Posts tagged Scores
EFF: Twitter Scores, Verizon Fails At Protecting User Privacy
May 2nd
The Electronic Frontier Foundation has posted its annual report on which Internet vendors do the most to help protect their users’s private information. And this year’s two best protectors by the EFF’s definition? Twitter and Internet Service Provider Sonic.net.
Each of these two vendors scored well within the EFF’s six criteria used to judge online services in the organization’s Who Has Your Back? 2013 report posted today.
For the EFF, the most privacy-oriented companies should comply with these policies:
- Requiring a Warrant for Content
- Telling Users About Government Data Requests
- Publishing Transparency Reports
- Publishing Law Enforcement Guidelines
- Fighting for Users’ Privacy in Court
- Fighting for Users’ Privacy in Congress
Each rated company gets a star when it does well with one of these criteria. Twitter and Sonic.net nailed it with six stars. LinkedIn, Dropbox and storage service SpiderOak received five stars, having each missed the fighting for users’ privacy in court category.
The worst performers in the EFF’s round-up of privacy advocacy? Social media platform MySpace and cellular carrier Verizon, which were awarded no stars at all. Apple, AT&T and Yahoo, only received one start apiece, with the latter getting the award for pushing back in the courts and the other two companies achieving the fighting for users’ privacy in Congress star.
Overall, the EFF thinks that things are getting better among these vendors that deal with so much user data.
“We’re happy to report that several of the companies included in last year’s report have significantly improved their practices and policies concerning government access to user data,” the organization reported, “Comcast, Google, SpiderOak, and Twitter earned two new stars this year while Microsoft earned three new stars. Foursquare went from zero stars in 2012 to four in 2013.”
The report might seem a bit disjointed in its approach, lumping a lot of companies in together with the only common thread being the handling of user data. Users’ expectations on a social network like Facebook is much different than privacy concerns on Verizon or Amazon.
But this is a report about government overreach, not expectations of privacy. The government may be able to see your data on your Facebook page, but to use it in a trial or investigation, they should still use a warrant, the EFF is arguing. Users may be surprised to see so many large data handlers that don’t even have that basic requirement.
Things are getting better, but there is still a long way to go.
View full post on ReadWrite
1 PPC Resolution You Must Make: Fix Your Quality Scores
Jan 8th
It’s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a must. Here’s how Bing Ads Intelligence can help improve your quality scores and landing page relevancy.
View full post on Search Engine Watch – Latest
Google Starts To Downplay Zagat Scores; It Should Ditch Them Altogether
Oct 11th
Google is changing the way it collects local business reviews and displays them in search results, making the Zagat score a less prominent piece of information. That’s a good thing in my opinion, and many people — myself included — hope it’s the first step toward the…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Bing’s Social Sidebar Gains Klout Scores & People Recommendations
Sep 27th
Klout has become the latest social service to be integrated into the new Bing Social Sidebar that was launched earlier this year. Bing says that Klout scores will now appear next to people surfaced in the sidebar, plus Klout’s data will be used to help determine some of the people who show….
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How to Increase Social Influence Scores on Klout & More
May 31st
Marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator or even a taste-maker thanks to sites like Klout, PeerIndex, Kred and Percollate. Find out the best ways to boost your influence score.
View full post on Search Engine Watch – Latest
Percollate: Making Sense of Social Influence Scores [Review]
May 4th
Despite some rough edges, Percollate (part social media monitoring tool, part meta-search for social scores) has value for any product manager, link builder or marketeer who needs to engage with key Twitter influencers (or users at any level).
View full post on Search Engine Watch – Latest
Chipotle Scores An Unexpected Social Media Win With Grammy Ad
Feb 13th
Last night’s Grammy awards was not the Super Bowl, which broke a tweets-per-second record, but it was still a chance for advertisers to tap into an audience watching the event on television and using second screens to discuss the event on social media.
But, much as they did last week, most brands scored a big swing-and-a-miss: big, because Twitter was already super-charged with Saturday night’s death of Whitney Houston, meaning some people who had no plans to watch the broadcast were tuning in after reading tweets about the 48-year-old singer.
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It looks like the Grammys failed to break the tweets-per-second record with its tribute to Houston as some had predicted, but even before the broadcast started, E! Television was reporting that Houston’s death was generating about 30,000 tweets per minute, including 1,500 tweets per second in the hour after her death was first reported Saturday night. Sunday’s Grammy Awards broadcast clearly benefited from the timing of her death, drawing 39 million viewers. It was the second highest total of all-time, and shattered last year’s viewership of 26.6 million viewers.
No brand, obviously, was looking to capitalize from Houston’s death. But few brands seemed poised to benefit on the increased use of second screens even if it had been a normal broadcast in a normal year, according to Lora Schaeffer, Resource Interactive’s director of social media.
“Brands need to catch up with increasingly social consumers and realize that it’s not just a social missed opportunity, but a commerce missed opportunity,” Schaeffer said. “Technological barriers continue to fall as consumer adoption of purchasing through social and mobile channels continue to rise….For every brand that fails to come to that realization, a competitor is already working to deliver on that vision.”
The unexpected winner from Schaeffer’s point of view was Chipotle, which used the event to showcase its first national ad in its 18-year history. The two-minute animated ad, featuring Willie Nelson covering Coldplay’s “The Scientist,” blew up Twitter even though the advertisement didn’t cross-reference social media channels.
Other Solid Attempts
Schaeffer listed three other companies that did well in utilizing both screens during the broadcast. Interestingly, only one of the three was a tech company.
- Target: The retailer got praise from Schaeffer for developing “the most integrated experience on Grammy night,” including exclusive support of the Grammy mobile and tablet apps, as well as use of the #TargetColor hash tag and its @TargetStyle Twitter handle.
- Microsoft: The software giant partnered with rapper Wiz Khalifa to promote its Bing search engine. “By combining a Khalifa-driven traditional spot with a Twitter Promoted Tweet and Promoted Trend campaign, as well as social conversation throughout the night, the brand surrounded the social consumer and scored a win for Microsoft,” Schaeffer said. “But, Bing did fail to mention those social efforts during the brand’s ad spot.”
- Pepsi: The softdrink maker followed up last week’s Super Bowl ad featuring Elton John with a tongue-in-cheek reference to Twitter and the hash tag #jesterfail. “Given Pepsi’s long-standing use of music as marketing, it came as no surprise to see a heavy Pepsi presence on the Grammy telecast,” Schaeffer said.
“While the Grammy’s site and apps did show streaming content tied to their @Grammys and #Grammys handles, what they didn’t do was bring all the other music-driven content into their experience, or even acknowledge these conversations during the live broadcast,” Schaeffer said. “The opportunity was there for exclusive content and a single source hub that elevated the conversations of the audience and made second screen adoption a requirement to any music lover.”
View full post on ReadWriteWeb
Wolfram|Alpha Scores Again With Rich NFL Data
Jan 20th
I am a long time admirer of Wolfram|Alpha and I’m happy to report that my admiration continues to grow, as you can now access NFL (National Football League) statistics using Wolfram|Alpha. So, queries like: Tom Brady Joe Flacco Passing Yards 49ers 2011 New York Giants field goal…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Daily Wrap-Up: Klout Scores Plummet, Jux Comes to iPad and More
Oct 26th
Klout’s algorithms have recently depressed scores for many users. Jux released an iPad app. All of this and more in today’s Daily Wrap.
Sometimes it’s difficult to catch every story that hits tech media in a day, so we thought it might be helpful to wrap up some of the most talked about stories. Assuming this goes over well, we’re going to give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google Plus as well. This is a new feature at ReadWriteWeb so we covet your feedback. If you have suggestions, please leave them in the comments below or reach out to me directly at robyn at readwriteweb.com.
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Apathetic, to the Extreme
Many of you expressed a significant lack of interest at the fact that your Klout score may have dropped recently. However, due to the veracity of your non-feelings, we thought it might be fun to wrap up your responses.
Whether this relates to your feelings about Klout specifically, or if you just have too many other things to occupy your brain than a popularity metric, I’m not sure. At least one of you thought the apathy was a bit manufactured.
One of the best comments I saw put it all into context:
Since many of us at ReadWriteWeb were interested in why the scores decreased but did not feel overly excited one way or the other once we knew the reason, we’ll take your word for it. Perhaps the scores themselves are much less important than the relative placement of a profile within the Klout ecosystem.
Blogging Is So Over: Jux Comes To The iPad
Jux made the leap to the iPad today, and the app is gorgeous. While some of you experienced intermittent issues with the site, due to server overload, the overall impressions were mostly favorable from the ReadWriteWeb community.
Android version requested, stat!
Still reading?
Then read on and check out some of the other stories you shouldn’t miss from today:
Microsoft’s Bing Partners with Mozilla’s Firefox
Found App Impresses Without Tracking and Check-Ins
Nokia’s Lumia Windows Phones Not Coming to U.S. in 2011 and more Nokia news from today here and here
Twitter Embraces Its Social Role in TV
Do You Know Your Neighbor? Nextdoor Wants to Make Sure You Do
Who Are The Top Tech Lobbying Firms?
What Mobile Businesses Can Learn From Spanish Consumers
Who Creates High-Tech Wealth in Africa? The Case For (& Against) Government and more reporting from Kenya today
RIM on the Next PlayBook OS: ‘We’re Still Working on It’
Can the iPad Save Magazines and Newspapers After All?
Skype Launches Expanded App Platform, Aims High With New Video Calling & More API Offerings
Mint.com’s New iPad App Offers Better Engagement
Interested in a chance to win an iPad? Send in your question, by October 31, 2011, for our next Live Chat coming up on 11/1 at 10:00am PST. The topic? Intelligence Matters: Virtualize your Business Critical Workloads with Confidence (rules)
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HTML5 Scores a Point as SlideShare Ditches Flash Entirely
Sep 27th
Slideshare made an announcement this morning that is sure to thrill open Web standards advocates and iOS gadget lovers alike. The document and presentation-sharing site has done away with Flash completely and now uses HTML5 for its file embeds.
Not only will millions of SlideShare uploads embedded across the Web now render effortlessly on iPhones and iPads, but the company also launched a new mobile site that renders nicely on smartphones and tablets as well. The upgrade should also make the site and its embeds load faster, since they don’t rely on clunky Flash plugins and content to render.
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With this move, SlideShare becomes the latest popular website to forgo proprietary app stores like Apple’s in favor of a cross-platform-friendly HTML5 Web app. We’ve seen Amazon do this with its Kindle Cloud Reader and in the newspaper world, the Financial Times has had some success with its own mobile Web app, which recently surpassed its old native iOS apps in users.
In the presentation-sharing space, SlideShare’s closest competitor is probably Scribd, which has its own native iOS app called Float rather than a mobile-friendly Web app. Their website renders on the iPad, but tapping on a presentation results in a prompt to download a PDF rather than displaying it natively in the browser.
The change has the added advantage of allowing SlideShare to sell premium subscriptions to its service without having to pay 30% of that revenue to Apple.
View full post on ReadWriteWeb
