Posts tagged SlideShare
Inbound marketing is serious business and like any form of marketing things must be done right. I hope the information shared today can help you begin creating an effective inbound marketing campaign. Below we have two Slidehares and an infographic for you. The first Slideshare is by Marketo with tips on creating a better inbound [...]
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The search marketing industry was buzzing last week after Google announced plans to begin encrypting all logged-in searches from Google.com. The buzz was strong on our sister site, Sphinn, where that topic was by far the most discussed of all last week. Our “Discussion of the Week”…
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Everyone’s primary goal in search optimization is to get their own site’s content to rank first (or as close as possible to first) for specific keywords. If, however, you are having a bit of trouble doing that, it doesn’t hurt to help content…
View full post on Search Engine Watch – Latest
Slideshare made an announcement this morning that is sure to thrill open Web standards advocates and iOS gadget lovers alike. The document and presentation-sharing site has done away with Flash completely and now uses HTML5 for its file embeds.
Not only will millions of SlideShare uploads embedded across the Web now render effortlessly on iPhones and iPads, but the company also launched a new mobile site that renders nicely on smartphones and tablets as well. The upgrade should also make the site and its embeds load faster, since they don’t rely on clunky Flash plugins and content to render.
With this move, SlideShare becomes the latest popular website to forgo proprietary app stores like Apple’s in favor of a cross-platform-friendly HTML5 Web app. We’ve seen Amazon do this with its Kindle Cloud Reader and in the newspaper world, the Financial Times has had some success with its own mobile Web app, which recently surpassed its old native iOS apps in users.
In the presentation-sharing space, SlideShare’s closest competitor is probably Scribd, which has its own native iOS app called Float rather than a mobile-friendly Web app. Their website renders on the iPad, but tapping on a presentation results in a prompt to download a PDF rather than displaying it natively in the browser.
The change has the added advantage of allowing SlideShare to sell premium subscriptions to its service without having to pay 30% of that revenue to Apple.
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The smart folks at Zurb have come up with yet another clever app, this time for testing presentations called Reel. Like their other tools, it is free, it is all Web-based, and it involves a quick way to collect up/down votes. Think of it as Prezi with “likes” added.
We wrote about them most recently about Verify, a way to test market design ideas. Reel does this for your PDFs and PowerPoint slides. You upload your presentation (no registration is needed); it then takes a few minutes to parse it and returns a URL that you distribute to your work team or clients. They can vote up or down each slide and you get a report of whether your deck is a dog or dominates. Given the sad state of many presentations, this might have some promise to keep those 58-bullet point slides off the screen forever.
As a professional speaker, I like to test market my presentations with a few trusted colleagues before I take my show out on the road. In the past, that meant using email attachments, which was cumbersome. You can see an example of one of my talks here:
I also have been a big fan of presentation services Prezi and Slideshare.net. They are good for making public copies of your presentations available to your audience and as a reference to your speaking gigs. (As an example, Edelman PR has created an entire network of presentations on Slideshare, announced today.) And while you can’t “like” individual slides, with these two services you can share entire presentations with your Facebook, Google Plus, LinkedIn, Twitter and Facebook friends, as well as embed the URL of your presentations to play inside your Web pages. (Each one has somewhat different feature sets.) Reel has some promise if you really want feedback before you go out in front of an audience.
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