Posts tagged Social

See Social Media Job Salaries in Top 20 U.S. Markets

Onward Search created this infographic – Social Media Jobs Salary Guide. You can click on it to expand its size. Everyone is talking about how important great content is lately and I personally know how long it takes to plan things out, research and write. This IG shows that bloggers and copywriters are getting the [...]

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8 Search and Social Takeaways from Covario INFLECTIONPoint 2012

How to be smart with a strict budget, the importance of timing and levity in social media, retaining value in SEO, content marketing, and the convergance of search and social were among the hot topics, tips, and takeaways at INFLECTIONPoint 2012.

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8 Search and Social Takeaways from Covario INFLECTIONPoint 2012 – Search Engine Watch

8 Search and Social Takeaways from Covario INFLECTIONPoint 2012
Search Engine Watch
by Miranda Miller, February 10, 2012 Comments SEO agency and software firm Covario welcomed clients, non-profits and media to Huntington Beach for their 6th annual INFLECTIONPoint conference Feb. 6 to 8. The sessions and networking time were

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Law Enforcement Turns to Social Media to Collar More Criminals

While the goal of criminals is always to stay one step ahead of law enforcement, some of them inevitably end up leading authorities in their direction by not being able to keep their mouths shut. In a day and age when social media is all the rage, it seems more and more criminals are tripping [...]

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Reputation Management and Social Monitoring Made Easy

Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to some of my favorite online reputation management tools that are of an immeasurable value for combating negative brand mentions.

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A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify

Josh Bernoff of Forrester Research and co-author of bestseller “Groundswell”, shared tips for success in social and instigating positive change by causing trouble in a way that’s disruptive at Covario’s recent INFLECTIONPoint 2012 conference.

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SPONSOR MESSAGE: The Purchase Path of Online Buyers – How Shoppers Use Email, Search, and Social

This Forrester Research independent report discusses: Three recommendations for attracting online shoppers Click-stream analysis conducted over the holidays What you should and shouldn’t expect from social campaigns Download now »



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[STUDY] 61% of Social Media Users Feel So Close To You

shutterstock_strange_smileyface.jpgSometimes little things like a sweet comment on Facebook or a Twitter friend calling your tweet a “favorite” can really make a social networker bee’s day.

A new study from Pew finds that for the most part, adults are kind to each other on social media sites. In fact, 85% of adults say that most of the people they come across on social media are rather kind; only 5% say that people are “mostly unkind,” which would imply rude or mean. An additional 5% say that it’s all situational. On the whole, adults have positive experiences on social networking sites. A total 68% of SNS users had an experience that “made them feel good about themselves,” 61% said something on social networks “made them feel closer to another person.” Of the generous and helpful variety, 39% of users said they saw acts of generosity and 36% said they see other user behaving in generous and helpful ways.

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Not everything is peaches and cream, though.

There are some social media users who don’t feel so happy-go-lucky. Not everyone experiences kind, helpful behavior on social networking sites. That would be about 18% of users; another 5% claim to never see any generosity or helpfulness at all.

Sometimes interactions on social networking sites have negative outcomes. Of the people surveyed by Pew, 26% of adults experienced negative outcomes. Of that percentage, 15% said bad experiences ended friendships, 12% resulted in a face-to-face argument or confrontation, 11% said those interactions caused family-related problems, 3% got into a physical fight with someone based on an interaction, and 3% got into trouble at work. About 13% of adult SNS users say that someone else acted rudely toward them in the past year.

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Unless you live in a world that resembles the movie Young Adult, you probably don’t think of yourself as an adolescent. On social networking sites, adults tend to be more positive and less negative than teenagers; 41% of SNS-using teens had at least one bad experiences versus 26% of SNS-using adults.

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Dear White Guys, Please Read This

Pew points out that non-white people, women, parents and millennials are more likely to see content that offends them. Of that group, 42% of black SNS users and 33% of Hispanic SNS users frequently saw language, images or humor that they found offensive compared to 22% of white SNS users. Taking a look at this in terms of age, 34% of millennials (ages 18-34) found some material offensive, compared with only 17% of Gen-X users (ages 35-46). The survey doesn’t even give the tiny percentage of Baby Boomers who felt offended by material on SNS sites. Additionally, 29% of women were offended versus 22% of men, and 29% of parents with small children found offensive material versus 24% of nonparents.

Who Did Pew Survey?

Pew surveyed 2,260 adults ages 18-and-up over the period of July 25-August 26, 2011. Of the people surveyed, 1,047 were SNS and Twitter users. The margin of error is plus-or-minus three percentage points. A total 64% of adults surveyed used social networking sites. 87% had a profile on Facebook, 14% on MySpace, 11% on Twitter, 10% on LinkedIn and 13% on other social networking sites.

Images courtesy Shutterstock.

Do your friends on social networks make you feel good about yourself? Share your experiences in the comments.

Discuss



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Online Newsrooms: A Necessity for Search and Social Content Strategy

Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world.

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Google Plus SEO could equal profit for companies with smart social media strategy – Toronto Star

Google Plus SEO could equal profit for companies with smart social media strategy
Toronto Star
including key link to al Qaeda Air Canada loses $60M in fourth quarter Tooba Yahya to appeal murder convictions Google Plus SEO could equal profit for companies with smart social media strategy Google Plus, Facebook, Twitter, social media and.

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