Posts tagged Show
Madonna’s Super Bowl Halftime Show Tops Google Searches [Infographic]
Feb 6th
We’re 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna.
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Facebook IPO Show Ad Revenue Increased 69% in 2011
Feb 1st
Facebook’s 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm’s S-1 filing today for its initial public offering.
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DuckDuckGo Sets New Traffic Record, But Stats Show How Dominant Google, Others Are
Jan 25th
DuckDuckGo, the upstart search engine that’s challenged its bigger competitors on privacy issues, has had a couple straight days of record-setting traffic. But the numbers show just how much the major search engines dominate the search space. First, let’s recognize how cool it is that…
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Social Networks Show Deeper Penetration, More Trust in Emerging Markets
Jan 16th
A compilation of studies from eMarketer, PEW, and region-specific groups has examined social network use and trust for regions around the world. Emerging markets approaching more common internet access both used and trusted social networks more.
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Next, Digital Mall Kiosks Will Look at You, Guess Your Age, Show You Clothes
Jan 12th
One of the most influential retail technologies of the last quarter-century has been digital signage – the use of video to show crisp, bright full-motion advertising, more recently incorporating multitouch interaction. At the National Retail Federation Conference in New York City next week, Microsoft will present a full demonstration of use cases for its Kinect for Windows motion capture system – which uses the technology that first premiered for Xbox 360 – in tailoring live ads directed to shoppers as they walk past window displays and items for sale.
Software being developed for Windows Embedded POSReady 7 will be shown ascertaining live data about the people they scan – including their estimated gender, height, weight, ethnicity, and age – and produce live ads tailored and targeted directly to the estimated demographic. And as the technology’s product manager told ReadWriteWeb today, business intelligence and analytics functions networked to those systems will enable advertising managers to literally change and create campaigns for those live shoppers on-the-fly.
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“Imagine you’re in a mall and you’re walking by various stores,” begins Windows Embedded director of product management John Doyle. “But in one of the stores, you see a digital sign integrated into the front window of the store. It’s showing content about what’s in the store and it attracts your interest. As you walk towards the digital sign, it recognizes you because it’s using Kinect. We have integrated Microsoft Kinect with the digital sign, and it recognizes the individual.”
On the back end of this operation is software co-developed with consumer engagement services provider Razorfish, that utilizes to estimate your personal characteristics using the data gleaned from the Kinect-gathered image. This software, as Microsoft will show at NRF, should make a disarmingly accurate estimate of your age.
“Automatically, the digital sign – because of its ability to connect to the back end and process that information – can immediately change the content that is being viewed on the digital sign,” continues Doyle. This way, a store billboard truly can market to youngsters, first by ascertaining that there are youngsters standing in front of it.
Perhaps a high-end department store on the order of Nordstrom, Doyle suggested, could tailor suggestions for such things as outdoor gear, dresses, and accessories based on the real-time data that the Kinect camera gleans from the shopper staring at its digital sign. It might not even be out of the question for software to estimate the shopper’s tastes in fashion based upon what she’s wearing at the time.
Video of Microsoft’s CES 2012 demonstration of a shopper trying on clothes without changing her own. Posted to YouTube by shopping services provider Retrevo.com.
At CES 2012 this week, Microsoft showed select customers the portion of next week’s NRF demonstration that features the virtual clothes-changing program. Here, a shopper sees herself in digital outfits that are superimposed on the camera image of herself, which is shown in reverse in order to simulate a mirror. The shopper may make gestures to interact with “charms” (as Microsoft now calls function icons, beginning with Windows 
along the top that change the function of the program.
At this point, the functionality is a little crude. Actually, it’s a bit like dressing up a member of The Sims. Simulated clothes, while three-dimensional, are stiff and appear self-illuminated, which may not necessarily lend itself to the most flattering presentation. But you can see where Microsoft is going with this. You can imagine a more evolved form of this prototype using a physics engine to approximate the weight and the shimmer of the fabric, as well as apply the same lighting characteristics as are used in the room, so that dresses don’t look like they’re being held up with garden wire.
If you were wondering how Microsoft would leverage the shopper’s personal copy of Windows or Windows Phone into the mix, here it comes: If the user has a Windows Phone, the Windows Embedded kiosk may be able to send snapshots and other data about the interaction to that phone. Conceivably – although Doyle acknowledges there are already multiple privacy issues involved – the kiosk could glean more information about the shopper via near-field communication.
A lot of this assumes that the kiosk software gets it right. Can the software really guess your age, for instance? If a human being guessed the shopper’s gender wrong, it would probably lead to a no-sale. Doyle responded that the display software might not have to make the right call all the time. It only applies its estimate during the attraction phase, when it’s trying to get the shopper to come closer. You don’t blame a store today for showing you signage featuring kids clothes even though you’re not a kid.
As these kiosks interact with customers nationwide, Microsoft’s Doyle projects a setup where data gleaned from those interactions may be mined in real time by business intelligence software on the back end. Franchise managers could ascertain which items are hot and which are not. And in cases where kiosks are previewing items that are still being sewn in the factories, those managers could make inventory decisions at that point about how many to order. Real-time interest data could be mapped and compared according to a franchise’s various regions and coverage zones.
Doyle admits this setup could give shoppers in California and elsewhere on the West Coast a certain advantage. Live ad campaigns could be deployed first on the East Coast, and tailored for maximum attractiveness and efficiency as the sun passes over the Central and Mountain time zones. “In a single slice of a day, you could optimize that business intelligence, from East Coast to West Coast, very, very quickly,” he remarks.
Though Microsoft’s CES demo involved ordinary HDTV displays, the NRF demo could utilize a new display concept from technology partner Intel, announced just yesterday, featuring a 7-foot, 6-inch-tall multitouch glass screen.
The NRF Expo will be held at the Javits Center in New York beginning next Monday, January 16. Microsoft will be distributing its display over booths 1337, 1334, 1239, 1238, and 983.
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Quick SEO Results Show Impressive Site Jumps In 30 Days – PR Web (press release)
Jan 9th
 PR Web |
Quick SEO Results Show Impressive Site Jumps In 30 Days
PR Web (press release) After discovering a large part of the Google algorithm, Quick SEO Results hires new 20 in-house Link Builders to meet the strong demand for their SEO services. In just the first 30 days of its service, websites show impressive site jumps. … Training For Work As An SEO Specialist in 2012 # SEO |
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Louis CK Tries Online Video Experiment With $5 Downloadable Comedy Show – ReelSEO Online Video News
Dec 14th
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Louis CK Tries Online Video Experiment With $5 Downloadable Comedy Show
ReelSEO Online Video News The following is an index of our more popular video search engine optimization (Video SEO, VSEO,… Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West… We had the privilege of speaking with Bruce Clay … |
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Today Show Discusses Social Q’s [VIDEO]
Dec 8th
Let us know if you agree or disagree with the recommendations for the following discussed in the video: Christmas Card via email People walking and looking at phone Facebook friend requests from co-workers Visit msnbc.com for breaking news, world news, and news about the economy Your browser doesn’t support iFrames 
Vote for this poll [...]
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MasterCard’s Partnerships Show Its Evolution Towards Being A Tech Company
Dec 2nd
MasterCard is continuing its big push to become known as a technology innovator and today it announced a strategic partnership and investment with mFoundry, a software-as-a-service mobile banking solution serving more than 560 banks and credit unions in the United States. MasterCard’s announcement comes on the heels of its partnership with Intel and is yet another step in the confluence of the technology and payments industries.
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What mFoundry and MasterCard plan on doing is integrating MasterCard’s PayPass technology into the financial services platform provided by mFoundry. See mFoundry’s product page for a complete list of what the company is working on. In a few words … pretty much everything mobile payments related. That includes checking your bank account, alerts from the financial institutions or banks, gifting, mobile wallet reloads and point-of-sale integration. It can work either through the mobile Web or native applications.
It is likely the POS technology stack that mFoundry has that MasterCard is most concerned with. The mobile payments company has 2D barcode (QR codes for the most part), NFC, numeric codes and sticker/SD card solutions for POS terminals. Infrastructure is the biggest barrier to widespread use of mobile payments at retailers (and NFC capable smartphones in consumers’ hands). MasterCard’s PayPass technology is what the company is pinning its notion of mobile payments to and the idea that the smartphone will be as ubiquitous one day as credit cards are now. Also, those that can afford smartphones are also more likely to be able to spend more money in general, which is a general boon to the payments industry, MasterCard or otherwise.
What does MasterCard have in its pocket now to push the boundaries of mobile payments? It has the initial partnership with Google and the Google Wallet project, it has a strategic deal with Intel to help develop new technology and infrastructure in payments and it now has mFoundry to provide services and connections to financial institutions that are already using mobile banking, finance and payments solutions.
As we would expect from a payments company like MasterCard, the company’s strategy is as much about business as it is about the actual technology. MasterCard is moving aggressively to control the ecosystem and as such kept a company like mFoundry out of the clutches of Visa and American Express. Instead of announcing a $100 million investment in e-commerce and mobile payments, the way American Express did, MasterCard is putting its money into the ecosystem where it can harvest the fruits of other companies’ innovations (especially those that are more technologically savvy) and apply those solutions to its payments infrastructure.
Here is a video that MasterCard posted having a short conversation with mFoundry.
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