Posts tagged role
gShift Labs Offers Free ‘Guide to SEO’ for PR Agencies to Play Larger Role in … – PR Web (press release)
Jan 12th
 PR Web (press release) |
gShift Labs Offers Free 'Guide to SEO' for PR Agencies to Play Larger Role in …
PR Web (press release) The guide can be downloaded from the gShift website, and is intended to inform PR firms and professionals of the increased impact they have on a client's SEO strategy and web presence. “Search engine optimization is quickly evolving into web presence … |
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What Comes Before The Landing Page – The Crucial Role Of Psychology-Driven SEO
Jan 5th
Your ‘landing page’ is the first step a visitor takes into your online universe. But that page is actually the last step in your strategic plan to attract those visitors. You see, a lot more goes into the planning process of your Web traffic strategy than just the design of your landing…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The New Role of Social Media in Public Relations & Online SEO Services – PR Newswire (press release)
Dec 21st
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The New Role of Social Media in Public Relations & Online SEO Services
PR Newswire (press release) Public relations agencies must adapt to social media trends and learn how to harness the power of social networking to stay competitive. For Social media marketing or SEO Services visit our sister company OneSEOCompany.com that offers, SEO services, … Is Your Business Social Media Friendly: 3 Ways to Find Out |
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Blue vs. Pink: What Role Does Gender Play In Mobile Phone Usage?
Nov 30th
A new study by Compete shows that women are adopting smartphones more quickly than men. In 2011, women outnumbered men in a study of smartphone owners by gender. This goes directly against findings in 2010, at which point there were more male than female smartphone owners. Of the types of activities done on smartphones, female-identified smartphone owners were more interested in sending text messages, accessing social networks, playing games, sharing photos and videos, conducting financial transactions and shopping online than their male counterparts. A greater percentage of men surveyed were more interested in streaming content (movies/TV) and making dinner reservations than female smartphone owners.
Of course, this study falls into the same space that all gender-specific studies from big research firms do. It conflates sex (biological and physiological characteristics that define men and women) and gender (socially constructed roles, behaviors, activities and attributes that a given society considers appropriate for men and women). These definitions of sex and gender are from the World Health Organization.
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This study sees a clear distinction between “male” and “female,” and asserts that boys will be boys, and girls will be girls. It seems to de-emphasize gender-neutral phone features like sending text messages, access to social networks, long battery life and camera/video which score about the same across gender lines.
What if marketers thought more about the Kinsey scale and variations in gender instead of going by the same old hum-drum heteronormative model that conflates gender and sex?
For example, what about people who identify sex-wise as “female” but, if you asked them about their gender, they would respond with “boy” or “male”? How about people whose sex is male, but their gender is located more in the “girl” or “female” side of the gender spectrum? And how about folks who don’t see themselves in either realm? This study chooses to ignore them. Perhaps those concepts are too difficult for traditional marketers to grasp. If you want to go by a “two-gender” system, you’ll still find the results to this study fascinating and indicative of a much scarier trend: That we’re still living in the 1950′s.
What women really want more than their male counterparts, it says, is personal email access and pre-installed games. These results are in line with a study earlier this year from Flurry, which found that mobile gamers are more heavily female (53%) than traditional gamers (40% female).
Male smartphone owners are apparently most interested in fast Internet browsing, WiFi, speakerphone, touchscreen, high screen quality, GPS, music players, ability to search contents of the phone, QWERTY keyboard, memory card slot, ability to run more than one app at a time, integrated app store, access to 4G network and access to corporate email.
Basically, the study suggests that women want to use their smartphones for fun and personal use while men are busy conducting business on their phones. By these standards, it looks like things haven’t changed a bit since the 1950s.
What is study data like this being used for? Helping marketers create hypergendered products. The study goes on to discuss the gendered nature of Android (crazy red-eyed robot caters to people whose gender is more “male” or “boy,” if we’re going by the two-gendered system that this study works off of) in contrast with the new Verizon HTC Rhyme phone, which was released in September 2011 and is supposed to cater specifically to women. How does it do this? With a “charm call indicator which dangles from your purse and lights up when you get a call or text message.” So boys get the fierce, all-powerful robot from Hell and women get a dangly light-up purse toy trinket?
What marketers are really missing here is the difference between sex and gender, and how gender variance and a move away from the “two-gender” system can be used to make gendered actually marketing work.
View full post on ReadWriteWeb
Cleveland marketing firm to highlight SEO’s role in website usability – The Creative Department
Nov 10th
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Cleveland marketing firm to highlight SEO's role in website usability
The Creative Department A Cleveland marketing company plans to promote the commercial benefits of using search engine optimization and how SEO can work with redesigned websites to make them more usable for businesses and consumers. The Metrics Marketing Group will be making … Metrics Marketing Group to Present on the Collaboration of SEO and Usability … |
View full post on SEO – Google News
Twitter Embraces Its Social Role in TV
Oct 26th
That social media is having an impact on television is hardly breaking news at this point. For a few years, Twitter and other social networks have served as a sort of digital, real-time water cooler where viewers convene and discuss TV shows as they’re broadcast.
This behavior has emerged more or less organically. Just as with major sporting events and breaking news stories, people naturally gravitate toward services like Twitter and Facebook to post their thoughts about television shows.
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Like so many other things that the Twitter community has established on its own (hashtags and retweets, for example), the company is now fully embracing the role it plays in supplementing the TV-watching experience of millions of people.
Most recently, Twitter entered into a formal agreement with the creators of the show X Factor USA to implement a social voting feature, which allows users to cast votes on the show’s outcome via Direct Message. Whereas a decade ago “American Idol” viewers phoned in their votes, today viewers turn to Twitter.
For Twitter, the strategy is not necessarily one that’s going to translate directly into revenue right away. Rather, it’s a way to boost engagement and draw more people to the service, which in time will be monetized in other ways.
It’s not the first time the company has actively encouraged social engagement with TV content. Twitter has forged partnerships with networks and cable channels and even employs somebody whose job it is to cultivate those relationships. Their “Twitter on TV” guide itemizes best practices and tips for television producers who want to make the most of the microblogging service.
Social TV: A Growing Trend
The cross-section of social media and television may largely be led by Twitter, but it’s not limited to it. We’ve been watching the slow but steady growth of second screen apps like GetGlue, which recently added real-time conversation and deeper integration with existing social services to its Web app. According to Yahoo, 86% of people who use the mobile Internet use their mobile device while watching television.
View full post on ReadWriteWeb
The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook – ReelSEO Online Video News
Oct 11th
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The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook
ReelSEO Online Video News For YouTube users, the proper application of metadata in video SEO efforts–descriptive words attached to a video that aid in search–is an absolute must to get noticed. The words The YouTube Creator Playbook tosses around liberally in the metadata … |
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