Posts tagged rolls
Yahoo Rolls Out New SERP, Will People Notice?
Sep 16th
In the wake of the firing of Yahoo CEO Carol Bartz and amid the growing speculation surrounding a possible sale of the company, work continues for the Yahoo rank and file. (The employees must have a kind of PTSD.) But in the spirit of “life goes on,” Yahoo search engineers announced…
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Yandex Rolls Out Infinite Scrolling as ‘10 More Answers’
Sep 7th
Russian search engine Yandex has changed the 10 blue links experience for its users. Starting Monday, Yandex unveiled a new experience, with a new twist on the infinite scrolling concept.
At the bottom of each set of 10 results is a button …
View full post on Search Engine Watch – Latest
Google Rolls Out “Panda” Search Improvements In Most Languages
Aug 13th
Google’s recent improvements to its search-ranking algorithms, codenamed “Panda,” have just rolled out in all languages except Chinese, Japanese and Korean. The changes are intended to reduce the effect of “content farms,” sites that churn out lots of low-quality content to skew search results in their favor. Reports show that Panda appears to be working; the biggest content farms have shown marked decreases in traffic since Panda first launched in the U.S.
The changes began in February for the U.S. market and expanded internationally, though still only for English results, in April. Google reports that the algorithm changes affected almost 12% of English queries and the inclusion of new languages will affect 6-9% of queries worldwide.
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Google’s challenge is to use its endless stream of data to determine abstract values like quality and relevance. The goal is “to give people the most relevant answers to their queries as quickly as possible.” Relevance can be a rather subjective quality. The process of developing the Panda algorithm improvements incorporated some manual feedback from Chrome users who utilized a Personal Blocklist extension to their browsers, but the solutions are mostly based on automated scores.
This hasn’t improved results across the board. Some sites in the travel industry, for instance, have been experiencing much worse search results than they did before the change. But Google has outlined an extensive list of criteria defining its vision of quality web content, and it concentrates on providing value for the user. Sites or industries built on gaming search optimization might have to revise their approach.
To learn more about how Google defines quality and builds it into its search algorithms, check out this fascinating in-depth panel discussion with Amit Singhal (author of today’s announcement), Matt Cutts and Ben Gomes, some of Google’s top search people:
View full post on ReadWriteWeb
Medio Systems Rolls Custom Cloud for Five Nines (or Better) Uptime
Aug 8th
What do you do when you have more than 2.5 million users daily and have to deliver five nines uptime? If you’re Medio Systems, you roll your own cloud using Red Hat Enterprise Linux (RHEL), Hadoop, and IBM System x servers.
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Medio Systems is in a bit of a niche market. The company provides a predictive analytics platform that takes a great deal of data and turns it into actionable data for network operators, handset providers, and application providers. The data is used to try to not only drive users to buy and/or consume more services, but also improve customer retention by providing information that helps providers understand customers better.
According to Medio co-founder and CTO Brian Lent, the company is not just providing reporting, but predictive analytics. What’s the difference? Lent says that there’s four stages:
- Query & Reporting: How many customers do I have?
- OLAP: Where are my customers?
- Data Mining: Which customers might buy more services?
- Predictive Analysis: What do we offer the customer right now?
In other words, instead of just getting reports about what users have done, Lent says that the goal for Medio is to help companies understand “how to make interaction with the consumer better.” That, in turn, drives a lot of data and response times are crucial.
The initial solution being offered by Medio, wasn’t cutting it. Medio was deploying co-located servers that let individual customers process data. According to a case study released today (PDF), the custom cloud using RHEL, Hadoop, and 60 IBM System x servers have a response time in the range of 75 milliseconds – down from 894 milliseconds. The number of transactions has increased from 41.5 per second to 1,200 – all while maintaining 100 percent availability.
One might wonder why Medio decided to deploy a custom cloud rather than using hosted cloud services from providers like Amazon or Rackspace. According to Rob Lilleness, Medio’s CEO, it’s all about uptime. “We do have some of it running on AWS… but certain larger enterprises have demanding SLAs. In fairness to today’s cloud market, it’s challenging to get an effective price point and get that high level of availability.” Lilleness did note that “it may be changing” and the company isn’t “wedded” to its own cloud – but right now, he says cloud providers “don’t deal with that kind of volume.”
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Covario Rolls Out SEO Optimization Tools – MediaPost Publications
Aug 8th
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Covario Rolls Out SEO Optimization Tools
MediaPost Publications The SEO dashboard combines key information on SEO performance related to all of a company's Web sites. For starters, it provides continuity reports to monitor 302, 404 and 500-level search engine errors; analysis to offer recommendations for all Web … |
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Netflix Rolls Out Streaming Service To 17 More Android Devices
Jul 20th
More than two months after rolling out service to a limited number of Android smartphones, Netflix has come out with an update today that adds video streaming functionality to 17 more Android devices, including some of the best selling on the market.
Users cried foul when Netflix came out with support for only five phones in May, four of them from HTC. The new rollout adds the service to top-selling devices from Samsung and Motorola. That includes the entire line of Motorola Droid (original, X, X2, 2 and 3) phones as well as the Galaxy S series and other Samsung devices. If you have bought a popular Android phone in the last couple of years, Netflix will probably be able to work on your device. Finally.
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This rollout brings most of the Android ecosystem (in the U.S. at least) up to par with the premium content offerings that had been the domain of iOS (and, for what it is worth, Windows Phone 7). One of the reasons that users have chosen iPhones and iPads instead of Androids smartphones and tablets is the lack of certain “killer apps,” Netflix being near the top of that list. It was a matter of time before the Android ecosystem started to catch up and now that most Android devices now have both Netflix and Hulu Plus, Apple cannot claim a distinct superiority in premium applications.
A quick test of the application using a Motorola Atrix streaming over HSPA+ (AT&T’s version of “4G”) features everything a user would come to expect from a Netflix application. Users can search, browse and access their instant queue. Video streams on the device in landscape mode and, depending on the hardware and speed of the data connection, does not lag or endlessly buffer (the dual-core processor and high-speed data connection of the Atrix certainly helps).
Endgadget also reported today that streaming will be coming to Android Honeycomb tablets, starting with the LG Revolution. Like Android smartphones, it will be a matter of time before Netflix catches up on the Digital Rights Management (DRM) and hardware requirements across the landscape of Android tablets. The rollout and span between updates (two months is a significant amount of time between rollouts) once again highlights the fragmentation problem of the Android ecosystem. Yet, as Google asserts more control over Android, the software problems should dissipate.
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Google Rolls Out Behavioral Targeting To All AdWords Advertisers
Jun 23rd
Google is finally rolling out the ability to target ads to users by interest — based on their previous browsing activity, or behavior — to all of its advertisers. The company first announced a beta test of this capability more than two years ago, back in 2009, and it has slowly been…
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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google rolls out reverse image search: RIP Tineye – ZDNet (blog)
Jun 22nd
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Google rolls out reverse image search: RIP Tineye
ZDNet (blog) A proponent for — and implementer of — white hat SEO, Stephen has grown tired of not personally combating the negative stigmas often associated with SEO. Through ZDNet, Stephen aims to dispel the myths, educate the masses, and become one more … |
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