Posts tagged skills
5 Must-Have SEO Skills
Feb 10th
On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketing.
View full post on Search Engine Watch – Latest
5 Must-Have SEO Skills – Search Engine Watch
Feb 10th
 International Business Times |
5 Must-Have SEO Skills
Search Engine Watch Should SEOs be siloed into doing just SEO and close themselves out from other marketing skills? Or should the new kind of SEO should be jack of all trades and also the master of all trades? The modern day SEO should be an integrated SEO digital … Top UK SEO Companies 2012 Internet Marketing Company Announces an Increase in the Search for Keyword … SEO Services Firm 180Fusion Attending SES Accelerator Conference & Search … |
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Oracle Digital Set To Help The WA Mining Skills Shortage With Their Latest … – San Francisco Chronicle (press release)
Jan 3rd
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Oracle Digital Set To Help The WA Mining Skills Shortage With Their Latest …
San Francisco Chronicle (press release) Perth based SEO Company Oracle Digital announces plan to partner with mining and resource companies looking to recruit skilled mining workers. Perth SEO Company Oracle Digital have created a range of new product offerings that are suited to mining and … |
View full post on SEO – Google News
SEO and PPC most in-demand digital marketing skills – Vertical Leap News (press release)
Dec 19th
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SEO and PPC most in-demand digital marketing skills
Vertical Leap News (press release) SEO and PPC are among the most sought-after digital marketing techniques in terms of demonstrating return on investment (ROI), thedrum.co.uk reports. Research by recruitment firm Robert Walters found that some businesses still see marketing as a … 6 Ways Online Marketers Can Survive The Christmas Lull |
View full post on SEO – Google News
Mozilla Aims to ‘Iconize’ Skills with Standardized ‘Merit Badges’
Nov 21st
In a world where eligible candidates for Web-related positions range from 14 to 81 years of age, and thousands worldwide may compete for an open position or contract, how can an employer expect to screen them all? In the old days, people used degrees; but in an environment where today’s skills become tomorrow’s bird cage liners, major players in Web development are suggesting the old system may already be outmoded.
A system proposed earlier this year by the Mozilla Foundation will be the basis of a global competition. As much as $2 million in grants from Mozilla and the MacArthur Foundation will be awarded to interested parties, in amounts ranging up to $200,000 apiece, who can propose a technical infrastructure and/or physical appearance for what Mozilla describes as a standard system of verified icons for representing individuals’ Web developmental skills.
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“Imagine… a world where your skills and competencies were captured more granularly across many different contexts, were collected and associated with your online identity and could be displayed to key stakeholders to demonstrate your capacities,” reads the latest working paper from Mozilla for an Open Badges framework (PDF available here). “In this ideal world, learning would be connected across formal and informal learning contexts, and you could discover relevant opportunities and craft your own learning pathways at your own pace, based on your own interests and learning styles. Whether it was through discussion with peers, structured classes or workplace experience, you could collect evidence of skill development, including new or often neglected skills such as social skills or digital literacies. This evidence could be acquired automatically from your interactions with online content or peers, explicitly sought out through various assessments or based on nominations or endorsements from peers or colleagues. This would allow you to present a more complete picture of your skills and competencies to various audiences, including potential employers, mentors, peers and collaborators.”
The picture Mozilla paints for us is of a diverse environment of educational providers including online courses and after-school programs, which would be authorized to provide icon-like badges to individuals based on criteria they decide. Those badges could then be displayed on Facebook pages, on Web sites (like the mockup created by Mozilla above), and in resumes.
As a Mozilla spokesperson told RWW this afternoon, “the badge itself is more than a static image or button. Its value comes from the information or metadata attached to it.” The plan is for the metadata for the badge file to contain the name and authentication of its issuing party, the date of issue, the way the badge was earned, and links to URIs that describe the works leading up to the badge being earned. There will be, the spokesperson said, an “implicit validation system” that reduces the chances of anyone counterfeiting or illicitly using a badge or something that looks like a badge.
But it’s this system, among other components, that will be the subject of Mozilla’s and MacArthur’s Digital Media+ Learning Competition. For Stage 2 of the competition, applications will be accepted between December 12 and January 12, for grants ranging from $10,000 to $200,000. “Fully developed badge systems will include a badge or set of badges, assessments and the technology required to issue, track, and measure performance,” read the contest specifications.
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20+ Essential Resources for Improving Your SEO Skills – Mashable
Oct 9th
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20+ Essential Resources for Improving Your SEO Skills
Mashable Whether you're looking to build your knowledge of the basics, master more intermediate material or get to the head of the advanced class, a wealth of online resources can help you graduate your SEO skills to the next level. There are plenty of places … SEO Pricing Models: How Much Should You Charge? Tempo SEO introduces new packages for small businesses |
View full post on SEO – Google News
What Skills Every New Internet Entrepreneur Needs
Aug 17th
I had lunch with one of my favorite Internet entrepreneurs today, Mark Sawyier, the CEO of Off Campus Media. The company provides college students with apartment listings near their schools, and what started out as an idea five years ago is now a multi-million dollar business. Sawyier came to this business without any formal training in computer science, business, management, or other technology training, yet he is a natural when it comes to running a modern-day Internet business. In the short time we spent today, he came up with a few bon mots and wise thoughts that I want to share with those of you that are thinking about starting your own businesses.
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- Know your site demographics. Sawyier checks Google Analytics and other website tools daily, and understands how his search rankings and traffic patterns change and what he has to do to keep the page views coming.
- Know your business plan is wrong, and keep tweaking it in real time. Anyone who tells you that they have things figured out right off the bat is just plain lying. Don’t be afraid to make your biz plan a living, breathing entity.
- Don’t be afraid to leave town to get more money. St. Louis is not the hotbed of VC activity, and especially not for Internet firms. Sawyier went to New York City to get investment capital, and is most likely to go there for additional rounds.
- Understand your distribution channel, or how you reach your customers. Sawyier early on hired college students on different campuses to promote his service and get landlords and property owners involved in listing their properties. Having feet on the street was a good complement to gaining market share and attention, especially for an Internet business. Don’t just rely on Facebook friends and other virtual methods in building your channel.
- Take risks, innovate constantly, and learn from your mistakes. You aren’t selling soap or machine tools. If you have an online business, you need to be continually trying out new ideas and seeing how they fail, and figure out what the next tweak will be. Think of this as akin to agile management and don’t be afraid to take small risks to learn how to improve your offerings.
- Organic search is more art than science. But you need to understand how the daily tweaks that Google makes to its algorithm will influence your rankings, and what you have to do to adjust your page content accordingly. If you don’t know how to use these tools, watch some videos and learn, and more importantly, figure out what metrics and stats you need to know to be effective. As Mark has told me before, “at the end of the day, the most important thing is having a website that provides the right answers and information to the searchers.”
- It is all about your content. Moving Off Campus, his major venture, has tons of content – some 80,000 individual pages, let alone hundreds of thousands of apartment listings. But the content is relevant to one particular audience and one only: college students who want to move out of the dorm, and listings for just their immediate geographic area surrounding the campus. And because the firm is so laser-focused on this content and his audience, he can charge a higher premium for his search traffic than general real-estate want-ad listings.
View full post on ReadWriteWeb
Brands Lack SEO Link-Building Skills – MediaPost Publications
Jun 29th
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Brands Lack SEO Link-Building Skills
MediaPost Publications The Covario study taps into the company's SEO Audit Score technology to measure high-tech advertisers, from zero to 100, on how well their Web sites were optimized between April and May 2011, for the keywords that define their product categories. … Covario Ranks the SEO Health of Leading High-Tech Websites Covario Ranks the SEO Health of Leading High-Tech Websites |
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