Posts tagged role
Former Google Product Manager Takes A Senior Director Role At Yahoo
May 13th
A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey’s Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager…
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In The Underdog Role, Microsoft's Windows Phone Comes Out Swinging
Apr 29th
Earlier today, consumer research firm Kantar offered the good with the bad for Microsoft’s Windows Phone. The platform accounted for a meager 5.6% of all smartphone sales in the U.S. during the first quarter of the year. That’s compared to 49% for Android and 44% for iPhone. The good news, however, is that the number’s a significant improvement. Windows Phone added a full 1.9% of the market compared to the same period last year. Blackberry, which is rolling out its new operating system, saw its U.S. share crater in Q1, from 3.7% to less than 1%.
In a statement, Kantar analyst Mary-Ann Paralto noted that Windows Phone is “now at its highest sales share figure” ever in the U.S.
No doubt clued in to the share gains before the rest of us, Microsoft has just released a new Windows Phone commercial. It doesn’t so much show off the platform, nor offer any reason why Windows Phone is the better choice. Rather, taking a page from Samsung, which has long mocked iPhone customers in its ads, Microsoft’s latest commercial mocks both iPhone and Android users.
When you’re far behind in the market, equating yourself as a viable alternative to the market leaders – while simultaneously mocking said leaders – can be a winning strategy. Or, it can smack of desperation.
In this case, however, the ad is so over-the-top, and Microsoft appears to be having so much fun making fun of iPhone and Android users, that it works. Android users are silly hipsters. iPhone users are old. Siri doesn’t work. Samsung devices are ridiculously large.
Will the ad help Microsoft sell more Windows Phone phones? Doubtful.
The problem is that the ad is focused on the wrong audience: current iPhone and Android users. Even at the end, Microsoft says, “don’t fight, switch.” Only, that’s not Microsoft’s logical target. They need to be going after those people who have not yet chosen a side: feature phone owners. The Kantar survey noted as much (emphasis added):
Windows strength appears to be the ability to attract first time smartphone buyers, upgrading from a featurephone. Of those who changed their phone over the last year to a Windows smartphone, 52% had previously owned a featurephone.
Building market share based on getting iPhone and Android users to switch is liekly not a winning strategy, at least not yet. An analysis of U.S. smartphone owners, for example, found that 91% of current iPhone owners planned to stay with the platform – and the majority of those who were likely to switch planned to switch to Android. A smaller, though still sizable 76% of Android users planned to stay with the platform. Most of those likely to switch intend to get an iPhone, not Windows Phone.
Going after existing iPhone and Android users, then, is not a viable strategy. But do not expect the rational from Microsoft – not when they are so far behind. With the new mocking ad, and the large gap between Windows Phone and leaders iPhone and Android, expect Microsoft’s marketing to become even more aggressive and in-your-face.
Earlier this year, founder Bill Gates publicly stated he was not pleased with Microsoft’s mobile device sales and he characterized the company’s smartphone strategy as a “mistake.” That no doubt lit a fire under Steve Ballmer and company. Who knows, maybe scenes inside Microsoft’s Redmond headquarters are as acrimonious as those in their newest commercial.
Along with the U.S., Kantar tracks smartphone sales data in 9 countries, including China, Australia, Japan, France and Great Britain. Now that Symbian has been effectively deprecated, Windows Phone appears set to take third place – a very distant third place – in all of them, with the possible exception of Japan.
Lead image from Windows Phone video.
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The Critically Important Role of Bing Ads in Search Marketing
Apr 18th
In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS.
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The Changing Role of the SEO Specialist – Business 2 Community
Apr 12th
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The Changing Role of the SEO Specialist
Business 2 Community Let's head back to 2005, when I was doing some freelance SEO for a startup in Manchester, UK. My first paying client had a five-page website that was used as their 'business card'. There was little or no original content on the site and further … |
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Search Takes On Even Greater Role In Foursquare 6.0
Apr 10th
This morning Foursquare is rolling out version 6.0 of its app. It puts a new search box “front and center” at the top of the screen to emphasize the local search capabilities of the app. It also adds or enhances other features to make it easier to find places and things to do. The…
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Mobile Plays A Growing Role In Cyber Monday Shopping [Infographic]
Nov 19th
A total of almost $1.25 billion was spent on Cyber Monday in 2011. That was nearly 12% of all the money spent by November online shoppers… in one day.
Cyber Monday – A Gimmick That Stuck
Cyber Monday – the first Monday back at work after the Thanksgiving Holiday – has become as important to the holiday shopping season as Black Friday – the day after Thanksgiving – has traditionally been. This year, mobile shoppers are expected to increasingly turn to their smartphones and tablets to hunt for deals, make purchases and generally inform their shopping decisions.
In 2011, 12% of shoppers visited a website from their mobile devices, of which 6.7% made a purchase, double the rate from 2010. The average mobile shopper (42%) is between the ages of 25 and 44, with men spending more money than women from their mobile devices ($312 to $222, respectively).
Cyber Monday was started in 2005 by Shop.org as a gimmick to get people to shop online the Monday after the Thanksgiving weekend. The name has stuck and become a tradition that has spanned the globe.
A lion’s share of those mobile purchases were made from iPads. It is reasonable to assume that tablets are better vehicles for digital shoppers as the ability to visit full screen websites that are not necessarily applications or mobile optimized pages makes it easier for mobile shoppers to hunt down exactly the items they are looking for.
Show-Rooming Is Zooming
But this year, the notion of “show-rooming” will likely be increasingly popular, which may boost the smartphone’s influence. Show-rooming is the practice of going to a brick-and-mortar retail store and perusing goods – but then checking the prices of items with a mobile device and buying online if you can find a better price.
In many ways, what was once a niche market segment has now become mainstream behavior. This year we are not likely to see many new trends (where behavior is fundamentally altered by smartphones and tablets) but what we will see is that the sheer volume of people taking advantage of existing trends and behaviors increase as more and more users get comfortable checking their apps and websites looking for discounts and making purchases. We’re likely to see more people than ever use services and technologies like Square, PayPal mobile, NFC (Google Wallet etc.), Dwolla and LevelUp.
This holiday season will not be the coming out party for mobile payments and purchases, we’re past that. Instead, it’ll be a confirmation that those behaviors are now mainstream.
Check out this Home Shopping Network infographic on the history of Cyber Monday and how mobile usage has increased since its founding:
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Shakeup at Apple: Scott Forstall Leaving, Jony Ive Taking Larger Role
Oct 30th
Late yesterday afternoon, Apple announced a major overhaul of the upper level management structure in Cupertino. According to the Apple press release, Scott Forstall will be leaving Apple next year and will serve as a personal adviser to CEO, Tim Cook until his departure. Jony Ive will add oversight of Apple software development to his existing duties [...]
The post Shakeup at Apple: Scott Forstall Leaving, Jony Ive Taking Larger Role appeared first on Search Engine Journal.
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‘Rascal Sons’ Seo In Gook Perfectly Acts As The Loser Role, “Yoon Yoon Jae Is … – KpopStarz
Sep 29th
 KpopStarz |
'Rascal Sons' Seo In Gook Perfectly Acts As The Loser Role, "Yoon Yoon Jae Is …
KpopStarz On the episode of the MBC weekend drama "Rascal Sons," that aired on Saturday, Yoo Seung Gi (Seo In Guk) was seen trapped in a warehouse, trying to come out of it. After Yoo Seung Gi fought with his wife Park Mi Rim, he ran away from home and went to … |
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‘Respond 1997′ Yoon Jae Once In a Lifetime Role for Seo In Guk – KpopStarz
Sep 6th
 KpopStarz |
'Respond 1997' Yoon Jae Once In a Lifetime Role for Seo In Guk
KpopStarz … acting career but seeing him in dramas is not unfamiliar at all. From his expressions to dialogue delivery, it's hard to believe that he's just a new actor. Seo In Guk has been garnering the love of female viewers with his character Yoon Jae on … “Reply Couple” Seo In Guk, Jung Eun Ji Are the King and Queen of This Week's … |
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‘The role of the journalist in SEO is changing’ – editorsweblog.org (blog)
Aug 1st
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'The role of the journalist in SEO is changing'
editorsweblog.org (blog) Today's digital newsrooms are acutely aware that search engine optimisation (SEO), a term that encompasses a range of tactics for getting web content noticed and listed high up in search results by Google and its competitors, is not a magical gloss … The Smart Hotelier's Guide to 2013 Digital Marketing Budget Planning |
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