Posts tagged Sell

How to Sell Your SEO Plan With 5 Slides in 5 Minutes – Search Engine Watch

Search Engine Watch
How to Sell Your SEO Plan With 5 Slides in 5 Minutes
Search Engine Watch
There are so many benefits to implementing an SEO strategy, yet convincing a company to get on-board can feel like pulling teeth. Oftentimes the biggest challenge is in navigating the company's complex organizational structure, and selling your case to

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How to Sell Your SEO Plan With 5 Slides in 5 Minutes

You never really have more than five minutes to make “the sale.” Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides.

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5 Ways to Sell SEO to Your CMO

Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.

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5 Ways to Sell SEO to Your CMO – Search Engine Watch

5 Ways to Sell SEO to Your CMO
Search Engine Watch
The SEO of today has a sophisticated skill set and knows how to prove the performance of SEO and communicate its business value, just like a CMO does. Now more than ever, performance tracking is key as SEOs deal with more channels and more data.

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Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”

Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that…

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With Gnip, Twitter Is Ready To Sell Your Tweets

Gnip was once a neutral provider of social data, but now that neutrality is gone, and it’s in the hands of Twitter.

Twitter on Tuesday announced the acquisition of social data analytics startup Gnip, which is one of the only companies with access to Twitter’s firehose of data—all the tweets and activity streams on Twitter since the platform launched in 2006. The terms of the deal were not disclosed.

Twitter will bring both the revenue and data streams from Gnip in-house, exerting full control over our tweets and how they’re used. 

Gnip has worked with Twitter for years. It’s one of the handful of partner companies, or certified products, that Twitter partners with to handle its data. In fact, selling the firehose, that treasure trove of Twitter data, to Gnip and other analytics providers was one of the first ways Twitter made money. (Topsy and DataSift still have access to Twitter’s firehose as well.)

With the Gnip acquisition, no longer is there a man in the middle that deals your data to advertisers and other folks relying on your personal information to sell you things. Now, Twitter can deliver that data directly to buyers, effectively making you a product. 

Twitter Owns All The Data

With complete access to Gnip’s entire data set, Twitter can sell much more than just its own data: The analytics company has exclusive access to all Foursquare and Tumblr data, and it also works with Facebook and Google+. 

And Twitter wants Gnip to expand its offerings. Jana Messerschmidt, VP of global business development for Twitter, wrote in a blog post

Together we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter … And with the help of Gnip’s Boulder-based team, we will be extending our data platform — through Gnip and our existing public APIs — even further.

It will be interesting to see if Gnip’s other partners will sever access to their information. While the majority of Gnip’s data comes from managed public API access, a handful of companies like Tumblr and Foursquare allow Gnip complete access, and now that access belongs to Twitter. 

Hopefully this signals to companies and interested users that Twitter is better prepared to provide more in-depth data, rather than arbitrary statistics, like the conversation surrounding #Sochi2014 during the Winter Olympics. But even if it can, it’s going to make you pay for it. 

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#SXSWi 2014 Recap: Sales in Social: You Can Sell, But You Can’t Hide by @wonderwall7

This session was targeted mainly for salespeople who want to use social media as part of their sales strategy. It featured Jason Suen, Director of Global Customer Success at Hearsay Social and Patrizio Spagnoletto, Head of Digital at Farmers Insurance. Spagnoletto started the discussing by stating that he believes that marketing and sales should be omni-channel, […]

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Kelsey Jones

Search & Social Consultant at MoxieDot.

Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.

The post #SXSWi 2014 Recap: Sales in Social: You Can Sell, But You Can’t Hide by @wonderwall7 appeared first on Search Engine Journal.

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Yahoo Is Testing Ads Which Sell You On Apps

Yahoo has a strategy for making money on smartphones: The company is reportedly rolling out ads which prompt users to download other apps across its mobile properties. 

Mobile app-install ads are an increasingly popular way of making money off of mobile websites and apps. They typically appear in streams of content and help drive downloads to mobile applications. For instance, if you’re playing an online sudoku game, you might see an advertisement to download another game which directs you to purchase it in an app store. In most deals, publishers get paid for every download they drive.

Yahoo confirmed the move to ReadWrite. 

Brands With Apps (And Money)

“We’re testing in-stream ad opportunities with an initial group of advertisers who have mobile apps and want to connect directly with audiences across Yahoo mobile apps and sites,” a Yahoo spokesperson told ReadWrite in an email. “The purpose of these native ads is to help brands drive downloads of their mobile apps. These tests will begin to appear across all of our properties where in-stream ads run on iOS and Android devices.”

In-app installs are a particularly valuable way to reach an audience, as mobile users already established their willingness to download apps. Facebook and Twitter, among other companies, have tweaked their mobile apps to accommodate app-install advertising.

Yahoo CEO Marissa Mayer has focused the company on its mobile services, and app-install ads are likely a small piece of a much larger push into mobile—which includes other ways of helping app developers drive downloads.

Earlier this year, the company acquired Aviate, an “intelligent homescreen” that customizes the mobile experience by learning which apps you use the most and at what time of day. And as Kara Swisher recently noted on Re/code, Yahoo may be able to create mobile search experiences which feature apps, thanks to an exemption to its otherwise broad-ranging search partnership with Microsoft.

Facebook said that mobile app ads drove more than 145 million installs in 2013. Mobile advertising revenue accounts for 53 percent of the company’s total ad revenue, and the company has said app-install ads are helping drive growth in mobile revenues.

A History Of Failure

One concern developers might have: Will Yahoo stay committed to this new distribution platform? Yahoo’s past history with developer-oriented services may haunt it.

Even as it launches a mobile platform to help app developers find new users, Yahoo is shutting down a similar service which helped desktop-Web app developers. The Yahoo Application Platform, used to build games and other services for My Yahoo, is closing at the end of the month, according to a notice posted on Yahoo’s developer website.

Back in 2008, these Web-based apps—built on older technology and not related to Yahoo’s current mobile-app push—formed the basis of an attempt to redesign Yahoo’s homepage and feature third-party services, AllThingsD reported at the time.

But these so-called Web widgets didn’t prove popular with consumers. Google also closed a similar service, iGoogle, in November.

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How To Buy And Sell Websites, Tips For Beginners: Interview With Zac Johnson by @johnrampton

As part of our SEJ interview series, Zac Johnson of joins us to share his expertise on buying and selling websites. Zac has spent hundreds of thousands of dollars and made hundreds of thousands of dollars buying and selling websites. Thankfully we can all learn from Zac’s experience without having to spend that much money ourselves, as Zac […]

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John Rampton

Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. I enjoy helping people and am always online to chat +/@johnrampton

The post How To Buy And Sell Websites, Tips For Beginners: Interview With Zac Johnson by @johnrampton appeared first on Search Engine Journal.

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Google Agrees to Sell Motorola Smartphone Unit To Lenovo For $2.9B

Lenovo will soon close a deal to buy Motorola’s smartphone division from Google, Reuters and other news outlets reported. The Chinese company is known for PCs, not smartphones, but the acquisition—reportedly for $3 billion—would give the tech giant instant footing in the mobile industry. 

Image courtesy of Flickr user Cory M. Grenier 

Updated at 2:12 pm PT: Google has confirmed the sale. It will retain ownership of the majority of Motorola’s patent portfolio.

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