Posts tagged Secure

Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

In a session at BrightEdge’s Share 14 event, brands discussed how they’ve shifted their approach in a keyword “(not provided)” world.

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Live @ SMX East: How To Secure Your Site For Google’s HTTPS Algorithm

Google wants everyone to secure their websites, to make the browsing experience on the web safer for everyone. Google has even gone so far as to say that sites that implement HTTPS — adding an SSL 2048-bit key certificate on your site — will give it a minor ranking boost. What’s not to like…



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HTTPS Sites Secure Ranking Boosts in Google

Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a “lightweight” signal, affecting fewer than 1 percent of global queries to give sites “time to switch,” Google said the signal may strengthen over time.

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Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites

Google To Give Secure Sites A Ranking Boost Google has announced (the blog post hasn’t gone live yet, actually) that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit,…



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Russian Search Engine Yandex Goes 100% Secure Search, Referrer Data Now “Not Provided”

Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge jump in the [not provided] count. This was first reported by Anna Oshkalo who shared a screen shot of her analytics detailed the bulk of her Yandex keyword data now shows [not…



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Google’s Motives Behind Secure Search: Interview with Marcus Tober of Searchmetrics by @murraynewlands

I caught up with Marcus Tober, CTO of Searchmetrics, to discuss the recent news of Google’s keyword data for paid search becoming ‘not provided’. Marcus shared his thoughts on this shift and provided some insight about what it means for the future of paid search. In my interview with Marcus I asked him what are Google’s motives behind this change, and how it’s going to affect the industry. I also asked if there’s any possibility of those who are unhappy with Google moving over to Bing instead. For my full interview with Marcus, please see the video below: Here are some key […]

The post Google’s Motives Behind Secure Search: Interview with Marcus Tober of Searchmetrics by @murraynewlands appeared first on Search Engine Journal.

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SMX Advanced Early Bird Expiring – Register by Friday, Secure Your Spot & Save

The Early Bird rate for Search Marketing Expo – SMX Advanced expires end of day Friday, May 2. Register now, save $200, and guarantee you’re seat at the search marketing conference of the year. SMX Advanced features one-of-a-kind sessions for experienced search engine marketers. See the agenda….



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Rank Still Matters in the Age of Secure Search

Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.

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Will Google Reward Secure Websites With Better Search Rankings?

Is Google considering giving websites that use strong encryption preferential placement in its search results? Google’s Distinguished Engineer Matt Cutts has hinted at this, having recently spoken about about such a move.

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Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it’s working hard to help marketers to bridge the gap.

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