Posts tagged SlideShare
LinkedIn to Buy SlideShare for $120 Million
May 5th
Professional social network LinkedIn is to acquire business presentation-sharing site SlideShare, an online storage website for users to share business presentations, for $118.8 million, as it looks to boost its content services.
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Inbound Marketing: Some Tips &Stats via Slideshare & Infographic
Mar 27th
Inbound marketing is serious business and like any form of marketing things must be done right. I hope the information shared today can help you begin creating an effective inbound marketing campaign. Below we have two Slidehares and an infographic for you. The first Slideshare is by Marketo with tips on creating a better inbound [...]
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Hot At Sphinn: Impact Of Google’s Encrypted Search, Using Slideshare For Marketing & More
Oct 24th
The search marketing industry was buzzing last week after Google announced plans to begin encrypting all logged-in searches from Google.com. The buzz was strong on our sister site, Sphinn, where that topic was by far the most discussed of all last week. Our “Discussion of the Week”…
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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Optimizing 3 Types of Content on YouTube, Flickr, SlideShare
Oct 18th
Everyone’s primary goal in search optimization is to get their own site’s content to rank first (or as close as possible to first) for specific keywords. If, however, you are having a bit of trouble doing that, it doesn’t hurt to help content…
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HTML5 Scores a Point as SlideShare Ditches Flash Entirely
Sep 27th
Slideshare made an announcement this morning that is sure to thrill open Web standards advocates and iOS gadget lovers alike. The document and presentation-sharing site has done away with Flash completely and now uses HTML5 for its file embeds.
Not only will millions of SlideShare uploads embedded across the Web now render effortlessly on iPhones and iPads, but the company also launched a new mobile site that renders nicely on smartphones and tablets as well. The upgrade should also make the site and its embeds load faster, since they don’t rely on clunky Flash plugins and content to render.
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With this move, SlideShare becomes the latest popular website to forgo proprietary app stores like Apple’s in favor of a cross-platform-friendly HTML5 Web app. We’ve seen Amazon do this with its Kindle Cloud Reader and in the newspaper world, the Financial Times has had some success with its own mobile Web app, which recently surpassed its old native iOS apps in users.
In the presentation-sharing space, SlideShare’s closest competitor is probably Scribd, which has its own native iOS app called Float rather than a mobile-friendly Web app. Their website renders on the iPad, but tapping on a presentation results in a prompt to download a PDF rather than displaying it natively in the browser.
The change has the added advantage of allowing SlideShare to sell premium subscriptions to its service without having to pay 30% of that revenue to Apple.
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Reel: An alternative to Slideshare and Prezi
Aug 31st
The smart folks at Zurb have come up with yet another clever app, this time for testing presentations called Reel. Like their other tools, it is free, it is all Web-based, and it involves a quick way to collect up/down votes. Think of it as Prezi with “likes” added.
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We wrote about them most recently about Verify, a way to test market design ideas. Reel does this for your PDFs and PowerPoint slides. You upload your presentation (no registration is needed); it then takes a few minutes to parse it and returns a URL that you distribute to your work team or clients. They can vote up or down each slide and you get a report of whether your deck is a dog or dominates. Given the sad state of many presentations, this might have some promise to keep those 58-bullet point slides off the screen forever.
As a professional speaker, I like to test market my presentations with a few trusted colleagues before I take my show out on the road. In the past, that meant using email attachments, which was cumbersome. You can see an example of one of my talks here:
I also have been a big fan of presentation services Prezi and Slideshare.net. They are good for making public copies of your presentations available to your audience and as a reference to your speaking gigs. (As an example, Edelman PR has created an entire network of presentations on Slideshare, announced today.) And while you can’t “like” individual slides, with these two services you can share entire presentations with your Facebook, Google Plus, LinkedIn, Twitter and Facebook friends, as well as embed the URL of your presentations to play inside your Web pages. (Each one has somewhat different feature sets.) Reel has some promise if you really want feedback before you go out in front of an audience.
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Enterprise 2.0 Pioneer Ross Mayfield Leaves Socialtext for SlideShare
Feb 3rd
Today co-founder, president and chairman of Socialtext Ross Mayfield announced on his blog that he is stepping down from his day-to-day duties at Socialtext and joining SlideShare as vice presdent of business development. Mayfield told us about the move: “SlideShare is obviously different but what it has in common with Socialtext is being at the boundary between consumer and enterprise, which is my favorite place to play.” Mayfield has been an adviser to SlideShare for the past four years. He will remain the chairman of the board of directors at Socialtext.
Socialtext was one of the first companies in the enterprise 2.0 space, and the first to offer an enterprise wiki. “Whatever your enterprise 2.0 / social business poison, our industry owes a lot to Ross for persistently questioning how we work,” Sameer Patel of the Savo Group tweeted in response to the announcement. We discussed Socialtext’s role in the development of enterprise social software earlier this week.
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As president of Socialtext, Mayfield handled marketing and business development for the company. Mayfield’s new role at Slideshare won’t be entirely different. Mayfield was also the original CEO of Socialtext, a role he ceded in 2007. Eugene Lee is now the CEO of Socialtext. Mayfield’s announcement from 2007 rings true today as well:
As a company founder, as I’ve written before, it is inevitable and necessary that your role evolves for the best interest of the company and what you own of it. Today I’m invoking the most powerful inflection point I can for Socialtext.
“Ross is one of those guys who starts companies and grows them to a certain point and brings on other management,” says R “Ray” Wang, CEO and principal analyst of Constellation Research. “Eugene is now in the position of having to take the company is a bigger direction.” Wang doesn’t think Mayfield’s departure should be of concern to Socialtext customers.
Mayfield leaves the company in a state of growth, but is most proud of what he calls Socialtext’s “series of firsts.” From his announcement:
The first commercial wiki company, first to adapt the best of the social web for enterprises each year, bringing web oriented architecture and emerging standards like OpenSocial into the enterprise, SocialCalc as the first native Enterprise 2.0 application and the creation of a social layer across the enterprise. All these first were made possible by focusing on one of the most rewarding problems you can address — collaboration and sharing between people.
Although the company is growing, and has been a prominent thought leader in the space for several years, it faces challenges. It faces increased competition from both established companies like IBM and upstarts like Yammer. Last year in its Magic Quadrant for Social Software in the Workplace report, Gartner praised most aspects of the company but cautioned “Socialtext is a small organization with fewer than 100 employees that needs to do more to build its reputation as an enterprise vendor.” Earlier this week we commented that Socialtext needs to do more to scale its operations. Being first isn’t enough anymore.
What’s next for SlideShare? Mayfield hints that SlideShare will be making more of a play for the enterprise soon.
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LinkedIn Integrates Video Posting Via SlideShare
May 11th
LinkedIn said on its blog it is taking its integration of SlideShare technology one step further by adding videos through the social presentation platform.
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