Posts tagged Social
Everything You Need to Know About the Social Media Bubble
May 18th
Are we or aren’t we? When it comes to social media bubbles and whether or not we’re in one, there is no shortage of people willing to argue on each side of the debate.
It doesn’t matter if Facebook finishes Friday, its first day as a publicly-traded company, with a valuation of $105 billion or $75 billion: The debate is sure to get more intense in the coming weeks, months and possibly years. Earlier this month in the buildup to Facebook’s IPO, we took a look at the social media bubble (or lack thereof) in a five-part series that was based on dozens of interviews with experts on both sides of the divide.
We opened with a comparison between the dot-com bubble to the current period, when social media companies that have no revenue model are being sold for a billion dollars or more. Later on, we compared Facebook just ahead of its IPO to America Online in the period leading up to and following its IPO.
While there is no shortage of bright people willing to argue that we are not in a social media bubble, we tended to land on the side of the argument that we were seeing the same kind of “irrational exuberance” that led to a run-up of dot-com stocks in the late 1990s and the early part of the last decade. Working under the assumption that we were indeed in a social media bubble, we speculated on which companies were likely to survive when the bubble bursts.
Finally, we talked to startup experts and found out whether a bubble was irrelevant to those who were thinking of starting a social media business. Suki Shah, cofounder and CEO at GetHired.com, told us, there may never be a better time to start a social network company.
“Small teams of smart, dedicated, entrepreneurial people are creating significant momentum and innovation in niche areas that really appeal to larger companies,” he said. “Regardless of what will happen in the future, serious entrepreneurs need to use this time to set sail.”
Image courtesy of Shutterstock.
View full post on ReadWriteWeb
Big Question (Answered): What’s Your 1 Piece of Social Media Advice?
May 17th
If the Facebook IPO and Pinterest’s $1.5 billion valuation mean anything, it’s that social media have become business as usual. Everybody’s full of social media advice and best practices these days. For today’s Big Question, we asked the savvy RWW readers to share their tips.
If you could give someone one piece of advice about social media, what would it be?
We asked and culled your responses from Facebook, Google+ and Twitter and now we’re presenting them back to you with Storify. If you have additional responses, please leave them in the comments.
View full post on ReadWriteWeb
RWW Recommends: The Best Social Video App
May 17th
Sometimes less is more. At least, that’s how this social video app works. The key to this is in its limited ability to choose. Think about going to the grocery store: When there are 12 types of ketchup to choose from, everything can quickly become overwhelming and bizarre. Now reimagine that scene with only four types of ketchup. Much better, right? It’s what ReadWriteWeb recommends.
Social video app Viddy has reportedly just passed the 15 million user mark, so it must be doing something right. Zuckerberg and Snoop are both onboard. (I know that because I am busy following both of them.)
On Viddy, much like Twitter, users decide to follow others, and others follow them. It takes time to gather a steady base of followers and people you want to follow, but much like any social media platform, if you invest time in it you will end up having a positive experience. Whereas on Twitter you tweet text, on Viddy you share video clips that can be up to 15 seconds long.
The next step is to attach a filter – Snoop Dogg, for example, prefers the vintage one. There are only four types of filters to choose from: none, vintage, black and white or the color-popping crystal. Select your audience – followers only or everyone – and then post the Viddy to Facebook, Twitter, YouTube and Tumblr too, if you’d like.
Viddy is short with users – real short. It requires users to record and submit videos that are 15 seconds or less. In fact, even a 10 second video on this site would do the trick. There are no tunes or themes; much like Instagram, it is only about the filter “magic.” In this sense, it seems most likely to be acquired by Facebook in the same way that Instagram was.
Viddy’s filter options are a bit of a snoozer, but the “vintage” one does the trick in the same way that every Instagram filter that came before it does. For a more classic look, go with “black & white” or the uber-saturated “crystal” filter. There are more filters available for a price. But with only 15 seconds to shoot, it might be better to go nude.
Not only has Viddy created a new form of video – the 15-second-long “viddy” is certainly not the same as a YouTube clip or Vimeo video – it limits your options. That is not something that competitors Socialcam or Klip can do.
When it comes to content, Socialcam is a mixed bag. Its videos don’t have a time limit, it encourages the use of various filters and it offers mostly cheesy music overlays that may not always make sense with the selected imagery. This social video app does offer a lot more premade options for creativity, but it also relies too heavily on filters and audio.
Klip is another competitor. It does not offer filters or a time limit on videos. What Klip does offer in terms of privacy, however, is something that neither Viddy nor Socialcam has down pat. On Klip, users can create their own Circles in much the same function as Google+ Circles but with a more Path-like functionality.
“You can define your private circle,” says Klip CEO Alain Rossmann. “It is a simple but powerful concept, and allows you to have a subset of followers who might be your family, classmates and these growing user types for people who want to communicate but do not want everyone else to see what they are saying.”
Do users care enough to actually take the time to create personalized and ever-changing circles? Probably not. In that sense, Viddy comes out as the quickest, most easy-to-use social video app. Will it get snatched up by Facebook in the near term?
View full post on ReadWriteWeb
Why Your SEO & Social Strategy Should Include Pinterest
May 17th
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.
View full post on Search Engine Watch – Latest
Why Your SEO & Social Strategy Should Include Pinterest – Search Engine Watch
May 17th
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Why Your SEO & Social Strategy Should Include Pinterest
Search Engine Watch Much as Facebook and Twitter are a general part of your SEO/social strategy, so should Pinterest. Our SEO team conducted a study recently to see the impact of Pinterest and the potential social link equity, one can generate from “Pinning” pictures. |
View full post on SEO – Google News
Social Media Ad Spending Forecast to Hit $9.8 Billion by 2016
May 15th
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent.
View full post on Search Engine Watch – Latest
The Social Funnel: What You Lose When You Ignore It
May 15th
I’ve written often about the dangers of ignoring social media in SEO (and vice versa), but I’m here today to write about another danger: ignoring social benefits in the traditional sales funnel. It’s frustrating that people continue to treat social media as an individual entity, a separate…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SEO Orange County Makes Social Media Signals an Effective Part of SEO Packages … – SBWire (press release)
May 15th
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SEO Orange County Makes Social Media Signals an Effective Part of SEO Packages …
SBWire (press release) Irvine, CA — (SBWIRE) — 05/15/2012 — As the first company in Orange County to use Social Media signals in their SEO packages, SEO Orange County is facilitating higher conversions for their business clients through optimized SEO. Malawi's Barefoot Safaris – Improving & Growing |
View full post on SEO – Google News
SEO, SEM and Social Media Strategist – Bizcommunity.com
May 15th
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SEO, SEM and Social Media Strategist
Bizcommunity.com Pier2Pier is looking for a passionate SEO, SEM and social media strategist to join our select team of creatives. With an avid interest in all existing and emerging digital channels, the ideal candidate would be responsible for: • Analysing online … |
View full post on SEO – Google News
Internet Marketing Company Conducts a Poll on Social Media and SEO Campaign … – San Francisco Chronicle (press release)
May 11th
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Internet Marketing Company Conducts a Poll on Social Media and SEO Campaign …
San Francisco Chronicle (press release) Internet Marketing Company (www.internetmarketingcompany.biz) reveals results of the poll, "Do You Include Social Media in Your Overall SEO Campaign?" Los Angeles, CA (PRWEB) May 11, 2012 Internet Marketing Company, an SEO marketing company which … SEO Services Company Philadelphia, Internet Marketing Firm Announces Updated … Sedona Internet Marketing Company SEO Essential Solutions Begins SEO & Social … Creatine Marketing Announces Launch of Innovative Internet Marketing Training … |
View full post on SEO – Google News
