in providing consumer information about ISP speeds just might have something to do with pushing its content delivery network to as many companies as possible. Especially since Netflix has been known to enlist its customers to call their ISPs for this very purpose.

Without Fiber, The U.S. Is Near The Bottom

While the speeds posted on Netflix’s index are far lower than the ISPs themselves would normally claim, the streaming service explains it this way:

The average is well below the peak performance due to many factors including home Wi-Fi, the variety of devices our members use, and the variety of encodes we use to deliver the TV shows and movies we carry. Those factors cancel out when comparing across ISPs, so these relative rankings are a good indicator of the consistent performance typically experienced across all users on an ISP network.



While the U.S. does have a whopping ten ISPs that clear the 2 Mbps threshold, it still has seven providers that fall below that, with Clearwire at the bottom coming in 0.5 Mbps slower than Mexico’s Axtel, which clocked in at 1.30Mbps. With 17 ISPs on Netflix’s list (and a slew of smaller companies scattered all across the country), that gives us one of the most competitive ISP markets on the planet, making it a shame that we can’t all get the speeds of Google Fiber, or at least in the 2 Mbps range. 

Take Google Fiber out of the equation, however, and average U.S. speeds drop to 1.8 Mbps from a reasonably strong 2.3 Mbps. That’s only 0.1 Mbps faster than Ireland, and 0.2 Mbps speedier than Mexico, which is last on the list. Finland and Sweden, by contrast, blow away the non-Fiber U.S. with respective speeds of 2.57 Mbps and 2.51 Mbps. Which gives you a sense of just how weak most U.S. ISPs are, even in a not-quite-global comparison.

Image courtesy of Shutterstock

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Enterprise Flash Storage: It’s About More Than Just Speed

Guest author Ed Lee is lead architect for virtualized storage vendor Tintri.

Virtualization and flash memory are disrupting the staid storage industry. First embraced in slick consumer products like the iPod, flash memory is now the new darling of enterprise IT. One reason is speed.  Flash is more than 400 times faster than rotating disks.

The other reasons are virtualization and cloud computing. Combined, these technology trends have strained the capabilities of traditional storage products. Those big metal boxes of enterprise storage, called arrays, were originally designed in the 1980s – before MC Hammer rocked parachute pants. Today’s input/output storage requirements are heavier and far more random than storage designers could have predicted 30 years ago. And with new technology comes new problems. IT systems that once hummed, “Can’t Touch This,” became hung up by traffic jams. With the highly random I/O of modern virtualization, flash trumps even the best spinning disks.

Well, nothing gets venture capitalists writing checks faster than IT managers with large budgets wringing their hands in frustration. So, enter the flash solutions from enterprise storage startups. Even the incumbent dinosaurs are showing some hustle. Just last spring, storage industry giant EMC‘s dropped an impressive $400 million to snap up XtremIO, a three-year-old flash company that has yet to ring up a single sale.

Too Much Flash?

So has flash been over-hyped? Yes, of course it has. Most promising new technologies are overhyped, but the best survive the disappointment that is sure to follow. The problem with most of the flash crowd is that they tout it as a cure-all for IT’s performance woes – like a magic medicine show, it puts the performance back in your data center. But it’s not magic. It does one thing really well – it eliminates contention for disk spindles. But flash by itself does nothing to ease storage management burdens, and in fact may actually contribute to increased infrastructure complexity. 

Like all new technologies, flash-based storage systems need to be designed into complete solutions rather than just point products.   

Speed Isn’t Enough

Today, flash is central to nearly every next-generation storage solution coming to market. But smart IT managers know that speed alone doesn’t solve all of their storage problems, especially in a world of virtualization and cloud computing. In fact, flash-based vendors that offer systems that simplify storage management provide a much greater boost to IT performance than just making I/Os go faster.

Like many incremental improvements in component technologies – even order of magnitude performance boosts like flash – are too often hijacked by legacy vendors to create incrementally smaller and faster versions of the same old products. Don’t be blinded by flash. It’s cool, but it needs to be integrated with new approaches to building complete solutions.

Expect the enterprise storage conversation, pushed by the new demands of virtualization and cloud computing, to move beyond flash. It’s not just about the speed; it’s about the solution.

Image courtesy of Shutterstock.

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Why Site Speed Optimisation Should Be Part of Your SEO Strategy – SEOmoz (blog)


SEOmoz (blog)
Why Site Speed Optimisation Should Be Part of Your SEO Strategy
SEOmoz (blog)
With the direction SEO has taken since Google released the Panda and Penguin updates, scalable link building is becoming increasingly costly and unsustainable. At the same time there has been a great shift to content marketing, however, the point

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The Lowdown on Website Load Speed

The loading time of your website is an important factor that determines its overall success. As people generally prefer sites which load fast, they tend to lose their patience when they come across a site or a blog that responds slowly. A study reveals that 40 percent of people abandon a website that takes more [...]

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Bing Updates Image Design Again: Dim Background, Faster Load Speed & More

Microsoft Bing announced they have once again updated the Bing Image Search user interface. The previous update was in June of this year. This new update includes: Added dimmed background and full-screen mode to make it easier to view images in high definition Larger filmstrip results to make…



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SEO Is Changing Faster Than Political Rhetoric! Are You Up To Speed? – Business 2 Community

SEO Is Changing Faster Than Political Rhetoric! Are You Up To Speed?
Business 2 Community
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Google’s Page Speed Server Module Now Out Of Beta: mod_pagespeed

Google announced the Apache HTTP server module they released to help webmasters speed up their sites about two years ago is now out of beta. Google said that after eighteen releases they are now “taking off the Beta label” off mod_pagespeed, an open-source Apache HTTP server module that…



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