Posts tagged Semantic

The Evolution of Semantic Search and Why Content is Still King

Is it just me, or does it seem like yesterday we barely knew what the word ‘Google’ meant? The evolution of search technology has progressed in leaps and bounds at what seems like lightning speed. It all started with simple keyword searches, where search engines produced results to phrases directed by users. Back then, this was the main approach for search engines to assign rankings to web pages. Fast forward to semantic search, which uses machine intelligence to interpret what the intended meaning of words are so web searches become more relevant. In fact, some of the most used search engines and social […]

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A Recipe for a Tasty Semantic Search & SEO Salad

Stop trying to salt your content and meta data with keywords, thinking that’s all you need to get to the top of search engines. And that doesn’t mean just concentrating on synonyms, either. Instead, focus on conveying the concept of your pages.

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A Recipe for a Tasty Semantic Search & SEO Salad – Search Engine Watch

A Recipe for a Tasty Semantic Search & SEO Salad
Search Engine Watch
All too often, I see webmasters and SEO professionals flitting from one tactic du jour or another like a butterfly on meth. Many even consciously separate their marketing from their optimization efforts, as if each can afford them success independently.

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Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won’t move your page 8 rankings to the first page of Google. So, is it really worth…



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How to Capitalize on Semantic Time Savings for Online Advertising by @vswfeaturelink

Semantic technology is a term we have all heard, but does anyone really know what it means? It’s heralded by the likes of Google and Facebook, but as marketers or even end users, how does it impact the way we interact with content on the web? To begin making sense of it, it’s important to […]

Author information

Colin Jeavons

Colin Jeavons

Colin Jeavons is the President and CEO of Vertical Search Works, a search technology company that leverages its proprietary services to deliver more valuable results for advertisers, publishers, and consumers across targeted vertical industries.

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