Posts tagged role

Twitter Embraces Its Social Role in TV

That social media is having an impact on television is hardly breaking news at this point. For a few years, Twitter and other social networks have served as a sort of digital, real-time water cooler where viewers convene and discuss TV shows as they’re broadcast.

This behavior has emerged more or less organically. Just as with major sporting events and breaking news stories, people naturally gravitate toward services like Twitter and Facebook to post their thoughts about television shows.

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Like so many other things that the Twitter community has established on its own (hashtags and retweets, for example), the company is now fully embracing the role it plays in supplementing the TV-watching experience of millions of people.

Most recently, Twitter entered into a formal agreement with the creators of the show X Factor USA to implement a social voting feature, which allows users to cast votes on the show’s outcome via Direct Message. Whereas a decade ago “American Idol” viewers phoned in their votes, today viewers turn to Twitter.

For Twitter, the strategy is not necessarily one that’s going to translate directly into revenue right away. Rather, it’s a way to boost engagement and draw more people to the service, which in time will be monetized in other ways.

It’s not the first time the company has actively encouraged social engagement with TV content. Twitter has forged partnerships with networks and cable channels and even employs somebody whose job it is to cultivate those relationships. Their “Twitter on TV” guide itemizes best practices and tips for television producers who want to make the most of the microblogging service.

Social TV: A Growing Trend

The cross-section of social media and television may largely be led by Twitter, but it’s not limited to it. We’ve been watching the slow but steady growth of second screen apps like GetGlue, which recently added real-time conversation and deeper integration with existing social services to its Web app. According to Yahoo, 86% of people who use the mobile Internet use their mobile device while watching television.

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Infographic: Obama Town Hall: LinkedIn’s Economic Role

Big Question (Answered): “What role do you think the Web plays in an economic recovery?”

Google Blocked Site data set to increase user’s role in SEO process – Internet Marketing News

The Role of SEO has Changed Forever – Business 2 Community


Drop Ship (press release) (blog)
The Role of SEO has Changed Forever
Business 2 Community
The role of the SEO is changing and is likely not going to be the same again. A search engine optimization specialists job description used to include link building, keyword research and on page optimization. Today's “SEOs” do not have it that simple.
Avoid Stuffing Keywords Into Content for Great SEOHit Search
Profit by Search- A Veterans in the SEO WorldSBWire (press release)
Wisdek Corp. Ranks #5 in Best SEO Companies in Canada for July 2011Online PR News (press release)
MMD Newswire (press release) -PR Web (press release) -AddPR.com (press release)
all 63 news articles »

View full post on SEO – Google News

SEO Consult Analyse Role of New Google Meta Tag in Website Optimisation – DigitalJournal.com (press release)

SEO Consult Analyse Role of New Google Meta Tag in Website Optimisation
DigitalJournal.com (press release)
Leading UK agency specialising in search engine optimisation, SEO Consult, have begun reviewing the role of a new Meta tag recently launched by Google. The new attribute is known as 'rel="author"', and its function is to promote authorship markup;

and more »

View full post on SEO – Google News

SEO Consult Analyse Role of New Google Meta Tag in Website Optimisation – PR Web (press release)

SEO Consult Analyse Role of New Google Meta Tag in Website Optimisation
PR Web (press release)
Leading UK agency specialising in search engine optimisation, SEO Consult, have begun reviewing the role of a new Meta tag recently launched by Google. When Google launches a new service or feature that can be used to improve the services we offer to

and more »

View full post on SEO – Google News

Adrian Lamo Speaks About His Wikileaks Role

lamo150.jpgA central figure in the famous Wikileaks/Manning “cablegate” case from last year is Adrian Lamo, the “homeless hacker” who ratted out Manning to the feds and led to the latter’s imprisonment. I first met Lamo about ten years ago, when he surprisingly took me up on an offer to spend the night in my New York apartment and come in to talk to a high school networking class I was teaching at the time. (He was called the homeless hacker because he didn’t have a fixed address, not because he was living on the streets.)

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Since then, he has gotten a journalism degree and has settled a lawsuit with the New York Times for breaking into their open proxy servers, one of his common hacking tactics.

Lamo is a curious character, to say the least. He possesses an almost natural aptitude with electronic devices: my daughter recalls a problem with her cell phone that took him a matter of seconds to resolve, despite the fact that he had never seen her brand of phone before. He has very deliberate manner and a quietness and gentleness about him that differs from the many geeks that I have known.

In this podcast recording, I spoke to him yesterday from his home (at some “undisclosed location”) about his role in the Wikileaks case, how he decided to give up Manning, and what he has been up to since then. “Who would have thought that when we first met ten years ago that I would have been involved in the single biggest intelligence leak in history,” he told me. How true. He continues to work as a security consultant, helping corporations understand better security practices as well as going out on the speaking circuit. Ironically, his preferred method of communications these days is FedEx! “I’m a little bit of a Luddite these days,” he said. He also thinks that this actions were justified for the greater good of our nation’s overall security posture, and to help ensure further freedoms.

You can listen to our podcast here. (13:30)

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Poll: Does Cloud Computing Change the Role of the CIO?

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