Posts tagged Snippets
How To Use Rich Snippets, Structured Markup For High Powered SEO – Search Engine Land
Nov 7th
 Search Engine Land |
How To Use Rich Snippets, Structured Markup For High Powered SEO
Search Engine Land Today, I am going to address that topic from the perspective of its impact on SEO. What is particularly interesting about this topic is that structured markup provides publishers a way to provide the search engines information about their website(s). … Upcoming Seminar Helps Business Owners Plan 2012 Marketing Strategy |
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This Week’s Google Updates: Apps & MLB Snippets, Detailed Reconsideration Responses
Sep 17th
This week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and increased the level of detail on the email sent to webmasters who have requested reconsideration for the Google search ind…
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Google Maps Gets +Snippets Integration
Sep 16th
Google Maps and all the information tied to it are now more easily shareable on Google+ thanks to +Snippets integration. When on Maps, users can now share whatever content is on their screen with just two clicks.
The Maps +Snippets
Whenever us…
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Google Adds Rich Snippets For Application Reviews: iTunes Apps, Android & More
Sep 15th
Google announced there is yet another new rich snippet in town, this one is for application reviews. Specifically for the iTunes and Android marketplace and even CNET application reviews. Here is an example of one of my iPhone apps with the special markup: If you have applications on your web site,…
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Google Displaying Listing Numbers In Results Snippets
Aug 3rd
@fabioricotta noticed Google testing a new search snippet that places the number of listings found on a page or set of results. Here is a picture, notice where it shows “listing 1 – 9 of 11296.” Google is frequently testing variations to the search description or snippet….
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Google Snippets Get Confused on Religion
Jun 6th
Even saying the word “religion” on a search engine blog seems like stepping on a landmine and hoping it’s a dud. When technology and spirituality mix, it seems that the end result is quite predictably utter chaos and lots and lots of rage. That hasn’t prevented major sites from dipping into religious services, however. A recent addition from Google allows sites to add rich snippets that denote prayer times. With no denominational restrictions and some great tools for calculating specific prayer time details, it seems this markup option is a great boon – or it would, if Google wasn’t getting so confused about religion.
It’s not that Google is questioning the faith of its childhood or anything. Rather, Google’s markup has failed to include a few important fields. Most notably, there isn’t a field to provide the specific religion the prayer times are for. Hypothetically, the SERP – and thus the rich results associated with prayer times – will only populated with pages optimized for the appropriate faith, making such specification in the markup unnecessary. As explained by a Google representative, ranking is at the foundation of the system. Since you type in the name of the religion and the city, “if your site does not have a specific city and you are the only Jewish site, then the feature will not work. On the other hand, if let’s say, your site adds a city where your site is not highly ranked, the result might not be on the first page.” Recent testing, however, demonstrates that it’s not quite that simple.
Barry Schwartz of Search Engine Land conducted a test where he implemented the markup for a site that gave prayer times for the Jewish faith. After going through an elongated white-listing process (wherein he had to contact multiple Google staff members to get his site cleared for the rich content) Schwartz found that the search results often pulled prayer times for the wrong religion.
The solution seems simple enough: add a “religion” field to the markup, or at least a more powerful algorithmic feature for pages that show the rich content. After all, while many people of faith will stay perfectly calm based on an inaccurate result, it would be wise for Google to avoid sending people to the wrong church.
[via Search Engine Land]
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Google Snippets Get Confused on Religion
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Google Now Showing Rich Snippets For Shopping Sites
Nov 2nd
E-commerce stores in the U.S. can now hop on the rich snippet bandwagon with Google’s announcement today that it’s supporting enhanced search results for shopping sites. The rich snippet display can make a fairly compelling case for click-throughs with the inclusion of pricing and availability right below the page link.
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Google defends including the date in search result snippets: Update content … – Brafton
Oct 25th
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Google defends including the date in search result snippets: Update content …
Brafton When consumers conduct a query about the iPhone, they most likely want information on the latest model, so results from 2009 won't be useful. … |
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