Posts tagged Sell

Latest Rumor: Twitch Will Sell To Amazon, Not Google

[Update: Amazon has officially acquired Twitch for $970 million in cash.]

Twitch, the popular video-game livestreaming site, may have spurned a reported $1 billion acquisition offer from Google in favor of a richer proposal from Amazon.

The Wall Street Journal and The Information have both reported that Amazon is nearing a deal to acquire Twitch for more than $1 billion, and that the companies could announce the agreement as soon as today.

Previous reports that Google was acquiring Twitch were fueled by the company’s previous moves in the online video space, particularly its purchase of video streaming site YouTube in 2006. With YouTube’s strong ties to the gaming community, many believed a future partnership with Twitch was highly plausible.

Twitch was introduced by livestreaming site Justin.tv in 2011. Earlier this year, Justin.tv rebranded itself as Twitch due to the success of the video-game network. 

Images courtesy of The World According To Marty, Ducksauce on Twitch.tv

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Shoes On The Run: Why Your Fitness App Wants To Sell You Stuff

ReadWriteBody is an ongoing series in which ReadWrite covers networked fitness and the quantified self.

My Nike+ Running app is free, like most of the running apps I’ve tried. So how does Nike make money off of it?

It’s all in the shoes. Nike’s app asked me which shoes I run with, and when I’ve logged enough miles to run my soles into the ground, it gently suggests I get myself down to Niketown to replace them.

MapMyFitness, another big running-app maker, has now copied Nike’s moves with a new feature called Gear Tracker that it unveiled Thursday. You can now track the mileage you’ve logged on a particular set of kicks, and get reminders to replace them. MapMyFitness has partnered with Zappos.com, the Amazon.com-owned apparel store, to sell shoes.

If The Shoe Doesn’t Fit

This isn’t a shoe-selling gimmick, by the way: Runner’s World recommends replacing running shoes after 300 to 500 miles, something I didn’t realize as a novice runner. I found Nike’s nudge helpful rather than annoying.

And MapMyFitness isn’t doing this for the money—at least not the easy kind. While Zappos has a program to share a percentage of revenues with sites and apps that direct customers to it, MapMyFitness spokesperson Allison Glass tells me her company isn’t participating and that Zappos is keeping all the revenue.

A few years ago, most of the big running apps introduced premium subscription options, offering more advanced run-tracking features like live run broadcasts or more detailed analysis for a monthly or annual fee. Strava has done particularly well with its subscription offering, and MapMyFitness, RunKeeper, and Runtastic all have them as well.

Selling Fitness

But selling gear may be the real secret to making money in fitness. MapMyFitness and Runtastic have the most advanced strategies here.

MapMyFitness’s success at pushing fitness apparel and hardware is a big reason why Under Armour paid $150 million to buy the Austin, Texas-based company last year. Shortly before Under Armour announced the deal, MapMyFitness had struck a partnership with Brooks Running.

Under Armour is making a big move to sell more than just athletic clothing, including wearables like its Armour39 activity tracker and shoes, a market where it hopes to go toe to toe with Nike

Unlike Nike+, MapMyFitness’s Gear Tracker will track any kind of shoe—which is a sensible strategy for an upstart like Under Armour. Gear Tracker’s openness mirrors MapMyFitness’s digital strategy: Its application programming interface connects to a wide array of other fitness apps and devices—including Nike’s.

In contrast, there’s Runtastic, a fitness app maker which has put its brand on a number of devices it sells, from heart-rate monitors to apparel to bike cadence sensors to wireless scales. Some are just generic devices with the Runtastic name attached, while others, like the Libra scale and the Orbit activity tracker, are deftly integrated into Runtastic’s mobile apps and website. (The only thing Runtastic isn’t selling, it seems, is shoes.)

Collecting The Data, Sale Or No

The underlying thread here is that the savviest fitness-app developers are finding ways to link free software with paid hardware. Rather than slap tiny mobile banners on their apps, they’re getting directly involved in the sale, by tying shopping to specific moments in an active person’s life. Your shoes are worn out? Buy some new ones. Not making progress on your bike rides? Try a heart-rate monitor or cadence sensor to analyze your performance.

And ultimately it may not matter if MapMyFitness sells a lot of shoes, or gets a cut of the proceeds. Just knowing what its users are wearing could be invaluable market research for Under Armour as it tries to gain share of feet in the shoe market. 

Nike’s running-app strategy, which assumes people live in a Nike universe, works well for retaining current customers and prompting them to buy new shoes. But it closes it off to what’s happening in the world outside. Once people stop buying Nike shoes, Nike stops gathering data. And in a digital world, without data, you might as well close up shop.

Photo courtesy of Shutterstock

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Websites That Sell Reports Social Media SEO Continues to Increase in Importance – Free Press Release Center (press release)

Websites That Sell Reports Social Media SEO Continues to Increase in Importance
Free Press Release Center (press release)
Websites That Sell, a Company On The Sunshine Coast specializing in SEO in Australia, highlights the importance of optimizing all communications with consumers, including those on social networks, as search engines are now taking the social networks …

and more »

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How to Sell Your SEO Plan With 5 Slides in 5 Minutes – Search Engine Watch


Search Engine Watch
How to Sell Your SEO Plan With 5 Slides in 5 Minutes
Search Engine Watch
There are so many benefits to implementing an SEO strategy, yet convincing a company to get on-board can feel like pulling teeth. Oftentimes the biggest challenge is in navigating the company's complex organizational structure, and selling your case to

and more »

View full post on SEO – Google News

How to Sell Your SEO Plan With 5 Slides in 5 Minutes

You never really have more than five minutes to make “the sale.” Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.

View full post on Search Engine Watch – Latest

5 Ways to Sell SEO to Your CMO

Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.

View full post on Search Engine Watch – Latest

5 Ways to Sell SEO to Your CMO – Search Engine Watch

5 Ways to Sell SEO to Your CMO
Search Engine Watch
The SEO of today has a sophisticated skill set and knows how to prove the performance of SEO and communicate its business value, just like a CMO does. Now more than ever, performance tracking is key as SEOs deal with more channels and more data.

View full post on SEO – Google News

Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”

Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

With Gnip, Twitter Is Ready To Sell Your Tweets

Gnip was once a neutral provider of social data, but now that neutrality is gone, and it’s in the hands of Twitter.

Twitter on Tuesday announced the acquisition of social data analytics startup Gnip, which is one of the only companies with access to Twitter’s firehose of data—all the tweets and activity streams on Twitter since the platform launched in 2006. The terms of the deal were not disclosed.

Twitter will bring both the revenue and data streams from Gnip in-house, exerting full control over our tweets and how they’re used. 

Gnip has worked with Twitter for years. It’s one of the handful of partner companies, or certified products, that Twitter partners with to handle its data. In fact, selling the firehose, that treasure trove of Twitter data, to Gnip and other analytics providers was one of the first ways Twitter made money. (Topsy and DataSift still have access to Twitter’s firehose as well.)

With the Gnip acquisition, no longer is there a man in the middle that deals your data to advertisers and other folks relying on your personal information to sell you things. Now, Twitter can deliver that data directly to buyers, effectively making you a product. 

Twitter Owns All The Data

With complete access to Gnip’s entire data set, Twitter can sell much more than just its own data: The analytics company has exclusive access to all Foursquare and Tumblr data, and it also works with Facebook and Google+. 

And Twitter wants Gnip to expand its offerings. Jana Messerschmidt, VP of global business development for Twitter, wrote in a blog post

Together we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter … And with the help of Gnip’s Boulder-based team, we will be extending our data platform — through Gnip and our existing public APIs — even further.

It will be interesting to see if Gnip’s other partners will sever access to their information. While the majority of Gnip’s data comes from managed public API access, a handful of companies like Tumblr and Foursquare allow Gnip complete access, and now that access belongs to Twitter. 

Hopefully this signals to companies and interested users that Twitter is better prepared to provide more in-depth data, rather than arbitrary statistics, like the conversation surrounding #Sochi2014 during the Winter Olympics. But even if it can, it’s going to make you pay for it. 

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#SXSWi 2014 Recap: Sales in Social: You Can Sell, But You Can’t Hide by @wonderwall7

This session was targeted mainly for salespeople who want to use social media as part of their sales strategy. It featured Jason Suen, Director of Global Customer Success at Hearsay Social and Patrizio Spagnoletto, Head of Digital at Farmers Insurance. Spagnoletto started the discussing by stating that he believes that marketing and sales should be omni-channel, […]

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Kelsey Jones

Search & Social Consultant at MoxieDot.

Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.

The post #SXSWi 2014 Recap: Sales in Social: You Can Sell, But You Can’t Hide by @wonderwall7 appeared first on Search Engine Journal.

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