Posts tagged should

Google Won’t Pause New Privacy Policy – Should They Have To?

Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy briefing with members of Congress.

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Daily Wrap: CTOs Should Avoid These Patterns and More

dailywrap-150x150.pngJoe Brockmeier shares several anti-patterns for technical leaders. This and more in today’s Daily Wrap.

Sometimes it’s difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well.

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Anti-Patterns for Technical Leaders

Anti-Patterns for Technical Leaders

Joe Brockmeier, reporting from the Monki Gras conference in London, shared management learnings gleaned from Joyent technical leaders, Jason Hoffman, CTO, and Bryan Cantrill, Vice President of Engineering. Of particular interest were their tech leadership anti-patterns. If you’ve worked for a tech enterprise, you’ll probably recognize at least a few of these types.

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How YouTube is Part of a Global Economic Transformation

How YouTube is Part of a Global Economic Transformation

The Internet may have grown up first in the United States, but it’s a global phenomenon now. The same can be said for the fast-growing body of educational content on the web. YouTube announced a new batch of partners that were added to its Education Channel today and noted that nearly 80% of the viewership of educational content on the site came from outside the United States. Less than 70% of the site’s total traffic is International, so the educational content is disproportionately viewed by global audiences. (more)

Looking for a Better HootSuite? Try Gremln.

Looking for a Better HootSuite? Try Gremln.

If you aren’t happy with scheduling your Tweets and analyzing the sentiment of your social networking accounts, a new service from Gremln.com is available today that might be a better alternative. The company has been part of the St. Louis-based Capital Innovators startup accelerator/incubator program that we wrote about yesterday. (more)

Biggest Winners In Facebook's IPO

Biggest Winners In Facebook’s IPO

When Hugh Hefner founded Playboy in 1953, he famously offered photographers, writers and artists the choice of cash or stock in the then-private company. While most chose cash, a few held onto shares that were worth millions by the time the company went public. (more)

One More Reason to Jailbreak Your iPhone 4S: Tweaking Siri

One More Reason to Jailbreak Your iPhone 4S: Tweaking Siri

The first untethered jailbreak for the iPhone 4S and iPad 2 dropped two weeks ago, much to the excitement of the hundreds of thousands of people who rushed to download it.

Despite its recent growth in popularity, jailbreaking is still not a mainstream activity among iPhone and iPad owners generally. (more)

Showyou 3.0: The Remote Control for Web Video

Showyou 3.0: The Remote Control for Web Video

Showyou 3.0 launches today, and if you watch videos on an iPad, a Kindle Fire, an iPhone or an iPod Touch, you need to try it. If you have an Apple TV, so much the better. Showyou brings in all the videos from your various social networks, including Facebook, Twitter, YouTube and more. It displays them for you in a glorious, sweeping grid organized by magic. (more)

StumbleUpon Says Goodbye to Direct Links

StumbleUpon Says Goodbye to Direct Links

When StumbleUpon did its big rebranding, reorganizing and redesign late last year, we figured that the 20-million-plus discovering engine was done making big changes. At least, for a little while. Boy were we wrong.

The newest SU update removes all direct links. (more)

Jumptap: Use of Native Apps Versus Mobile Web is Tied

Jumptap: Use of Native Apps Versus Mobile Web is Tied

The mobile advertising industry was a $1 billion business in 2011. It is expected to hit $6.5 billion by 2014, according to eMarketer. For reference, it was 1998 when Web advertising hit the $1 billion mark. In 2010, it was a $26 billion industry fueling the growth of companies like Google and other Web-centric properties. (more)

New Reuters Site Turns News Decisions Over To Social Media

New Reuters Site Turns News Decisions Over To Social Media

News agency Reuters launched Social Pulse, which it describes as a “social media hub” that will display “the most talked-about news, companies and influencers across the Web.”

The site is unique in the news-curating space in that it uses trends from the Twitter accounts Reuters and its journalists follow to arrange headlines: in effect, the news agency is automating editing and story selection and putting it in the hands of “everyone from Nouriel Roubini and Jenna Wortham to John McCain and Rachel Sterne.” (more)

Why Facebook Will Become a Food Porn Kingdom

Why Facebook Will Become a Food Porn Kingdom

On the same day that Facebook announced its IPO, the FoodSpotting app dished up a few new offerings. Now it creates a personalized picture menu for you, the FoodSpotting user, delivering “smart dish recommendations” based on what you like. The “filter wheel” categorizes food into dishes that you want to try and have already tried, and those you hope to never eat again; you can also see how your friends feel about various dishes. (more)

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Why Zuckerberg Should “Share” the Facebook Kingdom

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Facebook is worth $75-$100 billion. If we broke that down by user, it would mean that each individual is worth $118.34. Or, if we’re looking at it in terms of revenue from 2011 – $3.71 billion – each user is worth $4.39 in revenue per user per year. Yet Zuckerberg owns 28.4% of Facebook, and holds 56.9% of the voting power.

The world over is reacting to the fact that Facebook has now put a dollar value on 845 million users’ personal data. Zuckerberg had something to say about it, too. About three hours after the IPO dropped, he posted a revealing photo to his Facebook page.

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Zuckerberg-FB-desk.jpgThe status update has more than 70,000 “likes” and 6127 shares, but only 128 comments. Most of them are congratulatory: “Like!” says Larry Chiang, emphatically. “Keep the vision and stay thirsty my friend! Congrats!” writes Ken Walden. Zuck is absent from the entire comment thread.

There’s a common, understood practice in the Facebook culture. If a user gets feedback on a status update, they take a few minutes to go through and “like” some of the comments that their friends left. It shows recognition and approval of the comment, producing a feeling of momentary happiness in the user. It’s even better than a smiley-face approval.

Zuck didn’t “like” any of the comments that anyone posted. Notably, KuoChuan Chang, a user in Taipei, Taiwan, went through and liked quite a few of the comments that other Facebookers left Mark. Chang even shared the “Stay Focused & Keep Shipping” photo to his own page. For added emphasis, he decided to “like” it, too.

“Personal relationships are the fundamental unit of our society,” Zuckerberg writes in his IPO letter. “Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.”

Zuckerberg is the man (er, boy) behind the technological side of Facebook. But when it comes to making “friends,” he does not participate in the culture of Facebook that he helped create.

Beast photo via Zuckerberg’s Facebook profile.

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Search ad growth should motivate SEO investment – Brafton

Search ad growth should motivate SEO investment
Brafton
As such, businesses are expected to spend 27 percent more on search advertising in 2012 than they did in 2011 and SEO marketers should be prepared to incorporate developing trends in their content marketing campaigns to fuel organic search results.

and more »

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Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time

Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course,…



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Why You Should Smile in Your Facebook Profile Photo

Facebook Logo_150x150.jpgIf you’re not smiling in your Facebook photo, your life is probably going to suck in four years time.

Reseachers J. Patrick Seder and Shigehiro Oishi at the University of Virginia in Charlottesville discovered that smile intensity from a single Facebook profile photo in the first semester of college predicted self-reported life satisfaction three and a half years later, at the time of college graduation.

This type of study isn’t actually unique to Facebook, however. A 2011 study by Harker and Keltner showed that female students smiling in their college graduation yearbook photos from 1958 and 1960 were reportedly happier 30 years later. A similar study by Abel and Kruger (2010) found that professional baseball players who smiled more intensely in archival photos lived seven years longer than those who didn’t smile much.

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Why does intensity of smiling in a photo predict well-being later in life? Smile intensity is associated with life satisfaction. But what about extroversion? This is another, third variable that the researchers considered.

The researchers also considered that people who smile more in their public Facebook photos tend to have better social relationships. Past research shows that people who smile in photos are usually warm and friendly, and they tend to have an easier time in social relationships. As such, smiling intensity in photos correlates with a higher life satisfaction through positive social relationships.

Does extroversion play into the longitudinal association between smile intensity and life satisfaction? Smile intensity did not significantly correlate with self-reported extroversion. The researchers did not find evidence for extroversion-as-third-variable account of life satisfaction. They did find that first-semester social relationships satisfaction was an important link between smile intensity and future self-reported life satisfaction.

Interestingly, they did not find evidence that extroversion was responsible for association between smile intensity in photos and future life satisfaction. So just because someone is extroverted on Facebook or in life doesn’t mean they’re satisfied – it just means that they’re extroverted.

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One caveat to the study: Researchers worked with students who were college freshmen in the fall 2005, and used Facebook when it became available to most colleges. In September 2006, Facebook became available outside of the academy. The first study worked with 92 participants (35 male), which is a rather small sample size. All Study 1 participants were early adopters of Facebook.

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What You Should Know About ACTA and Your Rights

Earth (2).jpgThe most controversial measures of concern to Internet users in the final version of the international Anti-Counterfeiting Trade Agreement (ACTA) for most Internet users are 1) that signing governments pledge to allow copyright holders a way to request, under court warrant, personal information about a suspected infringer from that person’s ISP; 2) that means will be provided for a rights holder to legally pursue someone suspected of circumventing rights management technologies; 3) that goods crossing countries’ borders may be made subject to search and seizure if they’re suspected to contain infringing material, with exceptions provided for things like personal luggage.

President Obama signed this treaty on October 1, 2011, effectively ratifying it on behalf of the United States.

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What ACTA is not

This treaty is not a law, nor is it a bill or an act, like SOPA or PIPA. Although the treaty has already been signed in the U.S., ACTA is not a law that can be followed or broken by a person. A country may break the treaty, but you can’t be arrested for an ACTA violation.

By far, the most controversial measures that were considered for the treaty were either already stricken or were voted down for inclusion in a draft. One such measure would have had governments narrow their provisioning of “safe harbor” for Internet Service Providers only after they implemented certain monitoring tools and/or filters for preventing the distribution of unauthorized material. Another would have compelled governments to institute “three strikes” laws, similar to one briefly enacted by France in 2009 but later struck down by its constitutional council, which would ban an individual’s use of the Internet after three instances of infringement or piracy.

An alternative phrasing for the measure that narrowed the definition of safe harbor would have compelled governments to mandate that ISPs must monitor traffic. Again, this measure and the other two listed above are no longer part of the treaty.

Most importantly, they were stricken after the European Union’s vigorous objection to the treaty negotiations between countries being held in secret. Actually, trade negotiations have historically almost always been held in secret. However, the EU’s objection led to the veil of secrecy being lifted from the process in February 2011. At that time, Europe could publicly object to the inclusion of those measures, which eventually were withdrawn from consideration.


Read the Anti-Counterfeiting Trade Agreement.


Is ACTA the law or not?

Yes, the President signed the treaty, but that’s different from signing a bill into law. Despite how some have strictly interpreted the Constitution (specifically Article VI, paragraph 2), there are U.S. laws today on the books that have not been changed or rendered null by ACTA, even though they appear to contradict the treaty’s terms. There are “fair use” exemptions to U.S. copyright law, for instance, that make it legal for anyone to circumvent copy protection (“rights management”) schemes for various personal reasons. A teacher, for example, may make a copy of rights-protected media if he uses it in education. If you have a legal movie, and you need to do something to it to make it play in any device you legally own, that’s legal too. If you’re a security engineer, and you’re testing a copy protection scheme to see if and where it breaks, that’s legal. These exemptions remain U.S. law, and as judges interpret the law presently, no treaty can override that unless Congress says so.

Which would have made Congress’ participation in the ratification process somewhat helpful. The U.S. officially ratified ACTA without consulting Congress – which some believe to have been an awkward step because Congress would most likely have consented, not objected. Days after the ratification, Sen. Ron Wyden (D – Ore.) wrote a public letter to Pres. Obama expressing his frustration over the President’s appearing to have circumvented the Constitution. “It may be possible for the U.S. to implement ACTA or any other trade agreement, once validly entered,” Sen. Wyden wrote, “without legislation if the agreement requires no change in U.S. law. But regardless of whether the agreement requires changes in U.S. law… the executive branch lacks constitutional authority to enter a binding international agreement covering issues delegated by the Constitution to Congress’ authority, absent congressional approval.”

Indeed, the language of Article II, Section 2, paragraph 2 reads states that the President “shall have Power, by and with the Advice and Consent of the Senate, to make Treaties, provided two thirds of the Senators present concur.” That would appear to signify that a Senate majority must approve first.

However, the very fact that the Senate was not consulted and did not vote on the treaty may, if the matter ever comes before a judge, be declared the reason why ratifying ACTA did not surmount existing law. A treaty can surmount law, but only after Senate approval. Conceivably, the Senate could take up the ACTA matter on its own time. But if it were then to approve or consent to the President’s ratification (as though he had not already done so), then quite possibly, the current copyright exemptions could be put to the test, perhaps by way of a federal suit by rights holders against the U.S.

The situation in Europe is very different. There is a nebulous concept of the body of collected law among the various member nations through the centuries, called the acquis communitaire. If you put everything together ever written or adjudicated or declared that’s consistent with the modern day, that’s the acquis.

One of the European Union’s strongest objections to ACTA, which became public in February 2011, was that it would surmount the acquis – it would effectively invalidate the existing laws of member nations. This was one of the strongest reasons why the treaty was “de-fanged” – that the “three strikes” mandate, among others, was removed. After that happened, an independent study commissioned by the EU Parliament declared that the treaty did not violate the acquis’ boundaries – that Europe could effectively implement the treaty because it did not change the law.

To quote: “This study finds that, in the case of the EU, ACTA does not entail such a significant shift in the EU Acquis, but that, while it is not fundamentally in conflict with the TRIPS Agreement [the existing World Trade Organization document on intellectual property rights], it is significantly more stringent and rightholder friendly than the TRIPS Agreement. Many of the substantive issues that raised concerns in the early position papers have been addressed or are entirely absent from the final agreed text. On the other hand ACTA also does not appear, on its own, to have a significant impact on the EU’s innovative capacity or its global competitiveness. This is partly due to the relatively modest scale of the outcome, as well as the fact that ACTA will not require any change in the laws or regulations of significant competitor countries such as Brazil, India and China.”

That finding is perhaps the most important point of all, especially since Poland – an EU member state – ratified the treaty this week. Street protests by ACTA opponents there centered around fears that ACTA would force governments to enable rights holders to implement measures that censor Internet content. This is perhaps the most extreme interpretation of proposed clauses in the treaty that – once again – are no longer present and were not ratified.

The gist of what remains

Among what remains of ACTA is a measure that would give governments worldwide a kind of legal support mechanism should they decide to allow rights holders to seek personal data from ISPs. It does not mandate that they must provide rights holders such means (the verb “shall” has frequently been replaced with “may”), but it gives governments an excuse to do so.

Since the treaty is not law, it cannot stipulate the measures or methods that countries must put in play to enable rights holders to make these requests. And in a way, that’s the problem: Though it mandates that privacy, freedom of expression, and fair process must all be observed when seeking someone’s identity, ACTA does not offer any guidance as to how governments would ensure these rights.

As it stands, the treaty does state that governments “shall” (not “will”) enable legal means to pursue individuals who circumvent copy protection knowing that doing so will lead to infringement. If the findings of the E.U. Parliament study – that the treaty does not override existing laws – apply to the U.S., then ACTA’s implementation does not cancel out the “fair use” exemptions entered into copyright law over the last five years.

At least, so it might appear. However, individuals have lost faith in the largest rights’ holders ability to restrain themselves from testing these laws for loopholes. Universal Music’s false use of a DMCA takedown order last year is just one indicator that, given the right tools, the music industry will test the limits of their mandates.

Most people are not pirates or counterfeiters. I am neither. The protection of our interests may go a long way in helping us to reduce the instances of piracy and counterfeiting through our own positive example. There are valid arguments that treaties and legislation directed mainly towards rights holders, without similar regard for the individuals who would like to respect those rights, are imbalanced and perhaps unfair.

The sad but probable outcome of this final stage of the ACTA debate is that existing countries’ laws will be tested, either by the largest body of rights holders testing the limits of their privileges, or by publicity seekers wearing Guy Fawkes masks – and most likely by both.

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5 Things You Should Look For in a Community Manager

handshake_guestpost.pngIn honor of Community Manager Day, I thought it would fun and worthwhile to share some tips with employers looking for the perfect community manager for their business.

The community manager role is more relevant now than ever, and the numbers show it. In a joint research report released by Booz and Co. and Buddy Media, titled Campaigns to Capabilities, brand marketers said that hiring full-time employees is the number one investment they are making in social media. Furthermore, 63% of all social media teams have dedicated community managers, and 59% of social media teams plan to hire full-time community managers in the near future.

So, if you are one of the many companies looking for a community manager, what are the qualities any candidate absolutely must have? Here are the top five things to look for in a community manager:

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Guest author Michael Jaindl is chief client officer for Buddy Media. He has over seven years managing and building technology products for the largest companies in the world. Prior to Buddy Media, MJ worked at NBC and GE.

1. A strong writing background, preferably in journalism or PR. There are a couple of reasons why this is so important. Though it may seem obvious, proper grammar and spelling errors are inexcusable for corporate social media accounts. Additionally, those with journalism and PR backgrounds have an understanding of what content is newsworthy and likely to be shared, as well as an ability to relay information in an engaging yet concise manner.

2. The ability to analyze and optimize (quickly). Creating content and responding to people is an integral part of the job, but community managers must be able to look at data to determine what is working and what is not. If certain types of content is resonating, whether it is due to the publishing schedule, substance or style, community managers should be able to effectively optimize accordingly. Conversely, if engagement is down, community managers must be able to move quickly in a new direction without hesitation.

3. A constant connection to the social world. Community managers cannot limit themselves to working a 9-5 day, Monday through Friday, because communities are real time and don’t care when you’re in the office. Community managers need to establish guidelines to have specific team members active on call around the clock., or as much as possible.

While there are times when communities might be less active, an important comment or questions from a fan published on Saturday morning simply cannot be left for Monday morning. Community managers need to commit to checking social networks in the evening and on weekends. The best community managers will embrace the opportunity to provide value to your brand outside normal work hours.

4. An insatiable appetite for your industry. Community managers need to be interested and passionate about more than just your company. Great community managers are tuned into the industry’s top news sources and thought leaders and are constantly looking for links, videos and news to provide to their communities. Community managers who are excited about the overall industry, and not just their own brand, can effectively communicate that passion to their fans and followers.

5. Short-term and long-term thinker. Community managers often think about the day-to-day of creating updates and responding to people online. Being able to work in the moment and quickly read and react to conversations online is a crucial part of the job.

But equally as important is the ability to look at the big picture and to work toward long-term goals and objectives. Effective community managers can think “big picture” in order to use community management as a way to reach business objectives. Whether the goal is to relieve pressure on customer service call centers or to reach certain engagement or web traffic benchmarks, the best community management candidates can put together long-term strategies and then work daily to reach those goals.

Photo by jynmeyer

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Google+ Adds Search Features Twitter Should Notice

newgoogleplusicon150.pngGoogle and Twitter couldn’t make a deal to renew their real-time search partnership, and now Google+ is plowing ahead on its own. A new Google+ feature makes searches on the network more timely, social and shareable. Google+ users can now post updates to their streams directly from search results.

If you search for a topic or hashtag, such as “SOPA,” a post box at the top promps the user to “join the discussion.” Posts from this box include the note “Shared from the Google+ SOPA stream.” The topic name links back to the search results page.

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Earlier this month, Google unveiled its pivotal effort to make search more social. Its “Search, plus Your World” update changes its search engine from an unbiased look at indexed pages to something influenced by your friends and contacts. Google’s bet is that this helps users find more relevant results.

Google’s real-time, topic-tagged social searches now give it a graph of the online public’s interests, which is the same valuable commodity on which Twitter is trying to build its business. Twitter’s torrent of real-time data produces trends, and it sells promoted ad spots on those trends. For users, search is an essential part of exploring their interests on these networks, so it’s a crucial spot for these networks to monetize, too.

Twitter has been slow to build its own search product. For a while, Twitter just fed its results to Google. But that put too much power in Google’s hands, and now Twitter won’t play ball. Twitter acquired its own social search startup last September, but nothing has come of it yet.

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Much like Twitter’s website, Google+ search pages show trending topics along the right side, employing its real-time search and hashtags to discover new, timely content. Today’s update makes Google+ searches more visible by including them in sharing. Google+ also added its “What’s Hot” section to the mobile Web version today, adding another way to discover real-time Google+ stories.

Do you use search or browse for topics on social networks to find stuff that interests you? Or do you discover content in other ways? Tell us in the comments.

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Basic SEO Tips Every Blogger Should Know – Online Media Direct Ltd (blog)

Basic SEO Tips Every Blogger Should Know
Online Media Direct Ltd (blog)
Bloggers need a basic knowledge of how Search Engine Optimization known as SEO works. SEO determines where your site will come up when someone is searching for information. The sites with the most successful keyword optimization will pop up first,
Amping Up Small Business SEO with New Pay for Performance Ranking ServiceMarketWatch (press release)
4 questions to ask when hiring an SEO consultantiMedia Connection
SEO AnalystQuest Search and Selection
SEOptimise (blog) -SEOmoz (blog)
all 16 news articles »

View full post on SEO – Google News

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